Ellenco Empreendimentos

What Ellenco Empreendimentos does

Ellenco Empreendimentos is a privately held Brazilian real estate developer specializing in master-planned residential loteamentos in the interior of São Paulo state. Founded in 1951 as Oficina Eletrotécnica Shazam in Tatuí, the company has evolved through a 1988 entry into paving (Infrapav), a 1993 asphalt plant in Sorocaba, and a 1994 formalization of its real estate arm into a single operating group. Ellenco has served more than 20,000 families across over 75 years of continuous operation and currently runs nine active developments spanning Tatuí, Avaré, Araçariguama, Itatinga, and São José do Rio Preto.

The company's core products are residential loteamentos with full urban infrastructure — paving, drainage, water, sewage, and electrical networks — delivered alongside leisure amenities (sports courts, event halls, pet areas), 24-hour guarded entrances, and preserved green spaces. Underlying technical components include a laboratory-controlled multi-layer paving process (subgrade, bica corrida base, waterproofing layer, binder, asphalt cap), integrated stormwater drainage networks with catch basins and inspection wells, boulevard-style urbanism, and a prefabricated wall system for perimeter fencing. The group is vertically integrated through Infrapav (paving) and Usina de Asfalto (asphalt production), and holds a stake in the Consórcio Planalto / MGO Rodovias road concession via Ellenco Participações. The product portfolio includes closed gated developments (Reserva dos Ypês I–IV, Reserva dos Ramos), open residential neighborhoods (Morada dos Ipês II, Morada do Sol), and mixed-use planned communities (Mirante dos Ramos, Terras de Araçariguama II, Altos da Primavera, Jardim Parenti 4).

Ellenco generates revenue primarily through one-time lot sales to individual homebuyers and families, with prices ranging from R$101,000 to over R$135,000 per 140–300 m² lot, financed through Caixa Econômica Federal (including Minha Casa Minha Vida and terreno+construção modalities). Distribution combines on-site direct sales offices, channel partners (notably Mantovani Imobiliária), a co-development partner in Moura Leite Loteamentos, and an inbound digital funnel via the company website, WhatsApp, the Podcast Ellenco, and monthly YouTube construction-progress videos. Customer segments are horizontal: a primary segment of individual homebuyers and families seeking self-build lots, and a secondary segment of real estate investors targeting land appreciation (with documented examples of >3x appreciation over a decade on Ypês I). The group has not raised disclosed external funding rounds and remains controlled by the founding family and long-tenured management.

Name

Ellenco Empreendimentos

Legal name

Ellenco Empreendimentos Imobiliários Ltda

Website

https://ellencoempreendimentos.com.br

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Short description

Ellenco Empreendimentos is a privately held Brazilian real estate developer specializing in master-planned residential loteamentos across the interior of São Paulo state. The company develops, plans, and sells fully serviced residential lots to families and individual homebuyers, having served over 20,000 families since 1951.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industry

Master-Planned Community & POA Management (BPAJAHAD)

Keywords

• Residential real estate development
• Planned loteamentos
• Urban infrastructure projects
• Master-planned communities
• Residential lot sales

Headquarters

HQ city

Tatuí

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. Residential lot sales: Ellenco's primary revenue stream is the sale of residential lots and parcels within planned loteamentos (master-planned subdivisions). The company develops, plans, and markets residential lots across cities in the interior of São Paulo state, targeting families and individual buyers seeking to build their own homes. The model includes infrastructure installation (paving, drainage, water, sewage, electricity) as a bundled component of lot value.
2. Urban infrastructure development: As part of its broader group operations, Ellenco develops urban infrastructure including roads, paving, and drainage systems through its Infrapav sector and asphalt plant. This infrastructure is both a standalone service and an integrated component of its loteamento developments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Ellenco Empreendimentos develops and sells residential lots within master-planned neighborhoods (loteamentos) across the interior of São Paulo state. Each development is delivered with complete urban infrastructure — paving, drainage, water, sewage, and electricity — combined with gated amenities such as 24-hour guardhouse, leisure facilities, sports courts, and preserved green areas. The company sells these serviced lots directly to individual homebuyers and investors, with financing arranged through Caixa Econômica Federal.

Product overview

Ellenco Empreendimentos is a real estate development company specializing in planned neighborhoods (loteamentos) and residential developments across São Paulo's interior. The company operates a portfolio of distinct residential products including closed residential developments (Reserva dos Ypês I-IV, Reserva dos Ramos), open residential lots (Morada do Sol, Morada dos Ipês II), and mixed-use developments (Altos da Primavera, Jardim Parenti 4, Terras de Araçariguama II, Mirante dos Ramos). The product portfolio is complemented by the Podcast Ellenco content platform and Portal do Cliente customer service tool. Founded in 1951, the company has served over 20,000 families across more than 70 years of operation.

Differentiator

Problem solved

Functional benefit

Brands

• Infrapav: The group's paving and infrastructure construction division, established in 1988.
• Ellenco Usina de Asfalto
• Reserva dos Ypês (masterplan)

