Elmwood Golf Course

What Elmwood Golf Course does

SRUC Elmwood Golf is an 18-hole parkland golf club located in Stratheden, Cupar, Fife, Scotland, owned and operated by SRUC (Scotland's Rural College), a higher education institution with government/state entity characteristics. Founded on 22 May 1998 and officially opened by Michael F. Bonallack O.B.E., Secretary of the Royal & Ancient Golf Club of St Andrews, the club operates a 6,176-yard par-71 course (SSS 70) set against the Tarvit and Lomond Hills. The facility includes a fully floodlit driving range with 12 grass tees and 6 covered indoor bays, a 19-acre USGA-standard short game area, a 40-person training/meeting room with full audiovisual facilities, and The Green Room clubhouse restaurant open to both members and the public.

The club runs a diversified revenue model. Membership subscriptions form the recurring core, with tiered annual passes — Adult 7-day at £625, Adult 5-day at £525, Senior tiers at £485–£560, Couples 7-day at £910, Young Adult bands from £130 to £440, Country at £400, Student at £290, and Junior at £50 — alongside Flexible variants with per-round charges (£3.50/round), Flex 20, Twilight after 3pm, and a PlayMore Golf point-based membership at £320/year valid across 200+ UK partner courses. Transactional revenue comes from green fees, driving range ball baskets (£4.95–£7.50), food and beverage at The Green Room, professional tuition from three certified coaches (Lynne Mathieson, Spencer Henderson, Martin Gouldie) using Trackman and Visio technology, and four-tier corporate packages ranging from Bronze at £600 to Platinum at £6,000 annually. Society packages are sold directly to groups of eight or more.

Technology infrastructure rests on DotGolf's tee booking and membership management platform, with additional integrations to GolfNow and Scottish Golf's national platform for unified member authentication, handicap registration, and competition entry. The customer base spans individual golfers (primary segment across all age bands), golf societies, and corporate clients, with distribution handled directly via online booking, walk-in reception, email enquiry, and the PlayMore Golf reseller network. The club is not investor-backed, has no funding rounds on record, and operates as a community-facing facility under SRUC's educational umbrella.

Name

Elmwood Golf Course

Legal name

SRUC Elmwood Golf

Website

https://elmwoodgolf.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

SRUC Elmwood Golf is an 18-hole parkland golf club in Cupar, Fife, Scotland, operated by SRUC (Scotland's Rural College). It serves individual members, golf societies, and corporate clients through tiered memberships, green fees, driving range, professional tuition, F&B, and corporate sponsorship packages.

Ownership category

akta.pro rank

Product category

Golf Club & Leisure Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf course memberships
• Golf tuition services
• Driving range facilities
• Golf society packages
• Corporate golf sponsorships

Headquarters

HQ city

Cupar

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Golf Membership Subscriptions: Annual season ticket memberships sold to individual golfers at various tiers including 7-day, 5-day, senior, couples, country, student, young adult, and junior categories. Also includes flexible membership options with reduced annual fees plus per-round charges.
2. Green Fees and Tee Time Revenue: Revenue from non-member green fees for tee times booked online or at reception. Visitors pay per round based on time of day and season.
3. Driving Range Revenue: Revenue from ball baskets sold at the driving range. Prices range from £4.95 for 50 balls to £7.50 for 100 balls. Pre-loaded access cards also available.
4. Food and Beverage: Restaurant and bar sales at The Green Room clubhouse, open to members and the public. Includes morning coffee, lunches, and event catering.
5. Society and Corporate Event Packages: Revenue from golf society packages (groups of 8+), corporate membership tiers (Platinum £6,000, Gold £3,000, Silver £1,500, Bronze £600), and event hire including meeting room bookings.
6. Short Game Membership: Short game facility membership at £150 for 12 months, offering unlimited access to the 19-acre USGA-standard practice facility.
7. Golf Tuition and Lessons: Revenue from professional coaching services offered by three golf pros - Lynne Mathieson, Spencer Henderson, and Martin Gouldie - for individual and group lessons.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

SRUC Elmwood Golf operates an 18-hole parkland golf course in Cupar, Fife, Scotland, providing tee access, tiered annual memberships, flexible play options, and reciprocal club access. The facility also offers a floodlit driving range, a 19-acre USGA-standard short game area, professional golf tuition, clubhouse restaurant (The Green Room), society and corporate event packages, and meeting/training room hire.

