ELOQUENCE®
ELOQUENCE® is a US-based designer and retailer of hand-crafted, European antique-inspired furniture (French, Italian, Swedish, Gustavian) and curated authentic European antiques, sold direct-to-consumer via Shopify, showrooms, and a stockist network to individual homeowners seeking French-style home furnishings.
- Company typePrivate
- Founded2002
- HeadquartersLos Angeles, California, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
ELOQUENCE® firmographics
Firmographics- Name
- ELOQUENCE®
- Legal name
- Eloquence
- Website
- https://eloquence.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ELOQUENCE® is a US-based designer and retailer of hand-crafted, European antique-inspired furniture (French, Italian, Swedish, Gustavian) and curated authentic European antiques, sold direct-to-consumer via Shopify, showrooms, and a stockist network to individual homeowners seeking French-style home furnishings.
- Ownership category
- akta.pro rank
ELOQUENCE® industry classification
Industry- Product category
- Home Furniture
- NAICS
- Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Vintage & Antique Furniture Retail (CRAIANAB)
- akta.pro secondary industries
- Used Home Décor & Decorative Accessories Retail (CRAIANAC), Home, Furniture & Decor Resale (CRAFAGAD), Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)
Keywords
Where ELOQUENCE® is headquartered
LocationHeadquarters
- HQ city
- Los Angeles, California
- HQ country
- United States
- HQ region
- North America
Markets served
ELOQUENCE® business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct Furniture Sales: One-time purchase model for furniture products including beds, seating, tables, storage, lighting, mirrors, and decor. Products are sold directly to consumers through their e-commerce website with shipping to customers.
- Antique Sales: Sale of authentic European antiques sourced from France, Belgium, Sweden, and other regions. One-of-a-kind antique pieces sold at various price points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bedroom Furniture |
| Unit Pricing | Pay-as-you-go | Living Room Furniture |
| Unit Pricing | Pay-as-you-go | Dining Furniture |
| Unit Pricing | Pay-as-you-go | Lighting |
| Unit Pricing | Pay-as-you-go | Storage & Commodes |
| Unit Pricing | Pay-as-you-go | European Antiques |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
ELOQUENCE® product offering
Product offeringCore offering
ELOQUENCE® designs, hand-crafts, and sells furniture inspired by European antiques, including bedroom, living room, dining furniture, lighting, and mirrors, with designs created in Los Angeles by artisans. The company also curates and sells imported European antiques sourced from France, Belgium, Sweden, and Italy.
Product overview
ELOQUENCE® is a furniture company offering two primary product lines: (1) ELOQUENCE® Designs Collection — refined interpretations of antique furniture inspired by French, Italian, and Swedish styles, hand-crafted in Los Angeles by artisans, spanning bedroom furniture (beds, benches, dressers, nightstands), living room furniture (armchairs, bergères, loveseats, sofas, coffee tables, side tables, console tables, desks, cabinets, bookcases, slipcovers, ottomans), dining furniture (dining chairs, counter chairs, dining tables, café tables), lighting (beaded pendants, chandeliers, lanterns), mirrors (wall and floor), and decor & scented products (throw pillows, cloches, marble trays, scented candles, soaps); and (2) ELOQUENCE® Antiques Collection — a curated selection of imported European antiques from France, Belgium, Sweden, and Italy including seating, tables, bedroom pieces, storage, lighting, mirrors, garden items, architectural elements, and objects of interest. The company also operates the ELOQUENCE® Re-Editions Collection via Shopify for reproduction designs.
Differentiator
Problem solved
Functional benefit
Products and services
- ELOQUENCE® Designs Collection The company's primary offering: refined interpretations of antique furniture inspired by French, Italian, and Swedish designs, including upholstered furniture, tables, storage, and lighting pieces designed in Los Angeles and hand-crafted by artisans.
- ELOQUENCE® Antiques Collection Curated collection of imported European antiques sourced from France, Belgium, Sweden, and Italy, including furniture, lighting, mirrors, seating, tables, bedroom pieces, storage, garden items, architectural elements, and objects of interest.
- ELOQUENCE® Re-Editions Collection Shopify-based sub-store for the company's re-editions collection featuring reproduction designs.
- Grande Rocca Chandelier Swedish heritage-inspired chandelier with over 2,000 hand-strung glass crystals and beads, featuring a painted iron frame. Dimensions: 34W x 66H x 34D; 73 LBS. Designed in Los Angeles, hand-carved and hand-painted by artisans.
