ELTA 90 Medical Biotechnology

What ELTA 90 Medical Biotechnology does

ELTA 90 Medical Biotechnology d.o.o. is a regional distributor of advanced laboratory equipment and medical biotechnology systems headquartered in Sarajevo, Bosnia and Herzegovina (Dr. Silve Rizvanbegović 18A). The company is the BiH member of ELTA 90 Grupacija (ELTA 90 Group), a diversified regional conglomerate whose broader footprint covers eight countries: Bulgaria, Romania, Serbia, North Macedonia, Greece, Georgia, Moldova, and Albania. The group has built its position over more than 20 years of regional experience as a representative for premium global laboratory equipment and medical device manufacturers.

The company's product portfolio spans the laboratory workflow through authorized distribution of three core manufacturers and three secondary ones. Illumina NGS sequencing platforms — iScan, iSeq 100, MiniSeq, MiSeq, NextSeq 1000/2000, NovaSeq 5000/6000, and NovaSeq X — cover genotyping, methylation, cytogenomics, targeted resequencing, transcriptome, and metagenomics applications. Eppendorf provides liquid handling (manual pipettes, epMotion automation), sample preparation (centrifuges, mixers), PCR equipment, ultra-low temperature freezers, and bioprocess equipment including fermentors and bioreactors, alongside consumables such as pipette tips, PCR plates, and tubes. PHCbi contributes ultra-low temperature freezers (-86°C to -150°C), TwinGuard and VIP ECO ULT freezers, biomedical and pharmaceutical refrigerators, blood bank refrigerators, and CO2/multigas incubators. Secondary represented brands include Nikon (healthcare and laboratory imaging), Thermo Fisher Scientific (general laboratory equipment), and Nimagen (molecular biology solutions).

The business operates as a B2B channel for global brands rather than as an OEM, generating revenue through capital equipment sales and recurring consumable distribution. Pricing is quote-based and not publicly disclosed, with terms determined through direct consultation on customer requirements, volume, and configuration. The go-to-market approach is direct sales engagement from the Sarajevo headquarters, supported by technical consultation, laboratory setup assistance, product selection support, and after-sales service. Customers span four verticals: medical and healthcare institutions, academic and research institutions, pharmaceutical and biotechnology companies, and industrial laboratories. The company states operations are aligned with ISO 9001 quality management requirements and BiH/European regulatory frameworks; no revenue, headcount, or specific financial metrics are publicly disclosed.

Name

ELTA 90 Medical Biotechnology

Legal name

ELTA 90 Medical Biotechnology d.o.o.

Website

https://elta90mb.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ELTA 90 Medical Biotechnology is a Sarajevo-based authorized distributor of advanced laboratory equipment and medical biotechnology systems from global manufacturers (Illumina, Eppendorf, PHCbi, plus Nikon, Thermo Fisher, Nimagen), serving medical, academic, pharmaceutical, and industrial laboratory customers across Bosnia and Herzegovina and the broader Balkan/Caucasus region as part of the ELTA 90 Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Sarajevo

HQ country

Bosnia & Herzegovina

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Laboratory Equipment Distribution: Distribution of medical laboratory equipment, instruments, and systems including sequencing platforms, sample preservation equipment, liquid handling instruments, and laboratory consumables from global manufacturers to regional customers.
2. Laboratory Consumables Distribution: Distribution of consumable materials including pipette tips, PCR plates, tubes, and other high-quality laboratory consumables required for daily laboratory operations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

ELTA 90 Medical Biotechnology is an authorized regional distributor that supplies advanced medical laboratory equipment, instruments, and consumables to institutional customers in Bosnia and Herzegovina and the broader Balkans/Caucasus region. Its portfolio is built around distributed brands — Illumina NGS sequencing platforms, Eppendorf liquid handling/centrifugation/PCR/bioprocess systems, and PHCbi ultra-low temperature freezers, biomedical/pharmaceutical refrigerators, and CO2/multigas incubators — supplemented by laboratory consumables and after-sales technical consultation for laboratory setup.

Product overview

ELTA 90 Medical Biotechnology operates as a distribution company for medical biotechnology products, representing a portfolio of distributed brands rather than a unified product platform. The company's offerings center on laboratory equipment and consumables from major international manufacturers: Illumina NGS sequencing systems (iScan, iSeq 100, MiniSeq, MiSeq, NextSeq, NovaSeq, NovaSeq X series) for genetic analysis and genome sequencing; Eppendorf liquid handling, separation, and bioprocess equipment (pipettes, centrifuges, mixers, PCR, automation, bioreactors); and PHCbi laboratory preservation equipment (ultra-low temperature freezers from -86°C to -150°C, biomedical freezers, pharmaceutical refrigerators, CO2 and multigas incubators). The company serves medical institutions, universities, pharmaceutical companies, and research laboratories across the region.

