El Pueblo, Inc.

What El Pueblo, Inc. does

El Pueblo, Inc. is a 501(c)(3) non-profit organization founded in 1995 and headquartered in Raleigh, North Carolina, that serves the Latinx and immigrant community across the state through four interconnected programmatic pillars: leadership development, policy advocacy, direct services, and cultural programming. The organization operates signature programs including the FaithAction ID community identification card (in coalition with multiple Wake County law enforcement agencies since 2021), La Fiesta del Pueblo (the Triangle's largest Latin American cultural festival, drawing approximately 25,000 attendees annually since 1994), the VotemosNC bilingual civic education platform, the Familias Seguras emergency preparedness guide, and youth/civic engagement programs such as Generaci\u00f3n Acci\u00f3n and the Community Leadership and Action Committee (CLAC). Staff and leadership reflect diverse Latin American backgrounds, and the organization collects community survey data (1,091 respondents in the 2025 Familias Seguras survey) to inform advocacy priorities.

The organization's underlying technology infrastructure is a non-profit community-oriented stack rather than a software product. It includes a bilingual (English/Spanish) WordPress-based website (elpueblo.org), the VotemosNC digital civic information hub, a Resource Directory database available in printed and digital formats, downloadable PDF guides (Familias Seguras), and social media channels on YouTube, TikTok, Instagram, and Facebook. The FaithAction ID program operates as a $10-per-card physical card issuance system through coalition events, with recognition by multiple Wake County law enforcement agencies and Wake County Libraries serving as an integration layer. No public API, SDK, or developer-facing platform exists.

The business model is donation- and grant-funded non-profit operations. Revenue streams include individual donations, foundation grants, corporate sponsorships (including year-long sponsorships with Mi Costenita, Duke Health, and Tropicana NC, plus 30+ Fiesta del Pueblo sponsors), and nominal FaithAction ID fees ($10/card to cover materials and shipping). All services except FaithAction ID are provided free of charge to community members. The organization is privately governed by a board of directors (Felicia as Board Chair, Marta as Treasurer) and operates with approximately 12 staff members serving the North Carolina Latinx/immigrant community, with primary direct-service concentration in Wake County and statewide advocacy and resource distribution reach.

Name

El Pueblo, Inc.

Legal name

El Pueblo, Inc.

Website

https://elpueblo.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

El Pueblo, Inc. is a 501(c)(3) non-profit founded in 1995 and headquartered in Raleigh, NC, serving the Latinx and immigrant community across North Carolina through leadership development, policy advocacy, direct services, and cultural programming.

Ownership category

akta.pro rank

Product category

Community Advocacy and Direct Services

NAICS

Arts, Entertainment, and Recreation (71), Educational Services (611), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Membership Organizations (8600), Services-Miscellaneous Amusement & Recreation (7990), Services-Educational Services (8200)

akta.pro primary industry

Cultural Festivals & Events Organizations (BPAGAHAG)

akta.pro secondary industries

Indigenous, Ethnic & Folk Arts/Heritage Organizations (BPAGAHAI), Immigrant/Integration Language Programs (ESL/ESOL, Civics-Integrated) (EDAMAFAK)

Keywords

• Community advocacy services
• Immigrant rights organizing
• Bilingual voter education
• Leadership development programs
• Direct services non-profit

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Donations and Grants: El Pueblo is a 501(c)(3) non-profit organization that generates revenue through donations from individuals, grants from foundations, and sponsorships from businesses. The organization operates annual fundraising campaigns including End-of-Year Campaign and Back-to-School Campaign. Year-long sponsorships from local businesses support programming.
2. FaithAction ID Fees: The FaithAction ID program charges $10 per ID to cover materials, printing, and shipping costs. This represents a nominal fee-for-service to support the community ID program.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels10 records

Core offering

El Pueblo, Inc. is a 501(c)(3) non-profit organization that provides direct services, policy advocacy, leadership development, and cultural programming for the Latine immigrant community in North Carolina. Its offerings include the FaithAction ID program, bilingual voter education through VotemosNC, mental health psychoeducation, emergency preparedness guides (Familias Seguras), annual community campaigns (Back-to-School, End-of-Year), and the annual La Fiesta del Pueblo cultural festival.

