Elite Group

What Elite Group does

Elite Group is a privately held, multi-division services and distribution company headquartered in Chesaning, Michigan, operating since 2000 with 32 employees. The firm serves residential, commercial, and municipal customers across Michigan and the broader United States through four business lines: (1) Excavation and Demolition — full-service site preparation, grading, land clearing, basements, septic systems, and demolition for residential, commercial, municipal, and land development projects; (2) Synthetic Turf & Putting Green Distribution — exclusive US-manufactured synthetic grass products incorporating over 40 years of R&D, sold and installed at an average of $12.33 per square foot (range $5.50–$18.75); (3) Property Development — direct purchase of storm-damaged or distressed homes, eliminating realtor commissions and closing frictions; and (4) Natural Disaster Recovery — debris clearing, boat retrieval, and property restoration, with the firm actively pursuing FEMA contractor registration.

The company's core technology is its exclusive synthetic turf product line featuring UV protection, weather resistance, and drainage systems using mesh backing with stone tunnels, alongside putting green and golf green products. Competitive positioning is anchored in a combination of distributor pricing power, in-house installation expertise, OSHA-compliant experienced crews, and a 20-year operating history. Revenue mechanics are primarily transaction- and project-based: quote-based pricing for excavation/demolition, per-square-foot unit pricing for turf, and direct property purchases for the property development line.

Go-to-market is direct and low-tech: phone-based sales via 866-253-6733, website contact forms, and field sales for commercial projects. Marketing relies on a content-marketing blog, Facebook presence, and educational content rather than paid acquisition or sales-development infrastructure. The firm does not disclose revenue, funding history, or management composition, and operates from a single restored historic headquarters location.

Name

Elite Group

Legal name

Elite Group

Website

https://elitedis.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Elite Group is a privately held, Michigan-based multi-division services and distribution company providing excavation, demolition, synthetic turf distribution and installation, distressed-property purchasing, and natural disaster recovery services to residential, commercial, and municipal clients across the US.

Ownership category

akta.pro rank

Product category

Construction & Land Development Services

NAICS

Other Foundation, Structure, and Building Exterior Contractors (23819)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Mass Excavation & Bulk Earthmoving (Cut/Fill, Grading) (IMAFAKAC)

akta.pro secondary industries

Topsoil Stripping, Stockpiling & Reinstatement (IMAFAKAB), Demolition Equipment (Breakers, Crushers, Shears) (IMAHAAAL)

Keywords

• Excavation services
• Demolition services
• Synthetic turf installation
• Putting green construction
• Land development services

Headquarters

HQ city

Chesaning

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Excavation and Demolition Services: One-time professional services for residential, commercial, municipal, and land development projects including basements, bulldozing, grading, land clearing, septic systems, and site preparation.
2. Synthetic Turf Products and Installation: Sale and installation of synthetic grass products for homeowners, commercial properties, schools, dog parks, hotels, resorts, and golf courses. Includes materials and expert installation services as a distributor.
3. Property Development: Direct purchase of damaged properties from homeowners, eliminating realtor fees and providing quick transactions for storm-damaged or distressed homes.
4. Natural Disaster Recovery Services: Debris clearing, boat retrieval, and property restoration services. Elite is becoming a registered FEMA contractor for disaster recovery operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Elite Group is a Michigan-based contractor delivering excavation and demolition services (site preparation, lot clearing, basements, pools, rocks, grading) for residential, commercial, municipal, and land-development clients. It also designs, supplies, and installs US-manufactured synthetic turf, putting greens, and pet/playground surfaces. A third arm buys damaged (fire/water) properties, rehabs them, and provides natural disaster recovery support including debris removal and tree services.

Product overview

Elite Group is an evolutionary development company offering a portfolio of construction and landscaping services. The core offerings include excavation and demolition services (residential, commercial, municipal, and land development), a Synthetic Turf & Putting Green Division distributing exclusive synthetic grass products with expert installation, and Property Development services that purchase damaged properties. The company operates from Chesaning, Michigan, serving Michigan and the United States with over 20 years of experience since 2000.

