Elica PB Whirlpool Kitchen Appliances Private Limited
Elica PB Whirlpool Kitchen Appliances Private Limited is a Pune-based Indian kitchen appliance manufacturer selling chimneys, built-in hobs, ovens, microwaves, dishwashers, and cooking ranges under the Elica India brand to residential homeowners and modular kitchen buyers across India.
- Company typePrivate
- Founded2010
- HeadquartersPune, India
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Elica PB Whirlpool Kitchen Appliances Private Limited does
Elica PB Whirlpool Kitchen Appliances Private Limited is an India-based kitchen appliance company incorporated in 2010 in Pune, Maharashtra, now operating as Whirlpool of India Kitchen Appliances Private Limited following a 2024 renaming. The company sells a multi-category hardware appliance portfolio — kitchen chimneys, built-in hobs, built-in ovens, microwave ovens, combo ovens, dishwashers, cooktops, cooking ranges, built-in barbeques, built-in fryers, and accessories such as warmer drawers and wine coolers — under the Elica India brand. Its primary customer base consists of Indian residential homeowners, modular kitchen buyers, and a premium/luxury segment seeking integrated ventilation and built-in cooking solutions; the company reports approximately 178 employees.
Product engineering centers on suction and ventilation performance, with proprietary features including BLDC motors, inverter-driven suction up to 2,500 RPM, filterless chimney designs, EDS 2.0 (Elica Double Silence) with 3D filtration, Deep Silence 2.0 noise reduction, Auto Sense cooking-condition detection, and capacitive touch with motion sensor controls. Sub-brands include ISMART chimneys (Filterless, EDS 2.0, Baffle Filter variants), NIKOLA TESLA premium aspiration hoods, CLOUD NINE / CLOUD FIVE ceiling-mounted island chimneys, and built-in hob series INOX, DT (Dual Tone), CLASSIC, PRO, DF (Dual Fuel), and FLEXI.
The business operates through a multi-channel distribution model combining an own-storefront website (elicaindia.com), a physical retail network via multi-brand kitchen and modular kitchen showrooms with a store-locator feature, and the Whirlpool of India distribution infrastructure. Marketing is executed through organic social (Facebook, Twitter, YouTube, Instagram, WhatsApp, and a blog), a Google Play Store mobile app, and an email newsletter. The company is a private limited entity and subsidiary of Whirlpool of India Kitchen Appliances Private Limited, with no publicly disclosed pricing or revenue figures.
Elica PB Whirlpool Kitchen Appliances Private Limited firmographics
Firmographics- Name
- Elica PB Whirlpool Kitchen Appliances Private Limited
- Legal name
- Elica PB Whirlpool Kitchen Appliances Private Limited
- Website
- https://elicaindia.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Elica PB Whirlpool Kitchen Appliances Private Limited is a Pune-based Indian kitchen appliance manufacturer selling chimneys, built-in hobs, ovens, microwaves, dishwashers, and cooking ranges under the Elica India brand to residential homeowners and modular kitchen buyers across India.
- Ownership category
- akta.pro rank
Elica PB Whirlpool Kitchen Appliances Private Limited industry classification
Industry- Product category
- Kitchen Appliances
- NAICS
- Major Household Appliance Manufacturing (33522), Small Electrical Appliance Manufacturing (335210), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Household Appliances (3630), Electric Housewares & Fans (3634)
- akta.pro primary industry
- Built-In & Integrated Appliance Retail (Built-In, Panel-Ready, Compact) (CRACACAH)
- akta.pro secondary industries
- Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves) (CRACACAA), Food Prep Appliances Retail (Blenders, Mixers, Processors) (CRACADAD)
Keywords
Where Elica PB Whirlpool Kitchen Appliances Private Limited is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Elica PB Whirlpool Kitchen Appliances Private Limited business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Distribution channels3 records
Marketing channels4 records
Elica PB Whirlpool Kitchen Appliances Private Limited product offering
Product offeringCore offering
Elica India manufactures, distributes, and markets a comprehensive range of kitchen appliances for residential use, with kitchen chimneys and built-in cooking appliances (hobs, induction hobs, ovens, combo ovens, microwave ovens, dishwashers, cooktops, cooking ranges, barbeques, fryers, wine coolers, and warmer drawers) as the core product lines. The portfolio is sold under the Elica brand through its own website, physical retail and modular kitchen showrooms, and the Whirlpool of India distribution network across the Indian market.