Differentiator

Problem solved

Functional benefit

Products and services

• Illumina iScan System Laser-based, high-resolution optical scanner for scanning and collecting data from Illumina DNA and RNA high-density BeadChips. Supports genotyping, methylation analysis, and cytogenomics applications. Distributed to clinical, research, and biotechnology laboratories.
• Illumina iSeq 100 Sequencing System Compact, affordable Illumina sequencer for laboratories with small sample numbers, generating up to 1.2 Gb of data. Supports small-organism whole genome sequencing, targeted resequencing, and metagenomics applications.
• Illumina MiniSeq Sequencing System Flexible sequencing system integrating amplification, sequencing, and data analysis in a single instrument for 1 to hundreds of samples. Supports a wide range of DNA and RNA applications with predefined and custom panels.
• Illumina MiSeq Sequencing System Personal sequencing system delivering results in as little as 8 hours with 15 Gb output and up to 2 × 300 bp read length. Supports amplicon sequencing, microbial whole genome sequencing, targeted resequencing, gene expression profiling, ChIP-Seq, and small RNA sequencing.
• Illumina NextSeq Series (NextSeq 1000/2000) Desktop sequencing system offering speed and simplicity for everyday genomics with adjustable output. NextSeq 1000 uses P1/P2 flow cells; NextSeq 2000 adds P3/P4 flow cells for higher throughput. Supports transcriptome and targeted resequencing applications.
• Illumina NovaSeq Series (NovaSeq 5000/6000) High-throughput NGS system providing scalable throughput for virtually any sequencing method and genome project scope. NovaSeq 5000 offers cost-effective high-throughput sequencing; NovaSeq 6000 enables higher throughput at lower cost per sample with 1 or 2 flow cells and 4 flow cell types.
• Illumina NovaSeq X Series Ultra-high throughput sequencing systems capable of generating tens of thousands of whole genomes per year with faster run times and direct onboard data processing, designed for ambitious ultra-high-throughput projects.
• Eppendorf Liquid Handling Systems Manual pipettes and automated pipetting systems for precise liquid dosing in laboratory research, sold to life science and clinical laboratories.
• Eppendorf Laboratory Consumables High-quality consumables including pipette tips, PCR plates, and tubes for daily laboratory operations.
• Eppendorf Centrifuges and Mixers Equipment for rapid separation of samples based on density (centrifuges) and for homogenization and mixing of samples (mixers).
• Eppendorf PCR Equipment Equipment for DNA amplification through polymerase chain reaction, sold to molecular biology and clinical laboratories.
• Eppendorf Automation (epMotion) Automated pipetting systems such as epMotion that facilitate liquid handling for high-throughput laboratory workflows.
• Eppendorf Bioprocess Equipment Fermentors, bioreactors, and other equipment for cell cultivation, sold to pharmaceutical and biotechnology customers.
• Eppendorf Ultra-Low Temperature Freezers Ultra-low temperature freezers for storing samples at extremely low temperatures, complementing the Eppendorf sample-handling portfolio.
• PHCbi Ultra-Low Temperature Freezers (-150°C to -86°C) Ultra-low temperature freezers including cryogenic ULT freezers (-150°C/-152°C), TwinGuard ULT freezers (-86°C) with dual sample protection, VIP ECO ULT freezers (-86°C) with energy efficiency, VIP ULT freezers (-80°C/-86°C), and PRO ULT freezers (-86°C).
• PHCbi Biomedical Freezers Biomedical freezers (-30°C) and biomedical plasma freezers (-40°C) for storing plasma and other biological samples.
• PHCbi Pharmaceutical and Blood Bank Refrigerators Pharmaceutical refrigerators for maintaining constant temperatures including sliding door variants and combination refrigerator-freezer units, plus blood bank refrigerators specifically designed for blood storage.
• PHCbi CO2/Multigas, MIR Thermal, and MIR Cooling Incubators CO2 and multigas incubators (50L to 851L), MIR thermal incubators (93L to 161L), and MIR cooling incubators (123L to 406L) for sample incubation in cell culture and microbiology applications.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• IlluminacoreChannel Partner/ Reseller/ DistributorELTA 90 Medical Biotechnology is an authorized distributor of Illumina products in the region. Illumina is a global leader in next-generation sequencing (NGS) technology, providing systems for genome analysis including iScan, iSeq 100, MiniSeq, MiSeq, NextSeq, and NovaSeq platforms used in molecular diagnostics, research, and biotechnology applications.
• EppendorfcoreChannel Partner/ Reseller/ DistributorELTA 90 Medical Biotechnology distributes Eppendorf laboratory equipment. Eppendorf is a leading life science company developing and selling instruments, consumables, and services for liquid handling, sample handling, and cell handling in laboratories worldwide. Product range includes pipettes, centrifuges, mixers, and ultra-low temperature freezers.
• PHCbicoreChannel Partner/ Reseller/ DistributorELTA 90 Medical Biotechnology is an authorized distributor of PHCbi products. PHCbi (part of PHC Holdings Corporation) is a global leader in laboratory equipment for sample preservation including ultra-low temperature freezers, cryogenic freezers, biomedical refrigerators, pharmaceutical refrigerators, and CO2/Multigas incubators for research, pharmaceutical, and healthcare applications.
• NikonminorChannel Partner/ Reseller/ DistributorNikon healthcare products are featured on the ELTA 90 Medical Biotechnology partner page, indicating a distribution relationship for Nikon medical and laboratory imaging equipment.
• Thermo Fisher ScientificminorChannel Partner/ Reseller/ DistributorThermo Fisher Scientific products are featured on the ELTA 90 Medical Biotechnology partner page, indicating a distribution relationship for Thermo Fisher laboratory and medical equipment.
• NimagenminorChannel Partner/ Reseller/ DistributorNimagen products are featured on the ELTA 90 Medical Biotechnology partner page, indicating a distribution relationship for Nimagen laboratory equipment and solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Bio-Rad Laboratories: Global manufacturer and regional distributor of life-science research and clinical diagnostics products, with significant overlap with ELTA 90's clinical diagnostics and life-science research customer base across Eastern Europe.
• Carl Zeiss (ZEISS): Manufacturer of microscopy and imaging systems distributed into clinical and research labs. ELTA 90 lists Nikon (peer category) on its partner page; ZEISS is the broader incumbent competing in the same microscopy/imaging channel.
• Beckman Coulter (Danaher): Global manufacturer of biomedical and laboratory instruments (centrifuges, flow cytometry, automation) sold to hospitals, universities, and pharma labs — overlapping with the Eppendorf/PHCbi categories ELTA 90 represents.
• Merck Life Science (Sigma-Aldrich / MilliporeSigma): Global life-science tools and supplies business spanning lab consumables, bioprocess, and analytical products. Sells through regional distribution partners, overlapping with the Eppendorf/PHCbi categories ELTA 90 represents.
• Sartorius: Leading bioprocess equipment and lab product manufacturer serving pharma and academic customers. Direct overlap with ELTA 90's bioprocess (fermentors/bioreactors) and lab-consumables categories and the same pharma/biotech end customers.