Product overview

Elmwood Golf Course operates as a golf club offering an 18-hole parkland course along with associated facilities and services. The core product is the golf course itself, supported by a DotGolf-powered tee booking system for online reservations. The club provides multiple membership tiers (Season Ticket, Flexible Golf, and PlayMore Golf) to suit different player demographics. Practice facilities include a floodlit driving range and a 19-acre short game area. Food and beverage services are provided through The Green Room restaurant, which also hosts society and party bookings. Professional golf tuition is available through three certified coaches. The club integrates with Scottish Golf for member authentication and DotGolf for tee booking and club management.

Differentiator

Problem solved

Functional benefit

Brands

• The Green Room: The Green Room Restaurant located at Elmwood Golf Course, offering dining to members and the public. Features a newly refurbished space open Tuesday through Sunday with various opening hours.

Products and services

• 18-Hole Parkland Golf Course An 18-hole parkland course measuring 6,176 yards from white tees, with 3 par 5s, 11 par 4s, and 4 par 3s. Course par 71, SSS 70. Opened in 1998 by Michael F. Bonallack O.B.E. Available to members and visitors via online or in-person tee bookings.
• Season Ticket Membership Annual subscription memberships sold to individual golfers at multiple tiers including Adult 7 Day (£625), Adult 5 Day (£525), Senior, Couples, Country, Student, Young Adult, and Junior categories. Includes golfer liability insurance, reciprocal club deals, handicap registration, and competition entry.
• Flexible Golf Membership Reduced annual fee memberships with per-round or capped-play charges, including Flexible Adult 7 Day (£490 + £3.50/round), Flexible Adult 5 Day, Flex 20 (20 rounds/year), and Twilight Golf (play after 3pm BST). Includes personal membership card for food, drinks, and range use.
• PlayMore Golf Membership Flexible network membership at £320/year providing 65 points usable at Elmwood and 15 points usable at Elmwood or over 200 partner courses across the UK via the PlayMoreGolf App.
• Driving Range Fully floodlit driving range with 12 grass tees, target greens, and 6 covered indoor bays. Ball baskets priced at £4.95 (50 balls), £6.50 (75 balls), and £7.50 (100 balls); pre-loaded access cards available for off-hours use.
• Short Game Facility 19-acre purpose-built short game area built to USGA standard with 3 chipping greens, practice bunkers, fairways, and semi-rough. Short Game Membership (£150/year) provides unlimited access plus 3 free course rounds.
• Golf Tuition Services Professional coaching delivered by Lynne Mathieson (WGTF Level 3), Spencer Henderson (former Scottish Golf National Performance Coach), and Martin Gouldie (PGA Professional). Services include individual sessions, small groups, women-only programs, mental game coaching, and Trackman/Visio swing analysis.
• The Green Room Restaurant Newly refurbished clubhouse restaurant serving members and the public. Dog-friendly venue offering coffee, lunches, event catering, and private hire with flexible hours.
• Society/Golf Party Packages Event packages for groups of 8 or more, including The Classic (golf + coffee/hot rolls), The Full Day (golf + 1-course meal), The Premier (golf + 2-course meal), and The Ultimate (two rounds + lunch + meal). Bespoke packages available on request.
• Corporate Sponsorship Packages Four-tier annual corporate partnerships (Bronze £600, Silver £1,500, Gold £3,000, Platinum £6,000) bundling memberships, 4-ball vouchers, range balls, hospitality credit, and brand visibility through hole, car park, and website sponsorship. Includes Sponsors Day invitation and meeting room access.
• Training Room and Meeting Space Hire Modern training and meeting room accommodating up to 40 people with IT, audiovisual facilities, high-speed internet, projection, and sound systems. Available for corporate training, team meetings, seminars, and client presentations, with optional catering.
