What ElKassab Group does

El Kassab Group is a privately held, family-owned Egyptian holding company founded in 1958 by chairman Ezzat El Kassab, headquartered in Heliopolis, Cairo. The group operates four wholly-owned subsidiaries plus the INFUZE sub-brand: El Kassab Foreign Trade Co. (sole Egyptian agent for international principals Henkel, Miraclon, Siegwerk, Epple Druckfarben, and Changhai/SSEN, distributing printing and packaging materials nationwide); Egyptian Canadian Co. for Printing & Packaging S.A.E. (CanPack), a board and flexible packaging manufacturer with 9,900 sqm of facility, 400+ workers, and over 55,000 tons/year of printing capacity; National Co. for Paper Industries, a paper converter in 10th of Ramadan City with 40,000 tons/year of output sold locally and exported internationally; and Noretsu Media & Publishing Co. Ltd., an advertising and publishing services firm offering pre-press, design, and printing.

The business model combines transaction-fee distribution/markups on imported industrial inputs with hardware-style sales from in-house packaging and paper manufacturing, plus a growing premium food and beverage import/distribution line under INFUZE. The group's go-to-market relies on long-standing sole-agency relationships, an Egypt-wide distribution network, and reputation-based customer relationships in the printing, packaging, paper, and (increasingly) hospitality and retail segments.

Revenue, profitability, and headcount at the consolidated level are not publicly disclosed; the CanPack subsidiary alone employs over 400 workers. El Kassab's stated vision is to become a leading MENA investment group through continued expansion across sectors, though no recent M&A, funding, or quantified growth metrics are visible in the available data. The group has no disclosed AI, software platform, or proprietary technology layer; its competitive position is anchored in agency rights, manufacturing scale, and 67 years of brand trust in the Egyptian market.

Name

ElKassab Group

Legal name

ELKASSAB Group

Website

https://elkassabgroup.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

1–10 employees

Short description

El Kassab Group is a Cairo-based, family-owned holding company (founded 1958) operating four subsidiaries in Egyptian printing, packaging, paper converting, and advertising, plus the INFUZE food and beverage distribution arm. It serves industrial converters, hospitality, and retail customers across Egypt and export markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Cairo, Heliopolis

HQ country

Egypt

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Trading and Distribution: Import and distribution of printing and packaging materials, machines, papers, inks, chemicals, and other industrial products from international suppliers. Revenue generated through sales as sole agent of multiple international companies in Egypt.
2. Paper Manufacturing: Paper converting operations through National Co. For Paper Industries with annual output capacity of 40,000 tons. Products sold both locally and exported internationally.
3. Printing and Packaging Manufacturing: Board and flexible packaging manufacturing through CanPack with printing capacity exceeding 55,000 tons per year.
4. Food & Beverage Distribution: INFUZE division specializes in importing and distributing premium food ingredients and gourmet offerings for hospitality industry, retail businesses, and culinary enthusiasts.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

ElKassab Group is a Cairo-based holding company that manufactures printing and packaging products and tissue and printing/writing paper, distributes food and beverages through its INFUZE division, represents international brands as a sole agent in Egypt through El Kassab Foreign Trade Co., and delivers advertising and publishing services via Noretsu Media & Publishing. Its operations span industrial manufacturing (Egyptian Canadian Co. for Printing & Packaging S.A.E. / CanPack and National Co. for Paper Industries), trade representation, advertising, and consumer-channel distribution.

Product overview

ElKassab Group is a family-owned investment group established in 1958, operating as a portfolio of four distinct companies plus a Food & Beverage division. The core business centers on El Kassab Foreign Trade Co., which serves as the sole agent for international printing and packaging industry suppliers including Henkel, Miraclon, Siegwerk, Epple Druckfarben, and Changhai/SSEN machinery. Two manufacturing subsidiaries—CanPack (board and flexible packaging, 55,000 tons/year capacity) and National Co. For Paper Industries (paper converting, 40,000 tons/year capacity)—provide domestic production capabilities. Noretsu Media & Publishing handles advertising and publishing services. INFUZE represents the group's diversification into Food & Beverage distribution, bringing global premium ingredients and gourmet offerings to the MENA market.

Differentiator

Problem solved

Functional benefit

Brands

• INFUZE: Food & Beverage division of ElKassab Foreign Trade Co., specializing in bringing exceptional global flavors to discerning markets with a focus on sustainable sourcing, ethical partnerships, and innovative product curation.

