HOTEL AFRICA-TUNIS

What HOTEL AFRICA-TUNIS does

El Mouradi Hotels (Hotel Africa-Tunis) is Tunisia's largest privately held hotel chain, founded and led by Néji MHIRI as President and Director General. The group operates 17 properties spanning 3-, 4-, and 5-star categories with approximately 16,000 beds, distributed across every major Tunisian tourist geography — coastal (Hammamet, Sousse/Port El Kantaoui, Djerba, Monastir, Mahdia, Gammarth), thermal-spa (Hammam Bourguiba), and desert-gateway (Tozeur, Douz). The flagship property is the 5-star El Mouradi Africa, a 211-room urban hotel on Avenue Habib Bourguiba in Tunis, featuring executive floors, an Ambassador Suite category, the Le Kilimandjaro restaurant, and an in-house thalasso center. The chain describes itself as "Tunisia's leading hotel chain" with the widest regional coverage in the country.

Name

HOTEL AFRICA-TUNIS

Legal name

EL MOURADI Hotels

Website

https://elmouradi.com:444

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

El Mouradi Hotels is Tunisia's largest privately held hotel chain, operating 17 properties and roughly 16,000 beds across 3-, 4-, and 5-star categories. It serves leisure, family, business, wellness, and cultural tourists via proprietary direct-to-consumer booking and national coast-to-Sahara coverage.

Ownership category

akta.pro rank

Product category

Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hotel accommodation services
• Resort and spa hospitality
• All-inclusive packages
• Conference and event hosting
• Excursion and tour programs

Headquarters

HQ city

Tunis

HQ country

Tunisia

HQ region

Africa

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Room Revenue: Core revenue from renting rooms across 17 properties offering various accommodation types (single, double, triple, quadruple, suites) with different board options (room only, breakfast, half board, full board, all-inclusive)
2. Excursion and Tour Packages: Revenue from organized excursions across Tunisia departing from various hotel locations, including desert tours, cultural visits, and adventure activities
3. Conference and Event Services: Revenue from meeting rooms, conference facilities, and business event hosting at various properties
4. Dining and Beverage Services: Revenue from multiple restaurants, bars, themed evenings, and specialty dining experiences within hotels
5. Wellness and Spa Services: Revenue from thalasso, spa treatments, massage services, hammam, fitness center, and wellness programs
6. Activity and Entertainment Revenue: Revenue from sports facilities, water sports, tennis, golf partnerships, entertainment shows, and themed evenings

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hotel Africa-Tunis (El Mouradi Africa) is the flagship 5-star urban hotel of the El Mouradi chain, offering 189 rooms and 22 suites in central Tunis on Avenue Habib Bourguiba. The property provides executive rooms and suites with executive floor lounge, multiple dining venues (Le Kilimandjaro restaurant, buffet restaurant, brasserie), thalasso and spa facilities, hammam, and conference/business center. As part of the broader El Mouradi chain of 17 properties and 16,000 beds, it serves leisure, business, and wellness travelers with multiple board options ranging from room only to all-inclusive.

Product overview

El Mouradi is Tunisia's leading hotel chain comprising 17 properties with 16,000 beds across 3, 4, and 5-star hotels, clubs, and all-inclusive resorts spanning regions from Sousse El Kantaoui to Hammamet, Djerba, Tunis-Gammarth, Mahdia, Monastir, Douz, and Hammam Bourguiba. The flagship property is El Mouradi Africa, a 5-star urban hotel in Tunis featuring 189 rooms and 22 suites with technological amenities, executive floors with lounge, multiple dining venues (Le Kilimandjaro restaurant, buffet restaurant, brasserie), and business facilities. The product portfolio includes room accommodations (Chambre Exécutive, Chambre Supérieure, Suite Ambassadeur), meal arrangements (Room Only, Bed & Breakfast, Half Board, Full Board, All Inclusive), wellness services (Thalasso & Spa, Hammam), conference and business services, wedding celebrations, and excursion programs. The company operates the El Mouradi Palace (5-star couples/families resort), multiple 4-star beachfront hotels (El Mouradi Hammamet, El Mouradi Mahdia, El Mouradi Gammarth), club resorts (El Mouradi Club Kantaoui, El Mouradi Club Selima, El Mouradi Djerba Menzel), thermal spa property (El Mouradi Hammam Bourguiba with Les Villas), and desert gateway hotels (El Mouradi Douz, El Mouradi Tozeur). Excursion offerings span desert adventures, cultural heritage tours, island excursions, and sea-based activities across all operating regions.

