Elo&Nitzan

What Elo&Nitzan does

Elo&Nitzan Ltd. (אלו את ניצן בע"מ) is an Israeli private limited company founded in 1997 by Helen Ruth Nitzan and headquartered at Osishkin 5, Ramat Hasharon. The company designs, manufactures, imports, and installs playground equipment, outdoor fitness equipment, street furniture, and lifeguard stations for Israeli beaches. It serves Israeli municipalities, local authorities, schools, and kindergartens on a business-to-government basis, with 53 documented projects spanning Tel Aviv, Jerusalem, Haifa, Acre, Rishon LeZion, Yokneam, Sderot, Ramat Hasharon, Be'er Sheva, and 20+ additional municipalities. Customer relationships with the largest Israeli authorities have been continuous for over twenty years.

The company operates as a vertically integrated specialty contractor with exclusive Israeli import rights from at least eight international manufacturers: Playpower (USA), Richter Spielgeräte (Germany), Eibe (Germany), Water Play (Canada), Berliner-seilfabrik (Germany), HAGS (Sweden), ARC (USA), and Denfit (Netherlands). Its product catalog spans ten or more categories — fitness, water, science/electronic, combined structures, accessible, swings/carousels, spring toys, lifeguard stations, climbing/extreme, and bounce houses — totaling over 600 SKUs. Recent product investment has focused on electronic and interactive play equipment that responds to children's behavior and digital outdoor fitness equipment with integrated performance displays (heart rate, distance, speed, intensity). The company holds the Israeli Standards Institute Platinum Quality Mark continuously since 2012 (the only Israeli company to do so), ISO certification, Cradle to Cradle certification with 99% recycled materials, and FSC/PEFC forestry certifications, and complies with EN 1176, ASTM, CPSC, CSA, and ADA standards.

Elo&Nitzan's business model is direct project sales to public-sector buyers on a one-time purchase and installation basis; pricing is not publicly disclosed and quotes are generated per inquiry through a website contact form or phone line (03-5400440). The company is founder-owned and founder-operated (Helen Ruth Nitzan is the only named member of the management team), with no disclosed external investment, private equity ownership, parent company, M&A activity, or funding rounds. Marketing relies on the corporate website, an interactive park map, active social media (Instagram, LinkedIn, YouTube, Facebook), and earned media coverage across radio, television, and press. Geographic operations are confined to Israel with no disclosed international expansion.

Name

Elo&Nitzan

Legal name

אלו את ניצן בע"מ

Website

https://elo-nit.co.il

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Elo&Nitzan Ltd. is an Israeli company founded in 1997 that designs, manufactures, imports, and installs playground, outdoor fitness, and water play equipment for municipalities, schools, and public spaces across Israel.

Ownership category

akta.pro rank

Product category

Playground Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing) (EDAEAIAF)

akta.pro secondary industry

Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG)

Keywords

• Playground equipment
• Outdoor fitness equipment
• Public park installation
• School playground design
• Playground construction services

Headquarters

HQ city

Ramat Hasharon

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Playground & Fitness Equipment Sales and Installation: The company plans, manufactures, imports, and installs playground equipment, fitness equipment, street furniture, and lifeguard stations on Israeli beaches. Revenue is generated through the sale and installation of equipment to municipalities, schools, and public spaces.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Elo&Nitzan plans, manufactures, imports, and installs playground equipment, outdoor fitness equipment, street furniture, and lifeguard stations for Israeli public parks, kindergartens, schools, and beaches. The company is the exclusive Israeli importer of Playpower (USA), Richter Spielgeräte (Germany), Eibe (Germany), and Water Play (Canada), offering a comprehensive one-stop solution from design through installation including infrastructure, lighting, concrete, and surfacing.

Product overview

Elo&Nitzan is a playground and fitness facility design, planning, and construction company offering comprehensive solutions for public parks, schools, and recreational spaces in Israel. The company's portfolio includes multiple product categories: fitness equipment (מתקני כושר) for outdoor public fitness areas including handicap-accessible stations; water play equipment (מתקני מים) from Canadian manufacturer Water Play; science and electronics play structures (מתקני מדע ואלקטרוניקה) from German manufacturer Richter Spielgeräte; combined multi-functional play structures (מתקנים משולבים); accessible play equipment (מתקנים נגישים) for children with disabilities including wheelchair-accessible swings; swings and carousels (נדנדות וקרוסלות); spring toys and animal figures (דמויות ומתקני קפיץ); lifeguard stations (תחנות הצלה) for beaches; climbing and extreme equipment (מתקני טיפוס ואקסטרים) including ninja courses; and bounce houses/trampolines (ג'ימבורי). The company also provides complementary services including infrastructure work, lighting, concrete, street furniture, rubber surfaces, grass, and shading solutions. They source products from international manufacturers including Playworld (USA), Berliner-seilfabrik (Germany), HAGS (Sweden), Richter Spielgeräte (Germany), Eibe (Germany), Water Play (Canada), ARC (USA), and Denfit (Netherlands).

