El Trompo, Museo Interactivo Tijuana.

What El Trompo, Museo Interactivo Tijuana. does

El Trompo, Museo Interactivo Tijuana is a private non-profit civil association (Museo Interactivo Tijuana A.C.) operating an interactive science museum on 4 hectares of donated land in eastern Tijuana, Baja California, Mexico. Founded legally in 1998 and opened to the public in 2008, the museum runs six permanent interactive halls — Experimenta (early childhood 0-6), Explica (science), Integra (technology), Genera (innovation), Educa (adult facilitators), and Valora (community identity) — totaling roughly 130+ hands-on exhibits, supplemented by a digital planetarium, holographic projector, and a rotation of premium international immersive exhibitions including Inmersión Salvaje (with Wild Immersion) and Da Vinci Immersive (with Sensea Immersive).

The museum monetizes through individual admission tickets ($98 MXN), premium experience packages ($150–$198 MXN), fee-based educational courses (e.g., Robotics Camp at $1,300 MXN), overnight programs, an on-site souvenir shop, facility rentals for corporate and private events (Audiorama capacity 7,500), corporate sponsorships and recurring donation campaigns including #ElTrompoTeNecesita. It serves four primary customer segments: families and children from Tijuana and the region (core audience), a network of 25+ schools and educational institutions, corporate event and sponsorship clients (Grupo Tress, Coca-Cola, Citibanamex, Hisense, Hyundai, Foxconn), and tourism visitors. It also hosts RoboMatrix Continental Junior, the major Latin American youth robotics competition, and partners with Solacyt, FIDEM/CDT, CETYS, UABC, Papalote Museo del Niño, CFE, CESPT, and the American Museum of Natural History.

The museum maintains ISO 9001:2008 certification (since 2010), RENIECYT registration with CONACYT, and ESR recognition from CEMEFI, and is governed by a Board of Directors currently chaired by Jorge Kuri Rojo with María del Rosario Ruiz Camacho as Director. Recent investment activity is non-dilutive, primarily through state trust funds (FIDEM 7.7M MXN for the upcoming biodiversity hall) and corporate sponsorship.

Name

El Trompo, Museo Interactivo Tijuana.

Legal name

Museo Interactivo Tijuana A.C.

Website

https://eltrompo.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

El Trompo is a non-profit interactive science museum in Tijuana operating six permanent hands-on exhibit halls, immersive international exhibitions, robotics competitions, and educational programs serving children, families, schools, and corporate clients across northwestern Mexico.

Ownership category

akta.pro rank

Product category

Interactive Science Museum

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Museums (712110), Museums (71211)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Science & Technology Museums (THAJADAD)

akta.pro secondary industries

Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History) (EDAFAJAG), Educational & Edutainment Parks (Science/Discovery/Children’s Parks) (THAJAEAG)

Keywords

• Interactive science museum
• STEM education programs
• Immersive exhibitions
• Educational workshops
• Robotics competitions

Headquarters

HQ city

Tijuana

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales - Individual Admission: Individual tickets to interactive halls and temporary exhibitions at $98 MXN per person. Covers access to the six interactive halls (Integra, Explica, Experimenta, Genera, Educa, Valora) and temporary exhibitions.
2. Special Experience Packages: Combined packages bundling interactive halls with special immersive experiences (e.g., Inmersión Salvaje package at $198 MXN, Da Vinci Immersive at $150 MXN). Promotional 2x1 offers for HSBC credit card holders.
3. Educational Courses and Workshops: Fee-based educational programs including robotics camps (e.g., Robotics Camp at $1,300 MXN), astronomy camps, math tutoring, science clubs for girls, Rubik's cube courses, Finderbot workshops, and overnight programs (Noches en el Trompo).
4. Donations and Philanthropic Support: Donation program (#ElTrompoTeNecesita) accepting bank deposits and credit/debit card donations. Options include sponsoring museum entries for underprivileged children and annual passes. Supports operational costs and social programs.
5. Corporate Sponsorship and Campaign Programs: Permanent campaigns including 'Manos que Pintan Sueños' (sponsor a child and become a founder), school sponsorship programs, and corporate sponsorship of children from low-income backgrounds. Development office contact for participation.
6. Facility Rental: Rental of event and meeting spaces including Audiorama (7,500 capacity), projection room (220 seated), Usos Múltiples hall, Mirador, Explanada, and Cafeteria for weddings, galas, congresses, symposiums, award ceremonies, graduations, exhibitions, and more.
7. Souvenir Shop: On-site souvenir retail space selling curated merchandise for visitors to take home as memorable items from their museum visit.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

