Elite Model Look Russia
Elite Model Look Russia is a Moscow-based annual modeling competition and Russian franchise of the international Elite Model Look, organized by Alfer Group. It scouts aspiring female models through regional castings in 13 Russian cities and a Moscow national final, sending winners to the international competition.
- Company typePrivate
- Founded2006
- HeadquartersMoscow, Russia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Elite Model Look Russia does
Elite Model Look Russia is the Russian national franchise of the international Elite Model Look professional modeling competition, organized by Alfer Group under license from Elite Group and headquartered in Moscow. Founded in 2006, the company operates a single annual competition cycle that scouts aspiring female models (target profile: ages 14–22, height 175–181 cm, hips ≤ 90 cm) through regional casting events across 13 Russian cities — including Saint Petersburg, Yekaterinburg, Novosibirsk, Kazan, and Krasnoyarsk — supplemented by an online casting portal in partnership with Model.Ru. The competition culminates in a national final in Moscow; the 2008 edition at KZ ELYSIUM selected 14 finalists from over 3,000 in-person participants, with winners advancing to the international final on Sanya Island, China.
The underlying operation is event-driven and low-technology. Model assessment is conducted manually using standardized polaroid-based photography and physical measurements; there is no proprietary software platform, AI tooling, or API documented. The technology surface consists of the Model.Ru online casting portal, the Alfer.TV video archive, and a corporate website, all serving a single annual gala-style competition. The permanent team is approximately 6 employees, expanded to a ~15-person organizing committee for the competition season, including roles for scouting, production, media production, photography, and press.
Revenue is generated through sponsorship and brand partnerships (Philipp Plein as headline designer, Marc & Andre exclusive swimwear, Rowenta styling and a co-branded product line, Love Radio as media partner) and through the franchise/licensing relationship with international Elite Group. Contestant participation is free. Top three international winners receive modeling contracts worth up to $150,000, and the Russian competition's value proposition is direct access to Elite Group's network of 36 agencies and 750+ represented models across five continents. The latest verifiable activity is the 2008 competition season, with the company website last updated in January 2009; current operating status cannot be confirmed from available data.
Elite Model Look Russia firmographics
Firmographics- Name
- Elite Model Look Russia
- Legal name
- Elite Model Look Russia
- Website
- https://elitemodellook.ru
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Elite Model Look Russia is a Moscow-based annual modeling competition and Russian franchise of the international Elite Model Look, organized by Alfer Group. It scouts aspiring female models through regional castings in 13 Russian cities and a Moscow national final, sending winners to the international competition.
- Ownership category
- akta.pro rank
Elite Model Look Russia industry classification
Industry- Product category
- Modeling Competition / Talent Discovery
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- akta.pro primary industry
- Talent Casting & Auditions (Casting Directors, Open Calls) (HSACAHAL)
Keywords
Where Elite Model Look Russia is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices2 records
Markets served
Elite Model Look Russia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Operations, Personnel, Others
Revenue model
- Sponsorship and Brand Partnerships: Revenue generated through partnerships with fashion brands, designers, and corporate sponsors. In 2008, this included designer Philipp Plein presenting at the final, Marc & Andre creating exclusive swimwear for finalists, and Rowenta co-creating a product line with Elite.
- Event and Media Rights: International franchise fees paid to Elite Group for the right to operate the Elite Model Look competition in Russia, with geographic rights and media coverage generating value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Contestant Participation - No Cost |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Elite Model Look Russia product offering
Product offeringCore offering
Elite Model Look Russia operates the licensed Russian edition of the international Elite Model Look professional modeling competition. The product is a free-to-enter annual talent-discovery program that runs regional in-person castings across 13 Russian cities, complemented by online casting via the Model.Ru partnership, culminating in a national final in Moscow. Top finalists advance to the Elite Group's international final, where the top three globally receive modeling contracts worth up to $150,000.
