ELMS MARKETING LIMITED
Elms Marketing Ltd (trading as ID UNLIMITED) is a UK-based sports textiles company founded in 1982 that supplies heat-transfer badges, letters, numbers, and licensed apparel customisation to 235+ professional sports federations, leagues, and clubs worldwide.
- Company typePrivate
- Founded1982
- HeadquartersMACCLESFIELD, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What ELMS MARKETING LIMITED does
Elms Marketing Ltd, trading as ID UNLIMITED, is a UK-based sports textiles and apparel customisation company founded in 1982 and headquartered in Macclesfield. It operates as a subsidiary of the ID UNLIMITED Group and supplies badges, letters, numbers, sponsor embellishments, and licensed apparel to professional sports federations, leagues, clubs, and motorsport teams across the UK, Europe, and international markets. The company's customer base spans 235+ teams and federations, including UEFA (Champions League, Europa League, Conference League), The FA, EFL, Scottish FA, SPFL, Barclays WSL, The National League, NFL, NBA, McLaren F1, AMG Petronas F1, AS Monaco, Chelsea FC, Manchester City, Manchester United, and other Premier League clubs.
The core technology is heat transfer — engineered materials and proprietary processes applied to sports apparel. Elms offers a portfolio of ten distinct heat transfer product lines (Senscilia Direct™, Digital Satin, Senscilia Terra™, PS Pro, Silicone 3D, UltraTex™, TPU, RECYS™, Pro S, Flexnet™), including RECYS™, marketed as the world's first fully recyclable heat transfer solution. Manufacturing runs across three UK production facilities totalling over 80,000 sq ft, with reported annual output of 12+ million letters, numbers and badges shipped and 1.5+ million embellishments applied.
The business model is B2B enterprise services with a quote-based pricing approach and multi-year contracts. Revenue streams include licensing arrangements with sports governing bodies, apparel/merchandise customisation, embellishment services, design, fulfilment, and sales of heat press equipment. The company operates an e-commerce store for heat-press equipment and consumables alongside direct enterprise sales, and runs a channel partnership with Fanatics for licensed merchandise distribution. The company is privately held under the ID UNLIMITED Group, with no public ticker, no disclosed institutional investors, and no disclosed revenue figures.
ELMS MARKETING LIMITED firmographics
Firmographics- Name
- ELMS MARKETING LIMITED
- Legal name
- Elms Marketing Ltd
- Website
- https://elmsmarketing.co.uk
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Elms Marketing Ltd (trading as ID UNLIMITED) is a UK-based sports textiles company founded in 1982 that supplies heat-transfer badges, letters, numbers, and licensed apparel customisation to 235+ professional sports federations, leagues, and clubs worldwide.
- Ownership category
- akta.pro rank
ELMS MARKETING LIMITED industry classification
Industry- Product category
- Sports Apparel Embellishments Manufacturing
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Sportswear Customization & Printing Retail (CRAMACAK)
- akta.pro secondary industry
- Team Sports Equipment & Apparel Distribution (CRAOAJAA)
Keywords
Where ELMS MARKETING LIMITED is headquartered
LocationHeadquarters
- HQ city
- MACCLESFIELD
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
ELMS MARKETING LIMITED business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Licensed Products: Licensed letter, number and badge work with brands, federations, leagues and clubs. This includes official licensing arrangements with organizations like UEFA, The FA, and other sports governing bodies.
- Apparel/Merchandise: Customisation of apparel taking designs from sketchbook to shelves, including scarves, jerseys and other sports merchandise.
- Embellishment Services: Application of embellishments including badges, sponsor logos and official markings to sports apparel.
- Design Services: Design services supporting apparel customisation from initial concept through production.
- Fulfilment Services: End-to-end fulfilment services for sports apparel and merchandise.
- Heat Presses: Sale of heat press equipment for applying transfers and embellishments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise/B2B custom solutions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
ELMS MARKETING LIMITED product offering
Product offeringCore offering
ID UNLIMITED (trading as Elms Marketing Ltd) designs, manufactures and supplies heat transfer embellishments including badges, letters, numbers and sponsor markings for sports apparel. The company delivers end-to-end services spanning design, licensing, embellishment, fulfilment and heat press equipment supply to professional sports federations, leagues, clubs and teams. Operations span three UK production facilities totalling 80,000+ sq ft, producing over 12 million letters, numbers and badges and applying 1.5 million embellishments annually.
