Elevation Dance Academy

What Elevation Dance Academy does

Elevation Dance Academy is a privately held, founder-owned dance instruction studio operating from a single location at 335 E. Monroe St. in Spring Green, Wisconsin. Founded in 2008 by Sarah Krueger, a University of Wisconsin-Madison graduate and trained dancer, the studio serves students of all ages and ability levels — from preschoolers as young as age 3 through adults. The studio offers six core class styles: Ballet, Lyrical, Jazz, Contemporary, Tap, and Hip Hop, with more advanced students also able to participate in the Phoenix Dance Company competition team.

The business operates on a direct-to-consumer subscription model. Monthly tuition ranges from $55 (30-minute weekly class) to $85 (75-minute weekly class), billed during an 8-month dance season running from September through March. Tuition bundles in recital costumes and required tights; a one-time non-refundable $30 registration fee per student is collected at enrollment. The studio employs approximately 9 staff members including 5+ named instructors and uses the DanceStudio-Pro platform for online registration, scheduling, and payment processing via its Parent Portal. Marketing is concentrated on organic social channels (Facebook, Instagram) and the studio's WordPress website, with word-of-mouth and family referrals serving as a significant demand driver per testimonial evidence.

The studio has no proprietary technology, no disclosed funding, no patents, no M&A activity, and no external investors; ownership and operational control remain with the founder. Its competitive positioning is built on a family-oriented community culture, multi-year customer retention, and personalized instruction rather than scale, technology, or differentiated curriculum. Geographic expansion and product diversification signals are limited, though recent instructor additions and the competition team suggest incremental deepening of the existing franchise rather than multi-site scaling.

Name

Elevation Dance Academy

Legal name

Elevation Dance Academy

Website

https://elevationdanceacademy.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Elevation Dance Academy is a privately held, single-location dance studio in Spring Green, Wisconsin, founded in 2008 that teaches Ballet, Lyrical, Jazz, Contemporary, Tap, and Hip Hop to students aged 3 through adult on a monthly subscription tuition model.

Ownership category

akta.pro rank

Product category

Dance Instruction Services

NAICS

Fine Arts Schools (611610), Fine Arts Schools (61161)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industry

Youth/Student & Community Dance Recitals (MPAGADAI)

Keywords

• Dance instruction classes
• Ballet and jazz training
• Contemporary dance education
• Youth dance studio
• Hip hop and tap classes

Headquarters

HQ city

Spring Green

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Tuition Fees: Recurring monthly subscription revenue from dance classes. Tuition is billed monthly (September-March) based on class duration. The dance season runs August through March (8 months). Each class is one 30, 45, 60, or 75 minute session per week. Tuition includes recital costume and required tights.
2. Registration Fees: One-time non-refundable registration fee of $30 per student, due upon online registration along with first monthly tuition installment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Elevation Dance Academy delivers in-person dance classes for students of all ages and ability levels in six styles: Ballet, Lyrical, Jazz, Contemporary, Tap, and Hip Hop. Classes are structured by duration (30, 45, 60, or 75 minutes per week) and billed monthly, with tuition including the recital costume and required tights. The studio operates an August-to-March dance season from a single physical location in Spring Green, Wisconsin.

Product overview

Elevation Dance Academy offers a unified dance instruction service across six distinct class offerings: Ballet, Lyrical, Jazz, Contemporary, Tap, and Hip Hop. These classes are structured by duration (30, 45, 60, and 75-minute sessions) with tiered monthly tuition rates ranging from $55 to $85. The academy serves students of all ages and ability levels, teaching dance fundamentals alongside life skills like self-confidence, discipline, and teamwork.

Differentiator

Problem solved

Functional benefit

Products and services

• Ballet Classes Classical ballet instruction focusing on exercises, techniques, and steps of classical ballet with emphasis on terminology, correct body alignment, flexibility, focus, and aesthetic awareness. It serves as the foundation for other dance forms and is recommended for students starting early in their dance career.
• Lyrical Classes Expressive dance instruction combining intricate, highly technical, and pedestrian/naturalistic movements to convey musicality and emotion through movement set to popular music with vocals.
• Jazz Classes American dance form rooted in jazz music. Instruction includes warm-ups for strength and flexibility, technique development, and dynamic choreography encouraging individual expression.
• Contemporary Classes Modern dance instruction emphasizing torso movement, floor work, contractions, releases, fall and recovery, connecting breath with movement for unique artistic expression.
• Tap Classes Percussive dance instruction using tap shoes as instruments, developing musicality, timing, balance, memory skills, and coordination through fundamental movements and rhythms.
• Hip Hop Classes High-energy dance instruction covering hip hop technique, basic movements, jazz integration, warm-ups, stretches, and combinations using age-appropriate music.

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Broadway Dance Center: NYC-based professional dance studio offering drop-in and ongoing classes across multiple styles including ballet, jazz, contemporary, and hip hop. Closely comparable to EDA in curriculum breadth, but serves a much larger, more urban market with a professional/open-class model.
• Debbie Allen Dance Academy: Los Angeles-based dance academy offering multi-style instruction (ballet, hip hop, contemporary, tap) to children and teens with a strong community and family orientation. Highly comparable in mission and student base, though it operates at significantly larger scale and as a nonprofit.
• Millennium Dance Complex: Multi-location dance studio specializing in hip hop, contemporary, and jazz with a strong social-media-driven brand. Comparable in multi-style instruction and instructor-led class delivery, but targets older and pre-professional students rather than EDA's all-ages family base.

Broad incumbents

• Fred Astaire Dance Studios: National franchised chain of ballroom and social dance studios with a long operating history. Comparable to EDA as a dance instruction provider, but serves a broader (primarily adult, social) market through a franchise model rather than a community-rooted multi-style studio.
• Arthur Murray International: Largest franchised dance instruction network in the world, teaching ballroom and social dance across hundreds of locations. Comparable as a dance instruction business but operates at vastly greater scale and is a broad incumbent rather than a community-rooted studio.

Others

• Spotlight Dance Cup: Dance competition circuit serving competitive teams and studios. Not a direct peer in instruction, but an ecosystem participant that complements competition-team programs like EDA's Phoenix Dance Company.
• DanceStudio-Pro: Studio management software provider for dance schools, currently used by EDA for registration, scheduling, and payments. Comparable as a supplier/enabler for the dance studio business model rather than a competitor.
• Dance Spirit Magazine / Dance Magazine: Trade publication covering the dance instruction and performance industry. Not a direct competitor, but a useful adjacent reference for industry trends, competitor activity, and market sizing in the dance education space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/141643931634
• Instagraminstagram.com/elevation82
• LinkedInlinkedin.com/company/elevation-dance-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elevation Dance Academy