El Rebost De La

What El Rebost De La does

El Rebost De La Juliette ("juliette") is a small artisan bakery and curated pantry retail concept founded in 2012 in Vilassar de Mar, Catalonia, Spain, with approximately 15 employees and a second point-of-sale — the Triticum bakery counter — inside Fàbrica Moritz Barcelona (Ronda Sant Antoni 39). The business sells freshly baked artisanal bread, traditional Catalan pastries, and specialty baked goods directly to walk-in consumers, supported by advance/custom orders (encàrrecs). Its assortment centers on natural-fermentation breads (using spelt "farina d'espelta" and buckwheat "blat sarraí"), tartelettes (chocolate, red fruits, lemon), panellets de pinyons, panettones, quiches, and pizza, with seasonal Catalan specialties including coques de Sant Joan and a spelt-and-marzipan cake de poma. The shop also retails curated ancillary food items (oils, salts, wines, cavas, juices, beers, gluten-free products, jams, honey, chocolate creams) and artisan fabric bread bags produced by collaborator Lidia Fraguas using fabrics from ilovekutchi Shop.

The production backbone is supplied by Triticum, the bakery brand founded and led by Master Baker Xevi Ramon ("Mestre Forner"); juliette functions primarily as the retail front for Triticum's craft output. The underlying craft is traditional — long natural fermentation, specialty flours, and hand-finished products — with no digital or e-commerce channel described: customers visit the storefront during fixed trading hours (mornings Wed–Sun, afternoons Tue–Sat; closed Mondays, Tuesday mornings, and Sunday afternoons).

Revenue is generated almost exclusively through direct, point-of-sale retail of baked goods and complementary food products at the two physical locations, supplemented by advance custom orders; no online ordering, wholesale distribution, or subscription pricing is in evidence. Marketing is organic and low-cost — a Blogger-based blog plus Facebook, Twitter, Pinterest, and Instagram handles under hashtags including #elrebostdelajuliette, #triticum, and #xeviramon — and supplemented by community participation (e.g., the annual "nit de comerç" in Vilassar de Mar). The customer base consists entirely of local individual consumers in Catalonia, and pricing is set at retail without disclosed tiers.

Name

El Rebost De La

Legal name

El Rebost De La Juliette

Website

https://elrebostdelajuliette.blogspot.com.es

Company type

Private

Founded year

2012

Operating status

Operating

Short description

El Rebost De La Juliette is a small artisan bakery and curated pantry in Vilassar de Mar, Catalonia, retailing natural-fermentation breads, traditional Catalan pastries (panellets, coques de Sant Joan, panettones), and specialty foods to walk-in local consumers, with production supplied by the Triticum bakery of Master Baker Xevi Ramon.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811)

SIC

Bakery Products (2050)

akta.pro primary industry

Bread & Pastry Specialty Stores (CRAHAGAC)

akta.pro secondary industry

Patisseries & Dessert Boutiques (CRAHAGAB)

Keywords

• Artisan bread baking
• Traditional Catalan pastries
• Natural fermentation baking
• Specialty bakery retail
• Artisanal food products

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail bakery sales: Direct retail sales of freshly baked goods (bread, pastries, coques, panellets, tartelettes, cakes) at the juliette physical store in Vilassar de Mar and the Triticum counter inside Moritz Store, Barcelona. Customers pay at point of sale; orders can also be placed in advance (encarrecs).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

El Rebost De La Juliette is a physical artisan bakery and food shop in Vilassar de Mar, Barcelona, operating under the "juliette" brand. It retails artisanal breads, pastries, and specialty Catalan products made with natural fermentation and specialty flours (spelt, buckwheat), including panellets, coques de Sant Joan, tartelettes, panettones, cakes, quiches, and pizzas. Products are produced at the Triticum workshop by Master Baker Xevi Ramon and sold at the juliette storefront and the Triticum counter inside Moritz Store in Barcelona.