Differentiator

Problem solved

Functional benefit

Products and services

• Fitness Equipment (מתקני כושר) Outdoor fitness equipment for public spaces including handicap-accessible fitness stations, senior training combinations, and children's fitness equipment installed in parks and schools across Israel.
• Water Play Equipment (מתקני מים) Water play equipment and interactive water features for parks and public spaces, supplied by Water Play (Canadian manufacturer).
• Science and Electronics Play Equipment (מתקני מדע ואלקטרוניקה) Science-themed interactive play equipment including musical instruments, balance blocks, and electronic play structures, supplied by Richter Spielgeräte (German manufacturer).
• Combined Play Structures (מתקנים משולבים) Multi-functional play structures combining climbing, sliding, swinging, and other play elements in a single installation for comprehensive play experiences.
• Accessible Play Equipment (מתקנים נגישים) Wheelchair-accessible play equipment and inclusive play structures designed for children with disabilities and special needs.
• Swings and Carousels (נדנדות וקרוסלות) Traditional playground swings and carousels including accessible swing options compatible with wheelchairs.
• Spring Toys and Figures (דמויות ומתקני קפיץ) Spring-mounted ride-on toys shaped as animals and vehicles including trains, cars, airplanes, boats, horses, and ladybugs.
• Lifeguard Stations (תחנות הצלה) Lifeguard stations for Israeli beaches, providing rescue equipment and safety facilities.
• Climbing and Extreme Equipment (מתקני טיפוס ואקסטרים) Challenging climbing structures, ninja courses, rope courses, and extreme play equipment for older children and teens.
• Bounce Houses and Trampolines (ג'ימבורי) Inflatable bounce houses and trampolines for children's entertainment at events and play areas.

Quantifiable outcome

• 60-day delivery and installation commitment from order receipt
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• Playpower (Playworld)coreTechnology or IntegrationAmerican company - Playpower Group. Elo&Nitzan is the exclusive importer in Israel of Playpower playground equipment. This is a core partnership providing access to leading American playground equipment designs.
• Richter SpielgerätecoreTechnology or IntegrationGerman company. Elo&Nitzan is the exclusive importer in Israel of Richter Spielgeräte wood and science equipment. Richter is known for innovative wood playground structures and science-themed play equipment.
• EibecoreTechnology or IntegrationGerman company. Elo&Nitzan is the exclusive importer in Israel of Eibe wood playground equipment.
• Water PlaycoreTechnology or IntegrationCanadian company. Elo&Nitzan is the exclusive importer in Israel of Water Play water playground equipment. All water equipment is sourced from Waterplay.
• Berliner-seilfabrikcoreTechnology or IntegrationGerman company specializing in rope and climbing challenge equipment. Elo&Nitzan offers Berliner-seilfabrik products as part of its climbing and extreme equipment category.
• HAGScoreTechnology or IntegrationSwedish company. Elo&Nitzan offers HAGS playground and fitness equipment.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Eibe: German wood playground equipment manufacturer and current Elo&Nitzan exclusive principal. Designs and produces wooden play structures for public parks, schools, and kindergartens — directly overlapping Elo&Nitzan's flagship product category.
• Playworld Systems: US-based playground equipment manufacturer (part of the Playpower Group — Elo&Nitzan's own principal supplier). Offers near-identical commercial playground, fitness, and inclusive play products and serves many of the same municipal and school customers Elo&Nitzan targets.
• HAGS: Swedish playground and outdoor fitness equipment manufacturer, also an Elo&Nitzan partner. Operates in the same product categories (play, fitness, themed parks) and serves the same municipal/school customer segment across Europe.
• Landscape Structures: US manufacturer of commercial playground and fitness equipment for parks, schools, and municipalities. Comparable end-to-end municipal offering with emphasis on inclusive design — directly parallel to Elo&Nitzan's accessible equipment line and Israeli government customer base.
• Lappset: Finnish designer and manufacturer of playgrounds, outdoor fitness, and sports parks for municipalities and schools across Europe. Highly comparable business model — design, manufacture, and install community-grade play and fitness equipment — and a plausible direct competitor should either firm enter the other's home market.
• Kompan: Danish global leader in playground and outdoor fitness equipment with a wide commercial product range. Directly comparable to Elo&Nitzan as a manufacturer/importer of municipal-grade playground, fitness, and outdoor sports equipment, serving similar government and education customers worldwide.
• Proludic: French designer-manufacturer of playground, sports, and fitness equipment for public spaces, schools, and municipalities. Closely matches Elo&Nitzan's end-to-end offering — planning, manufacturing, installation — and its target customer base of local authorities and educational institutions.
• Richter Spielgeräte: German designer-manufacturer of natural-wood and science-themed playground equipment. Elo&Nitzan is Richter's exclusive Israeli importer; if Richter chose to enter Israel directly or change partners, Richter would become a direct competitor rather than a partner.
• Berliner Seilfabrik: German rope-climbing playground equipment manufacturer and current Elo&Nitzan supplier. Specializes in climbing/extreme and rope-course play structures — a category in which Elo&Nitzan sells 68 products — and represents a parallel niche peer in the extreme/adventure play segment.

Emerging players

• Yalp: Dutch maker of interactive and digital playground sports equipment (interactive goals, game tables). Closely aligned with Elo&Nitzan's emerging electronic/interactive play category and digital outdoor fitness offering; comparable in tech-forward municipal installations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCAxsskha2sfxvho8AJIwxxg
• Facebookfacebook.com/EloNitzan
• LinkedInlinkedin.com/company/elo-nitzan
• Instagraminstagram.com/elonitzan

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elo&Nitzan