eltner marketing services gmbh

What eltner marketing services gmbh does

Eltner Marketing Services GmbH (operating as 'ems') is a Graz-based, family-owned consulting firm founded by Wolfgang Eltner around 2000, after his tenure as Managing Director of Steiermark Tourismus. The firm delivers project-based consulting and creative execution services for Austrian regional tourism boards, destination management organizations, public transport authorities (Verkehrsverbünde), state governments (Land Steiermark), and a small number of nonprofit clients. Its service portfolio spans six categories: Visualization VR/AR/360° (including the ems360 service line), Cycling & Hiking trail development, Sustainability and e-mobility consulting, Event Management & Promotion, Communication, and Transport & Mobility.

The firm's core technology offering is the ems360 platform, which combines 360° video capture, drone footage, augmented reality 3D animations, and packaged VR cardboard glasses into a communication solution for tourism and mobility contexts. Underlying capabilities include GIS-based multimodal mobility planning, signage and guidance system design, and digital information delivery for destinations whose physical accessibility is constrained by climate, seasonality, or COVID-era restrictions. The technology is positioned as a domain-specialized tool rather than a generalized platform, and it is delivered as a service bundled into consulting engagements rather than as standalone software.

Commercially, Eltner operates a sales-led, professional services model with no public pricing and no self-serve or product-led motion. Revenue is generated through individually scoped, fixed-fee or milestone-based project contracts with government and quasi-governmental clients, supplemented by event management fees and social media campaign work. The firm's 5-person core team (plus the founder) executes 40+ documented projects across Austrian states, with one cross-border engagement in Italy (Langhe Roero). Customer acquisition is driven by founder-led industry reputation, referrals, and earned media coverage in regional Austrian press. No external funding, acquisitions, parent company, or institutional ownership is disclosed; the firm remains founder/management-owned.

Name

eltner marketing services gmbh

Legal name

Eltner Marketing Service – Gesellschaft für Marketing GmbH

Website

https://eltner.net

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Eltner Marketing Services GmbH is a Graz-based, family-owned boutique consulting firm delivering project-based tourism, sustainable mobility, and VR/AR/360° communication services to Austrian regional tourism boards, public transport authorities, and state government clients.

Ownership category

akta.pro rank

Product category

Tourism and Mobility Consulting Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Convention and Trade Show Organizers (56192)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Experiential, Event & Sponsorship Marketing (BPAFAAAH)

akta.pro secondary industries

Sustainability Training, Consulting & ESG Advisory (Operational Playbooks, Staff Training) (THAAANAL), Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK)

Keywords

• Tourism consulting
• Cycling infrastructure
• Sustainable mobility
• Event management
• VR visualization

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Tourism Project Consulting: Business consulting engagements for tourism projects, primarily focused on cycling and hiking trail development, destination design, and regional tourism strategy. Revenue is project-based, likely fixed-fee or milestone-based contracts with government and tourism board clients.
2. VR/AR/Digital Visualization Services: Creation of 360° video content, AR/VR experiences, drone footage, and digital communication materials for tourism and mobility clients. Billed as part of broader project engagements.
3. Event Management & Promotions: Planning, organization, and execution of events (gala evenings, roadshows, trade fair appearances, promotional campaigns). Revenue from client contracts for event delivery.
4. Climate & Energy Project Consulting: Sustainability-focused consulting including e-mobility promotion, energy transition communication, and sustainable mobility planning for public sector clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Eltner Marketing Services GmbH is an Austrian consulting firm that delivers project-based tourism, mobility, and sustainability services for public-sector and tourism-industry clients. The firm specializes in cycling and hiking trail system development, VR/AR/360° digital content creation (ems360), event management and promotion, sustainability strategy, social media/communication, and transport/mobility consulting. Engagements span strategy/concept work through to hands-on implementation and execution.

Product overview

Eltner Marketing Services GmbH is a tourism and marketing consulting firm that offers ems360 as its primary digital service for VR/AR/360° visualization projects. The company operates as a service-based business organized around six core service categories: VISUALISIERUNG VR | AR | 360° (for immersive digital content), RAD & WANDERN (cycling and hiking trail development), NACHHALTIGKEIT (sustainability strategies), EVENTMANAGEMENT & PROMOTION (event planning and execution), KOMMUNIKATION (social media and PR), and VERKEHR & MOBILITÄT (transport and mobility consulting). These services are delivered as consulting engagements rather than standalone software products.