Product overview

El Pueblo, Inc. is a non-profit advocacy organization serving the Latine immigrant community in North Carolina through a multi-component program model. The organization operates four interconnected programmatic pillars: (1) Leadership Development Programs including youth (Generación Acción) and adult programming (CLAC); (2) Policy Change Advocacy focused on immigrant justice, reproductive justice, LGBTQ+ justice, and voting rights; (3) Direct Services encompassing the FaithAction ID program, Resource Directory, mental health support, and annual campaigns (Back-to-School, End-of-Year); and (4) Cultural Programming anchored by the annual La Fiesta del Pueblo festival. Supporting programs include VotemosNC (civic education), Familias Seguras (emergency preparedness guides), Health Club (wellness), and the Familias Seguras Community Survey (research). This is not a software technology product; all offerings are community organizing, educational, and service-delivery programs.

Differentiator

Problem solved

Functional benefit

Brands

• Votemos NC: A bilingual online civic information hub for nonpartisan voter education and civic engagement targeting North Carolina's Latine community.
• La Fiesta del Pueblo
• FaithAction ID
• Familias Seguras (Safe Families)
• Strong Minds, Strong Communities
• La Generación Acción

Products and services

• Leadership Development Programs Year-round programming that includes youth programs (civic education, leadership training, government participation) and the Community Leadership and Action Committee (CLAC) for adult empowerment in health, politics, and education.
• Policy Change Advocacy Organizing with the Latine immigrant community to advocate for fair laws and policies, defend rights before elected officials, and pursue immigrant justice, reproductive justice, LGBTQ+ justice, and voting rights.
• Direct Services Community support through neighborhood outreach, health/safety distributions, mental health support via the Strong Minds, Strong Communities program, and the FaithAction ID initiative providing community identification to those without government-issued IDs.
• FaithAction ID Program Community identification card program providing verifiable ID to individuals who cannot access government-issued identification. Cards cost $10, are valid for one year, and are issued through coalition partnerships in Wake County.
• Resource Directory Informational tool available in printed and digital forms that helps people find support services including food pantries, health services, legal assistance, and domestic violence resources across North Carolina.
• Familias Seguras (Safe Families) Emergency Guide Emergency preparedness guide helping immigrant families prepare for immigration emergencies including detention or deportation, with information on rights, family plans, powers of attorney, and legal resources. Available in English and Spanish.
• Annual Campaigns Seasonal support initiatives including the Back-to-School Campaign (providing backpacks, supplies, clothing, groceries to students) and End-of-Year Campaign (winter clothing, food, holiday support).
• La Fiesta del Pueblo The Triangle's largest and most diverse festival of Latin American culture, held annually since 1994, featuring live music/dance performances, artisanal vendors, food trucks, educational booths, and family activities. Attracts approximately 25,000 attendees annually.
• VotemosNC Bilingual online civic information hub providing nonpartisan voter education, government office information, electoral process guidance, and voter requirements to prepare Latine voters for elections.
• Health Club Program Nutrition and wellness program providing structured education; more than 180 participants graduated in May 2026.
• Community Leadership and Action Committee (CLAC) Inclusive group of Latine community members advocating for rights of underserved communities through empowerment and leadership development in health, politics, and education.
• Generación Acción Youth Program Youth engagement program fostering power through civic education, leadership development training, and active participation in local, state, and national government, with opportunities for volunteering, canvassing, lobby days, and internships.