Differentiator

Problem solved

Functional benefit

Products and services

• Excavation and Site Preparation Services Lot clearing, brush and tree removal, grading, basement and driveway excavation, boulder/rock hammering, and septic system preparation for residential, commercial, municipal, and land-development clients across Michigan. Includes site work for both new construction and redevelopment, with an in-house fleet including bucket truck, dozer, and dump trucks.
• Demolition Services Removal of pools, basements, concrete (driveways, patios, sidewalks), pavers, hoarded structures, and other features on residential, commercial, and municipal sites in Michigan. Includes debris hauling using the company's own trucks and crews.
• Land Development and Site Preparation for Builders End-to-end lot preparation for small residential developers, including land clearing, excavation, and demolition to ready subdivided parcels for vertical construction across Michigan.
• Synthetic Turf Design and Installation Design, supply, and professional installation of US-manufactured artificial grass for residential lawns, pet runs, playgrounds, rooftops, commercial landscapes, and athletic surfaces, including anti-microbial drainage, UV protection, and weather-resistance features. Priced per square foot with free on-site estimates.
• Putting Green Construction Custom-designed backyard, commercial, country club, and golf-course putting greens using synthetic turf, with 3D design services available and master-installer use of the Hydro Developed Stones (HDS) drainage sub-base system.
• Damaged Property Acquisition and Redevelopment Direct purchase of residential properties damaged by fire or water, followed by in-house rehab and resale as renovated homes. Provides owners of damaged properties a private, cash-sale alternative to listing with an agent.
• Natural Disaster Recovery Services Post-storm and natural disaster response services including debris removal, tree clearing, and related site cleanup, leveraging Elite Group's existing demolition and excavation crews, dozers, and dump trucks.

Quantifiable outcome

• Synthetic turf stays 10-14°F cooler than asphalt or concrete patios
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Kubota: Major manufacturer of compact construction equipment, excavators, and tractors widely used by regional excavation contractors. Adjacent incumbent in the equipment category underlying Elite's excavation services.
• Caterpillar: Largest manufacturer of construction and earthmoving equipment (excavators, bulldozers) used in excavation, demolition, and site preparation. Relevant incumbent in Elite's primary operating category through the equipment that drives Elite's core service delivery.
• United Rentals: Largest equipment rental company in North America supplying excavators, bulldozers, and site-preparation equipment to contractors. Relevant incumbent as a key supplier channel for excavation and demolition operators including Elite.

Direct peers

• AstroTurf (Sport Group): Synthetic turf manufacturer and installer specializing in athletic fields, playgrounds, and commercial landscapes. Comparable to Elite's turf division on product type, installation services, and end-market focus (schools, sports, hospitality).
• FieldTurf (Tarkett Sports): Major synthetic turf manufacturer and installer serving schools, athletic facilities, and commercial properties. Comparable to Elite's turf division on product category and end-market customer profile (schools, athletic fields, commercial sites).
• BELFOR Property Restoration: Global leader in disaster recovery and property restoration services including debris removal and storm response. Directly comparable to Elite's emerging Natural Disaster Recovery division, particularly its FEMA-contractor positioning and debris-clearing scope.
• SYNLawn: National synthetic turf manufacturer and distributor offering installation services for residential, commercial, and athletic applications. Directly comparable to Elite's Synthetic Turf & Putting Green Division in product category, customer base, and distribution-plus-installation model.
• ForeverLawn: Synthetic turf manufacturer and installer serving residential, commercial, pet, and athletic markets with proprietary product lines. Directly comparable to Elite's Synthetic Turf & Putting Green Division in product specialization and distributor-plus-installer business model.
• Servpro: Franchise-based fire, water, and storm damage restoration company with debris clearing and property restoration services. Comparable to Elite's disaster recovery and property development divisions in service type and customer profile.
• HomeVestors of America: National franchise network that purchases distressed and damaged properties directly from owners, eliminating realtor fees. Directly comparable to Elite's Property Development division in business model and target customer (distressed property owners).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Elitedis.org
• LinkedInlinkedin.com/company/elitegroupmichigan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite Group