Elrad WS-S d.o.o.

What Elrad WS-S d.o.o. does

Elrad Group is a privately held Electronic Manufacturing Services (EMS) provider founded in 1997 in Slovenia by Rudolf Faude, operating a vertically integrated manufacturing platform across five+ facilities in Slovenia, Serbia, China, Hong Kong, Mexico, and the Philippines (via a 2021 joint venture with Stihl Zama). The company's core offering spans the full product lifecycle — electronic and mechanical engineering design, prototyping (including 3D printing), PCB assembly, cable and wire harness manufacturing, injection molding, metal stamping and bending, and end-of-line testing — with advanced quality systems (3D SPI, AOI, X-Ray, ICT) integrated with ERP for full traceability and a stated 30 ppm average defect rate.

The platform produces 47 million units annually for OEM customers in eight verticals: power tools, small appliances, white goods, industrial, IoT, lawn & garden, medical, and automotive. Named enterprise customers include Bosch, Metabo, Husqvarna, and Panasonic, with multiple long-tenured preferred-supplier and Supplier-of-the-Year designations. The company holds ISO 9001:2015, IATF 16949:2016, ISO 14001:2015, ISO 45001:2018, ISO/IEC 27001:2022, and IQNet SR 10:2015 certifications.

Revenue is generated through contract manufacturing fees (hardware sales) negotiated per-project on volume, complexity, and component cost; the group reports €257 million in annual revenue across 1,940 employees. Distribution is direct-to-OEM via account and project managers at each regional site, with a multilingual digital presence supporting enterprise lead generation. Ownership remains concentrated with the founder and operating principals; no venture or private equity backing is disclosed. Elrad WS-S d.o.o. is the Serbia-based wire systems subsidiary (Elrad Wire Systems, established 2009) within this group structure.

Name

Elrad WS-S d.o.o.

Legal name

Elrad International d.o.o.

Website

https://elrad-group.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Elrad Group is a privately held, founder-owned Electronic Manufacturing Services (EMS) provider with five global facilities, offering vertically integrated PCB assembly, cable harness, injection molding, and metal stamping for OEM brands across power tools, white goods, automotive, IoT, and medical sectors.

Ownership category

akta.pro rank

Product category

Electronic Manufacturing Services

NAICS

Communication and Energy Wire and Cable Manufacturing (33592), Other Fabricated Wire Product Manufacturing (332618)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Cable Assemblies & Wire Harnesses (HDAHAOAB)

akta.pro secondary industries

Wiring Harnesses & Pre-Fabricated Assemblies (IMADAMAN), Vehicle Wiring Harnesses & Cable Assemblies Manufacturing (IMACAJAA)

Keywords

• Electronic manufacturing services
• Cable harness manufacturing
• PCB assembly
• Contract electronics manufacturing
• Wire harness assemblies

Headquarters

HQ city

Gornja Radgona

HQ country

Slovenia

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Electronic Manufacturing Services (EMS): Full-service electronics contract manufacturing. Elrad participates in all stages of product development (engineering, prototyping) through mass production of PCB assemblies and fully assembled products. Revenue is generated through manufacturing fees for electronic assemblies, cable harnesses, injection molded parts, and metal stamped components. Long-term OEM partnerships with major brands in power tools, automotive, white goods, medical, and IoT sectors drive recurring production volumes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Elrad WS-S d.o.o. delivers cable and wire harness manufacturing as part of the Elrad Group's integrated Electronic Manufacturing Services (EMS) offering. The company produces custom wire sets, hybrid wire-metal-plastic injection parts, over-molded cable assemblies, and smart cable assemblies with in-house manufactured PCBAs for automotive, power tool, small appliance, fuse, and switch applications across automated wire machines, welding, and injection molding equipment.

Product overview

Elrad WS-S d.o.o. (Elrad Group) operates as an Electronic Manufacturing Services (EMS) provider offering a comprehensive, integrated suite of manufacturing capabilities. The core EMS platform encompasses PCB assembly and complete product manufacturing, supported by complementary service modules including electronic and mechanical engineering design services, test equipment and services, cable manufacturing (via Elrad Wire Systems), tool making, injection molding, and metal stamping/bending. This one-stop manufacturing approach allows customers to seamlessly integrate mechanical and electronic functionality from product development through mass production across global locations in Europe, Asia, and America.

