Hauer - the elevatorshop
Hauer - the elevatorshop is a Karlsruhe-based B2B e-commerce platform selling 15,000+ elevator and escalator replacement parts from 50+ manufacturers to commercial customers across Europe and worldwide.
- Company typePrivate
- Founded-
- HeadquartersKarlsruhe, Germany
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
Hauer - the elevatorshop firmographics
Firmographics- Name
- Hauer - the elevatorshop
- Legal name
- Hauer (legal entity name not explicitly disclosed with corporate suffix in source data)
- Website
- https://elevatorshop.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hauer - the elevatorshop is a Karlsruhe-based B2B e-commerce platform selling 15,000+ elevator and escalator replacement parts from 50+ manufacturers to commercial customers across Europe and worldwide.
- Ownership category
- akta.pro rank
Hauer - the elevatorshop industry classification
Industry- Product category
- Elevator and Escalator Spare Parts Distribution
- NAICS
- Elevator and Moving Stairway Manufacturing (333921)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Elevator, Escalator & Lift Maintenance (IMAIABAF)
- akta.pro secondary industries
- Elevator Modernization & Retrofit (Controllers, Drives, Door Systems) (BPABAIAE), Elevator Remote Monitoring & Predictive Maintenance (IoT/Connected Elevators) (BPABAIAH)
Keywords
Where Hauer - the elevatorshop is headquartered
LocationHeadquarters
- HQ city
- Karlsruhe
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Hauer - the elevatorshop business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Elevator & Escalator Parts Sales: The company generates revenue through the sale of replacement parts for elevators and escalators. This includes mechanical components (rollers, guides, brakes), electronic components (controllers, sensors, displays), and consumables. The business operates on a transactional model with same-day shipping capability. They also offer refurbished/reconditioned components (Frequenzumrichter generalüberholt) as a separate product category.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B account pricing with registration-required access |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Hauer - the elevatorshop product offering
Product offeringCore offering
Hauer operates a registration-gated B2B e-commerce platform (elevatorshop.de) that distributes more than 15,000 replacement parts for elevators and escalators sourced from over 50 manufacturers, supported by same-day shipping, an AI-powered photo-identification app (Hauer Lift Lens), a dimension-based part search tool, and a portfolio of TÜV-certified refurbished frequency converters.
Product overview
Hauer - the elevatorshop operates a B2B e-commerce platform (elevatorshop.de) as its core product, offering over 15,000 replacement parts for elevators and escalators from more than 50 manufacturers. The platform is complemented by the Hauer Lift Lens AI app (launched February 2026) for AI-powered part identification via photograph, the Hauer-App smartphone application for mobile ordering, the Maßassistent measurement tool for dimension-based searches, the Fotoservice for photo-based part identification, and the 360° View visualization feature. The company also offers refurbished frequency converters through its FLP Lift Parts premium partnership. All services are connected through the online shop platform, enabling same-day shipping for stock items ordered before 16:30.
Differentiator
Problem solved
Functional benefit
Brands
- Hauer Lift Lens: AI-powered smartphone app for identifying and ordering elevator and escalator replacement parts by photo
Products and services
- elevatorshop.de B2B Online Shop B2B e-commerce platform for purchasing elevator and escalator spare parts, offering over 15,000 replacement parts from more than 50 manufacturers with same-day shipping for orders placed before 16:30. The platform is reserved for registered commercial customers (Nur für Gewerbetreibende) and supports German, English, Spanish, French, and Italian.
- Hauer Lift Lens (AI App) AI-powered smartphone application that identifies elevator and escalator spare parts from a photograph taken by the user, then enables direct ordering of the recognized part from Hauer's catalog of over 15,000 items. Available free on iOS and Android.
- Hauer-App (Smartphone Spare Parts App) Smartphone app for iOS and Android that lets commercial customers quickly search and order elevator and escalator replacement parts, with an integrated dimension assistant and direct access to Hauer's catalog.
- Refurbished Frequency Converters (Frequenzumrichter generalüberholt) Refurbished frequency converters for elevator technology offered in TÜV-certified '6plus' quality through a premium partnership with FLP Lift Parts, providing a sustainable cost alternative to new OEM converters.
Companies that use Hauer - the elevatorshop
Customer profileSegments2 records
Ideal customer profiles2 records
Hauer - the elevatorshop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Hauer - the elevatorshop partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered premium, exclusive and core.
- FLP Lift PartspremiumFLP Lift Parts specializes in refurbished/overhauled frequency converters for elevator technology. They offer TÜV-certified, sustainably refurbished components in '6plus' quality. Hauer is a premium partner for these products.
- Kuhse Industrial ComponentspremiumKuhse is a premium provider of locking magnets (Riegelmagnete) for the elevator industry. They offer versatile DC lifting magnets and switching controls. Products are made in Germany/North Germany.
