EL SITIO DE LAS PALABRAS
El Sitio de las Palabras is a privately-held Spanish platform that sells children's literature courses, a curated age-segmented online bookstore, and coordinates the JALEO reading-animation conferences, serving educators, librarians, and families in Spain and the broader Spanish-speaking market.
- Company typePrivate
- Founded2014
- HeadquartersOlocau, Spain
- Headcount1–10
- GTM typeB2C
- OfferingServices
What EL SITIO DE LAS PALABRAS does
El Sitio de las Palabras SL (ESDLP) is a Spanish privately-held company, founded in 2014 and headquartered in Olocau, Valencia, that operates an integrated platform for children's literature and reading animation. The company sells online courses (8-week intensives, 4-week modular, pocket courses, and self-paced 'Cursos Cuandoquieras'), in-person training for educators and librarians, a specialized online bookstore ('La Librería de las Palabras') curated by age group (0-3, +4, +6, +8, +10, all ages) and offering signed copies by author Mar Benegas, and coordinates the JALEO international reading-animation conference franchise (with JALEO Valencia, JALEA Madrid, and JALEO en Red online editions). Its technology stack is a WordPress site with WooCommerce for the bookstore, a dedicated Aula virtual learning platform for course delivery, and standard third-party integrations for analytics, support, and SEO.
ESDLP serves three primary personas — educators and teachers, librarians, and families with children — with a horizontal segmentation approach. Courses and conferences are taught by recognized practitioners in the Spanish children's literature field (notably Mar Benegas and Jesús Ge), and the company uses a Tulipán de las Cinco methodology to teach quality criteria for children's book selection. Pricing is pay-per-course (€110–€225) and pay-per-book (€8.95–€18), with free shipping on Spanish Peninsular book orders over €30; physical book fulfillment is restricted to Peninsular Spain, while the Aula platform is accessible globally to Spanish speakers.
The business is operationally lean at six employees, has no disclosed external funding or parent company, and is the operating entity behind a ten-year-old event franchise (JALEO's 10th anniversary was in 2024, with the XII edition fundraising in 2026). Revenue is generated through course fees, book sales, in-person training engagements, and conference-related tickets and sponsorships, with a multi-channel marketing approach built on organic content (blog, social, SEO), an email newsletter, and event-driven demand generation around JALEO/JALEA.
EL SITIO DE LAS PALABRAS firmographics
Firmographics- Name
- EL SITIO DE LAS PALABRAS
- Legal name
- EL SITIO DE LAS PALABRAS SL
- Website
- https://elsitiodelaspalabras.es
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- El Sitio de las Palabras is a privately-held Spanish platform that sells children's literature courses, a curated age-segmented online bookstore, and coordinates the JALEO reading-animation conferences, serving educators, librarians, and families in Spain and the broader Spanish-speaking market.
- Ownership category
- akta.pro rank
EL SITIO DE LAS PALABRAS industry classification
Industry- Product category
- Children's Literature Education and Reading Animation Services
- NAICS
- Educational Services (611), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- English Language Arts (ELA) Enrichment (Integrated Reading/Writing) (EDAMAJAF)
- akta.pro secondary industries
- Domain-Specific Curriculum (Literacy, Numeracy, Science, SEL, Motor, Arts) (EDACAJAB), Digital/Interactive Curriculum Content (Apps, Games, Multimedia Lessons) (EDACAJAK), Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE), Family Engagement & Take-Home Learning Materials (Home Packs, Parent Guides) (EDACAJAL)
Keywords
Where EL SITIO DE LAS PALABRAS is headquartered
LocationHeadquarters
- HQ city
- Olocau
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
EL SITIO DE LAS PALABRAS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Online Courses: Virtual courses on children's literature writing, reading animation, poetry, and creative writing. Includes 8-week intensive courses and 4-week modular courses taught by recognized authors and experts.
- Book Sales: Specialized children's literature bookstore with books signed by the author Mar Benegas. Products include picture books, novels, and educational materials for various age groups.
- In-Person Training: Presential courses and workshops for educators, librarians, and families. Includes training programs in schools, libraries, and educational spaces.