Quantifiable outcome

• 25,000 average annual attendees at La Fiesta del Pueblo cultural festival
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• FaithAction ID CoalitioncoreStrategic or Co-development PartnerCoalition of grassroots groups and organizations including Alliance for AIDS Service, Asociación de Dominicanos de Raleigh (ADORA), Angel Guardiá, Comité de Acción Popular, Centro para Familias Hispanas, Justicia y Esperanza, and Mujerx Organizando Oportunidades Notables (MOON) working together to provide community identification to individuals who cannot access government IDs.
• Wake County Law Enforcement AgenciescoreStrategic or Co-development PartnerMultiple Wake County law enforcement agencies recognize FaithAction IDs including Wake County Sheriff Office, Raleigh Police Department, Fuquay-Varina Police Department, Cary Police Department, Apex Police Department, Holly Springs Police Department, Knightdale Police Department, and Wake County Libraries.
• Equality NCminorGTM or Marketing PartnerPartnership for LGBTQ+ advocacy and defending against anti-LGBTQ+ legislation targeting the Latine and immigrant community.
• ACLU-NCcoreStrategic or Co-development PartnerCollaboration on virtual workshops to prepare families for immigration emergencies and know their rights.
• VotemosNCcoreStrategic or Co-development PartnerAffiliated non-partisan bilingual online civic information hub providing voter education and electoral process information for North Carolina's Latino community.
• La FuerzaminorStrategic or Co-development PartnerAffiliated 501(c)(4) organization working on social justice issues in North Carolina.
• SisterSongminorStrategic or Co-development PartnerNational organization of women of color and reproductive justice movement founders that El Pueblo aligns with for reproductive justice advocacy.

Scale indicators12 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• CASA: CASA is a large multi-state immigrant rights and services organization with a similar integrated model of legal services, education, and advocacy. Larger scale and geographic reach than El Pueblo, but operating comparable community-organizing programs.
• Hispanic Federation: Hispanic Federation is a national Latino nonprofit that funds and operates community-based programs across multiple states — comparable mission to El Pueblo but with significantly greater geographic reach and capital.
• United We Dream: United We Dream is the largest immigrant youth-led network in the U.S., with a similar civic-engagement and advocacy focus to El Pueblo's Generacion Accion, but operating at national scale.
• National Immigration Law Center: NILC is a national advocacy and litigation organization focused on immigrant rights — overlapping with El Pueblo's policy advocacy pillar but operating at federal rather than state level.

Regional players

• North Carolina Justice Center: NC Justice Center is a statewide policy advocacy and research organization that partners with El Pueblo on legislative issues. It is comparable as a North Carolina-based advocacy nonprofit, though it focuses on anti-poverty rather than exclusively Latinx issues.
• Tennessee Immigrant & Refugee Rights Coalition: TIRRC operates a similar integrated advocacy, civic engagement, and direct services model for immigrants in Tennessee — a close peer in programmatic design though focused on a different Southeastern state.

Direct peers

• FaithAction: FaithAction is the lead convener of the FaithAction ID coalition that El Pueblo co-leads in Wake County. They share the community ID issuance model and immigrant-serving nonprofit structure, making them the most direct operational peer.
• El Centro Hispano: El Centro Hispano is a North Carolina-based Latino community organization with a similar mix of direct services, education, and civic engagement programs targeting Hispanic immigrants — directly comparable in mission and regional scope.
• Siembra NC: Siembra NC is a Latinx civic engagement organization in North Carolina focused on voter education, leadership development, and policy advocacy — overlapping directly with El Pueblo's VotemosNC and Generacion Accion programs.

Others

• ACLU of North Carolina: ACLU-NC is a strategic coalition partner of El Pueblo on immigrant rights, voting rights, and LGBTQ+ advocacy work. It is thematically aligned but operates as a civil liberties legal organization rather than a community-organizing nonprofit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ElPuebloInc
• Facebookfacebook.com/ElPuebloInc
• Instagraminstagram.com/el.pueblo.inc
• TikToktiktok.com/@elpuebloinc
• LinkedInlinkedin.com/company/el-pueblo-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El Pueblo, Inc.