Centro Comercial El Gran San Victorino

What Centro Comercial El Gran San Victorino does

Centro Comercial El Gran San Victorino (commercially known as "GranSan" or "El GranSan") operates a three-floor wholesale fashion shopping center in Bogotá's San Victorino commercial district at Cra. 10 #Calle 9 - 37. The property houses over 730 active fashion brands across clothing, footwear, jewelry, and accessories for men, women, and children, organized across 1,200+ numbered retail spaces on three floors (Pisos 1, 2, and 3). It is positioned as the largest wholesale fashion distribution hub in Colombia, serving SMB retailers, fashion entrepreneurs, and bulk buyers from 100+ municipalities.

The business generates revenue through four streams: commercial space rentals (starting at $1,200,000 COP/month for an 18m² unit), monthly administrative fees collected online via PSE through Banco BBVA and Banco de Bogotá, usage-based parking fees ($139 COP/minute for cars, $2,100 COP/hour for motorcycles), and partnership/commission revenue from six integrated shipping carriers (DHL, Servientrega, Deprisa, Interrapidísimo, Envia, Continental Bus). The center's signature commercial event is the "Madrugón" — an early-morning wholesale sale held Wednesdays and Saturdays from 4am to 10am, which the company claims as the originator of the madrugones category in Colombia.

The operating technology stack is lightweight: an interactive digital floor map for navigation, a PSE-integrated online payment platform for tenant administration, and a PQR (petition/complaint/claim) submission portal. Supporting amenities include on-site restaurants (La Terraza, Café 11:11, Cielos Abiertos, La Gran Cafetería, Terracita, Arepas Dalu, Oropel Helados), a proprietary radio station ("Radio del Gran San"), modern touchless restrooms, secure 24/7 parking, and weekly Sunday Mass. The corporate entity is privately held with approximately 10 employees; Mauricio Alarcón is identified as the legal representative. No parent company, external investors, or financial disclosures are present in the source data.

Name

Centro Comercial El Gran San Victorino

Legal name

Centro Comercial El Gran San Victorino

Website

https://elgransan.com.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Centro Comercial El Gran San Victorino ("GranSan") is a privately-held, three-floor wholesale fashion shopping center in Bogotá, Colombia, hosting 730+ active fashion brands and serving SMB retailers, fashion entrepreneurs, and bulk buyers from across Colombia through signature Madrugón events and integrated shipping, parking, and administrative services.

Ownership category

akta.pro rank

Product category

Wholesale Fashion Shopping Center

NAICS

General Merchandise Retailers (455)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

Apparel & Textile Wholesale Marketplaces (CRAFAHAI)

Keywords

• Wholesale fashion retail
• Commercial space rental
• Shopping center services
• Fashion distribution hub
• Wholesale apparel marketplace

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Commercial Space Rental: Revenue from renting retail spaces (locales) to fashion brands and merchants. Rental rates starting at $1,200,000 COP per month for 18m² spaces
2. Parking Services: Parking fees charged per minute for cars ($139 COP/min) and per hour for motorcycles ($2,100 COP/hour)
3. Administrative Fees: Monthly administration fees charged to tenants for maintenance, security, and common area services, payable via online PSE platform
4. Transportation/Shipping Services: Commission or partnership revenue from integrated shipping companies (DHL, Servientrega, Interrapidísimo, Deprisa, Envia, Continental Bus) operating within the center

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Centro Comercial El Gran San Victorino (GranSan) operates a three-floor wholesale fashion shopping center in Bogotá, Colombia, hosting over 730 Colombian fashion brands and renting commercial retail spaces (locales) to merchants for wholesale clothing, footwear, jewelry, and accessories. The center is known for its signature Madrugón early-morning wholesale discount events held on Wednesdays and Saturdays from 4am-10am. Supporting services include secure paid parking, an interactive digital floor map, on-site restaurants, PQR/administrative payment processing via PSE, and partnerships with six major shipping carriers for national and international merchandise distribution.

Product overview

Centro Comercial GranSan is a wholesale fashion shopping center operating as a single unified platform with multiple integrated services. The core offering is retail space hosting over 730 fashion brands across three floors, complemented by signature events like the Madrugón early-morning sales. Supporting services include an interactive floor map, radio station, on-site restaurants (La Terraza, Café 11:11, Cielos Abiertos, La Gran Cafetería, Terracita, Arepas Dalu, Oropel Helados), secure parking, shipping partnerships with major carriers, PQR/administrative payment processing via PSE, modern bathrooms, and weekly Sunday Mass. The center operates Monday-Sunday 8AM-4PM, with extended Madrugón hours on Wednesdays and Saturdays starting at 4AM.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Space Rental (Arriendo de Locales) Monthly rental of numbered retail spaces across three floors (Piso 1: 1001-1267, Piso 2: 2001-2411, Piso 3: 303-410) for fashion brands to operate wholesale outlets. Available units such as Local 2-145 on Piso 2 Pasillo Central (18m²) start at $1,200,000 COP per month, offering high-visibility placement near escalators and ideal positioning for women's clothing.
• Secure Parking Services On-site parking for cars, motorcycles, and bicycles with 24/7 surveillance, security cameras, lighting, and staff support. Pricing is usage-based at $139 COP per minute for cars and $2,100 COP per hour for motorcycles, with extended hours during Madrugón events (Wed/Sat starting at 3am).
• On-site Restaurants and Food Services Dining options within the shopping center serving Colombian cuisine and beverages, including La Terraza, Café 11:11, Cielos Abiertos, La Gran Cafetería, Terracita, Arepas Dalu, and Oropel Helados. Available to merchants, wholesale buyers, and individual shoppers visiting the center.
• Integrated Shipping and Transportation Services On-site access to six major shipping carriers for local, national, and international merchandise delivery: DHL (express and standard), Envia, Continental Bus, Servientrega (express, door-to-door), Deprisa (same-day in select cities), and Interrapidisimo. Services include express, standard, door-to-door, and pickup point options for wholesale purchases made at the center.