El Trompo is an interactive science museum operating six permanent hands-on exhibit halls (Integra, Explica, Experimenta, Genera, Educa, Valora) plus rotating immersive exhibitions (Inmersión Salvaje, Da Vinci Immersive), a digital planetarium, and educational programs (robotics camps, astronomy workshops, science clubs, overnight programs). Visitors purchase tickets directly or through school group bookings, while the museum supplements admissions revenue with corporate sponsorships, facility rentals, and donation campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Museum Admission Ticket General public admission ticket providing access to all six interactive halls (Integra, Explica, Experimenta, Genera, Educa, Valora) and current temporary exhibitions at $98 MXN per person. Available on-site and online with HSBC 2x1 promotional pricing.
• Paquete Inmersión Salvaje Special experience package at $198 MXN bundling Salas Interactivas, Temporales, and the Inmersión Salvaje 360-degree immersive experience featuring VR headsets, nature documentaries, and interactive drawing activities. Developed in partnership with French company Wild Immersion.
• Da Vinci Immersive Experience Immersive Da Vinci-themed exhibition at $150 MXN directed to the general public, with four zones: Intro (life and contributions), Machines (full-scale reproductions by Italian artisans), Immersion (360-degree projection), and Virtual Reality stations. Special school group rates available.
• Robotics Camp (Campamento de Robótica) Full-day robotics camp for children 6-12 years at $1,300 MXN, operating 7:30 AM to 1:30 PM with comprehensive robotics curriculum. Part of the museum's STEM educational course offerings.
• Educational Courses and Workshops Fee-based educational programs including astronomy camps, math tutoring, science clubs for girls, Rubik's cube courses, Finderbot workshops, and overnight programs (Noches en el Trompo). Targeted at children and youth for STEM enrichment.
• Facility Rental (Audiorama, Usos Múltiples, Mirador, Explanada) Rental of museum event spaces including Audiorama (7,500 capacity), projection room (220 seated), Usos Múltiples hall, Mirador, Explanada, and Cafeteria for corporate events, weddings, galas, congresses, symposiums, award ceremonies, graduations, and exhibitions.
• Souvenir Shop On-site souvenir retail space selling curated merchandise for visitors to take home as memorable items from their museum visit.
• Donation Program (Manos que Pintan Sueños / #ElTrompoTeNecesita) Donation program (#ElTrompoTeNecesita) accepting bank deposits and credit/debit card donations. Includes tiered packages ($200 MXN Dual Pass, $400 MXN Family Pass, $1,000 MXN Annual Pass, $3,000 MXN Annual Family Pass) and custom amounts for sponsoring underprivileged children's museum visits and transportation.
• Early Childhood Concert Series (La Música Gira con El Trompo) Musical concert series for early childhood (0-5 years) featuring string ensemble performances in collaboration with SEM 2040 and other Sistema Estatal de Música groups. Part of the museum's cultural programming calendar.
• Sala de Experiencia Inmersiva Biodiversidad y Ecosistemas Upcoming 70 m2 immersive experience room with floor, wall, and ceiling projections focused on Baja California ecosystems and biodiversity. Funded by FIDEM (7.7 million MXN) managed by CDT. Projected to benefit 25,000+ monthly visitors at no additional cost.
• Electrópolis Exhibition Interactive exhibit on the history and generation of electricity, from invention to transmission across the country to homes, inaugurated in partnership with Comisión Federal de Electricidad (CFE). Focused on promoting balanced use and care of energy resources.

Quantifiable outcome

• Over 1.81 million cumulative visitors over the decade of the Fair of the Californias concession
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

17 partnerships are on record, tiered minor and core.

