What Elite Agro does

Elite Agro is a privately held agricultural solutions distributor and light manufacturer headquartered in Boa Vista, Roraima, Brazil, with a branch office in Rorainópolis. The company was founded in 2020 and operates with approximately 10 employees. Its business is built on three Core-tier brand partnerships: as an authorized representative of De Heus Brasil Nutrição Animal for animal nutrition products (covering beef cattle, dairy cattle, poultry, swine, aquaculture, and pets), as an authorized reseller of COIMMA cattle scales and containment equipment across Roraima, and as a distributor of Tractus Smart pelletized mineral fertilizer for crop nutrition and soil correction.

Beyond third-party brand distribution, Elite Agro produces its own feeds (rações) and proteinates (proteínados) in-house, tailored to customer herd requirements, and offers corn grinding/milling (trituração de milho) as a paid service to third-party farmers and ranchers. The customer base is entirely small and medium-sized livestock and crop producers in Roraima state. Sales and customer engagement are conducted primarily through direct outreach via WhatsApp, supplemented by a basic website (eliteagropr.com.br) and partner brand cross-promotion. Pricing is not publicly disclosed; quotes are handled conversationally through WhatsApp contact points.

Revenue mechanics blend hardware resale (COIMMA equipment, Tractus fertilizer), third-party brand distribution (De Heus nutrition products), proprietary manufactured feed sales, and service fees from corn milling. There is no public listing, no disclosed funding, no parent company, and no enterprise software or AI component to the offering. The competitive position rests on regional authorized distribution rights for established brands, in-house custom formulation capability, and physical presence in a frontier Brazilian state with limited competing full-line ag-input distributors.

Name

Elite Agro

Legal name

Elite Agro

Website

https://eliteagropr.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Elite Agro is a privately held agricultural distributor and light manufacturer in Roraima, Brazil, supplying animal nutrition (De Heus), livestock equipment (COIMMA), and fertilizer (Tractus) to small and medium-sized cattle, poultry, swine, aquaculture, and crop producers across the state.

Ownership category

akta.pro rank

Product category

Animal Nutrition and Agricultural Supplies Distribution

NAICS

Other Animal Food Manufacturing (311119), Support Activities for Animal Production (11521), Animal Food Manufacturing (3111)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA)

akta.pro secondary industries

Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG), Livestock & Herd/Flock Operations Management Advisory (Nutrition, Housing, Performance) (AFACAJAL)

Keywords

• Animal nutrition distribution
• Livestock feed production
• Cattle weighing equipment
• Agricultural supplies
• Corn milling services

Headquarters

HQ city

Boa Vista

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Animal Nutrition Products (De Heus): Sale of De Heus branded animal nutrition products through authorized representation, serving cattle (beef and dairy), poultry, swine, aquaculture, and pet segments.
2. Own Feed and Proteinate Production: Production and sale of proprietary feeds and proteinates manufactured in-house for livestock customers.
3. COIMMA Weighing and Contention Equipment Resale: Resale of COIMMA branded cattle scales and containment chutes as an authorized reseller in Roraima.
4. Corn Milling Service: Trituration (grinding/milling) of corn for third-party customers, providing a processing service for livestock feed preparation.
5. Tractus Smart Fertilizer: Distribution of Tractus Smart pelletized mineral fertilizer for agricultural use, promoting balanced nutrition and soil correction.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Elite Agro is an authorized representative of De Heus Brasil Nutrição Animal, distributing animal nutrition feeds and supplements for beef cattle, dairy cattle, poultry, swine, aquaculture, and pets across Roraima state. The company is also an authorized reseller of COIMMA cattle weighing scales and animal containment equipment, produces its own feeds (rações) and proteinates (proteínados) customized to herd nutritional needs, and provides third-party corn grinding/milling services. Additionally, the company distributes the Tractus Smart pelletized mineral fertilizer for complementary agricultural application and soil correction.

Product overview

Elite Agro is an agricultural solutions company operating as a multi-product and service provider in Brazil. The core offering consists of animal nutrition (as authorized De Heus Brasil representative), animal weighing and containment equipment (as authorized COIMMA reseller), and proprietary feed/protein supplement production. Additional services include corn grinding for third parties and agricultural fertilizers. The company serves multiple livestock segments: poultry (aves), beef cattle (gado de corte), dairy cattle (gado de leite), swine (suínos), aquaculture (peixe), and pets. The product portfolio centers on three main pillars: nutrition solutions, agricultural equipment, and agricultural services, with operations in Roraima state (Boa Vista and Rorainópolis) and Paraná (Castro).

