ELVILA
ELVILA is a Romanian furniture manufacturer and retailer, founded around 1990, selling 1,000+ SKUs of household furniture through 2 owned stores, 10 franchise locations, and an e-commerce site serving consumers across Romania.
- Company typePrivate
- Founded1990
- HeadquartersBucuresti, Romania
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What ELVILA does
ELVILA (S.C. Elvila S.A.) is a vertically integrated Romanian furniture manufacturer and retailer founded around 1990 and headquartered in Bucharest. The company designs and produces furniture in Romania using particleboard (PAL), MDF, and solid wood sourced from European suppliers, and offers more than 1,000 SKUs spanning living room, bedroom, kitchen, dining, children's room, hallway, office furniture, sofas, mattresses, decorations, and garden furniture. Active product lines include the RIOMA NEW TYP modern office series and the FLORENCIA upholstered bed collection, with over 20 named kitchen-furniture models.
ELVILA firmographics
Firmographics- Name
- ELVILA
- Legal name
- S.C. Elvila S.A.
- Website
- https://elvila.ro
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ELVILA is a Romanian furniture manufacturer and retailer, founded around 1990, selling 1,000+ SKUs of household furniture through 2 owned stores, 10 franchise locations, and an e-commerce site serving consumers across Romania.
- Ownership category
- akta.pro rank
ELVILA industry classification
Industry- Product category
- Home Furniture Retail and Manufacturing
- NAICS
- Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Household Furniture (2510)
- akta.pro primary industry
- Home & Furniture Omnichannel (CRAFAEAD)
- akta.pro secondary industries
- Home, Furniture & Home Improvement Online Retailers (CRAFADAE), Home, Furniture & Decor Marketplaces (CRAFABAC)
Keywords
Where ELVILA is headquartered
LocationHeadquarters
- HQ city
- Bucuresti
- HQ country
- Romania
- HQ region
- Europe
Offices14 records
Markets served
ELVILA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Furniture Product Sales: ELVILA generates revenue through one-time sales of furniture products including living room furniture, bedroom furniture, kitchen furniture, dining furniture, office furniture, sofas, mattresses, and decorations. Products are sold at various price points ranging from budget to premium, with regular promotional discounts offered. The company also offers complementary services including delivery and optional assembly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard furniture pricing with promotional discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
ELVILA product offering
Product offeringCore offering
ELVILA manufactures and retails a comprehensive range of home furniture across categories including living room, bedroom, kitchen, dining, children's room, hallway, office, sofas, mattresses, decorations, and garden furniture, totaling over 1,000 SKUs. Products are sold directly to consumers through the elvila.ro e-commerce platform and a network of 2 company-owned stores and 10 franchise showrooms across Romania, with optional delivery and assembly services. The company accepts card payments, bank transfers, and installment credit through financial partners.
Product overview
ELVILA is a Romanian furniture retailer and manufacturer operating both online and through a physical store network. The company offers a comprehensive portfolio of home furniture and furnishings across multiple categories: living room furniture (libraries, TV consoles, shelves, display cabinets, mirrors, living sets), bedroom furniture (beds, upholstered beds, wardrobes, nightstands, bedroom sets), kitchen furniture (complete kitchen sets and corner units), dining furniture (tables and chairs), children's room furniture, hallway furniture, office furniture, sofas (extendable, fixed, corner units, armchairs, ottomans), mattresses (spring, memory foam, toppers, bed bases), and home decor. The RIOMA NEW TYP represents their modern office furniture line, while the FLORENCIA collection features upholstered beds. Products are manufactured in Romania with a focus on both modern and classic design styles, offering over 1000 furniture pieces with delivery and optional assembly services.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobila Living (Living Room Furniture) Complete living room furniture including libraries (biblioteci), TV consoles (comode TV), coffee tables (măsuțe), shelves (etajere), display cabinets (vitrine), sideboards (bufete), mirrors, and living room sets for Romanian households.
- Mobila Dormitor (Bedroom Furniture) Bedroom furniture including beds, upholstered beds, wardrobes, chests of drawers, nightstands, mirrors, and bedroom sets.
- Mobilier Bucatarie (Kitchen Furniture) Complete kitchen furniture sets and kitchen corner units (colțare de bucătărie) available in modern and classic designs.
- Mobila Dining (Dining Furniture) Dining tables (mese dining) and dining chairs (scaune dining) for dining areas in residential settings.
- Mobilier Camera Copii (Children's Room Furniture) Children's room furniture including children's computer desks (birouri calculator copii) for study and workspace.
- Mobila Hol (Hallway Furniture) Hallway furniture including coat racks (cuiere) and shoe racks (pantofare) for entryway organization.
- Mobilier Birou (Office Furniture) Office furniture including office ensembles (ansambluri office), office desks (birouri office), cabinets and shelves (dulapuri și etajere), and office chairs (scaune de birou) for home and small-office use.