Differentiator

Problem solved

Functional benefit

Products and services

• Electronic Manufacturing Services (EMS) Full-service EMS offering covering design assistance, prototyping, mass production, and testing of PCB assemblies and completely assembled products across manufacturing facilities in Europe, Asia, and North America, targeted at worldwide-operating OEM brands.
• Cable and Wire Harness Manufacturing (Elrad Wire Systems) Custom cable and wire harness assembly manufacturing including over-molded cable assemblies, smart cable assemblies with in-house manufactured PCBAs, and device-specific connectors, serving automotive, power tool, small appliance, printed circuit, fuse, and switch applications.
• Injection Molding and Over-molding Services Precision injection molding and over-molding services combining dissimilar materials such as metal contacts and plastics into a single precision part, with tolerance management for flawless product assembly, run on German-built horizontal and vertical injection machines at the China facility.
• Precision Metal Stamping and Bending Services
• In-house Tool Making Services
• Electronic and Mechanical Engineering Design Services
• Test Equipment and Quality Services

Quantifiable outcome

• 30ppm average defect rate on products delivered to customers
• +2 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• ZE Electronic Manufacturing Services Limited (Joint Venture with Stihl Zama)coreStrategic or Co-development Partner · 1 January 2021Established in 2021 as a joint venture with Stihl Zama, forming ZE Electronic Manufacturing Services Ltd. Located in First Philippine Industrial Park II SEZ, Brgy. Sta. Anastacia, Sto. Tomas, Batangas, Philippines. This joint venture extends Elrad's EMS capabilities into Southeast Asia.
• Dafra Kontakt TehnologijacoreStrategic or Co-development PartnerFamily-owned business designing and manufacturing precision metal and composite components and contact parts. Operates primarily in Slovenia, Germany, and Austria, supplying products to Netherlands, Poland, Tunisia, Slovakia, Serbia, China, and Mexico. Services include feasibility study, design, prototype production, tool design, progressive stamping, hybrid plastic injection, welding, assembly, and packaging.
• Elrad Wire SystemscoreStrategic or Co-development PartnerPrivate-owned business established in 2009. Main activities are development and manufacture of wires, wire sets, and hybrid wire-metal-plastic injection parts for cars, power tools, small appliances, printed circuits, fuses, and switches. Production facilities cover 3,700 m² with automated wire machines, welding machines, injection molding, and R&D office with CAD software.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Scanfil: Finnish mid-tier EMS provider with multi-country manufacturing (Europe, Asia, Americas) serving industrial, energy, and automotive OEMs. Closely comparable to Elrad in size, geographic spread, and contract-manufacturing model.
• Hanza: Swedish-based EMS combining electronics and mechanical manufacturing (cable harness, sheet metal, plastics) across Europe and Asia — an almost exact twin of Elrad's one-stop vertical-integration play.
• Kimball Electronics: US-based pure-play EMS focused on industrial, medical, automotive, and connected-solutions end markets — a comparable high-reliability EMS serving similar OEM verticals to Elrad.
• Note AB: Swedish industrial EMS with European and Chinese manufacturing and similar focus on industrial, medtech, and connected products. Closely comparable European mid-tier competitor with vertically integrated offerings.
• Kitron: Norway-listed mid-tier EMS with operations in Europe, North America, and Asia serving energy/telecoms, industrial, medical, and defense customers. Comparable size and customer-vertical mix to Elrad.
• Asteelflash: European EMS (now part of Universal Scientific Industrial / USI) with industrial, automotive, medical, and connected-device focus. Direct comparator for Elrad in European OEM contract manufacturing.
• Inission AB: Nordic industrial EMS with manufacturing in Sweden, Estonia, and China. Comparable in size, customer verticals (industrial, medtech, power), and broad-service offerings.

Others

• Jabil: Global top-three EMS with extensive manufacturing footprint and broad end-market exposure. Overlaps with Elrad on industrial, automotive, and connected-device OEM work but at vastly greater scale.

Broad incumbents

• Flex Ltd: One of the world's three largest EMS providers with broad capabilities across consumer, automotive, industrial, and healthcare. A much larger incumbent with overlapping customer programs.
• Hon Hai / Foxconn: World's largest EMS with unmatched scale and vertical integration. Overlaps indirectly with Elrad on consumer electronics and IoT assemblies for global OEMs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCoF3DZf1krCpb7fJzKi1jZg
• LinkedInlinkedin.com/company/elrad-ws
• Instagraminstagram.com/elradelectronics

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elrad WS-S d.o.o.