Product overview
ID UNLIMITED operates as a sportswear branding and textile solutions company offering a comprehensive portfolio of heat transfer products and services. Their product lineup includes 10 distinct heat transfer solutions: Senscilia Direct™ (flock/digital satin for badges), Digital Satin (woven-effect photo-quality badges), Senscilia Terra™ (satin/flock/silicone for high-end badges), PS Pro (letters/numbers/sponsors technology), Silicone 3D (3D depth badges), UltraTex™ (3D effects for badges/letters/numbers), TPU (versatile heat transfers), RECYS™ (fully recyclable heat transfer), Pro S (soft/light transfers for badges), and Flexnet™ (flexible performance transfers). Beyond products, they provide end-to-end services including Licensing, Apparel/Merchandising, Design, Embellishment, Fulfilment, Heat Presses, and Connected Experiences solutions for teams, federations, leagues, and clubs.
Differentiator
Problem solved
Functional benefit
Brands
- Senscilia Direct™: Premium flock and digital satin for eye-catching badges.
- Senscilia Terra™
- UltraTex™
- Flexnet™
- RECYS™
Products and services
- Senscilia Direct™ Premium flock and digital satin heat transfer material for producing eye-catching badges on sports apparel, used for licensed club, league and federation cresting work.
- Digital Satin Photo-quality heat transfer badge material with a woven-effect finish, used to produce detailed sports apparel badges.
- Senscilia Terra™ High-end badge heat transfer combining satin, flock and silicone materials for premium sports apparel embellishment.
- PS Pro Heat transfer technology for letters, numbers and sponsor markings on sports apparel kits.
- Silicone 3D 3D depth heat transfer badge solution providing resilient embellishments for sports apparel.
- UltraTex™ 3D effects heat transfer for badges, letters and numbers, adding visual dimension to sports apparel.
- TPU Versatile TPU heat transfer solution enabling custom badge designs for sports apparel.
- RECYS™ World's first fully recyclable heat transfer solution for sustainable sports apparel embellishment.
- Pro S Super soft and lightweight heat transfers designed for badge applications on sports apparel.
- Flexnet™ Flexible and performant heat transfer solution for all sports apparel applications.
- Licensing Services Licensed badge, letter, number and font production under official licensing arrangements with sports brands, federations, leagues and clubs such as UEFA, The FA, EFL, NBA and NFL.
- Apparel Customisation Customised sports apparel and merchandise production including scarves, jerseys and other licensed sports merchandise.
- Design Services Design services supporting apparel customisation from initial concept through to production for sports teams, federations and brands.
- Embellishment Services Application of embellishments including badges, sponsor logos and official markings to sports apparel.
- Fulfilment Services End-to-end fulfilment services for sports apparel and merchandise, covering production, packing and distribution.
- Heat Press Equipment Heat press equipment for applying heat transfers and embellishments, sold to customers via the ID UNLIMITED online store.
- Connected Experiences Connected experiences solutions supporting sports apparel and merchandise digital and consumer engagement initiatives for teams, federations, leagues and clubs.
Quantifiable outcome
- 12+ million letters, numbers and badges shipped annually
- +3 more outcomes
Companies that use ELMS MARKETING LIMITED
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles3 records
ELMS MARKETING LIMITED technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
ELMS MARKETING LIMITED partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core.
- EFLcoreOfficial supplier relationship for licensed letters, numbers and badges across English Football League clubs and competitions.
- The FAcoreOfficial licensing partner for English football governing body, supplying official badges, fonts and embellishments for national team and cup competitions.
- Scottish FAcoreOfficial licensing partner for Scottish football governing body and national team products.
- UEFA (Champions League, Europa League, Conference League)coreOfficial licensing partner for UEFA club competitions supplying official sleeve badges and embellishments.
- FanaticscorePartnered with Fanatics for licensed merchandise distribution across major sports properties.
- McLaren F1 TeamcoreOfficial apparel and embellishment supplier for Formula 1 team, providing heat transfers and customisation for race wear and merchandise.
- AMG Petronas F1 TeamcoreOfficial embellishment supplier for Mercedes Formula 1 team.
- Chelsea FCcoreOfficial supplier of match shirts, fonts and embellishments for Premier League club.
- Manchester CitycoreOfficial apparel and badge supplier for Premier League champions.
- Manchester UnitedcoreOfficial apparel and badge supplier for Premier League club.
- Leeds UnitedcoreOfficial apparel and badge supplier for Championship club.
- Leicester CitycoreOfficial apparel and badge supplier for Premier League club.
- Nottingham ForestcoreOfficial apparel and badge supplier for Premier League club.
- Fulham FCcoreOfficial apparel and badge supplier for Premier League club.
- Rangers FCcoreOfficial font supplier for Women's Scottish Cup and Scottish Premiership club.
- NBAcoreOfficial licensing partner for NBA branded merchandise and apparel customisation.
- NFLcoreOfficial licensing partner for NFL branded merchandise and apparel customisation.
- SPFLcoreOfficial licensing partner for Scottish Professional Football League.
- Barclays WSLcoreOfficial supplier for Women's Super League official badges and embellishments.
- Royal British LegioncoreLicensed merchandise partner producing dual branded products with football clubs for charity.