Products and services

• Printing and Packaging Manufacturing (CanPack)
• Printing and Writing Paper Production
• Tissue Paper Production
• Sole-Agency Foreign Trade Representation
• Advertising and Publishing Services
• INFUZE Food and Beverage Distribution

Named customers5 records

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Thomas HenryminorChannel Partner/ Reseller/ Distributor · 1 January 2010Thomas Henry was founded in 2010 in Berlin, Germany, as a leading producer of premium beverages crafted with natural ingredients. INFUZE distributes Thomas Henry products including flavored tonics and sodas in Egypt, catering to sophisticated consumers and the hospitality industry.
• Henkel Adhesive TechnologiescoreTechnology or IntegrationHenkel is a global leader in adhesive technologies. El Kassab Foreign Trade Co. is the sole agent of Henkel in Egypt, providing innovative and high-performance adhesive solutions across various industries including printing and packaging.
• MiracloncoreTechnology or IntegrationMiraclon is a pioneering leader in the global printing industry, renowned for cutting-edge technologies including KODAK FLEXCEL Solutions. El Kassab Foreign Trade Co. is the sole agent of Miraclon in Egypt, providing state-of-the-art flexographic printing solutions.
• SiegwerkcoreTechnology or IntegrationSiegwerk is a global leader in printing inks and coatings for various applications including packaging, labels, magazines, books, and newspapers. El Kassab Foreign Trade Co. is the sole agent of Siegwerk in Egypt.
• Epple Druckfarben (formerly Sicolor GmbH)coreTechnology or IntegrationEpple (formerly Sicolor GmbH) is a German company producing high-quality printing inks for sheet-fed offset printing. El Kassab Foreign Trade Co. is the sole agent in Egypt, providing products for commercial printing, package printing, and print finishing.
• Changhai Machinery Manufacture (Donghai SSEN)coreTechnology or IntegrationChanghai Machinery Manufacture specializes in producing machines for the flexible packaging industry including solventless laminating machines, solvent-based dry laminating machines, wax lamination machines, and slitting rewinding machines. El Kassab Foreign Trade Co. is the sole agent in Egypt.
• INFUZEcoreStrategic or Co-development PartnerINFUZE is the Food & Beverage division of ElKassab Foreign Trade Co., specializing in bringing exceptional global flavors to discerning markets with focus on sustainable sourcing, ethical partnerships, and innovative product curation. INFUZE distributes premium ingredients and gourmet offerings.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Middle East Paper Company (MEPCO): Saudi Arabia's largest paper manufacturer with comparable paper converting output and MENA market presence. Directly comparable to National Co. for Paper Industries on product mix and regional customer base.
• Indevco Group: Lebanon-based MENA industrial conglomerate with paper converting and packaging divisions (e.g., Unipak). Closest structural analog to ElKassab: multi-subsidiary family-controlled group operating across paper/packaging manufacturing and brand-agency distribution across the MENA region.

Others

• Ezz Steel: Egyptian family-controlled industrial conglomerate (steel producer). Provides governance and ownership comparison as a large Egyptian family-owned industrial group, even though the underlying sector differs from paper/packaging.

Broad incumbents

• Sealed Air: Global protective and food packaging manufacturer with flexible packaging materials and food-service applications. Comparable to ElKassab in distribution of international food-packaging brands and flexible packaging manufacturing.
• Mondi: Integrated global paper and packaging group across corrugated packaging, flexible packaging, and uncoated fine paper. Comparable in vertical integration (paper + converting + packaging) and product breadth to ElKassab's combined operations.
• Huhtamaki: Global food and consumer goods packaging company with a strong flexible packaging and foodservice portfolio. Closest large-cap comparable to CanPack's flexible packaging business and a potential acquirer/competitor for MENA expansion.
• Smurfit Kappa: Global leader in paper-based packaging with corrugated, containerboard, and flexible packaging operations. Sets the scale, margin, and customer-segment benchmark that CanPack and National Co. compete against in MENA.
• Heinzel Group: Austrian paper and packaging manufacturer with operations across uncoated fine paper, containerboard, and packaging. Comparable in integrated paper-converting and packaging manufacturing footprint, useful as a European benchmark for product mix.
• Billerud: Swedish paper and packaging manufacturer with converting and packaging operations serving industrial customers. Comparable to National Co. and CanPack on paper-converting-to-packaging vertical structure.

Regional players

• Elsewedy Electric: Egyptian family-owned industrial conglomerate spanning cables, electrical equipment, transformers, and infrastructure. Comparable governance model, scale, and Egypt-based multi-subsidiary structure even though the underlying sector is different.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/elkassab-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ElKassab Group