Differentiator

Problem solved

Functional benefit

Products and services

• ems360 VR/AR/360° Visualization

Quantifiable outcome

• Steady growth in new customers for the 'Almhütten in Österreich' social media campaign (testimonial from Verband Urlaub am Bauernhof Kärnten)
• +1 more outcomes

Named customers16 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Verkehrsverbund Steiermark GmbHcoreStrategic or Co-development PartnerLong-standing strategic partner for mobility promotion projects. Eltner has conducted numerous projects for the Styrian transport association including RegioBus360 VR content, S-Bahn anniversary celebrations, and ongoing promotional campaigns for over a decade.
• OÖ Verkehrsverbund-Organisations GmbHcoreStrategic or Co-development PartnerKey client for public transport promotion in Upper Austria. ems handled S-Bahn introduction campaigns and Traunseetram opening promotions from 2016-2018.
• Land SteiermarkcoreStrategic or Co-development PartnerImportant public sector client for e-mobility strategy, cycling events, and climate projects. Multiple ongoing engagements across different state departments.
• Energie Steiermark GmbHcoreStrategic or Co-development PartnerPartner for e-mobility and sustainable energy promotion projects including the E-Bike + S-Bahn pilot (2012-2014), e-mobility promotions (2012-2015), and ongoing collaboration on sustainable mobility communication.
• 24cities – Die Oststeirische StädtekooperationcoreStrategic or Co-development PartnerPartnership for the 'Straße der Energiewende' (Road of Energy Transition) project in Gleisdorf, involving sustainable urban development and energy-themed tourism.
• Steiermärkische SparkasseminorOthersBank relationship for business operations. Listed in impressum as the company's banking partner (IBAN: AT09 2081 5202 0011 1167).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Outdooractive: European outdoor/tourism platform providing digital route planning, content, and APIs for cycling, hiking, and tourism destinations. Adjacent rather than directly competing — ems uses complementary content tools while Outdooractive delivers the underlying route platform to similar DMO clients.
• regiondo GmbH: German booking and experience platform for tours, activities, and tourist experiences sold through DMOs and tour operators. Partial overlap with ems' tourism destination work via shared DMO client base.

Broad incumbents

• Serviceplan Group: Largest independent owner-managed agency group in Europe with deep travel/tourism and mobility clients. Functions as a broad incumbent offering full-service marketing, including experiential and digital, against which ems competes for premium DMO mandates.
• Scholz & Friends Travel: Established DACH creative agency with a dedicated travel and tourism practice serving airlines, destinations, and tourism boards. Comparable as a larger incumbent delivering integrated campaigns where ems operates at the regional Austrian level.

Direct peers

• Kohl & Partner Tourismusberatung: Austrian tourism consultancy providing strategy, destination development, and operational advisory to DMOs and tourism businesses. Closest direct peer in the Austrian tourism consulting market with comparable client base and engagement model.
• Kohlmeier Tourismusberatung: DACH tourism consultancy focused on destination strategy, marketing, and operational optimization for public-sector tourism clients. Direct peer in mission, geography, and customer profile.
• dwif-Consulting GmbH: German tourism and leisure-economy research/consulting firm serving municipalities, regions, and tourism organizations across DACH. Comparable in providing strategy, market analysis, and infrastructure planning for cycling/hiking and destination development.
• THEMA Consulting GmbH: Austrian consultancy working on regional development, tourism, and mobility planning with public-sector clients. Comparable in combining strategy, GIS/analysis, and project implementation for regional government bodies.
• Tourismuszukunft – Akademie und Beratung für nachhaltigen Tourismus: Austrian/German consultancy and academy specializing in sustainable tourism strategy, training, and ESG advisory for DMOs and tourism businesses. Highly comparable on the sustainability/ESG tourism consulting axis.
• ÖAR Regionalberatung GmbH: Austrian regional development consultancy supporting LEADER programs, regional strategies, and tourism/mobility concepts across Austrian states. Comparable in serving the same public-sector regional clients on integrated development projects.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/eltnermarketing
• LinkedInlinkedin.com/company/eltner-marketing-services-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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