Elite Outdoor Living

What Elite Outdoor Living does

Elite Outdoor Living is a privately held, Frisco, Texas-based custom pool and outdoor living space design-build company operating in the Dallas/Fort Worth metropolitan area. Founded in 2003 by Justin and Kate Brown, the firm employs approximately 6 in-house staff and delivers turnkey luxury residential projects combining custom pools, outdoor living environments (covered patios, outdoor kitchens, fire pits, pergolas), landscapes, and curated furnishings and finishes. Its service model spans on-site consultation, 3D/2D design renderings, material selection, construction, and aftercare, all delivered by a single integrated team.

The company operates a sales-led, direct-to-consumer go-to-market targeting high-net-worth residential homeowners in North Texas. Pricing is project-specific and quote-based, with billing tied to project milestones. Revenue is generated entirely through one-time custom build engagements rather than recurring contracts or licensing. Distribution is regional, relying on direct on-site consultations, an extensive project portfolio website, and inbound channels including Houzz, Instagram, and Facebook.

The business is bootstrapped and owner-operated by the founding couple, with no disclosed external investors, M&A activity, partnerships, or subsidiaries. It has earned regional industry recognition including a 2021 Pinnacle Award, and customer testimonials consistently highlight craftsmanship and personalized design attention as primary differentiators. Operational scope remains concentrated in the DFW metroplex with no evidence of geographic or vertical expansion in the available data.

Name

Elite Outdoor Living

Legal name

Elite Outdoor Living

Website

https://eliteol.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Elite Outdoor Living is a Frisco, Texas-based custom pool and luxury outdoor living space design-build firm serving high-net-worth residential homeowners in the Dallas/Fort Worth metroplex through turnkey design, construction, and furnishing services.

Ownership category

akta.pro rank

Product category

Custom Pool and Outdoor Living Construction

NAICS

Landscape Architectural Services (541320)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Outdoor Kitchens & Living Space Build-Out (Softscape Integration) (HSAIABAH)

akta.pro secondary industries

Pool Decking & Surrounds (HSAPALAK), Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG)

Keywords

• Custom pool construction
• Luxury outdoor living
• Landscape design
• Hardscape construction
• Pool builder

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Custom Pool Construction: One-time custom pool construction services for residential properties, including design, build, and furnishing services.
2. Outdoor Living Space Design & Build: Complete outdoor living space projects including landscapes, hardscapes, outdoor kitchens, covered patios, pergolas, and professional lighting.
3. Furnishings, Finishes & Fixtures: Curated furnishings, finishes, and fixtures including fire features, outdoor kitchens, and poolside lounge spaces as part of comprehensive project delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Elite Outdoor Living is a Dallas-area custom pool and outdoor living space design/build company. It provides turnkey luxury residential projects including custom pools, landscapes, hardscapes, outdoor kitchens, covered patios, pergolas, fire features, and professional lighting, delivered through in-house design, construction, furnishing, and aftercare services.

Product overview

Elite Outdoor Living is a Dallas-area custom pool builder and outdoor living space company offering a comprehensive design/build/furnish service model. The core product portfolio consists of three main offerings: Custom Luxury Pools, Outdoor Living Spaces, and Landscapes. These are delivered through three integrated service modules: Design Services (consultation, 3D rendering, material selection), Construction Services (quality craftsmanship using finest materials), and Furnishings/Finishes/Fixtures (curated outdoor elements). The company operates as a single unified service offering rather than a modular software platform, combining all elements in a turnkey outdoor living solution.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Luxury Pools

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights1 record

Broad incumbents

• Premier Pools & Spas: One of the largest custom pool builders in the U.S. with a network of regional offices including DFW. Operates broadly in custom residential pools, offering similar but scaled design/build capabilities versus EOL's boutique model.
• Anthony & Sylvan Pools: National pool builder with a long history of residential pool construction. Provides overlapping custom pool services across multiple markets including Texas, with broader scale than EOL's boutique operation.
• Blue Haven Pools & Spas: National franchised pool builder with Texas locations. Competes in the custom residential pool segment with similar design/build offerings but at significantly larger scale and brand reach than EOL.

Regional players

• California Pools & Landscape: Large regional pool and landscape builder primarily serving Arizona and the Southwest U.S. Operates a comparable integrated pool/outdoor living model but in a different geography than EOL's DFW focus.

Direct peers

• Riverbend Sandler Pools: DFW-based custom pool and outdoor living builder. Operates in the same luxury residential segment as Elite Outdoor Living with comparable design/build service offerings.
• Claffey Pools: Frisco-based luxury pool builder serving the DFW Metroplex. Direct competitor in custom residential pools and outdoor living environments with comparable luxury positioning and full design/build delivery.
• Paragon Pools: Texas-based custom pool and outdoor living builder serving the DFW market with comparable custom residential pool and landscape design/build services.

Others

• Houzz Pro: Platform where Elite Outdoor Living lists its portfolio to generate leads from affluent homeowners. Adjacent ecosystem participant enabling lead flow rather than a direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/EliteOutdoor
• Instagraminstagram.com/eliteoutdoorliving
• LinkedInlinkedin.com/company/elite-outdoor-livingllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite Outdoor Living