Products and services

• Reserva dos Ramos A planned residential neighborhood (bairro planejado) with full infrastructure, leisure amenities and organized management, offering lots from 175m² to 250m²; positioned as a more spacious and secure alternative to standard gated condominiums.
• Mirante dos Ramos A planned mixed-use neighborhood located at the future main entrance of Tatuí, with commercial lots from 200–300m² and residential lots from 175–250m², designed to anchor new urban centrality.
• Reserva dos Ypês IV Closed residential development (loteamento fechado) in Tatuí, the final phase of the Reserva dos Ypês masterplan developed with Moura Leite Loteamentos. Offers 175.5m² lots starting at R$101,000, 24-hour guardhouse, and 17 leisure amenities including beach tennis, soccer field, pet place, gazebos, party hall and event patio.
• Altos da Primavera Residential development in Avaré (SP) providing 200m²+ lots within complete electrical, hydraulic, asphalt and leisure infrastructure, plus over 30,000m² of preserved green area. Includes a free house design via the InstaCasa platform for buyers.
• Jardim Parenti 4 Open residential development in Itatinga (SP) with lots from 140m², building on the Jardim Parenti I–III series. Features tree-lined streets, outdoor gym, walking track, and playground.
• Terras de Araçariguama II Planned mixed-use neighborhood in Araçariguama (SP) offering commercial and residential lots from 175m², with easy access to the Castello Branco highway and major commercial and industrial centers.
• Morada do Sol Residential development in the São José do Rio Preto region with lots from 200m², served by complete infrastructure and conveniently located near schools, health centers, pharmacies, supermarkets and Shopping Cidade Norte.
• Morada dos Ipês II Open residential development developed jointly with Moura Leite Loteamentos, designed to provide well-being, tranquility, and to meet families' daily needs. Now 100% sold.

Quantifiable outcome

• Reserva dos Ypês IV reached 70% construction completion by June 2025, with 95% of sewage network and 90% of water network complete.
• +4 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Moura Leite LoteamentoscoreStrategic or Co-development Partner · 1 January 2024Ellenco partnered with Moura Leite Loteamentos to develop the Reserva dos Ypês IV in Tatuí and Reserva dos Ypês Boituva. The partnership leverages Ellenco's urban development expertise and Moura Leite's loteamento experience. The Boituva launches (2021) achieved 100% sales in just over a year, validating the partnership model.
• InstaCasaminorGTM or Marketing PartnerInstaCasa provides free house project design for Altos da Primavera buyers. Purchasing a lot at the development includes a complimentary house project through the InstaCasa platform, reducing barriers to construction and adding value to the purchase.
• Caixa Econômica FederalcoreOthersCaixa Econômica Federal is the primary banking partner providing financing products to Ellenco customers, including Minha Casa Minha Vida program, terreno e construção (land and construction) modality, and construction evolution releases. Correspondent banker Susi provides financial guidance and loan processing support to buyers.
• Mantovani ImobiliáriacoreChannel Partner/ Reseller/ DistributorMantovani Imobiliária is a 50+ year-old real estate agency in Tatuí and a key channel partner for Ellenco, selling lots across multiple developments. Owner Bruno Mantovani is a prominent advocate for the company's projects and participates in joint marketing through the Podcast Ellenco.
• Arq Tertúlias (Clara Gurgel)minorStrategic or Co-development PartnerArchitect Clara Gurgel of Arq Tertúlias has collaborated with Ellenco across multiple developments (Ypês II, III, IV) providing architectural guidance, model house designs, and podcast interviews on residential design and construction planning. Projects by Arq Tertúlias serve as demonstration models for Ellenco lot buyers.
• Event sponsors and partnersminorGTM or Marketing PartnerFor community events such as the Primeira Corrida do Altos da Primavera, Ellenco partners with local businesses: Marketing Digital Avaré, Supermercado Pinheirão, A Brasileirinha, André Vest Oficial, and Monster Fiber. These partners provide sponsorship, prizes, and promotional support for sports and community events.

Scale indicators9 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Gafisa: Established Brazilian residential developer with a national footprint across income tiers. Overlaps with Ellenco on the São Paulo market and on the buyer profile seeking structured, planned residential environments.
• Trisul: São Paulo-focused Brazilian homebuilder active in mid-to-high-income residential developments. Overlaps with Ellenco in São Paulo state market and in serving families seeking planned, well-located residential products.
• Direcional Engenharia: Large publicly listed Brazilian homebuilder with exposure to both constructed homes and land subdivisions, particularly in lower-income segments. Comparable buyer base (Minha Casa Minha Vida eligible) but at much greater scale and capital breadth than Ellenco.
• EZTec: São Paulo-centric Brazilian residential developer with a long track record in São Paulo metropolitan and interior markets. Comparable buyer base and geographic overlap with Ellenco, with broader product and geographic diversification.
• Cyrela Brazil Realty: Major Brazilian residential developer with a broader portfolio across income tiers; overlaps with Ellenco in urban residential expansion and master-planned community delivery, though more concentrated on vertical construction.
• Even Construtora: Brazilian homebuilder active in São Paulo's interior and metropolitan regions. Comparable in operating in similar geographies and in delivering residential products to families and investors, though with a larger and more diversified pipeline.
• JHSF: Brazilian real estate developer with high-end integrated residential and master-planned projects. Comparable product philosophy (planned community, full infrastructure, leisure amenities) at the premium end of the Brazilian market.
• MRV Engenharia: Largest Brazilian homebuilder, with growing loteamento operations complementing constructed housing. Operates in many of the same interior markets and serves the same Minha Casa Minha Vida-financed buyer segment as Ellenco.

Direct peers

• Alphaville Urbanismo: Brazilian leader in master-planned high-end residential communities, operating a comparable loteamento-with-full-infrastructure model with 24h security and amenities. Most relevant direct competitor in master-planned community design and execution.
• Moura Leite Loteamentos: Direct peer and active Ellenco partner in master-planned loteamentos such as Reserva dos Ypês IV. Operates the same planned-community model in São Paulo's interior with a similar target buyer (individual families seeking financed lots for self-built homes).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@EllencoEmpreendimentos
• Facebookfacebook.com/ellencoempreendimentos
• Instagraminstagram.com/ellencoempreendimentos
• LinkedInlinkedin.com/company/ellenco-empreendimentos

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ellenco Empreendimentos