Elite Bar Services
Elite Bar Services is a privately held UK mobile bar hire operator that supplies modular bar units, licensed staff, drinks, and equipment to weddings, corporate events, private parties, and festivals across the Midlands and nationwide.
- Company typePrivate
- Founded2006
- HeadquartersAlcester, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Elite Bar Services does
Elite Bar Services Ltd is a privately held UK mobile bar hire operator founded in 2006 and headquartered in the Midlands (Alcester, Warwickshire), with operational reach stated across Worcestershire, Herefordshire, West Midlands, Shropshire, Staffordshire, Gloucestershire, Warwickshire, Oxfordshire, Northamptonshire, and select cities including Birmingham, Coventry, Bristol, and Oxford, with willingness to travel nationwide for larger events. The company's core offering is end-to-end mobile bar service: bar unit delivery and installation, professional Personal License Holder staff, refrigeration, draught dispense equipment, optics, glassware, and drinks supply, plus optional handling of Temporary Event Notice (TEN) licensing applications on the customer's behalf.
The product portfolio is built around a proprietary modular bar system with LED-illuminated units in round, oval, straight, and curved configurations, alongside white bars, brushed-stainless bars, a self-contained 14ft kiosk trailer bar, Litedeck-based modular outdoor/festival bars, and tiki/beach bars with bamboo cladding. Adjacent revenue lines include standalone dry-hire of glassware, commercial fridges, beer coolers, cellar equipment, optics, commercial glass washers, tables and chairs; tiered wedding packages (Gold, Silver, Platinum); cocktail and cocktail flair services; and 'free bar with equipment hire' arrangements for smaller events. Bars can be branded for corporate use and are sized from ~1.5m to multi-section festival configurations capable of serving up to ~2,000 attendees over a weekend.
The business model is quote-based and transaction-driven: customer inquiries flow through phone, email, or website form; pricing is event-specific; deposits are taken on booking with balances due 14 days pre-event; and cash bars for events over 100 people typically start at ~£300. GTM is direct-to-customer (event organizers, wedding clients, corporate event planners, festival organizers) with no intermediary channels, no self-serve online booking, and a marketing footprint limited to a content/SEO website plus direct contact. Ownership is private, with founders Rob Lancaster and Mike Jordan and an additional contact (Lizzie) acting as named customer-facing representatives.
Elite Bar Services firmographics
Firmographics- Name
- Elite Bar Services
- Legal name
- Elite Bar Services Ltd
- Website
- https://elitebars.co.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Elite Bar Services is a privately held UK mobile bar hire operator that supplies modular bar units, licensed staff, drinks, and equipment to weddings, corporate events, private parties, and festivals across the Midlands and nationwide.
- Ownership category
- akta.pro rank
Elite Bar Services industry classification
Industry- Product category
- Mobile Bar Hire Services
- NAICS
- Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)
Keywords
Where Elite Bar Services is headquartered
LocationHeadquarters
- HQ city
- Alcester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Elite Bar Services business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Mobile Bar Hire Services: Full-service mobile bar hire including bar setup, professional staff, refrigeration, draught equipment, optics, and glassware. Cash bar packages available for events over 100 people starting at approximately £300. Free bars and equipment hire offered for smaller events.
- Equipment Hire: Standalone equipment rental including glassware, commercial fridges, beer coolers, cellar equipment, front bar units, trailer bars, back bars, optics, commercial glass washers, tables and chairs. Equipment available for dry hire or fully equipped with draught dispense and refrigeration.
- Drinks Supply: Drinks supply included in bar hire packages. Wide range of draught beers, spirits, wines, mixers, and non-alcoholic options. Branded spirits and quality mixers served with ice and fruit. Cocktail service and cocktail flair available as add-on.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Cash Bar Packages - Events over 100 people |
| Unit Pricing | Multi-year contract | Free Bar with Equipment Hire - Smaller events |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Elite Bar Services product offering
Product offeringCore offering
Elite Bar Services provides mobile bar hire for weddings, corporate events, private parties, and outdoor festivals across the Midlands and UK. Offerings include modular illuminated, white, stainless steel, kiosk trailer, outdoor/festival, and themed tiki bars, plus equipment hire (glassware, fridges, beer coolers, cellar equipment, tables and chairs) and drinks supply with professionally trained personal license holders.
Product overview
Elite Bar Services provides mobile bar hire services across the UK, specializing in events of all sizes. Their product portfolio includes modular illuminated bars (round, straight, and curved configurations with LED lighting), white bars, stainless steel bars, a self-contained 14ft kiosk trailer bar, outdoor/festival bars based on the Litedeck system, and themed tiki/beach bars. They also offer equipment hire (glassware, fridges, beer coolers, cellar equipment, glass washers, tables and chairs) and comprehensive bar services including staffing, licensing handling, and various drink packages. Wedding packages (Gold, Silver, Platinum) and cocktail services are available as add-ons.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Bar Hire Mobile bar hire services for events across Birmingham, Worcester, the Midlands and all across the UK. Includes professionally trained staff, modular bar systems, outdoor trailer bars, and cooling equipment. Serves weddings, parties, corporate, and sporting events.
- Illuminated Bars Split level bars with polished stainless worktops and LED lighting. Available in round (80-300 people), oval (450-500 people), straight (200-350 people), and curved (200-400 people) configurations. LED colors can be fixed or scroll through over time.
