Elixir Cosmeceuticals

What Elixir Cosmeceuticals does

Elixir Cosmeceuticals, operating commercially as Face Formula, is a privately held Norwegian-rooted skincare brand that formulates and sells science-led cosmeceutical products across five collections — Essential (10 SKUs), Clear (7 SKUs), Pro Age (9 SKUs), Sensitive (4 SKUs), and Nova (6 SKUs) — totaling 36 products spanning cleansers, serums, moisturisers, specialty treatments, and sun protection, priced from 199 NOK to 1,490 NOK. The product technology centers on targeted active ingredients, smart delivery systems, microbiome-friendly formulations, and climate-adapted compositions designed for Nordic conditions, organized by skin concern rather than age. The company operates a hybrid go-to-market: direct-to-consumer e-commerce at faceformula.com shipping to 30+ European countries with multi-currency support (EUR, NOK, GBP, SEK), plus a distribution network of 350+ resellers across Scandinavia including partner clinics and retailers, and a separate B2B professional/clinical channel under the Cosmedica sub-brand with its own Academy platform (academy.cosmedica.no) and professional ordering portal. Revenue is generated entirely through one-time product purchases with no visible subscription model, and the company markets through a coordinated set of digital channels including Instagram, TikTok, Facebook, YouTube, an email newsletter, and an editorial journal.

Name

Elixir Cosmeceuticals

Legal name

Face Formula

Website

https://elixircosmeceuticals.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Elixir Cosmeceuticals, trading as Face Formula, is a Norwegian-rooted skincare brand that formulates and sells 36 science-led cosmeceutical products across five concern-based collections via DTC e-commerce, 350+ Scandinavian resellers, and a B2B professional/clinical channel under Cosmedica.

Ownership category

akta.pro rank

Product category

Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)

akta.pro secondary industries

Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Sensitive Skin & Barrier Repair (CRABAAAG), Antibacterial & Medicated Cleansers (e.g., Acne, Antifungal, Antiseptic) (CRABAEAH), Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF)

Keywords

• Cosmeceutical skincare
• Anti-aging serums
• Sun protection SPF
• Sensitive skin care
• Professional skincare distribution

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for individual skincare products sold directly to consumers through e-commerce and retail channels. Products range from cleansers (199-699 kr) to premium serums and treatments (890-1,490 kr).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Elixir Cosmeceuticals, operating primarily under the Face Formula brand, manufactures and sells science-led skincare cosmeceuticals across five collections (Essential, Clear, Pro Age, Sensitive, Nova), covering cleansers, serums, moisturisers, targeted treatments, and SPF/sun protection products. Distribution combines direct-to-consumer e-commerce across 30+ European markets with 350+ resellers across Scandinavia and a professional clinical channel via Cosmedica for partner clinics.

Product overview

Face Formula is a Norwegian science-led skincare brand offering a unified product portfolio organized into five collections: Essential (10 universal products for daily care), Clear (7 products for oily/congested skin), Pro Age (9 anti-aging products), Sensitive (4 products for delicate skin), and Nova (6 sun protection products). The core products include moisturisers (Essential Formula, Super Hydration Cream, Balancing Hydration Cream, Niactil), serums (Pink Serum, Blue Serum, Redness Control Serum, Oil Control Serum, Vitamin C Booster, Recovery Boost, Overnight Smoothing Serum, Advanced Vitamin A Serum, Clarifying Vitamin A Serum), cleansers (Probiotic Cleansing Mousse, Face Foam Cleanser), sun protection (Mom & Me SPF 50, Nova Cream SPF 30+, Nova Drops SPF 50+, Nova BB Cream SPF 25, Lip Balm SPF 25), and specialty treatments (SOS Paste, Restore Balm, Pro Ageing Firming Cream, Acticlear Gel-Cream, Firming Body Cream, Smoothing Body Lotion). Products are distributed through 350+ resellers across Scandinavia and the brand's own e-commerce platform. The company positions itself around supporting skin's natural intelligence with targeted actives and smart delivery systems.

Differentiator

Problem solved

Functional benefit

Brands

• Cosmedica: Professional platform offering professional orders, academy training for skincare professionals, and marketing assets.