- GervallexclusiveGervall S.A. is a Spanish company whose product range has been serving the German-speaking elevator industry for years. Hauer has exclusive distribution rights (Exklusivvertrieb) in the DACH region (Germany, Austria, Switzerland).
- Davenport Lift ControlcoreLong-standing collaboration with Davenport Lift Control in the United Kingdom. Hauer serves as a distribution partner for Davenport products.
- VFA (Vereinigung zur Förderung des Aufzugsbaus)coreHauer GmbH is a member of VFA-Interlift, the Association for the Promotion of Elevator Construction. This provides industry networking and credibility.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Hauer - the elevatorshop competitors and assessment
Company assessmentBroad incumbents
- TK Elevator: Major European-headquartered elevator OEM with extensive service and parts operations. Comparable as both a parts supplier and a competing service-network provider; its parts supply decisions directly affect Hauer's catalog breadth.
- KONE Corporation: One of the four largest global elevator OEMs with a growing service and modernization business. Comparable on the elevator industry side; competing for the same end-customer maintenance spend, though KONE primarily serves its own installed base.
- Schindler Group: Major elevator OEM with strong European installed base and service organization. Comparable as both a parts source for Hauer and a captive service-network competitor targeting the same end customers.
- Wittur Group: Large global elevator components manufacturer (doors, car slings, safety gear). Comparable as a tier-1 elevator parts supplier that competes for the same elevator-company and modernization-firm customer base; broader portfolio but narrower aftermarket distribution model than Hauer.
- Kleemann Hellas: Greek-headquartered elevator and components manufacturer with European service footprint. Comparable as an elevator parts supplier with adjacent product categories (drives, doors, controllers) that overlap with Hauer's catalog.
- Otis Worldwide: Largest global elevator OEM and the parent of multiple historical parts brands. Comparable as an elevator parts competitor and as a supplier of branded parts sold through Hauer's catalog; Otis service-network strategy shapes independent aftermarket dynamics.
Regional players
- Pacifica Lift Services: UK-based independent elevator spare-parts and service provider. Comparable as a regional independent elevator parts distributor serving the same type of independent service-company customers that Hauer serves, though geographically focused on the UK.
Direct peers
- Sematic Group: Italian-headquartered elevator components manufacturer (cab interiors, doors, signalisation). Comparable as a European elevator parts supplier with similar OEM-independent customer base and overlap on cabin and door-system parts categories that Hauer stocks.
- Avire (Halma): Halma-owned manufacturer of elevator safety, communication, and monitoring products (light curtains, displays, emergency phones, sensors). Comparable as a multi-product elevator components supplier selling into the same OEM-independent service company base as Hauer, with similar European footprint and complementary catalog.
- Lester Controls: US-based elevator controls and replacement-parts specialist serving independent elevator service companies. Comparable as a niche, multi-brand aftermarket parts distributor in the elevator industry, similar in scale and customer profile to Hauer though US-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Hauer - the elevatorshop social profiles
Digital presenceHauer - the elevatorshop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hauer - the elevatorshop leadership team
Management profileNumber of profiles
Hauer - the elevatorshop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hauer - the elevatorshop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hauer - the elevatorshop
What does Hauer - the elevatorshop do?
Hauer operates a registration-gated B2B e-commerce platform (elevatorshop.de) that distributes more than 15,000 replacement parts for elevators and escalators sourced from over 50 manufacturers, supported by same-day shipping, an AI-powered photo-identification app (Hauer Lift Lens), a dimension-based part search tool, and a portfolio of TÜV-certified refurbished frequency converters.
When was Hauer - the elevatorshop founded?
Hauer - the elevatorshop was founded in -1. It employs 11 to 50 people.
Where is Hauer - the elevatorshop based?
Hauer - the elevatorshop is headquartered in Karlsruhe, Germany, in the Europe region.
How does Hauer - the elevatorshop make money?
One revenue line is on record: elevator & Escalator Parts Sales.
Who are Hauer - the elevatorshop's main competitors?
Broad incumbents on record are TK Elevator, KONE Corporation, Schindler Group, Wittur Group, Kleemann Hellas and Otis Worldwide. Pacifica Lift Services is listed as a regional player. Direct peers are Sematic Group, Avire (Halma) and Lester Controls.
Does Hauer - the elevatorshop have an API?
No public API is recorded for Hauer - the elevatorshop.
What industry is Hauer - the elevatorshop in?
Hauer - the elevatorshop's product category is Elevator and Escalator Spare Parts Distribution. Its primary akta.pro industry code is IMAIABAF, Elevator, Escalator & Lift Maintenance, with a secondary code of BPABAIAE, Elevator Modernization & Retrofit (Controllers, Drives, Door Systems). Its NAICS code is 333921 and its SIC code is 5070.