- JALEO Conferences: International reading animation conferences (Jornadas Internacionales) with ticket sales, workshops, and fundraising campaigns for event organization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Creative Writing Course - 225€ |
| Subscription | Multi-year contract | Interculturalidad Course - 110€ |
| One time/ perpetual license | Pay-as-you-go | Baby Books Package - 55.92€ |
| One time/ perpetual license | Pay-as-you-go | Individual Books - 8.95€-18.00€ |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
EL SITIO DE LAS PALABRAS product offering
Product offeringCore offering
EL SITIO DE LAS PALABRAS is a Spanish educational platform that delivers training courses on children's literature, reading animation, and creative writing to educators, librarians, and families. Its core offer combines multiple course formats (online, pocket, on-demand, and in-person) with a curated age-segmented online bookstore and community programming such as reading clubs and the JALEO international conferences.
Product overview
EL SITIO DE LAS PALABRAS is an integrated platform for children's literature and reading animation. The company offers a portfolio of four course formats (Online, Pocket, On-demand, and In-person), a specialized online bookstore organized by age groups (La Librería de las Palabras), children's activities for schools and libraries, international reading conferences (JALEO/JALEA), a virtual learning platform (Aula), and editorial content through its blog. The platform serves educators, librarians, families, and anyone interested in children's literature and literary mediation.
Differentiator
Problem solved
Functional benefit
Products and services
- Cursos Online Online courses on children's literature, reading animation, creative writing, and related topics delivered through the Aula virtual classroom for educators, librarians, and families.
- Cursos de Bolsillo Compact, focused self-paced courses for quick upskilling in children's literature topics.
- Cursos Cuandoquieras Flexible, on-demand courses available to learners whenever they want to access the content.
- Cursos Presenciales In-person training courses and workshops on children's literature and reading animation delivered at physical locations such as schools, libraries, and educational spaces.
- La Librería de las Palabras Online bookstore specializing in children's and youth literature, organized by age categories (0-3, +4, +6, +8, +10, all ages) with signed copies by author Mar Benegas and dedication services.
- Actividades Infantiles Reading and literary animation activities for children delivered in schools, libraries, and other educational spaces.
- JALEO/JALEA Conferences International conferences on reading animation, writing, and observation (JALEO) and on literature, art, and childhood (JALEA), with editions in Valencia, Madrid, and online (JALEO EN RED).
- Aula Virtual Platform Dedicated virtual learning platform for accessing ESDLP's online courses, course materials, assignments, and certificates.
Companies that use EL SITIO DE LAS PALABRAS
Customer profileSegments4 records
Ideal customer profiles3 records
EL SITIO DE LAS PALABRAS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
EL SITIO DE LAS PALABRAS partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- AVEET (Associació Valenciana d'Escriptores i Escriptors Teatrals)minorCollaborated with AVEET to organize a 'Taller de Creació i Escriptura de Teatre Infantil i Juvenil' (Children's and Youth Theater Writing Workshop) taught by Rosa Díaz from La Rous Teatro in May 2019.
- Jaleo ValenciacoreJALEO Valencia is the flagship international conference on reading animation, writing, and observation organized by ESDLP. The conference brings together educators, librarians, and children's literature professionals annually.
- La Rous TeatrominorAward-winning children's theater company (Premio Nacional de las Artes Escénicas para la Infancia y la Juventud 2011) that conducts workshops for ESDLP educators. Led by Rosa Díaz, referenced as a model for quality children's theater.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
EL SITIO DE LAS PALABRAS competitors and assessment
Company assessmentEmerging players
- Babyradio: Spanish children's content platform spanning audio stories, music, and educational media for young children. Adjacent comparable to ESDLP on Spanish-language children's content for families, with partial overlap in the early-age reading-aloud and engagement use case.
- Loguez Ediciones: Independent Spanish children's and young-adult book publisher with strong catalog in literary quality titles. Shares the curated-children's-literature niche with ESDLP, with overlap on the librarian and educator buyer segment.