Products and services

• Essential Formula Advanced Multi-Tasking Moisturiser (100ml) positioned as a core bestseller that strengthens, balances and supports skin at every stage of life within the Essential Collection. Designed for universal everyday use across skin types.
• Probiotic Cleansing Mousse Microbiome-friendly cleanser (200ml) formulated to gently cleanse while supporting the skin's natural bacterial balance, targeted at consumers seeking microbiome-supportive skincare.
• Face Foam Cleanser Gentle foaming facial cleanser designed for daily use across skin types as an entry-level cleansing option.
• Pink Serum Barrier-supporting glow serum (30ml) designed to reinforce the skin barrier function while delivering a glowing complexion.
• Blue Serum Pro-aging hydration serum providing hydration while targeting signs of aging for consumers focused on elasticity and skin quality.
• Redness Control Serum Anti-inflammation serum formulated to reduce redness and inflammation, suited for sensitive and reactive skin types.
• Oil Control Serum Pore-refining serum formulated to control oil production and minimise pores, targeted at consumers with oily or combination skin.
• Vitamin C Booster Antioxidant booster providing instant antioxidant protection, used as part of skincare routines targeting environmental damage and radiance.
• Recovery Boost Nourishing retinol night serum formulated for overnight skin recovery and renewal, targeted at consumers using vitamin A in their routines.
• Overnight Smoothing Serum Brightening overnight glycolic serum designed to smooth skin texture and brighten complexion during sleep.
• Advanced Vitamin A Serum Potent advanced pro-aging vitamin A serum designed for experienced users seeking targeted anti-aging treatment.
• Clarifying Vitamin A Serum Vitamin A serum targeted specifically at blemish-prone skin, designed to clarify and control blemishes.
• Mom & Me SPF 50 Family-friendly high-protection sunscreen with SPF 50 formulated for use by mothers and children within the Nova sun protection collection.
• Nova Cream SPF 30+ Daily facial sunscreen offering SPF 30+ UV protection as part of the Nova Collection's advanced UV protection range.
• Nova Drops SPF 50+ Sun protection glow booster with SPF 50+ that combines UV protection with skin-nourishing ingredients for a glow effect.
• Nova BB Cream SPF 25 Daily skin-perfecting BB cream with SPF 25 that provides coverage while protecting and perfecting the skin.
• Lip Balm SPF 25 UV-protecting lip balm with SPF 25 designed to protect lips from sun exposure while moisturising.
• Balancing Hydration Cream Mattifying daily moisturiser that balances hydration while providing matte effects, suited for combination and oily skin types.
• Super Hydration Cream Essential daily moisturiser providing core hydration for routine skincare use across skin types.
• Niactil Multi-tasking moisturiser designed to address multiple skin concerns in a single formula within the entry-level price tier.
• Pro Ageing Firming Cream Premium anti-aging moisturiser formulated to boost collagen and NAD+ levels for skin firmness and pro-aging benefits.
• Restore Balm Long-lasting barrier repair balm designed to repair and strengthen the skin barrier, targeted at sensitive and compromised skin.
• SOS Paste Antibacterial spot treatment designed for targeted use on blemishes and spots in acne-prone skin routines.
• Acticlear Gel-Cream Clarifying treatment gel-cream formulation designed to clarify and treat congested or blemish-prone skin.
• Firming Body Cream Pro-aging body treatment cream targeting signs of aging on the body such as loss of firmness on areas beyond the face.
• Smoothing Body Lotion Glycolic acid-based exfoliating body lotion designed to smooth skin texture and treat concerns such as keratosis pilaris.
• Essential Collection Curated collection of 10 universal, hard-working skincare essentials designed to strengthen, balance and support skin at every stage of life across all skin types.
• Clear Collection Curated collection of 7 products expertly formulated for skin experiencing excess oil, congestion, and inflammation, working to clear breakouts, soothe irritation and restore clarity.
• Pro Age Collection Curated collection of 9 anti-aging products focused on maintaining skin quality, elasticity, and long-term health through powerful actives and cutting-edge ingredients.
• Sensitive Collection Curated collection of 4 products made to care for delicate skin and support its natural barrier, helping to reduce redness and discomfort and build skin resilience.
• Nova Collection Curated collection of 6 products combining advanced UV filters with skin-nourishing ingredients to protect against sun damage while supporting hydration and glow.
• Cosmedica Professional Platform Professional division platform at academy.cosmedica.no and cosmedica.no providing training, marketing assets, and a dedicated professional ordering system for skincare professionals and partner clinics offering Face Formula products.

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• CosmedicacoreChannel Partner/ Reseller/ DistributorCosmedica operates as the professional division and Academy platform for Face Formula products, providing professional training (academy.cosmedica.no) and dedicated professional ordering system (cosmedica.no/min-konto/) for partner clinics and skincare professionals.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• The Ordinary: DECIEM-owned single-active skincare brand with global DTC reach and aggressive pricing. Competes for the same anti-aging, acne, and sensitive-skin consumers across European markets.
• La Roche-Posay: Global dermocosmetics leader owned by L'Oréal, sold in pharmacies and clinics across Scandinavia. Directly competes for the same dermatologist/clinic channel that Elixir's Cosmedica serves.
• Dermalogica: Global professional skincare brand distributed primarily through esthetician/skin therapist channels. Comparable clinic/professional GTM model and problem-solution segmentation.
• CeraVe: Mass-market dermocosmetics brand owned by L'Oréal with strong Scandinavian pharmacy presence and barrier-repair positioning. Competes on the Sensitive/Essential SKUs and clinic recommendations.
• Vichy Laboratoires: L'Oréal-owned dermocosmetics brand with strong Nordic pharmacy presence and a portfolio covering anti-aging, acne, and sensitive skin. Overlaps with several Elixir collections.

Direct peers

• Q+A Skin: UK-based (with strong Nordic presence) skincare brand with multi-condition product lines and DTC-led distribution. Comparable problem-solution portfolio segmentation and retail/reseller distribution.
• No cosmetics (No:Skincare): Norwegian skincare brand with a multi-collection portfolio (Essential, Problem Skin, Pro-Age, Sun) and Nordic climate positioning. Closest geographic and product-line analog to Elixir Cosmeceuticals/Face Formula.
• Maria Åkerberg: Swedish natural/organic skincare brand with salon and clinic distribution channels across Scandinavia. Comparable regional professional-channel GTM and natural positioning.
• Verso Skincare: Swedish premium skincare brand built around proprietary retinol (Vitamin A) technology and anti-aging. Comparable Nordic origin, science-led positioning, and premium price architecture.
• Ecooking: Danish skincare brand operating in Scandinavia with a broad range of skincare products across multiple concerns (anti-aging, sun, problem skin). Comparable DTC + retail channel mix and Scandinavian market footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@elixircosmeceuticals7828
• Facebookfacebook.com/faceformula
• Instagramfacebook.com/elxr.no
• TikToktiktok.com/@faceformulaoffical?_t=ZN-8w9YZ6XKmOM&_r=1
• LinkedInlinkedin.com/company/elixir-cosmeceuticals

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elixir Cosmeceuticals