- Fiore Bed Bed inspired by Florentine Rococo design, infusing Italian romance and grandeur. Available in Oat Chenille and Italian Gilt Finish.
Quantifiable outcome
- Products shipped via trusted carriers with either Threshold or White Glove delivery options
Companies that use ELOQUENCE®
Customer profileSegments1 record
Ideal customer profiles1 record
ELOQUENCE® technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ELOQUENCE® partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
ELOQUENCE® competitors and assessment
Company assessmentBroad incumbents
- Restoration Hardware (RH): Large-cap luxury home furnishings retailer and incumbent in the premium home space. While RH's portfolio is much broader and more contemporary, its growing emphasis on heritage and European-inspired design makes it a significant competitive force for Eloquence.
- Pottery Barn: Mass-market home furnishings retailer offering furniture, lighting, mirrors, and decor across similar categories as Eloquence. Operates at lower price points but competes for the same aspirational homeowner customer.
- Anthropologie Home: Curated, vintage- and globally-inspired home brand under URBN. Anthropologie Home overlaps directly with Eloquence's French/eclectic aesthetic and decor & scent categories, serving a similar design-conscious customer.
- World Market (Cost Plus): Eclectic global-inspired home retailer offering furniture, lighting, and decor at accessible price points. While lower-priced than Eloquence, it competes for the same design-curious customer seeking European-influenced home goods.
- Ballard Designs: Direct-to-consumer home furnishings retailer offering furniture, lighting, mirrors, and decor with a traditional/French-country aesthetic. Overlaps with Eloquence's classic European-inspired assortment and multichannel DTC + showroom model.
- Frontgate: Premium home furnishings and outdoor retailer with a classic, traditionally-inspired assortment. Competes with Eloquence for affluent homeowners shopping for living, dining, and bedroom pieces through DTC channels.
Direct peers
- 1stDibs: Online marketplace for antique furniture, lighting, mirrors, and decorative objects sourced from dealers across Europe and the US. 1stDibs is a direct competitor in Eloquence's antiques line and addresses the same high-end interior design clientele.
- Arhaus: US-based premium home furnishings retailer specializing in vintage- and antique-inspired furniture across bedroom, dining, and living room. Arhaus is the closest direct competitor to Eloquence in positioning, aesthetic, and category breadth.
Emerging players
- Jonathan Adler: Design-led home brand offering furniture, lighting, mirrors, and decor with a bold, modern-vintage aesthetic. While stylistically more contemporary, Jonathan Adler competes with Eloquence for design-savvy shoppers purchasing premium home accents.
Regional players
- Horchow (part of Neiman Marcus Group): Luxury home furnishings retailer offering furniture, lighting, mirrors, and antiques to high-end US consumers. Horchow's emphasis on European antiques and premium furniture places it in close competition with Eloquence's core assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ELOQUENCE® social profiles
Digital presenceELOQUENCE® financial estimates
Financial estimateRevenue estimate
Valuation estimate
ELOQUENCE® leadership team
Management profileNumber of profiles
ELOQUENCE® funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ELOQUENCE® M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ELOQUENCE®
What does ELOQUENCE® do?
ELOQUENCE® designs, hand-crafts, and sells furniture inspired by European antiques, including bedroom, living room, dining furniture, lighting, and mirrors, with designs created in Los Angeles by artisans. The company also curates and sells imported European antiques sourced from France, Belgium, Sweden, and Italy.
When was ELOQUENCE® founded?
ELOQUENCE® was founded in 2002. It employs 11 to 50 people.
Where is ELOQUENCE® based?
ELOQUENCE® is headquartered in Los Angeles, California, United States, in the North America region.
How does ELOQUENCE® make money?
Two revenue lines are on record. Direct Furniture Sales are the primary driver. The others are antique Sales.
Who are ELOQUENCE®'s main competitors?
Broad incumbents on record are Restoration Hardware (RH), Pottery Barn, Anthropologie Home, World Market (Cost Plus), Ballard Designs and Frontgate. Direct peers are 1stDibs and Arhaus. Jonathan Adler is listed as an emerging player. Horchow (part of Neiman Marcus Group) is listed as a regional player.
Does ELOQUENCE® have an API?
No public API is recorded for ELOQUENCE®.
What industry is ELOQUENCE® in?
ELOQUENCE®'s product category is Home Furniture. Its primary akta.pro industry code is CRAIANAB, Vintage & Antique Furniture Retail, with a secondary code of CRAIANAC, Used Home Décor & Decorative Accessories Retail. Its NAICS code is 4491 and its SIC code is 5700.