Direct peers

• Fisher Scientific (Thermo Fisher Scientific channel): Fisher Scientific is the dedicated global distribution channel of Thermo Fisher Scientific, supplying laboratory equipment, consumables, and instruments across research, healthcare, and industrial markets. It is a direct model peer to ELTA 90's multi-brand authorized-distribution approach.
• Avantor (VWR): Avantor, which acquired VWR, is the largest global distributor of laboratory products, chemicals, and life-science supplies to biopharma, healthcare, and academic customers. It mirrors ELTA 90's core business model of authorized distribution of third-party lab brands at a global scale.
• ELTA 90 Serbia (ELTA 90 Group): Serbian sister entity of ELTA 90 Group running the same authorized-distributor model for Illumina, Eppendorf, and PHCbi across Serbian healthcare and research customers.
• ELTA 90 Bulgaria (ELTA 90 Group): Sister company within ELTA 90 Grupacija, operating in Bulgaria with the same Illumina / Eppendorf / PHCbi distribution model and shared group-level procurement and service infrastructure. Closest functional peer by business model and product portfolio.
• ELTA 90 Romania (ELTA 90 Group): Romanian sister entity of ELTA 90 Group, distributing the same core brands (Illumina, Eppendorf, PHCbi) to medical, research, and pharma customers under the group's regional platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/elta-90-medical-biotechnology

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELTA 90 Medical Biotechnology