Product overview
Elite Model Look Russia is a single annual modeling competition product, not a platform-with-modules architecture. The core offering is the Elite Model Look Russia competition itself—a professional modeling contest that scouts, evaluates, and promotes aspiring models through regional castings across Russian cities, a national finale in Moscow, and advancement to the international Elite Model Look final. Supporting offerings include the Model.Ru online casting platform for remote application submission and Alfer.TV for multimedia event coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- Elite Model Look Russia Competition Annual professional modeling competition in Russia operated under license from the international Elite Group, identifying and promoting aspiring models aged 14-22 (height 175-181 cm, hips ≤ 90 cm) through regional castings and a Moscow national final, with top finalists advancing to the international Elite Model Look final where top three globally win modeling contracts up to $150,000.
- Model.Ru Online Casting Online casting channel operated via partnership with Model.Ru that enables aspiring models anywhere in Russia to submit photographs and application data for participation in Elite Model Look Russia without attending in-person casting events.
Quantifiable outcome
- More than 300,000 participants from 65 countries compete annually, with only 70-75 advancing to the international final
- +2 more outcomes
Companies that use Elite Model Look Russia
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
Elite Model Look Russia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Elite Model Look Russia partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- Alfer GroupflagshipAlfer Group is the exclusive Russian organizer and franchisee of Elite Model Look in Russia. They are responsible for all regional castings, the national final, and managing the competition's operations in Russia. The company is led by Anton Alfer as President of EML Russia.
- Model.RucoreOnline casting platform partnership enabling remote model applications. Aspiring models who cannot attend in-person castings can register online through Model.Ru, making the competition accessible nationwide beyond major cities.
- Elite GroupflagshipInternational model agency network that owns the Elite Model Look brand and franchises the competition globally in 50 countries. Elite Group operates 36 agencies and represents 750+ models worldwide. The Russian franchise operates under their brand license.
- Love RadiocoreOfficial media partner for Elite Model Look Russia castings and national final. Love Radio provided DJs to host the 2008 final event and media coverage across their radio station network.
- Philipp PleinminorGerman luxury fashion designer who presented an exclusive runway show at the 2008 Elite Model Look Russia final in Moscow. His show featured the finalists in denim and evening wear collections.
- Marc & AndreminorRussian fashion brand that created exclusive swimwear collection specifically for Elite Model Look Russia finalists. Brand owner Andrey Lagunov served as a jury member at the 2008 final.
- RowentaminorHair care and styling brand that provided professional styling for Elite Model Look Russia finalists. Jointly created a co-branded product collection Rowenta for Elite Model Look with model agency contacts included in packaging.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Elite Model Look Russia competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Elite Model Look Russia social profiles
Digital presenceElite Model Look Russia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elite Model Look Russia leadership team
Management profileNumber of profiles
Profiles14 records
Elite Model Look Russia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elite Model Look Russia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elite Model Look Russia
What does Elite Model Look Russia do?
Elite Model Look Russia operates the licensed Russian edition of the international Elite Model Look professional modeling competition. The product is a free-to-enter annual talent-discovery program that runs regional in-person castings across 13 Russian cities, complemented by online casting via the Model.Ru partnership, culminating in a national final in Moscow. Top finalists advance to the Elite Group's international final, where the top three globally receive modeling contracts worth up to $150,000.
Is Elite Model Look Russia a public or private company?
Elite Model Look Russia is a private company. It is classified as corporate owned and is currently operating.
When was Elite Model Look Russia founded?
Elite Model Look Russia was founded in 2006. It employs 1 to 10 people.
Where is Elite Model Look Russia based?
Elite Model Look Russia is headquartered in Moscow, Russia, in the Europe region.
How does Elite Model Look Russia make money?
Two revenue lines are on record. Sponsorship and Brand Partnerships are the primary driver. The others are event and Media Rights.
Does Elite Model Look Russia have an API?
No public API is recorded for Elite Model Look Russia.
What industry is Elite Model Look Russia in?
Elite Model Look Russia's product category is Modeling Competition / Talent Discovery. Its primary akta.pro industry code is HSACAHAL, Talent Casting & Auditions (Casting Directors, Open Calls). Its NAICS code is 7114.