Elite Frische Service GmbH

What Elite Frische Service GmbH does

Elite Frische Service GmbH is a privately held German B2B fresh produce intermediary founded in 2014 and headquartered in Lutherstadt Wittenberg, Sachsen-Anhalt. The company connects fruit and vegetable producers directly with German food retailers (Lebensmitteleinzelhandel), bypassing traditional wholesale intermediaries. Its operational model centers on order-triggered harvesting: producers harvest only after customer orders are placed, enabling products to reach consumers within 24 hours. The product portfolio includes truss tomatoes, mini Roma tomatoes, strawberries, cucumbers, and peppers, including an exclusive Luther branded line (Luther Tomate, Luther Paprika, Luther Erdbeere) sourced from primary partner Wittenberg Gemüse GmbH, which operates over 40 hectares of greenhouse space at the Wittenberg site and is expanding toward 50+ hectares.

Revenue is generated through margin on produce sales (transaction-fee economics), with pricing negotiated directly with retail buyers rather than publicly disclosed. The go-to-market is enterprise field sales to German food retail chains, supported by QS and IFS Broker Higher Level food-safety certifications. The company maintains a 5-person team, serves a regional Saxony-Anhalt market, and reports no public funding, acquisitions, or technology platform beyond a CMS-driven corporate website. Management comprises Managing Directors Wichard Schrieks and Marion van Gog, with Kevin van IJperen as authorized signatory (Prokurist). Additional supply is sourced from Dutch producer Van Gog Kwekerijen CV.

The business model is structurally low-tech and relationship-driven, with competitive differentiation resting on direct producer-to-retailer logistics, certified food-safety compliance, and exclusive Luther brand ownership rather than proprietary technology. The company is owned and operated by its management; no institutional investors or parent entities are disclosed.

Name

Elite Frische Service GmbH

Legal name

Elite Frische Service GmbH

Website

https://elite-frische-service.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Elite Frische Service GmbH is a German B2B intermediary that supplies fresh fruit and vegetables directly from producers to food retailers, delivering within 24 hours of harvest and operating an exclusive Luther brand with partner Wittenberg Gemüse.

Ownership category

akta.pro rank

Product category

Fresh Produce Wholesale Distribution

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA)

Keywords

• Fresh produce distribution
• B2B produce brokerage
• Wholesale fruit vegetables
• Food retail supply
• Producer retail intermediary

Headquarters

HQ city

Lutherstadt Wittenberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Fresh Produce Intermediary Service: The company acts as a direct intermediary between fruit and vegetable producers and the Lebensmitteleinzelhandel (food retail). Producers sell to Elite Frische Service, who then sell to retailers, eliminating intermediaries. Revenue is generated through the margin on produce sales.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Elite Frische Service GmbH operates as a B2B fresh produce intermediary that purchases fruit and vegetables directly from producers and supplies them to German food retailers (Lebensmitteleinzelhandel). Producers harvest only after customer orders are received, enabling delivery to market within 24 hours and eliminating intermediary storage. The company also markets the exclusive Luther brand produce (Luther Tomate, Luther Paprika, Luther Erdbeere) sourced from partner Wittenberg Gemüse GmbH, and holds QS and IFS Broker Higher Level food safety certifications.

Product overview

Elite Frische Service GmbH operates as a fresh produce intermediary connecting fruit and vegetable producers directly with food retailers, without middlemen. Their core products are fresh produce including tomatoes (Mini Rispentomaten, Rispentomaten, Mini Roma Tomaten), strawberries (Erdbeeren), cucumbers (Gurken), and peppers (Paprika). The company also offers exclusive branded products under the 'Luther' brand (Luther Tomate, Luther Paprika, Luther Erdbeere) sourced from their producer partner Wittenberg Gemüse GmbH. Products are harvested only after customer orders are placed, enabling delivery to market within 24 hours with guaranteed freshness, taste, and quality.

Differentiator

Problem solved

Functional benefit

Products and services

• Mini Rispentomaten

Quantifiable outcome

• Products reach consumers within 24 hours of delivery

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered core.

• Wittenberg Gemüse GmbHcoreStrategic or Co-development PartnerPrimary producer partner at Lutherstadt Wittenberg producing Luther brand products (Luther Tomate, Luther Paprika, Luther Erdbeere) on over 40 hectares of greenhouse space. The Luther brand is exclusively marketed by both Elite Frische Service GmbH and Wittenberg Gemüse GmbH. Location expanding from 40+ to 50+ hectares.
• Van Gog Kwekerijen CVcoreStrategic or Co-development PartnerFamily company founded in 1966 producing premium cucumbers preferred by retailers, also popular in the English market. Four Netherlands locations: Asten, Helmond, Horst, and Grubbenvorst. Committed to sustainability and innovation.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/elite-frische-service-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite Frische Service GmbH