Differentiator

Problem solved

Functional benefit

Products and services

• Nutrição Animal (Animal Nutrition) Distribution of De Heus Brasil-branded animal nutrition feeds and supplements for beef cattle, dairy cattle, poultry, swine, aquaculture, and pets, sold as an authorized representative in Roraima state, Brazil.
• Balanças e Troncos (Cattle Scales and Containment Equipment) Resale of COIMMA-branded cattle weighing scales and animal containment chutes (troncos), sold as an authorized reseller to livestock producers in the state of Roraima.
• Produção Própria de Rações e Proteínados (Own Feed and Proteinate Production) Proprietary manufacturing of feeds (rações) and protein supplements (proteínados) for livestock customers, with formulas tailored to specific herd nutritional needs.
• Trituração de Milho para Terceiros (Corn Milling Service) On-demand corn trituration (grinding/milling) service delivered to third-party farmers and ranchers, supporting livestock feed preparation with agility and efficiency.
• Tractus Smart (Pelletized Mineral Fertilizer) Pelletized mineral fertilizer with innovative formulation for complementary application to base fertilizer, applied in furrow or broadcast. Promotes balanced nutrition, soil profile correction, and improvement of physical, chemical, and biological soil properties in a single operation.

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• De Heus Brasil Nutrição AnimalcoreChannel Partner/ Reseller/ DistributorElite Agro is an authorized representative (representante autorizado) of De Heus Brasil Nutrição Animal. De Heus is a reference brand in animal nutrition known for quality and performance. Elite Agro distributes De Heus nutrition products for beef cattle, dairy cattle, poultry, swine, aquaculture, and pets throughout Roraima state.
• COIMMAcoreChannel Partner/ Reseller/ DistributorElite Agro is an authorized reseller (revenda autorizada) of COIMMA equipment in the state of Roraima. COIMMA is a 70-year market leader in Brazil for cattle weighing scales and animal contention chutes, known for excellence and innovation in livestock handling technology.
• Tractus (Tractus Smart Fertilizer)minorChannel Partner/ Reseller/ DistributorElite Agro distributes the Tractus Smart pelletized mineral fertilizer, an innovative product for complementary agricultural application. The product promotes balanced nutrition, soil profile correction, and improvement of soil properties for crop productivity.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• DSM-Firmenich (Animal Nutrition & Health): Global premix and animal-nutrition ingredients supplier with a Brazilian footprint. Comparable as a higher-tier supplier and potential competitor to De Heus in the products Elite Agro distributes.
• Cargill Nutrição Animal: Global agribusiness giant with an animal-nutrition business in Brazil across poultry, swine, beef, dairy and aquaculture. Comparable as a broad-line competitor with proprietary formulations and nationwide distribution.
• De Heus Brasil Nutrição Animal: The principal supplier partner of Elite Agro and a global animal-nutrition manufacturer. Comparable as the brand-owner of the product line Elite Agro resells and operates in the same beef, dairy, poultry, swine and aquaculture feed categories across Brazil.
• Trouw Nutrition Brasil (Nutreco): Global animal nutrition subsidiary of Nutreco selling premixes, specialty feeds and farm solutions to livestock producers in Brazil. Comparable in addressing the same producer pain points (nutrition, performance, health) through a broader portfolio.
• COIMMA: Brazilian manufacturer of cattle weighing scales and animal containment equipment (the brand Elite Agro resells in Roraima). Comparable as the equipment side of the bundled offering, with 70 years of brand history.
• Alltech Brasil: Global animal nutrition company offering premixes, supplements and feed programs across species. Comparable to Elite Agro's De Heus franchise as another international brand present in Brazilian producer markets.

Direct peers

• Agroceres: Long-established Brazilian animal nutrition and seed company producing feeds and supplements for livestock producers. Directly comparable in offering custom-formulated feed solutions and serving multi-species Brazilian herds.
• Vaccinar (Nutrição e Saúde Animal): Brazilian animal nutrition and health company producing premixes, concentrates and supplements for cattle, poultry, swine and pets. Comparable as a regional-formulated-feed peer targeting Brazilian livestock producers.
• Guabi Nutrição e Saúde Animal: Brazilian animal nutrition manufacturer covering poultry, swine, cattle, pets and aquaculture. Comparable as a multi-species feed producer and distributor operating across Brazil with a similar product mix.

Regional players

• Coopavel Cooperativa Agroindustrial: Large Brazilian agricultural cooperative distributing inputs (including animal nutrition and equipment) to member producers, primarily in Paraná but with expanding frontier reach. Comparable as a multi-product rural input distributor bundling feed, equipment and agronomy services for livestock producers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/eliteagro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite Agro