Differentiator

Problem solved

Functional benefit

Brands

• El Mouradi Africa: 5-star luxury hotel located at 50 avenue Habib Bourguiba, Tunis with 189 rooms and 22 suites, featuring executive floors and lounge.
• El Mouradi Palace
• El Mouradi Palm Marina
• El Mouradi Club Kantaoui
• El Mouradi Club Selima
• El Mouradi Port El Kantaoui
• El Mouradi Skanes
• El Mouradi Hammamet
• El Mouradi El Menzah
• El Mouradi Mahdia
• El Mouradi Cap Mahdia
• El Mouradi Gammarth
• El Mouradi Djerba Menzel
• El Mouradi Douz
• El Mouradi Tozeur
• El Mouradi Hammam Bourguiba
• Les Villas de Hammam Bourguiba

Products and services

• El Mouradi Africa (Hotel Africa-Tunis) Flagship 5-star urban hotel in central Tunis featuring 189 rooms and 22 suites, including Executive Rooms with executive floor lounge, Superior Rooms, and Ambassador Suites. Multiple dining venues (Le Kilimandjaro restaurant, buffet restaurant, brasserie), thalasso and spa center, hammam, conference and business facilities with PC-connected rooms.
• El Mouradi Hotel Chain Tunisia's leading hotel chain with 17 properties comprising 16,000 beds across 3-, 4-, and 5-star hotels, clubs, and all-inclusive resorts in Sousse El Kantaoui, Hammamet, Djerba, Tunis-Gammarth, Mahdia, Monastir, Douz, Hammam Bourguiba, and Tozeur. Serves leisure, business, wellness, and golf travel segments with diverse accommodation tiers and multiple board options.
• Excursion and Tour Programs Organized excursion packages including desert adventures (Ksar Ghilane, Douz, Matmata), cultural tours (Kairouan, El Jem, Tunis-Carthage-Sidi Bou Said), island tours (Djerba, Zarzis), sea excursions (boat trips, dolphin watching), and themed experiences (Star Wars filming locations, Lézard Rouge train). Departure points across Gammarth, Hammamet, Sousse, Mahdia, Djerba, and Tozeur.
• Wedding Services Wedding celebration facilities and services including dedicated event spaces, catering, and coordination for weddings at El Mouradi Gammarth and other properties.
• Conference and Business Center Business facilities including conference rooms, meeting spaces, and PC-connected rooms for business travelers and corporate events. Available across multiple properties including El Mouradi Africa (Tunis), El Mouradi El Menzah (Hammamet), and El Mouradi Tozeur.
• El Mouradi Hammam Bourguiba and Les Villas (Thermal Spa Resort) 4-star thermal spa hotel and villa complex in Ain Draham offering access to sulfurous thermal springs dating to antiquity. Provides medical treatments for ENT, rheumatology, electrotherapy, functional rehabilitation, dermatology, paraffin and cryotherapy, plus wellness facilities including hammam, fitness, massage, and thermal pool. Villa accommodations available in octuple, quadruple, double, and sextuple configurations with living room, bathrooms, and kitchen.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Barceló Hotel Group: Barceló operates urban hotels and large leisure resorts, with a meaningful all-inclusive and Mediterranean presence. Its diversified resort offering and all-inclusive packages are directly comparable to El Mouradi's customer proposition.
• TUI Hotels & Resorts: TUI combines owned or managed resort operations with tour packaging, flights, and destination experiences. This integrated hotel-and-excursion model is comparable to El Mouradi's resort portfolio and organized excursion business.
• Meliá Hotels International: Meliá operates a broad portfolio of Mediterranean and international city and resort hotels, including beachfront and all-inclusive properties. Its leisure-resort mix and premium positioning closely compare with El Mouradi's coastal, urban, and all-inclusive portfolio.
• RIU Hotels & Resorts: RIU is a global hotel operator focused heavily on all-inclusive beachfront resorts. Its resort-led model serves many of the same leisure and family customers as El Mouradi.
• Iberostar Hotels & Resorts: Iberostar combines beachfront resorts, city hotels, and all-inclusive experiences for leisure customers. Its resort, wellness, and destination-experience orientation is closely comparable to El Mouradi's integrated hospitality offering.
• Hasdrubal Hotels & Spa: Hasdrubal is a Tunisian upscale hotel and spa operator serving major domestic leisure destinations. Its resort, wellness, and Tunisian customer focus directly overlaps El Mouradi's hotel, beach, and thermal-spa offering.
• Club Med: Club Med specializes in premium all-inclusive resorts with bundled dining, activities, entertainment, and family experiences. Although more upscale and globally focused, it competes for the same resort-based leisure and family demand.

Broad incumbents

• Marriott International: Marriott operates a global portfolio spanning city, luxury, and resort hotels with a large loyalty and direct-booking ecosystem. Its premium resort brands and direct distribution make it a relevant incumbent comparator for El Mouradi's 4- and 5-star properties.
• Accor: Accor is a global hospitality group with economy through luxury brands, resort properties, loyalty infrastructure, and all-inclusive offerings. It overlaps with El Mouradi across lodging segments while operating at substantially greater international scale.

Regional players

• Rotana: Rotana operates a large Middle East and Africa portfolio of city, airport, and leisure hotels. Its regional operating model and mix of upscale full-service properties are relevant comparables for El Mouradi's North African hospitality platform.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/elmouradi
• Facebookfacebook.com/elmouradihotels
• Instagraminstagram.com/el_mouradi_hotels
• LinkedInlinkedin.com/company/hotel-africa-tunis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOTEL AFRICA-TUNIS