Elitebet Ltd

What Elitebet Ltd does

Elitebet Ltd operates a sports betting platform serving individual consumers across four African markets: Republic of Congo, DR Congo, Zambia, and Namibia. Its offering enables users to place wagers on sporting events including football, basketball, and tennis through two primary access channels — a consumer-facing website (elitebet.com) and USSD-based mobile services integrated with MTN (*104*3*3#) and Airtel (*1960#) networks. The USSD channel is the core technical differentiator, allowing feature-phone users without smartphone or internet access to participate in betting, which is significant in markets where smartphone penetration is limited.

The company's technology stack is centered on USSD mobile infrastructure and a standard web platform, with no disclosed proprietary odds engine, app, or AI/ML components. Distribution extends to physical betting shop operations in Republic of Congo and DR Congo, providing an omnichannel footprint alongside the digital channels. The company operates with a lean team of 7 employees.

Elitebet's revenue model is transaction-based, earning from the margin (overround) embedded in the odds offered on sports wagers placed by customers. Pricing is not publicly disclosed and no enterprise or B2B revenue streams are indicated. Customer acquisition channels, marketing spend, funding history, management team, and financial performance are not disclosed in available source material, limiting visibility into unit economics and growth dynamics. The company appears to be actively operating based on its live multi-country web presence.

Name

Elitebet Ltd

Legal name

Elitebet Ltd

Website

https://elitebet.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Elitebet Ltd is a sports betting operator serving individual consumers in Republic of Congo, DR Congo, Zambia, and Namibia via a web platform and USSD-based mobile services integrated with MTN and Airtel networks.

Ownership category

akta.pro rank

Product category

Sports Betting / Online Gambling

NAICS

Gambling Industries (7132), Other Gambling Industries (713290), Other Gambling Industries (71329)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industries

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB), Retail Sportsbooks (On-Premise, Kiosks & In-Venue) (MPAEACAB)

Keywords

• Sports betting services
• Mobile betting platform
• USSD wagering
• African betting operator
• Online bookmaker

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Sports Betting Transactions: Revenue generated from sports betting wagers placed by customers. Customers place bets on sporting events and the company earns from the margin built into the odds offered.

Go-to-market motion1 record

Distribution channels2 records

Core offering

Elitebet Ltd operates a direct-to-consumer sports betting service that lets individual bettors in Republic of Congo, DR Congo, Zambia, and Namibia place wagers on sporting events such as football, basketball, and tennis. Customers access the service through the elitebet.com website or via USSD codes on MTN (*104*3*3#) and Airtel (*1960#) mobile networks, and the company earns revenue from the margin embedded in the odds offered on each bet.

Product overview

Elitebet offers a unified sports betting platform operating across Republic of Congo, Zambia, and Namibia. The service is accessible through two primary channels: a website platform (https://elitebet.com/) and mobile USSD services for MTN and Airtel networks, enabling users without smartphone access or internet connectivity to participate in sports betting.

Differentiator

Problem solved

Functional benefit

Products and services

• Elitebet Sports Betting Platform Unified sports betting service accessible via the elitebet.com website and USSD codes on MTN (*104*3*3#) and Airtel (*1960#) networks, covering football, basketball, tennis and other sports across Republic of Congo, DR Congo, Zambia, and Namibia.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• 1xBet: 1xBet is a global online sportsbook and casino with extensive operations in Africa, including francophone markets like Republic of Congo and DR Congo. Comparable to Elitebet as a competing online sportsbook serving the same consumer base, though far larger and broader in product.
• Betway Africa: Betway Africa is a leading multi-market online sportsbook and casino operator active across many of the same African geographies as Elitebet. Comparable because it is an established online sportsbook competing for the same sports-bettor customer base in Africa, though it is far larger and offers a broader product suite.
• Betclic: Betclic is a European online sportsbook with operations across several African countries. Comparable to Elitebet as a competing licensed online sportsbook in overlapping markets, though it is a broader international operator.

Direct peers

• SportPesa: SportPesa is an African-focused online sportsbook originally launched in Kenya and active in multiple African markets including DR Congo and Zambia. Directly comparable to Elitebet because it targets the same sports-bettor segments via mobile-first and USSD/mobile-money distribution channels.
• Betpawa: Betpawa is an African online sportsbook with mobile-money and USSD-style access across multiple African markets including Zambia. Comparable to Elitebet because it operates in overlapping geographies, targets the same sports-bettor segment, and emphasises mobile-first low-bandwidth access — closely mirroring Elitebet's USSD-led model.
• Premier Bet: Premier Bet operates sportsbooks and retail betting shops across several African markets, including DR Congo, Zambia, and Namibia — overlapping Elitebet's geographies almost exactly. Directly comparable as a multi-channel African sportsbook with both online and physical retail presence.
• Mozzart Bet: Mozzart Bet is an online and retail sportsbook active across Eastern and Southern Africa including markets adjacent to Elitebet's footprint. Comparable because it targets the same sports-bettor customer segment with a similar mix of online platform and physical shop distribution.

Emerging players

• BetKing: BetKing is an African-focused online sportsbook operating in Nigeria and expanding into other African markets. Comparable to Elitebet as a mobile-first sportsbook pursuing similar sports-bettor customers in Africa, though at a larger scale and with more funding.

Regional players

• Bet9ja: Bet9ja is a leading Nigerian online sportsbook that has expanded into several African markets. Comparable to Elitebet because it competes for African sports-bettor wallet share with a similar online + mobile-money distribution approach, although its primary geography is Nigeria.
• Hollywoodbets: Hollywoodbets is a South Africa-based sportsbook and retail betting operator with growing African footprint including Namibia. Comparable to Elitebet because it offers online + retail sportsbook services in overlapping Southern African markets and targets similar sports-bettor customers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/elitebet-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elitebet Ltd