- White Bars Understated and discreet white bar with black worktops and illuminated kickplates. Available in sizes from 1.5m to 9m, catering for around 100-300 people. Well suited to traditional and rustic events.
- Stainless Steel Bars Brushed stainless steel bars with blue LED downlighters, catering for around 200-250 people.
- Kiosk Trailer Bar Self-contained 14ft trailer bar with polished stainless, black worktops and fully installed fridges and dispense equipment. Designed for large-scale outdoor events and plug-and-play deployment.
- Outdoor and Festival Bars Modular festival style bars based on the Litedeck system, typically 3'6" high built using 8'x2' sections. Unlimited size and capacity. Available for dry hire or fully equipped with draught dispense, refrigeration, optics and back bar facilities.
- Tiki Bar Modular tiki bar ideal for beach themed parties and cocktail events. Available in 2m or 5m lengths, catering for around 80-200 people. Comes with bamboo and banana leaf cladding, stainless steel undercounter section with speedrails and ice wells. Available with or without roof section.
- Equipment Hire Wide range of bar equipment for hire including glassware, commercial fridges, beer coolers, cellar equipment, front bar units, back bars, optics, commercial glass washers, tables and chairs. Units can be branded for exhibitions, shows and trade events. Available for dry hire or fully equipped with draught dispense and refrigeration.
- Wedding Packages Pre-set wedding packages available in Gold, Silver and Platinum tiers, in addition to custom tailored drink packages. Designed to eliminate hidden extras of hotel and venue bars and avoid corkage charges.
- Cocktail Services Basic cocktails available as an addition to any bar menu. Cocktail flair services available with industry experts for additional entertainment.
- Licensing Services Handles all licensing requirements at no cost to customers. Provides fully trained personal license holders for all bars and manages Temporary Event Notice (TEN) applications.
Quantifiable outcome
- Oval bar can serve up to 450-500 people; straight bars cater for 200-350 people; have served approximately 2000 people at large weekend events
- +1 more outcomes
Companies that use Elite Bar Services
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Elite Bar Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Elite Bar Services partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Elite Bar Services competitors and assessment
Company assessmentDirect peers
- Jugs and Jokers Mobile Bars: UK mobile bar hire service offering bar units and drink packages for weddings, parties, and outdoor events. Same event-driven GTM and target customer profile as Elite Bar Services.
- Mix and Twist: UK mobile cocktail bar hire company serving weddings, corporate events, and private parties with bartender and flair services. Comparable bar-in-a-box model with strong cocktail/cocktail flair offering overlap.
- The Mobile Bar Company: UK mobile bar hire business providing bar units and drinks service for weddings and corporate events. Direct competitor with overlapping customer segments and similar Midlands-and-UK service coverage.
- Hire A Bar: UK-based mobile bar hire company serving weddings, parties, and corporate events nationwide. Operates a similar full-service model with bar units, staff, and drinks supply—matching Elite Bar Services' core proposition.
- Flair Bars: UK mobile bar hire operator specializing in weddings, corporate events, and private parties with modular bar units. Closely comparable product offering, target customer base (events and weddings), and operational scale to Elite Bar Services.
- The Giant Mobile Bar Company: UK mobile bar hire operator focused on festivals, weddings, and large outdoor events with modular bar units. Highly comparable in product configuration and outdoor event capability.
Broad incumbents
- Marston's PLC: Large UK pub and brewery operator with over 1,000 venues nationwide, some of which offer private event and function hire. Acts as a broader incumbent competing for the same event bar/hospitality spend, particularly through venue-tied bar packages.
- Punch Pubs & Co: UK pub and bar operator with thousands of community venues, many offering private function rooms and event bar service. Provides broad, venue-anchored competition in the on-site event bar market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Elite Bar Services social profiles
Digital presenceElite Bar Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elite Bar Services leadership team
Management profileNumber of profiles
Profiles3 records
Elite Bar Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elite Bar Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elite Bar Services
What does Elite Bar Services do?
Elite Bar Services provides mobile bar hire for weddings, corporate events, private parties, and outdoor festivals across the Midlands and UK. Offerings include modular illuminated, white, stainless steel, kiosk trailer, outdoor/festival, and themed tiki bars, plus equipment hire (glassware, fridges, beer coolers, cellar equipment, tables and chairs) and drinks supply with professionally trained personal license holders.
Is Elite Bar Services a public or private company?
Elite Bar Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elite Bar Services founded?
Elite Bar Services was founded in 2006. It employs 1 to 10 people.
Where is Elite Bar Services based?
Elite Bar Services is headquartered in Alcester, United Kingdom, in the Europe region.
How does Elite Bar Services make money?
Three revenue lines are on record. Mobile Bar Hire Services are the primary driver. The others are equipment Hire and drinks Supply.
Who are Elite Bar Services's main competitors?
Direct peers on record are Jugs and Jokers Mobile Bars, Mix and Twist, The Mobile Bar Company, Hire A Bar, Flair Bars and The Giant Mobile Bar Company. Broad incumbents are Marston's PLC and Punch Pubs & Co.
Does Elite Bar Services have an API?
No public API is recorded for Elite Bar Services.
What industry is Elite Bar Services in?
Elite Bar Services's product category is Mobile Bar Hire Services. Its primary akta.pro industry code is HSACAGAF, Bar & Beverage Catering (Mobile Bar, Bartending). Its NAICS code is 722410 and its SIC code is 5810.