Product overview

El Rebost De La Juliette is an artisan bakery and food shop in Vilassar de Mar, Barcelona, operated in connection with Triticum bakery by master baker Xevi Ramon. The offering centers on traditional and specialty breads (including spelt flour breads and buckwheat variants), complemented by a range of pastries and baked goods such as panellets de pinyons (Catalan almond pastries with pine nuts), tartelettes (chocolate, red fruits, lemon varieties), panettones, quiches, and pizzas. Seasonal specialties include coca de Sant Joan and apple cake. The shop also sells artisanal food products including oils, salts, wines, cavas, juices, beers, gluten-free products, jams, honey, and chocolate creams. Fabric bread bags produced by artist Lidia Fraguas using ilovekutchi fabrics are also available as accessories. Products are sold at the juliette location in Vilassar de Mar and at the Triticum bakery within Moritz Store in Barcelona.

Differentiator

Problem solved

Functional benefit

Products and services

• Artisan bread and bakery products (juliette store assortment)
• Panellets de pinyons
• Tartelettes
• Cake de poma
• Coca de Sant Joan
• Panettones
• Quiches
• Pizza
• Cruixents de Paco Pérez
• Fabric bread bags (bosses de pa)
• Triticum bread products (Tradició, buckwheat varieties)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Lidia FraguasminorOthersLidia Fraguas is an artist who creates custom fabric bags for bread storage, sold at juliette. The bags are handmade with fabrics from ilovekutchi Shop and include small, medium, and baguette-sized versions for transporting and preserving bread.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Triticum: The affiliated bakery production company founded by Master Baker Xevi Ramon whose products are sold at juliette. It is the production backbone and brand partner rather than a direct competitor, but operates in the same artisanal bread category and shares the same customer base for its retail counter at Moritz Store.

Direct peers

• Baluard Barcelona: Artisan bakery in Barcelona known for natural fermentation breads and high-end pastries, with its own retail storefront. Highly comparable to juliette in craft methods, product mix, and target customer seeking premium Catalan/Mediterranean baked goods.
• Forn Mistapeu: Traditional Catalan bakery in Reus/Tarragona area producing artisan breads and pastries including coques and seasonal specialties. Comparable to juliette in regional positioning, traditional craft methods, and seasonal Catalan product focus.
• Forns Enrich: Historic Catalan bakery chain operating multiple retail stores in Barcelona, offering traditional breads, pastries, and seasonal products. Comparable to juliette in product mix and target market, though operating at a larger multi-store scale.

Broad incumbents

• Santa Gloria: Large Spanish bakery-café chain with broad presence across Catalonia, offering breads, pastries, and coffee. A broader incumbent offering overlapping products (bread, pastries, panellets, coques) at more accessible price points and locations.
• Granier Panaderías: Spanish bakery chain with multiple locations in Barcelona and Catalonia providing breads, pastries, and sandwich menu. Competes with juliette for everyday bread and breakfast pastry occasions at lower price points and higher convenience.
• Viena Capellanes: Madrid-founded traditional bakery chain with presence in Catalonia, offering pastries and breads in a sit-down café format. Comparable broad incumbent in the Catalan/Español premium pastry category.

Regional players

• La Mallorquina: Iconic traditional pastry shop primarily based in Madrid, famous for its pastries and seasonal specialties. Comparable bakery tradition and craft heritage, though geographically concentrated in central Spain rather than Catalonia.

Emerging players

• Poilâne: Paris-based artisan bakery renowned for sourdough breads and traditional viennoiserie, with growing international demand. Highly comparable craft positioning and product ethos (natural fermentation, premium specialty breads, ancillary products) to juliette, though at significantly larger global scale.
• Tartine Bakery: San Francisco-based artisan bakery known for naturally leavened sourdough breads and pastries, with retail shops and limited wholesale. Comparable craft philosophy, ingredient focus, and integration of café/dessert offerings, though at a much larger international profile.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/RebostJuliette
• Facebookes-es.facebook.com/juliette.juliette.716
• Instagraminstagram.com/elrebostdelajuliette
• Pinterestpinterest.com/triticum/pins

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El Rebost De La