ELMAG Entwicklungs u Handels GmbH

What ELMAG Entwicklungs u Handels GmbH does

ELMAG Entwicklungs und Handels GmbH is an Austrian industrial equipment distributor and product developer headquartered in Tumeltsham, Upper Austria, founded in 1984 and operating as a privately held GmbH. The company sells a broad catalog of compressed air systems, welding technology, metalworking machinery, stone cutting and processing equipment, power generation products, and workshop equipment to trade, industry, and craft customers primarily in the DACH region with EU-wide shipping. Its portfolio is organized into six core categories — Druckluft (compressed air), Schweißen (welding), Metall (metalworking), Stein (stone), Strom (power), and Werkstatt (workshop) — and spans SKUs from sub-€5 consumables to €64,000+ industrial lathes and power generators.

The technical offering combines own-brand product lines such as MEISTER and PROFI-LINE with distribution partnerships for established OEMs including ERMAKSAN (sheet metal machines), BOMAR (sawing machines), Kränzle, and Kärcher, alongside proprietary accessories like the ENERGIE-Hängeverteiler POWER CUBE and INDUSTRIE Waschpistole. Supporting service infrastructure includes a START UP SERVICE commissioning program and the ELMAG Akademie training academy, and the company publicly commits to 2–3 year warranties and a 15-year spare parts availability guarantee. Marketing and distribution are executed through a multi-channel motion comprising the elmag.at / elmag.de / elmag.eu e-commerce storefronts, a dealer/reseller network, field sales representatives covering Austria and Germany, and social/blog/email channels.

The revenue model is principally one-time equipment sales — both branded and third-party — with unit pricing publicly listed on the website, volume discounts, and free shipping above €100 (parcel) or €750 (freight) within AT and DE. ELMAG is led by Managing Director Mag. Markus Einfinger together with Prokurists Josef Wimmer (Sales, Marketing, Strategic Purchasing) and Thomas Kubinger (Technology, Service, Logistics); the workforce is described as 60+ with multi-decade tenure among senior staff. The company holds ISO 9001 certification, is recognized as a 'Leitbetrieb Austria' model company, and has Trusted Shops e-commerce certification, but has no disclosed external investors, no API or software products, and no AI/ML capabilities in evidence.

Name

ELMAG Entwicklungs u Handels GmbH

Legal name

ELMAG Entwicklungs und Handels GmbH

Website

https://elmag.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ELMAG Entwicklungs und Handels GmbH is a privately held Austrian industrial equipment distributor serving trade, industry, and craft customers across DACH and the EU with compressed air systems, welding, metalworking, stone processing, power generation, and workshop equipment.

Ownership category

akta.pro rank

Product category

Industrial Equipment Distribution

NAICS

Agriculture, Construction, and Mining Machinery Manufacturing (3331), Engine, Turbine, and Power Transmission Equipment Manufacturing (3336), Electrical Equipment Manufacturing (33531)

SIC

General Industrial Machinery & Equipment (3560), General Industrial Machinery & Equipment, Nec (3569)

akta.pro primary industry

Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM)

Keywords

• Industrial equipment distribution
• Compressed air systems
• Welding machinery
• Metalworking machines
• Power generators

Headquarters

HQ city

Tumeltsham

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Sales: Sale of industrial equipment and machinery including compressors, welding machines, metalworking tools, power generators, and workshop equipment, along with accessories and spare parts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ELMAG Entwicklungs u Handels GmbH distributes and develops industrial equipment and machinery across six core categories: compressed air systems (compressors, dryers, hose reels, pneumatic tools), welding technology (MIG/MAG, MMA, TIG, laser, plasma cutting with fume extraction), metalworking machinery (drilling, milling, turning lathes, sheet metal processing, sawing, grinding), stone cutting equipment (tile cutters, floor machinery, diamond tools), power generation (gasoline/diesel/inverter generators from 1-250 kVA, power stations, lighting towers), and workshop equipment (heaters, chargers, lifts, transport). The portfolio combines standard products (including ERMAKSAN, BOMAR, MEISTER and PROFI-LINE lines) with customer-specific development, backed by a 2–3 year warranty and 15-year spare parts guarantee.

