Bergbahnen Wilder Kaiser GmbH

What Bergbahnen Wilder Kaiser GmbH does

Bergbahnen Wilder Kaiser GmbH is a privately held Austrian tourism-infrastructure operator headquartered in Ellmau, Tyrol, that runs a year-round mountain destination built around the Hartkaiserbahn, a 10-person gondola connecting the valley to a mountain station at 1555 m. The company is a partner in the SkiWelt Wilder Kaiser-Brixental consortium, which provides access to 270 km of pistes, and operates the on-mountain lift network (one 10-person gondola, four six-person chairlifts, three four-person chairlifts, two chairlifts, nine rope tows, and three magic carpets) along with significant snowmaking infrastructure (1,051 snow cannons, 829 lances, 16 storage lakes totalling 3,135,000 m³). Its product surface extends well beyond lift access: the company runs three restaurants (Kaiserlounge upscale dining at 1555 m, the Bergkaiser self-service panorama restaurant, and the Tirol Bar & Grill at the valley), the Tirol Lodge lifestyle hotel with rooftop sauna, the Lieblingsplatzl hotel bar, the Ellmi's Zauberwelt family adventure area, the Astberg Pony Alm, and the Business Gipfel seminar facility (five rooms, capacity 605). Revenue is generated through multiple streams: day and multi-day lift tickets (€34.50-€631 brackets), season passes (€225-€750 by tier), ski-pass packages sold through accommodation providers, hotel rooms (Rooms-Only concept), restaurant covers and event dining (e.g., Sundowner BBQ Night at €59/€35), seminars and weddings, and ancillary activities such as the illuminated Astberg toboggan run. Go-to-market is primarily direct-to-consumer via the company's website, valley-station ticket offices, and the SkiWelt online ticket shop, with corporate events routed through a sales-led motion. Marketing is multi-channel (bilingual DE/EN site, Facebook, Instagram with the #bergevonerlebnissen hashtag, Google Analytics/Tag Manager/Ads, joint SkiWelt branding, and seasonal events such as the 20-year Ellmi's Zauberwelt anniversary on 19.07.2026).

Operationally the company has invested in GPS-based piste management (saving 25% in water, electricity, and costs since 2017), full-ski-area snow coverage in 4 days at 25% lower cost than prior systems, and a Photovoltaik rollout since Spring 2022 to reduce electricity exposure. It is recognized with an Ausgezeichneter Tiroler Lehrbetrieb (2023), the World Snow Award from The Telegraph (2017), and is a multi-year skiresort.at Testsieger Umweltfreundlichster Skibetrieb. Despite a stated headcount of 7 in the firmographic record — which is materially inconsistent with the breadth of currently advertised open positions across lift operations, gastronomy, and hospitality — the company functions as a substantial regional employer with active hiring across all three divisions. Ownership is private (GmbH incorporated at Kufstein, Austria) with no disclosed investors, and a related entity, Hartkaiserbahn KG, appears alongside Bergbahnen Wilder Kaiser GmbH on the data-protection notice as the operating entity for the gondola lift.

Name

Bergbahnen Wilder Kaiser GmbH

Legal name

Bergbahnen Wilder Kaiser GmbH

Website

https://ellmau-going.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bergbahnen Wilder Kaiser GmbH is an Austrian cable-car and tourism operator in Ellmau, Tyrol, running the 10-person Hartkaiserbahn gondola, 270 km of SkiWelt pistes, three restaurants, the Tirol Lodge hotel, and conference facilities, serving leisure visitors, families, and corporate groups year-round.

Ownership category

akta.pro rank

Product category

Alpine Ski Resort and Mountain Tourism Services

NAICS

Skiing Facilities (71392), Bed-and-Breakfast Inns (721191), Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900), Hotels & Motels (7011)

akta.pro primary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

akta.pro secondary industries

Ski & Mountain Full-Service Hotels (THAGAAAJ), Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB), Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding) (THAJABAH)

Keywords

• Mountain cable car operations
• Alpine ski resort services
• Mountain hospitality services
• Ski lift infrastructure
• Alpine tourism services

Headquarters

HQ city

Ellmau

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Lift Tickets and Ski Passes: Core revenue from sale of ski passes including day tickets, multi-day passes (2-14 days), season tickets, and specialty passes like Hartkaiserbahn individual tickets and Rodeltarife (tobogganing). Pricing varies by season (Vorteils-Saison, Premium-Saison) and age category.
2. Gastronomy: Revenue from four restaurants: Kaiserlounge (upscale mountain restaurant at 1555m), Bergkaiser (self-service panoramic restaurant), Tirol Bar & Grill (casual dining at valley station), and Lieblingsplatzl (hotel bar). Additional revenue from events like Sundowner BBQ Night (€59 adults, €35 children).
3. Tirol Lodge Hotel: Rooms-Only hotel concept with rooms and suites directly at the Hartkaiserbahn valley station. Amenities include rooftop sauna, heated pool, ski-in/ski-out access.
4. Seminars and Events: Business Gipfel seminar facility with five unique rooms, capacity for up to 605 persons, over 400 square meters of seminar space for meetings and team building.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Bergbahnen Wilder Kaiser GmbH operates a year-round alpine tourism destination in Ellmau and Going, Tyrol, Austria, centered on the Hartkaiserbahn gondola system and connected chairlifts. The company sells lift tickets and ski passes granting access to the SkiWelt Wilder Kaiser-Brixental ski area (270 km of pistes), runs three restaurants (Kaiserlounge, Bergkaiser, Tirol Bar & Grill), and operates the Tirol Lodge lifestyle hotel with the Lieblingsplatzl bar. It also runs family attractions (Ellmi's Zauberwelt, Astberg Pony Alm) in summer and an illuminated Astberg toboggan run in winter.