- Canapele (Sofas) Sofa collection including extendable sofas (canapele extensibile), sofa sets in fabric and eco-leather, fixed sofas (canapele fixe), corner units (coltare), armchairs (fotolii), and ottomans (taburete).
- Saltele (Mattresses)
Companies that use ELVILA
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
ELVILA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ELVILA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Credit/Financial InstitutionsminorELVILA partners with financial institutions to offer installment credit payment options for furniture purchases directly in their stores. Customers can obtain credit quickly in-store for purchasing furniture. The company also accepts major credit cards with potential 0% interest promotions.
Scale indicators4 records
Recent moves5 records
Expansion highlights3 records
ELVILA competitors and assessment
Company assessmentEmerging players
- Home24: European online furniture retailer serving Romanian customers with broad assortment and digital-first experience. Comparable to ELVILA on home furniture categories but competing through scale, online UX, and pan-European sourcing rather than physical showrooms.
Others
- eMAG: Romania's largest online marketplace, carrying significant furniture and home furnishings assortment from third-party sellers. Comparable to ELVILA's online channel as a Romanian e-commerce destination for furniture shoppers, but operates a marketplace model rather than inventory-led.
Direct peers
- Mobexpert: One of Romania's largest furniture and home furnishings retailers with a multi-store network and broad product portfolio. Closely comparable to ELVILA as a domestic Romanian furniture chain competing for the same household-furnishing customer.
- Mobilier 1 (Romanian regional chains): Online-first Romanian furniture retailer offering assembled furniture across living, bedroom, and kitchen categories. Comparable to ELVILA on product mix and Romanian B2C focus but operating without an extensive physical store network.
Broad incumbents
- Dedeman: Romania's largest home improvement and DIY retailer with an expanding furniture assortment. Adjacent overlap with ELVILA as a Romanian household-furnishing destination but anchored in building materials rather than dedicated furniture showrooms.
- JYSK Romania: Pan-European discount home and furniture retailer with multiple Romanian stores. Comparable to ELVILA on omnichannel furniture and home furnishings retail but with Scandinavian sourcing and discount-brand positioning.
- XXXLutz Romania: Austrian-headquartered furniture retail group operating large-format stores in Romania. Comparable to ELVILA on complete-home furniture assortment with stronger scale and broader brand portfolio.
- Kaufland Home / Lidl Home: Discount grocery retailers with seasonal home and furniture collections marketed at value prices. Comparable to ELVILA's lower-price positioning and discount-led merchandising for budget-conscious Romanian consumers.
- IKEA Romania: Global furniture retail leader operating large-format stores and e-commerce in Romania. Overlaps with ELVILA on core home furniture categories but competes at much greater scale with a different value proposition (flat-pack self-assembly vs. ELVILA's assembled, locally made product).
Regional players
- Kika (rebrand / successor brands): Austrian furniture retail chain with historical Romanian presence. Comparable to ELVILA on large-format furniture retail and customer demographics but operating across Central Europe with a different pricing and brand positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ELVILA social profiles
Digital presenceELVILA financial estimates
Financial estimateRevenue estimate
Valuation estimate
ELVILA leadership team
Management profileNumber of profiles
ELVILA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ELVILA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ELVILA
What does ELVILA do?
ELVILA manufactures and retails a comprehensive range of home furniture across categories including living room, bedroom, kitchen, dining, children's room, hallway, office, sofas, mattresses, decorations, and garden furniture, totaling over 1,000 SKUs. Products are sold directly to consumers through the elvila.ro e-commerce platform and a network of 2 company-owned stores and 10 franchise showrooms across Romania, with optional delivery and assembly services. The company accepts card payments, bank transfers, and installment credit through financial partners.
Is ELVILA a public or private company?
ELVILA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ELVILA founded?
ELVILA was founded in 1990. It employs 11 to 50 people.
Where is ELVILA based?
ELVILA is headquartered in Bucuresti, Romania, in the Europe region.
How does ELVILA make money?
One revenue line is on record: furniture Product Sales.
Who are ELVILA's main competitors?
Home24 is listed as an emerging player. eMAG is listed as an others. Direct peers are Mobexpert and Mobilier 1 (Romanian regional chains). Broad incumbents are Dedeman, JYSK Romania, XXXLutz Romania, Kaufland Home / Lidl Home and IKEA Romania. Kika (rebrand / successor brands) is listed as a regional player.
Does ELVILA have an API?
No public API is recorded for ELVILA.
What industry is ELVILA in?
ELVILA's product category is Home Furniture Retail and Manufacturing. Its primary akta.pro industry code is CRAFAEAD, Home & Furniture Omnichannel, with a secondary code of CRAFADAE, Home, Furniture & Home Improvement Online Retailers. Its NAICS code is 449110 and its SIC code is 5700.