• Centro de Ingeniería Especializada en Makerspace (CIEM)minorStrategic or Co-development Partner · 3 June 2026CIEM signed a training collaboration agreement with El Trompo to strengthen engineering skills in high school through professional-level students. The partnership activates Smart Fab 2026, a project to professionalize operators and industrial technicians in advanced manufacturing technology. Currently 29 enrolled students, targeting 40 graduates. Workshops have a nominal recovery fee. Joint efforts supplement the museum's STEM programs.
• Parque EsperantominorStrategic or Co-development Partner · 27 April 2026Alliance between El Trompo and Parque Esperanto to expand knowledge sharing and science/technology engagement to families in eastern Tijuana. Both venues will participate in each other's anniversary events and special activations. Mutual cross-promotion through social media and communication platforms. Special discounts for each organization's visitors. Formalized by signatures of Rosario Ruiz Camacho (El Trompo Director) and Arq. Jorge Enrique Álvarez Howard (Parque Esperanto Director).
• Consejo de Desarrollo Económico de Tijuana (CDT)coreStrategic or Co-development Partner · 24 April 2026Tijuana Economic Development Council partnered with El Trompo to build the Sala de Experiencia Inmersiva 'Biodiversidad y Ecosistemas' through FIDEM (Fideicomiso Empresarial del Estado de Baja California) funding of 7.7 million MXN. The 70 m2 immersive room will showcase Baja California ecosystems. CDT manages FIDEM funds; El Trompo hosts and operates the space. Opening projected for October 2026.
• Sensea ImmersivecoreTechnology or Integration · 31 March 2026Firm that created the 'Da Vinci Immersive' exhibition, which has traveled to more than 20 countries and attracted 3 million visitors. Partnership brings four immersive zones to El Trompo: Intro (life and contributions of Leonardo da Vinci), Machines (full-scale reproductions by Italian artisans), Immersion (360-degree visual and sound narrative), and Virtual Reality stations. El Trompo serves as the venue; Sensea Immersive provides the concept, content, and technical specifications.
• Comisión Estatal de Servicios Públicos de Tijuana (CESPT) and CONAGUAminorStrategic or Co-development Partner · 3 March 2026CESPT inaugurated an interactive 'Cultura del Agua' space at El Trompo to teach children about water conservation. Funded through federal resources channeled by CONAGUA for environmental education. Inaugurated by Governor Marina del Pilar Ávila Olmeda and CESPT Director General Mónica Vega Aguirre.
• CETYS UniversidadminorGTM or Marketing Partner · 2 November 2025Students from UNID Tijuana participated in Fashion Catrinas runway show during the Day of the Dead festival. CETYS provided dance performances (Grupo de Danza Folclórica Ostoyollotzin) and hosted team presentations at the Bajabot robotics tournament (Sociedad Robótica Cetys Universidad).
• Gobierno del Estado de Baja CaliforniaminorGTM or Marketing Partner · 25 September 2025State government supports RoboMatrix Continental Junior 2025 and general museum operations. Representatives include Rosario Ruiz Camacho (El Trompo Director) and David Ayala Castro (Solacyt Delegate in Baja California) in event organization.
• Facultad de Artes de UABCminorGTM or Marketing Partner · 25 September 2025Performing arts collaboration in 'La Música Gira con El Trompo' concert series. UABC students performed theatrical representation alongside the Banda Sinfónica SEM 2040 during 'Los Tres Cochinitos' musical presentation.
• Sistema Estatal de Música (SEM) - Secretaría de Cultura de Baja CaliforniaminorGTM or Marketing Partner · 25 September 2025Ongoing collaboration for the 'La Música Gira con El Trompo' concert series, bringing musical performances to the museum. SEM 2040 Banda Sinfónica, Ensamble de Cuerdas de Orquesta Cerro Colorado, Ja'Sit Coro SEM 2040, and other SEM groups regularly perform at the museum.
• Wild ImmersioncoreTechnology or Integration · 21 August 2025French company headquartered in Paris that operates globally to increase public awareness of environmental issues through 360-degree films, virtual reality (VR), and interactive drawings. Partnership with El Trompo created the 'Inmersión Salvaje' 360-degree immersive experience, featuring VR headsets, nature documentaries, and interactive drawing activities in Sala Educa. Revenue: El Trompo hosts and operates the experience; Wild Immersion provides content and technical guidance.
• Secretaría de Cultura del Ayuntamiento de Tijuana and Unión de Librerías de TijuanaminorStrategic or Co-development Partner · 6 June 2025Joint hosting of the 40th Tijuana Book Fair (Feria del Libro) at El Trompo's facilities, with over 100 publishing houses and 40,000+ attendees. First time the book fair was held in eastern Tijuana, aiming to decentralize cultural offerings.
• El Colegio Nacional and CONABIOminorStrategic or Co-development Partner · 27 March 2025Jointly organized the 'EXTINCIÓN: Desaparición gradual de una especie' exhibition about biological extinction, its causes, and cases of endemic species disappearance in Mexico. Features 50 extinct animal and plant species from Mexican territory.
• Museo Americano de Historia Natural en Nueva York and Grupo Tress InternacionalminorStrategic or Co-development Partner · 26 November 2024'Tiburones' (Sharks) exhibition arrived from the American Museum of Natural History in New York, sponsored by Grupo Tress Internacional. Introduced visitors to the world of sharks, different species, and their vulnerability to human activities.
• Museo de Historia Natural de Nueva York (American Museum of Natural History)minorStrategic or Co-development Partner · 10 August 2023Dinosaurs exhibition sourced from the American Museum of Natural History in New York. Part of a network including North Museum of Nature and Science, Philip J. Currie Museum (Canada), Universidad de Navarra Museum of Sciences (Spain), and Universum UNAM (Mexico).
• Papalote, Museo del NiñominorStrategic or Co-development Partner · 10 March 2017Long-standing strategic partnership from 2007 (when Papalote developed El Trompo's Master Plan) to ongoing collaboration. Papalote guided El Trompo's early development and conceptualization, respecting Tijuana's local identity.
• Club Xoloitzcuintles de CalienteminorGTM or Marketing Partner · 27 July 2013Partnership agreement signed in July 2013 included the installation of a permanent module at the Club's stadium, activated during all home matches. Collaborative marketing and community engagement between the popular soccer club and the museum.
• Solacyt (Sociedad Latinoamericana de Ciencia y Tecnología)coreStrategic or Co-development PartnerEl Trompo serves as the host venue and local organizer for RoboMatrix Continental Junior, the major international youth robotics competition in Latin America managed by Solacyt. El Trompo has 18+ years of experience promoting and teaching robotics, with various first-place wins in national and international competitions. The museum supports team accreditation and preparation for international events.