Product overview
Elica India offers a comprehensive portfolio of kitchen appliances consisting of chimneys, built-in appliances, and freestanding cooking solutions. The core product line includes kitchen chimneys (with sub-brands ISMART, NIKOLA TESLA, CLOUD NINE, CLOUD FIVE), built-in hobs (INOX, DT, CLASSIC, PRO, DF, FLEXI series), built-in ovens, built-in microwave ovens, combo ovens, dishwashers, cooktops, cooking ranges, and accessories like warmer drawers and wine coolers. This is a multi-category hardware appliance portfolio rather than a software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Kitchen Chimneys Range of kitchen extraction chimneys for Indian households including wall-mounted, ceiling-mounted, hanging-mounted, island, and EDS configurations with Filterless, EDS 2.0, and Baffle Filter technologies.
- Built-In Induction Hobs Induction cooking surfaces available in 2-zone and 4-zone configurations for built-in kitchen installation in modular kitchens.
- Built-In Hobs Built-in cooking hobs in multiple series including INOX, DT (Dual Tone), CLASSIC, PRO, DF (Dual Fuel), and FLEXI configurations with 1 to 5 burners.
- Built-In Ovens Built-in oven appliances ranging from 65L to 72L capacity with touch and mechanical control options for residential kitchens.
- Built-In Combo Ovens Multi-function built-in ovens combining multiple cooking technologies available in 39L, 44L, and 50L capacities for modular kitchen installations.
- Built-In Microwave Ovens Built-in microwave ovens available in 22L, 25L, 28L, and 34L capacities with convection and grill options for modular kitchens.
- Dishwashers Built-in dishwashers available in stainless steel and white finishes with various washing programs for residential kitchens.
- Cooktops Freestanding cooktops in glass and stainless steel finishes with 2, 3, and 4 burner configurations for residential kitchens.
- Cooking Ranges Freestanding cooking ranges with built-in ovens available in 52L, 54L, and 110L capacities for residential cooking.
- Built-In Barbeques Built-in barbecue appliances for outdoor cooking integration in residential kitchen spaces.
- Built-In Fryers Built-in fryer appliances for residential kitchen installation and modular kitchen setups.
- Warmer Drawers 22L built-in warmer drawers for keeping food warm before serving in residential kitchens.
- Wine Coolers Built-in wine cooler appliances for temperature-controlled wine storage in residential kitchens.
Companies that use Elica PB Whirlpool Kitchen Appliances Private Limited
Customer profileSegments3 records
Ideal customer profiles3 records
Elica PB Whirlpool Kitchen Appliances Private Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Elica PB Whirlpool Kitchen Appliances Private Limited partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Elica PB Whirlpool Kitchen Appliances Private Limited competitors and assessment
Company assessmentDirect peers
- Kaff Appliances: Kaff is an India-focused kitchen appliance brand known for chimneys, built-in hobs, ovens, and cooktops. It targets a similar premium/modular kitchen buyer segment with comparable product depth, positioning it as a direct peer to Elica India.
- Glen Appliances: Glen is an Indian kitchen appliance specialist with strong presence in chimneys, built-in hobs, and cooking appliances. It targets the same residential/modular kitchen buyer in India and competes on technology features, aesthetics, and price tier—directly comparable to Elica India's portfolio.
- Faber India (Franke Faber): Faber India is a leading manufacturer of kitchen hoods/chimneys and built-in cooking appliances in India under the global Faber brand. It competes head-to-head with Elica India in the same retail channels, similar premium positioning, and overlapping product range across chimneys, hobs, and ovens.
- Hindware Appliances: Hindware Appliances sells chimneys, built-in cooktops, and modular kitchen solutions in India under the Hindware brand. Its product mix, distribution through modular kitchen dealers, and premium positioning make it a direct comparable to Elica India.