- The National LeaguecoreOfficial supplier for National League football competition.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
ELMS MARKETING LIMITED competitors and assessment
Company assessmentDirect peers
- Chemica: French manufacturer of heat-transfer films and printable textiles for sportswear and team apparel. Comparable in heat-transfer technology and customer mix (sports federations, clubs and apparel decorators) with strong European overlap to ID UNLIMITED.
- Poli-Tape: German producer of heat-transfer films, flock and specialty textiles for apparel decoration. Directly comparable in heat-transfer materials for sportswear and team applications, with a similar B2B go-to-market through apparel decorators and brand owners.
- Dae Ha International: Korean manufacturer of heat-transfer labels, badges and silicone transfers for sportswear. Directly comparable to ID UNLIMITED in embroidered/silicone badges and heat-transfer embellishments sold to global sports brands and federations.
- SEF Textile: European heat-transfer manufacturer producing flock, foil and specialty transfers for textile decoration including teamwear. Directly comparable in heat-transfer technology for sports apparel, particularly across European club and federation clients.
- Beaver Paper & Foil: Manufacturer of sublimation paper, heat-transfer paper and specialty foils for apparel and sportswear decoration. Comparable as a complementary heat-transfer substrate supplier serving the same apparel-customisation ecosystem.
- Siser: Manufacturer of heat-transfer vinyl (HTV) for apparel decoration, including sport and team wear applications. Directly comparable in heat-transfer chemistry and finishing, though Siser skews more toward craft, retail and small-format users.
- Stahls' (Groupe STAHL): One of the largest global suppliers of heat-transfer materials, custom apparel decoration equipment and CAD-CUT films. Directly comparable to ID UNLIMITED in heat-transfer technology for sports and team apparel, with a broader SMB/craft customer base.
Broad incumbents
- Avery Dennison: Global materials science giant producing apparel heat-transfer labels, emblems and tags. Competes with ID UNLIMITED in branded embellishments for sportswear, but operates across a much wider labelling and packaging portfolio rather than specialising in sports federation licensing.
Emerging players
- MagnaColours: UK-based manufacturer of water-based inks and heat-transfer materials for textile printing. Comparable as a UK-based, sustainability-focused supplier serving sportswear and apparel printers; overlapping with ID UNLIMITED's RECYS™ sustainability positioning.
Others
- Fanatics: Global licensed sports merchandise platform and ID UNLIMITED's distribution partner. Not a direct competitor but the dominant downstream channel for ID UNLIMITED's licensed products; comparable in the sense that both monetise the same sports IP universe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ELMS MARKETING LIMITED social profiles
Digital presenceELMS MARKETING LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
ELMS MARKETING LIMITED leadership team
Management profileNumber of profiles
ELMS MARKETING LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ELMS MARKETING LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ELMS MARKETING LIMITED
What does ELMS MARKETING LIMITED do?
ID UNLIMITED (trading as Elms Marketing Ltd) designs, manufactures and supplies heat transfer embellishments including badges, letters, numbers and sponsor markings for sports apparel. The company delivers end-to-end services spanning design, licensing, embellishment, fulfilment and heat press equipment supply to professional sports federations, leagues, clubs and teams. Operations span three UK production facilities totalling 80,000+ sq ft, producing over 12 million letters, numbers and badges and applying 1.5 million embellishments annually.
Is ELMS MARKETING LIMITED a public or private company?
ELMS MARKETING LIMITED is a private company. It is classified as corporate owned and is currently operating.
When was ELMS MARKETING LIMITED founded?
ELMS MARKETING LIMITED was founded in 1982. It employs 11 to 50 people.
Where is ELMS MARKETING LIMITED based?
ELMS MARKETING LIMITED is headquartered in MACCLESFIELD, United Kingdom, in the Europe region.
How does ELMS MARKETING LIMITED make money?
Six revenue lines are on record. Licensed Products are the primary driver. The others are apparel/Merchandise, embellishment Services, design Services, fulfilment Services and heat Presses.
Who are ELMS MARKETING LIMITED's main competitors?
Direct peers on record are Chemica, Poli-Tape, Dae Ha International, SEF Textile, Beaver Paper & Foil, Siser and Stahls' (Groupe STAHL). Avery Dennison is listed as a broad incumbent. MagnaColours is listed as an emerging player. Fanatics is listed as an others.
Does ELMS MARKETING LIMITED have an API?
No public API is recorded for ELMS MARKETING LIMITED.
What industry is ELMS MARKETING LIMITED in?
ELMS MARKETING LIMITED's product category is Sports Apparel Embellishments Manufacturing. Its primary akta.pro industry code is CRAMACAK, Sportswear Customization & Printing Retail, with a secondary code of CRAOAJAA, Team Sports Equipment & Apparel Distribution. Its NAICS code is 33992 and its SIC code is 3949.