- A buen paso: Independent Spanish children's literature publisher focused on high-quality picture books and emerging voices. Comparable niche positioning to ESDLP on curated Spanish children's literature, though without the course/training layer.
Broad incumbents
- Santillana: One of Spain's largest educational publishers (Grupo PRISA), producing textbooks, children's literature, and teacher training. Overlaps with ESDLP on Spanish K-12 literature content and educator professional development, but operates at vastly larger scale across a broad curriculum portfolio.
- Edebé: Spanish educational publisher with extensive children's and youth literature plus school reading-club programs. Direct adjacency to ESDLP in children's literature selection and reading promotion for schools.
- Anaya: Spanish educational publisher (Grupo Anaya) covering textbooks, children's books, and teacher materials. Comparable in the educator and children's literature segments ESDLP serves, though with a much broader subject catalog.
- SM Ediciones: Major Spanish-language educational and children's book publisher with extensive teacher resources. Comparable to ESDLP in children's literature and educator audiences but spans a much wider subject-matter and geographic footprint.
- Edelvives: Spanish educational publisher with strong children's and young-adult literature catalog and school-based reading programs. Overlaps with ESDLP on Spanish children's literature and teacher-supporting resources, but operates as a major incumbent.
Direct peers
- Lecturalia: Spanish-language book community and recommendation platform with strong reach among librarians and avid readers. Closely comparable to ESDLP in audience overlap (educators, librarians, families) and Spanish-language literary content focus.
- Boolino: Spanish children's book recommendation and subscription platform serving parents and educators. Direct comparable in Spanish-language children's literature discovery, with overlapping audience and complementary book curation vs. ESDLP's signed-author inventory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
EL SITIO DE LAS PALABRAS social profiles
Digital presenceEL SITIO DE LAS PALABRAS compliance and trust
Trust signalCompliance1 record
EL SITIO DE LAS PALABRAS financial estimates
Financial estimateRevenue estimate
Valuation estimate
EL SITIO DE LAS PALABRAS leadership team
Management profileNumber of profiles
Profiles2 records
EL SITIO DE LAS PALABRAS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EL SITIO DE LAS PALABRAS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EL SITIO DE LAS PALABRAS
What does EL SITIO DE LAS PALABRAS do?
EL SITIO DE LAS PALABRAS is a Spanish educational platform that delivers training courses on children's literature, reading animation, and creative writing to educators, librarians, and families. Its core offer combines multiple course formats (online, pocket, on-demand, and in-person) with a curated age-segmented online bookstore and community programming such as reading clubs and the JALEO international conferences.
Is EL SITIO DE LAS PALABRAS a public or private company?
EL SITIO DE LAS PALABRAS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EL SITIO DE LAS PALABRAS founded?
EL SITIO DE LAS PALABRAS was founded in 2014. It employs 1 to 10 people.
Where is EL SITIO DE LAS PALABRAS based?
EL SITIO DE LAS PALABRAS is headquartered in Olocau, Spain, in the Europe region.
How does EL SITIO DE LAS PALABRAS make money?
Four revenue lines are on record. Online Courses are the primary driver. The others are book Sales, in-Person Training and JALEO Conferences.
Who are EL SITIO DE LAS PALABRAS's main competitors?
Emerging players on record are Babyradio, Loguez Ediciones and A buen paso. Broad incumbents are Santillana, Edebé, Anaya, SM Ediciones and Edelvives. Direct peers are Lecturalia and Boolino.
Does EL SITIO DE LAS PALABRAS have an API?
No public API is recorded for EL SITIO DE LAS PALABRAS.
What industry is EL SITIO DE LAS PALABRAS in?
EL SITIO DE LAS PALABRAS's product category is Children's Literature Education and Reading Animation Services. Its primary akta.pro industry code is EDAMAJAF, English Language Arts (ELA) Enrichment (Integrated Reading/Writing), with a secondary code of EDACAJAB, Domain-Specific Curriculum (Literacy, Numeracy, Science, SEL, Motor, Arts). Its NAICS code is 611 and its SIC code is 8200.