EL VERGEL VEGGIE RESTAURANT

What EL VERGEL VEGGIE RESTAURANT does

El Vergel Veggie Restaurant is a single-location 100% plant-based restaurant operating in Tarragona, Spain since December 2014. It is structured as a sole proprietorship (autónoma) owned by Jelena Sheremeta Sheremeta and holds the position of the first and only vegan restaurant in the city. The establishment occupies a restored early 20th-century building at Carrer Major 13 in Tarragona's historic casco histórico, one minute's walk from the cathedral, featuring three rooms with original ceilings, friezes, tall windows, hydraulic floor tiles, and three balconies overlooking the main street. The kitchen operates without fryers, microwaves, or pre-cooked products, producing a daily-changing menu of homemade dishes, desserts with unrefined muscovado sugar and wholemeal flour, plus specialty coffee (scoring 80+ points from professional tasters) and a selection of 48 organic teas including matcha prepared with traditional Japanese tools.

The product offering comprises structured menus (Full Menu at €21.90 and Mini Menu at €15.90), an à la carte menu of sharing plates, vegan burgers, pizzas, and Spanish specialties, specialty beverages, and gift vouchers (custom amounts, preset menus, or custom cakes with two days' notice) valid for six months from purchase. Pricing spans from €2 for coffee to €26 for premium bottled organic Catalan wine, with gluten-free options available on request and allergens handled via phone for privacy. Distribution is exclusively through the single physical site, accepting online reservations (up to 8 people), phone bookings, email bookings, and walk-ins, with no delivery or e-commerce channel.

Revenue is generated entirely through in-restaurant food and beverage sales plus gift vouchers. Customer acquisition leans on earned media via TripAdvisor (4.4/5, 1,136 reviews, Travellers' Choice) and Google Places (4.7/5, 1,466 reviews, Local Guides recognition), supplemented by a trilingual website (Spanish, Catalan, English) with built-in reservation functionality. The technology stack is minimal — Cloudflare for hosting and Resend for email, maintained by an individual developer — with no proprietary systems, no app, no API, and no disclosed AI/ML capabilities. The business has remained a single-site operation with no franchising, no external investors, and no corporate parent since founding.

Name

EL VERGEL VEGGIE RESTAURANT

Legal name

Jelena Sheremeta Sheremeta

Website

https://elvergeltarragona.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

El Vergel Veggie Restaurant is a single-location vegan restaurant in Tarragona, Spain, operating since December 2014 as a sole proprietorship, serving 100% plant-based cuisine, specialty coffee, and organic tea to locals and tourists from a restored historic building near the cathedral.

Ownership category

akta.pro rank

Product category

Vegan Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Plant-Based & Vegan Fast Casual (THAFABAK)

akta.pro secondary industry

Health-Focused Cafes (Organic/Vegan/Wellness) (THAFADAL)

Keywords

• Vegan restaurant
• Plant-based cuisine
• Specialty coffee
• Organic tea
• Vegetarian dining

Headquarters

HQ city

Tarragona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Food and Beverage Service: Core revenue from serving 100% plant-based meals (lunch and dinner) with specialty coffee and organic tea. Daily changing menu with homemade dishes. No fryers, microwaves, or pre-cooked products. Desserts made with unrefined muscovado sugar and wholemeal flour. Beverages include wines from organic Catalan vineyards, craft beers, vermouths, cava, and fresh juices.
2. Gift Vouchers: Gift vouchers sold in-person or by phone for any amount, specific menu items, or custom cakes (with 2 days notice). Vouchers valid for 6 months from payment. Balance can be used across multiple visits until depleted.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

El Vergel Veggie Restaurant is a single-location vegan restaurant in Tarragona's historic old town serving 100% plant-based, homemade meals for lunch and dinner. The restaurant offers a daily changing à la carte menu alongside structured Full and Mini menu options, complemented by specialty coffee (80+ quality scores), 48 organic teas including matcha, organic Catalan wines, craft beers, and gift vouchers. All food is prepared from scratch daily with no fryers, microwaves, or pre-cooked products.

Product overview

El Vergel Veggie Restaurant operates as a single-location vegan restaurant offering a unified dining experience. The core offering consists of an à la carte menu (La carta) featuring sharing plates, burgers, pizzas, and traditional Spanish dishes, complemented by two structured menu options: the Full Menu (Menú Completo) at €21.90 and the Mini Menu at €15. Additional offerings include specialty coffee (rated 80+ points by professional tasters), an organic tea selection with 48 varieties including matcha, and gift vouchers available in custom amounts or as pre-set menus. All food is 100% plant-based, homemade daily, and served in a restored early 20th-century building in Tarragona's historic old town.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Veggie Grill: US-based 100% plant-based fast-casual restaurant chain serving burgers, bowls and other vegan comfort food. Comparable to El Vergel as a plant-based fast-casual concept, though operating at much larger scale in a different geography.
• Veganz: German plant-based company that originated in vegan retail and expanded into plant-based foodservice. Comparable to El Vergel as a Europe-based plant-based brand with foodservice operations, though primarily focused on retail product lines.

Broad incumbents

• Honest Greens: Spanish healthy fast-casual chain operating across multiple cities with a menu emphasizing fresh, plant-forward bowls and dishes. Comparable to El Vergel as a Spanish plant-based/healthy dining operator, though at materially larger scale and with a multi-location format.
• Loving Hut: International vegan restaurant franchise with locations across multiple countries. Comparable to El Vergel as an established vegan dining operator, though operating at a much broader geographic scale and a more standardized menu format.

Direct peers

• Flax & Kale: Plant-forward restaurant in Barcelona offering flexitarian and vegan menus with a strong focus on healthy, creative dishes and specialty beverages. Directly comparable to El Vergel as a similar Spanish health-forward, plant-based dining concept targeting locals and tourists.
• La Sirena Verde: Vegan restaurant in the Barcelona area serving fully plant-based menus with a focus on homemade, healthy dishes. Comparable to El Vergel as a similarly sized Catalan vegan restaurant targeting a comparable customer profile.
• Teresa Carles: Long-established vegetarian and vegan restaurant in Barcelona with a strong brand and reputation for healthy plant-based cuisine. Comparable to El Vergel as a similarly positioned Spanish vegetarian/vegan restaurant with a loyal local and tourist customer base.
• Madre Café: Vegetarian/vegan café in Madrid combining plant-based food with specialty coffee and tea offerings. Comparable to El Vergel as a small-format Spanish vegan café with an integrated specialty beverage program.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/el-vergel-veggie-restaurant

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EL VERGEL VEGGIE RESTAURANT