Quantifiable outcome

• Over 1 million jobs generated in the Colombian fashion industry through the center's ecosystem
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• DHL GroupcoreStrategic or Co-development PartnerDHL provides national coverage with express and standard shipping options, door-to-door and authorized pickup point services. Contact: 018000 183345
• EnviacoreStrategic or Co-development PartnerShipping partner with national coverage for package delivery. Contact: (1) 4954711, www.envia.co
• Continental BusminorStrategic or Co-development PartnerTransportation and shipping services for merchandise delivery. Contact: 601 424 9090, www.continentalbus.com.co
• ServientregacoreStrategic or Co-development PartnerNational and international shipping with express delivery and door-to-door options. Contact: 01 8000 511 515, www.servientrega.com
• DeprisacoreStrategic or Co-development PartnerFast and secure transportation for national packages with same-day delivery in some cities. Contact: 01 8000 931 232, www.deprisa.com.co
• InterrapidísimocoreStrategic or Co-development PartnerNational shipping services with wide coverage across Colombia. Contact: 01 8000 513 050, www.interrapidisimo.com.co
• Banco BBVAminorOthersOnline payment partner for administrative fees through Zonapagos platform. URL: zonapagos.com/t_ctrocialgransan/pagos.asp
• Banco de BogotáminorOthersOnline payment partner for administrative fees through Aval Pay Center platform. URL: avalpaycenter.com
• Policía Nacional de ColombiacoreOthersStrategic security alliance with constant police presence and preventive security protocols. Has contributed to over 2 years without security incidents in the shopping center.
• Ejército de ColombiacoreOthersMilitary security partnership as part of the public order forces alliance ensuring safety of visitors, merchants, and collaborators.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mercado Libre: Mercado Libre is the dominant Latin American e-commerce and B2B marketplace operator, with growing apparel wholesale capability. It is a broad incumbent comparable to GranSan as a channel for fashion commerce in Colombia, though its model is digital and general-merchandise rather than physical wholesale-fashion-only.
• Cencosud: Cencosud operates Jumbo, Easy, and Paris-format retail centers in Colombia including fashion-adjacent categories. Comparable as a multi-format retail operator that competes for retail foot traffic and tenant placement in Colombian cities.
• San Victorino (district): The broader San Victorino commercial district in Bogotá includes competing wholesale marketplaces (e.g., Centro de la 19, Pasaje Hernández, Plaza de España) that draw overlapping SMB wholesale buyers. These are directly comparable as adjacent wholesale fashion marketplaces in the same micro-market.
• Falabella: Falabella operates large-format department stores across Colombia that include apparel, footwear, and accessories. It is comparable as a Colombian fashion retail operator, though it serves end-consumers in a mall format rather than wholesale buyers.

Regional players

• Centro Mayorista de San José: Wholesale fashion marketplaces in Guatemala City and Central America serve similar B2B apparel buyers sourcing from regional manufacturers. Comparable to GranSan in serving as a centralized wholesale fashion hub for surrounding municipalities, though operating in a different geography.
• Unicentro Bogotá: Unicentro is a major shopping center in Bogotá that hosts fashion retail tenants. Comparable as a Colombian mall operator with multi-floor retail spaces, though it focuses on end-consumer retail rather than the wholesale-buyer model that defines GranSan.
• Centro de la Moda La Alameda: La Alameda is a wholesale apparel and textile market in Lima, Peru, concentrating thousands of fashion vendors. It is directly comparable to GranSan as a physical wholesale fashion marketplace serving B2B buyers across the Andean region, though it operates in a different country.
• Bagatelle: Bagatelle is a wholesale fashion marketplace in Venezuela that aggregates apparel vendors serving B2B buyers. Comparable to GranSan as a regional wholesale fashion hub, though operating in a different country with materially different macro and security dynamics.

Direct peers

• La Salada: La Salada is the largest informal-wholesale apparel market in Argentina, based in Buenos Aires Province. It is directly comparable to GranSan as a high-volume wholesale fashion marketplace aggregating hundreds/thousands of independent apparel vendors serving buyers from across the country and region.

Emerging players

• Minka: Minka is a B2B commerce platform in Latin America that connects independent retailers with wholesale suppliers across categories including fashion. It is an emerging player comparable to GranSan's wholesale-buyer value proposition, though delivered as a digital platform rather than a physical marketplace.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/centro-comercial-el-gran-san-victorino

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centro Comercial El Gran San Victorino