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Exploratorium: San Francisco-based iconic interactive science museum and global reference point for hands-on exhibit-based learning. Comparable in exhibit philosophy (inquiry-based, immersive, STEM-focused), though at materially larger scale and with broader international recognition.
• KidZania: Global franchised edutainment concept offering role-play 'city' experiences for children. Comparable audience (children/families) and monetized experiential learning model, though KidZania is commercial and broader in scope than El Trompo's STEM-focused science exhibits.

Others

• American Museum of Natural History: New York-based natural history museum that is both a content partner (Dinosaurs, Sharks exhibitions toured to El Trompo) and a global benchmark for museum operations. Not a direct competitor but a content supplier and aspirational peer for exhibit quality.

Direct peers

• Museo Interactivo de Economía (MIDE): Interactive museum in Mexico City using hands-on exhibits to teach economics and finance. Closely comparable operating model to El Trompo (permanent themed halls, school-group visits, immersive exhibits), though with a narrower thematic focus.
• Museo Descubre: Interactive science museum in Aguascalientes, Mexico, focused on STEM learning for children and families. Operates a similar model of permanent interactive halls plus traveling exhibitions, with comparable school-group programming and admissions-based revenue.
• Museo Universum (UNAM): Interactive science museum operated by UNAM in Mexico City. Comparable as a university-affiliated interactive science museum targeting families and school groups, with a similar mix of permanent halls, immersive experiences, and rotating international exhibitions.
• Papalote, Museo del Niño: Mexico City's flagship interactive children's museum and El Trompo's closest comparable peer. Papalote actually developed El Trompo's original Master Plan starting in 2007, making it both a direct competitor for school groups and a strategic reference point in scale, exhibit philosophy, and operating model.

Regional players

• Centro Cultural Tijuana (CECUT): Tijuana's principal cultural complex, including IMAX dome, museum spaces, and event venues. Operates in the same city and competes for cultural-tourism visits and event-rental demand, though with a broader cultural rather than science-education focus.
• Explora, Centro de Ciencias y Tecnología: Interactive science center in León, Guanajuato (Mexico), offering hands-on STEM exhibits and educational programming. Comparable visitor experience model and school-group orientation, though located in central Mexico rather than the Baja California border region.

Emerging players

• Parque Esperanto: Family-oriented park in Tijuana that recently formalized a strategic alliance with El Trompo for cross-promotion and joint programming. Comparable as a family-entertainment destination in the same market, with potential to broaden combined visitor reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ElTrompo
• Facebookfacebook.com/ElTrompo
• Instagraminstagram.com/ElTrompo
• TikToktiktok.com/@eltrompo
• LinkedInlinkedin.com/company/el-trompo-museo-interactivo-tijuana

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about El Trompo, Museo Interactivo Tijuana.