Product overview

ELMAG Entwicklungs u Handels GmbH is an Austrian industrial equipment distributor and development company offering a comprehensive portfolio of compressed air systems, welding technology, metalworking machinery, stone processing equipment, power generation solutions, and workshop equipment. The product range includes six core categories: (1) Druckluft (Compressed Air) - covering compressors, sandblasting equipment, dryers, hose reels, pneumatic tools, and piping systems; (2) Schweißen (Welding) - including MIG/MAG, MMA, TIG, laser, and plasma welding/cutting systems with fume extraction; (3) Metall (Metalworking) - encompassing drilling, milling, turning (lathes), sheet metal processing, sawing, and grinding machines; (4) Stein (Stone) - featuring tile/stone cutters, floor equipment, diamond tools, and mixing machines; (5) Strom (Power) - offering generators from 1-250 kVA, portable power stations, lighting towers, and light mast systems; and (6) Werkstatt (Workshop) - including heaters, chargers, vehicle lifts, and transport equipment. The company also provides supporting services such as START UP SERVICE for product commissioning and ELMAG Akademie for training programs. ELMAG operates with a 'Powered by Quality' philosophy, offering 2-3 year warranties and 15-year spare parts security. Notable product lines include ERMAKSAN sheet metal machines, BOMAR sawing machines, and proprietary MEISTER and PROFI-LINE compressor and machine brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Kompressoren (Industrial Compressors) Piston compressors, assembly (Montage) compressors, sound-insulated compressors, screw compressors and related accessories for compressed air generation. Targeted at trade, industry and craft businesses requiring compressed air.
• Schweissgeräte (Welding Machines) MIG/MAG gas-shielded welding machines, MMA welding inverters, WIG/TIG inverters, laser welding, autogenous welding and spot welding systems for industrial and trade welding operations.
• Druckluftwerkzeuge (Pneumatic Tools) Pneumatic breakers, band sanders, sheet metal nibblers, drills, grinders, ratchet wrenches, impact wrenches and other pneumatic power tools driven by compressed air.
• Bohrmaschinen und Bohr-/Fräsmaschinen (Drilling Machines) V-belt drilling machines, gear drilling machines, magnetic drilling machines, drilling and milling machines with accessories for metalworking operations.
• Drehmaschinen (Metal Lathes) Universal lathes including PROFI and PREMIUM CU series with digital position displays for precision turning operations in metalworking.
• Blechbearbeitungsmaschinen (Sheet Metal Processing Machines) Motor shears, laser cutting systems, hydraulic guillotine shears, swing beam bending machines, hydraulic press brakes, plasma cutting systems, profile steel shears, ring bending machines, round bending machines, edge bending machines, spot welding machines, and hydraulic workshop presses including ERMAKSAN-branded machines.
• Sägemaschinen (Metal Sawing Machines) Metal band saw machines, metal circular saw machines, saw blades and accessories including BOMAR-branded industrial sawing machines.
• Plasma-Schneidgeräte (Plasma Cutting Systems) Plasma cutters and accessories for metal cutting applications in workshops and industrial fabrication.
• Schneidmaschinen (Stone Cutting Machines) Hand tile cutters, wet cutting machines for tiles and stone, brick cutting machines and stone band saws for stone-processing operations.
• Stromerzeuger (Power Generators) Gasoline and inverter generators, diesel generators, welding generators, and PTO-powered generators in power capacities ranging from 1 kVA to 250 kVA for industrial and mobile applications.
• Powerstations und Stromspeicher (Portable Power Stations and Energy Storage) Portable power stations and stationary energy storage systems for mobile and backup power applications.
• Mobile Beleuchtungs- und Notstromanlagen (Mobile Lighting and Emergency Power Systems) Mobile lighting towers and emergency power systems designed for construction sites and outdoor events.
• Heizgeräte / Heizkanonen (Industrial Heaters) Industrial heaters and heat cannons for workshop and construction site heating applications.
• Lade- & Startgeräte (Battery Chargers and Jump Starters) Battery chargers, jump starters, thawing transformers and accessories for vehicle and equipment battery service.
• Fahrzeug-Hebetechnik (Vehicle Lifting Equipment) Vehicle lifting equipment including hand pallet trucks (HW 2500) and other vehicle service lifts for workshop use.
• Kältetrockner und Adsorptionstrockner (Compressed Air Dryers) Refrigerant dryers and adsorption dryers for removing moisture from compressed air systems used in industrial production.
• Start Up Service Commissioning and startup support service offered to customers for selected purchased products, providing additional value beyond equipment supply.
• ELMAG Akademie Training academy offering educational programs and seminars for customers covering product usage and applications across ELMAG's equipment lines.

Quantifiable outcome

• 2-3 year warranty on products
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Würth: Global market leader in industrial supplies, fasteners and tools serving trade and industry across Europe. Highly comparable customer base and broad SKU portfolio, though Würth is far larger and operates a direct-sales model rather than ELMAG's hybrid dealer/e-commerce approach.
• Conrad Electronic: Large European multi-channel distributor of electronics, tools and industrial supplies serving professionals and businesses. Comparable e-commerce scale and breadth of SKUs across similar industrial categories.
• Hilti: Global manufacturer of professional construction and industrial tools, equipment and software. Comparable customer base among construction and trade professionals in DACH; differs via direct-sales model and broader geographic reach.

Emerging players

• Kaeser Kompressoren: Major European manufacturer of compressors and compressed air systems. Comparable product line and DACH trade/industry customer overlap; differs as Kaeser is an OEM rather than a multi-brand distributor.
• Metabo: Manufacturer of power tools and metalworking equipment serving trade and industry. Overlaps with ELMAG's metalworking and power tool categories, though Metabo sells primarily through dealers rather than direct.

Direct peers

• BTI Befestigungstechnik: German tools and equipment distributor serving craftsmen and trades with a broad range including power tools, workshop equipment and consumables.
• Hornung GmbH & Co. KG: German distributor specializing in compressed air systems, pneumatic tools and accessories for trade and industry. Closely matches ELMAG's core Druckluft category and SMB customer base in DACH.
• Airpress: European compressed air equipment brand offering compressors, pneumatic tools and accessories through dealers across Europe. Overlaps directly with ELMAG's compressed air portfolio and target customers.
• Wiltec Wildanger Technik: German e-commerce and catalog distributor of industrial equipment, tools, welding and workshop supplies. Closely matches ELMAG's hybrid online + multi-category distribution model in the DACH region.

Regional players

• Meusburger Georg GmbH & Co KG: Austrian manufacturer and supplier of workshop equipment, mould-making and metalworking tooling. Highly comparable DACH footprint, customer base and metalworking category overlap, though focused more upstream on standardized parts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ELMAG.at
• LinkedInlinkedin.com/company/elmag-gmbh
• Instagraminstagram.com/elmag.at

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELMAG Entwicklungs u Handels GmbH