- TTK Prestige: TTK Prestige is one of India's largest kitchen appliance companies, offering cooktops, hobs, chimneys, and cooking ranges. It targets the same Indian household segment with comparable kitchen appliance categories and overlapping retail channels, making it a direct peer.
- Sunflame: Sunflame is an Indian kitchen appliance brand manufacturing chimneys, cooktops, gas stoves, and built-in appliances. It competes with Elica India across similar price tiers and distribution channels within India's residential kitchen market.
Broad incumbents
- LG Electronics India: LG Electronics India sells built-in kitchen appliances (microwaves, ovens, dishwashers, hobs) as part of a broad consumer electronics portfolio. It competes with Elica in built-in categories but operates across many appliance and electronics segments.
- Samsung India: Samsung India offers built-in kitchen appliances (ovens, cooktops, hoods, dishwashers) as part of its consumer electronics and home appliance range. As a broad incumbent, it competes for the same premium modular kitchen buyer in India while serving many other categories.
- Whirlpool of India: Whirlpool of India is the parent company that now fully owns this entity. While the parent operates a much broader appliance portfolio (washing machines, refrigerators, air conditioners), its kitchen appliance division and distribution network directly overlap with Elica India's activities.
- Bosch Home Appliances (BSH India): Bosch sells premium built-in kitchen appliances (ovens, hobs, dishwashers, hoods) in India through BSH. While it competes with Elica in built-in categories, it operates as a broad global incumbent with a much wider appliance portfolio than Elica India's kitchen-focused lineup.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Elica PB Whirlpool Kitchen Appliances Private Limited social profiles
Digital presenceElica PB Whirlpool Kitchen Appliances Private Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elica PB Whirlpool Kitchen Appliances Private Limited leadership team
Management profileNumber of profiles
Elica PB Whirlpool Kitchen Appliances Private Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elica PB Whirlpool Kitchen Appliances Private Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elica PB Whirlpool Kitchen Appliances Private Limited
What does Elica PB Whirlpool Kitchen Appliances Private Limited do?
Elica India manufactures, distributes, and markets a comprehensive range of kitchen appliances for residential use, with kitchen chimneys and built-in cooking appliances (hobs, induction hobs, ovens, combo ovens, microwave ovens, dishwashers, cooktops, cooking ranges, barbeques, fryers, wine coolers, and warmer drawers) as the core product lines. The portfolio is sold under the Elica brand through its own website, physical retail and modular kitchen showrooms, and the Whirlpool of India distribution network across the Indian market.
Is Elica PB Whirlpool Kitchen Appliances Private Limited a public or private company?
Elica PB Whirlpool Kitchen Appliances Private Limited is a private company. It is classified as corporate owned and is currently operating.
When was Elica PB Whirlpool Kitchen Appliances Private Limited founded?
Elica PB Whirlpool Kitchen Appliances Private Limited was founded in 2010. It employs 101 to 250 people.
Where is Elica PB Whirlpool Kitchen Appliances Private Limited based?
Elica PB Whirlpool Kitchen Appliances Private Limited is headquartered in Pune, India, in the Asia region.
Who are Elica PB Whirlpool Kitchen Appliances Private Limited's main competitors?
Direct peers on record are Kaff Appliances, Glen Appliances, Faber India (Franke Faber), Hindware Appliances, TTK Prestige and Sunflame. Broad incumbents are LG Electronics India, Samsung India, Whirlpool of India and Bosch Home Appliances (BSH India).
Does Elica PB Whirlpool Kitchen Appliances Private Limited have an API?
No public API is recorded for Elica PB Whirlpool Kitchen Appliances Private Limited.
What industry is Elica PB Whirlpool Kitchen Appliances Private Limited in?
Elica PB Whirlpool Kitchen Appliances Private Limited's product category is Kitchen Appliances. Its primary akta.pro industry code is CRACACAH, Built-In & Integrated Appliance Retail (Built-In, Panel-Ready, Compact), with a secondary code of CRACACAA, Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves). Its NAICS code is 33522 and its SIC code is 3630.