Product overview

Bergbahnen Wilder Kaiser GmbH operates a year-round mountain tourism destination in Ellmau and Going, Tirol, centered on the Hartkaiserbahn gondola system (10-person gondola to 1555m). The company provides integrated ski area access as part of SkiWelt Wilder Kaiser-Brixental (270km of pistes), operates three distinct restaurants (Kaiserlounge at 1550m, Bergkaiser panorama restaurant, and Tirol Bar & Grill at valley station), and manages the Tirol Lodge lifestyle hotel with adjacent Lieblingsplatzl bar. Summer offerings include Ellmi's Zauberwelt children's adventure world, Astberg Pony Alm, and various hiking/mountain biking experiences. The company also operates seminar and event facilities (Business Gipfel) for up to 605 persons and manages the Astberg toboggan run with illuminated evening operations.

Differentiator

Problem solved

Functional benefit

Brands

• Ellmi's Zauberwelt: Family-oriented magical world experience area on the Hartkaiser, featuring attractions for children and families.
• Tirol Lodge
• Kaiserlounge
• Bergkaiser
• Tirol Bar & Grill

Products and services

• Hartkaiserbahn Gondola Lift
• Astbergbahn Chairlift
• SkiWelt Wilder Kaiser-Brixental Ski Passes
• Rodeltarife (Tobogganing Passes)
• Geniesserkarte (Enjoyment Card)
• Ellmi's Zauberwelt
• Astberg Pony Alm
• Kaiserlounge Restaurant
• Bergkaiser Panoramic Restaurant
• Tirol Bar & Grill
• Tirol Lodge Hotel
• Lieblingsplatzl Bar
• Business Gipfel Seminars and Events
• Sundowner BBQ Night

Quantifiable outcome

• Ski area can be fully covered with snow in 4 days - twice as fast as before
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SkiWelt Wilder Kaiser-BrixentalcoreStrategic or Co-development PartnerBergbahnen Wilder Kaiser operates as a key partner within the SkiWelt Wilder Kaiser-Brixental, one of the world's most modern and largest ski areas with 270 km of pistes. The partnership provides access to the broader ski area network while Bergbahnen Wilder Kaiser operates the Ellmau-Going section including Hartkaiserbahn.
• ÖBB Rail TourscoreStrategic or Co-development PartnerPartnership for rail-based winter tourism packages. Guests can travel by train from all Austrian stations to the SkiWelt using Wintersport-Kombiticket. This supports sustainable mobility and green travel initiatives.
• Grüne Anreise (Green Travel Initiative)minorStrategic or Co-development PartnerCollaboration for sustainable travel - guests arrive by train to Kufstein or Wörgl stations and are shuttled directly to accommodations. Reduces car traffic and supports environmental sustainability.
• SkiWelt Skibusse (Ski Buses)minorStrategic or Co-development PartnerFree ski bus service for guests with valid ski passes. Buses operate throughout the region connecting accommodations to ski areas, reducing need for car travel.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Schmittenhöhebahnen: Operates the Schmittenhöhe ski area above Zell am See in Salzburg with on-mountain restaurants and integrated tourism services. Comparable Austrian ski lift operator with similar scale and guest mix.
• Skigebiet Saalbach Hinterglemm Leogang Fieberbrunn: One of Austria's largest interconnected ski areas operated by Saalbacher Bergbahnen with year-round mountain operations and integrated gastronomy — directly comparable in business model and integrated-resort positioning.
• Mayrhofner Bergbahnen: Operates the lifts and ski area in Mayrhofen in the Zillertal, Tyrol, with comparable year-round mountain offerings including hiking, biking, and family attractions. Directly comparable as a Tyrolean integrated ski resort operator.
• Ski Arlberg: Operates the Arlberg ski area (largest in Austria) through a consortium of lift operators comparable to SkiWelt. Directly comparable as a Tyrolean/Vorarlberg integrated ski area with premium positioning.
• Bergbahn AG Kitzbühel: Tyrolean ski lift and tourism operator running the KitzSki area with integrated mountain restaurants, hotels, and events — directly comparable in business model, geographic market, and integrated-resort structure.
• Bergbahnen Sölden: Operates the Sölden ski area in the Ötztal, Tyrol, with extensive lift infrastructure, glacier skiing, and integrated gastronomy and accommodation offerings. Comparable as a major Tyrolean ski lift operator with on-mountain F&B.
• Silvretta Montafon Bergbahnen: Vorarlberg-based ski lift and tourism operator running the Silvretta Montafon ski area with integrated gastronomy, hotels, and year-round mountain experiences — directly comparable integrated Alpine resort model.
• Silvretta Arena Ischgl: Operates the Silvretta Arena Ischgl-Samnaun ski area, a major Tyrolean resort with integrated mountain restaurants, events, and international tourism marketing — comparable scale and customer profile.

Broad incumbents

• Vail Resorts: Global mountain resort operator (Vail, Beaver Creek, Park City, European properties). Comparable as a multi-resort ski operator but materially larger and publicly traded, with broader geographic diversification.
• SkiStar AB: Scandinavian-listed ski operator with multiple Alpine destinations (including St. Anton and partner areas). Comparable business model as an integrated ski resort operator but operating across multiple geographies with public-market capital access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BergbahnenWilderKaiser
• Instagraminstagram.com/bergbahnenwilderkaiser
• LinkedInlinkedin.com/company/bergbahnen-wilder-kaiser-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bergbahnen Wilder Kaiser GmbH