• Golf Equipment Rental Buggy and trolley hire available to members and visitors for use on the course.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• GolfNowcoreTechnology or IntegrationGolfNow is a service provider that assists Elmwood Golf with the processing of golfer personal data through its software and services. The partnership enables online tee time booking and customer support functionality for golfers.
• Scottish GolfcoreStrategic or Co-development PartnerScottish Golf is the national governing body for golf in Scotland. Elmwood Golf is affiliated with Scottish Golf, enabling members to hold recognized handicaps, enter club competitions, and access inter-club matches. The partnership includes unified login credentials between club websites and the Scottish Golf platform.
• TaylorMademinorOthersTaylorMade is listed as a sponsor of Elmwood Golf, appearing on the Sponsors & Partners page with a logo and link. Nature of sponsorship includes brand visibility at the club.
• TitleistminorOthersTitleist is listed as a sponsor of Elmwood Golf, appearing on the Sponsors & Partners page with a logo and link. Nature of sponsorship includes brand visibility at the club.
• PlayMore GolfcoreChannel Partner/ Reseller/ DistributorPlayMore Golf is a UK-wide network of golf clubs offering flexible membership. Elmwood Golf partners with PlayMore Golf to offer members 65 points at Elmwood plus 15 points usable at Elmwood or partner clubs. Members gain access to 200+ courses throughout the UK. Membership costs £320 per year.
• Fife GolfminorOthersFife Golf is a local golf association that collects affiliation fees (£2.50) from adult, senior, and young adult members as part of the Scottish Golf membership structure.
• DotGolfcoreTechnology or IntegrationDotGolf provides the tee booking and membership management software platform used by Elmwood Golf. Powers the online tee booking system, member login, and competition registration functionality on the club website.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Scotscraig Golf Club: Members' club in Tayport, Fife, hosting Open Championship final qualifying. Comparable on membership model, Fife catchment, and tournament-hosting capability.
• Anstruther Golf Club: Smaller Fife members' club offering comparable value-tier golf and society packages. Direct competitor for casual golfers and group bookings in the East Neuk.
• Lundin Golf Club: Traditional members' club in Lundin Links, Fife. Comparable on membership structure, Fife geography, and parkland/links course operation. Competes directly for members and society bookings in the same micro-market.
• Crail Golfing Society: Historic 7th-oldest golf club in the world, located in Crail, Fife. Directly comparable as a Fife-based membership golf club with heritage, clubhouse F&B, and open competitions competing for the same regional golfers and visitors.
• Ladybank Golf Club: Inland heathland course in Fife, also regularly ranked among Scotland's top courses. Competes with Elmwood for both members and visiting golfers seeking quality Fife rounds.

Broad incumbents

• American Golf: UK's largest golf retailer and operator of leisure venues (driving ranges, adventure golf). Comparable on driving range monetisation and golf-adjacent consumer experiences, though retail-led rather than course-led.
• St Andrews Links Trust: Operator of the Old Course and five other St Andrews links. Same primary activity (golf course operation, green fees, memberships) in the same Fife geography, but at vastly larger scale and global destination brand — sets the competitive ceiling for Elmwood.
• Gleneagles: Luxury golf resort with three championship courses, hotel, and leisure estate. Comparable product mix (golf + F&B + meeting/events + coaching), though at a much higher price point and destination-resort positioning; represents the upper-bound benchmark.

Others

• DotGolf: SaaS provider of the tee booking and club management platform used by Elmwood. Comparable as a technology stack peer but not a commercial competitor; relevant ecosystem participant for understanding operational tooling.
• PlayMore Golf: Multi-club flexible membership network of 200+ UK courses including Elmwood. A channel partner and adjacent business model; comparable in its use of point-based cross-club access and app-driven booking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/elmwood-golf-course

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elmwood Golf Course