Elusive

Streetwear Apparel and Headwearelusiveca.com

Company typePrivate
Founded-
HeadquartersSan Jose, United States
Headcount1–10
GTM typeB2C
OfferingDigital Commerce or Content

Elusive firmographics

Firmographics

Name: Elusive
Legal name: Elusive
Website: https://elusiveca.com
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

Elusive industry classification

Industry

Product category: Streetwear Apparel and Headwear
NAICS: Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110)
SIC: Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)
akta.pro primary industry: Hats, Caps & Headwear (CRAAAJAE)
akta.pro secondary industry: Outdoor & Adventure Multi-Category Retail (CRAMABAB)

Keywords

Streetwear apparel
Embroidered headwear
Casual clothing
Direct-to-consumer fashion
Graphic t-shirts

Where Elusive is headquartered

Location

Headquarters

HQ city: San Jose
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Elusive business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel

Revenue model

Direct Product Sales: The company generates revenue through direct-to-consumer online sales of branded apparel and headwear. Products include hats, t-shirts, hoodies, sweatshirts, and accessories. The company uses a print-on-demand model as indicated by their statement that 'This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you.'

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Headwear products (hats, caps, beanies) priced at $35-$40
Unit Pricing	Pay-as-you-go	T-shirts and long-sleeve apparel priced at $40-$45
Unit Pricing	Pay-as-you-go	Outerwear and sweatshirts priced at $70-$110

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Elusive product offering

Product offering

Core offering

Elusive designs and sells branded streetwear apparel and headwear — including dad hats, snapbacks, beanies, t-shirts, long-sleeve tees, hooded tees, crewneck sweatshirts, and hoodies — directly to individual consumers through its Shopify online store. Products are organized around sub-brands (Horizon, Old E, Script, Dugout) featuring embroidered logos, and are produced on demand to reduce overproduction.

Product overview

Elusive is a streetwear apparel brand offering headwear and clothing with two main sub-brands: Horizon and Olde/Script. The product portfolio includes dad hats, snapback hats, beanies, t-shirts, long sleeve tees, hooded garments, and crewneck sweatshirts. Products are sold directly through their Shopify e-commerce platform and ship globally. The brand emphasizes embroidery details and offers items in various colorways with on-demand production to reduce overproduction.

Differentiator

Problem solved

Functional benefit

Brands

Horizon: Product line featuring hats, t-shirts, hoodies, and accessories with Horizon logo embroidery
Old E
Script
Dugout

Products and services

Horizon headwear and apparel line Streetwear apparel and headwear sub-brand featuring the Horizon logo embroidery across dad hats, tech caps, premium t-shirts, long-sleeve tees, hooded tees, premium hoodies, embroidery hoodies, and waffle knit beanies, made of premium materials such as 100% chino cotton twill, ring-spun cotton, and airlume combed cotton.
Old E headwear line Heritage streetwear headwear sub-brand featuring Old E logo embroidery across dad hats, structured snapback hats, and color-block snapback hats in 100% chino cotton twill, 80% acrylic/20% wool, and 65% polyester/35% cotton blends with adjustable straps and one-size-fits-most designs.
Script apparel and headwear line Streetwear apparel and headwear sub-brand featuring the Script logo embroidery across ribbed knit beanies (50% recycled polyester / 50% acrylic), long-sleeve tees (100% airlume combed ring-spun cotton), and mid-weight crewneck sweatshirts (65% cotton / 35% polyester blend).
Dugout headwear line Vintage-style headwear sub-brand featuring the Dugout logo on a 100% cotton corduroy cap with cotton twill sweatband and taping, adjustable strap, and gold-colored metal buckle.
Tech cap Low-profile baseball cap made of 100% cotton twill with pre-curved visor, 6-row stitching, adjustable Velcro closure, and matching undervisor and sweatband, sold as a standalone SKU.

Companies that use Elusive

Customer profile

Segments1 record

Ideal customer profiles1 record

Elusive technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Elusive partnerships and signals

Strategic signal

Recent moves5 records

Expansion highlights5 records

Elusive competitors and assessment

Company assessment

Broad incumbents

'47 Brand: Licensed sports-lifestyle headwear and apparel brand with broad retail distribution; comparable as a scaled headwear-first brand pursuing similar embroidered-logo positioning.
RVCA: Action-sports-rooted apparel and headwear brand with DTC presence; comparable in embroidered-logo merchandising and premium apparel positioning.
Stüssy: Heritage streetwear brand with global DTC and wholesale; comparable category (logo-led tees, caps, hoodies) and similar premium-priced DTC merchandising approach.
Kangol: Iconic headwear brand spanning beanies, caps, and apparel; relevant comparable for the headwear-led assortment and embroidery/co-logo premium positioning.
New Era Cap: Dominant headwear incumbent with licensing (sports leagues), broad mass and DTC channels; comparable as the category leader Elusive competes against within dad hats and snapbacks.

Direct peers

Topo Designs: Heritage-inspired cap, hat, and apparel brand with strong DTC storefront and outdoor/streetwear crossover — directly comparable in product mix and channel strategy.
Herschel Supply Co. Design-led accessories and apparel brand with strong embroidered-logo headwear and DTC storefront; comparable in merchandising and global Shopify/e-commerce distribution.
Brixton: Premium headwear-led streetwear brand with strong vintage/heritage aesthetic (e.g., 'Dugout', corduroy caps); directly comparable to Elusive's embroidered hat/apparel assortment and US DTC distribution.
HUF: Headwear/streetwear brand built on logo-led caps, tees, and hoodies; comparable in product mix (dad hats, snapbacks, premium tees) and DTC-first channel mix.

Emerging players

Stampd: LA-based minimalist streetwear brand with similar premium embroidered apparel/hats and DTC focus; comparable in aesthetic and target consumer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks6 records

Key highlights6 records

Customer concentration

Elusive financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Elusive leadership team

Management profile

Number of profiles

Profiles2 records

Elusive funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Elusive M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elusive

What does Elusive do?

Is Elusive a public or private company?

Elusive is a private company. It is classified as unknown and is currently operating.

When was Elusive founded?

Elusive was founded in -1. It employs 1 to 10 people.

Where is Elusive based?

Elusive is headquartered in San Jose, United States, in the North America region.

How does Elusive make money?

One revenue line is on record: direct Product Sales.

Who are Elusive's main competitors?

Broad incumbents on record are '47 Brand, RVCA, Stüssy, Kangol and New Era Cap. Direct peers are Topo Designs, Herschel Supply Co., Brixton and HUF. Stampd is listed as an emerging player.

Does Elusive have an API?

No public API is recorded for Elusive.

What industry is Elusive in?

Elusive's product category is Streetwear Apparel and Headwear. Its primary akta.pro industry code is CRAAAJAE, Hats, Caps & Headwear, with a secondary code of CRAMABAB, Outdoor & Adventure Multi-Category Retail. Its NAICS code is 458 and its SIC code is 5600.