What Ely & Walker does

Ely & Walker, doing business as Ely Cattleman, is an American western wear brand founded in 1878 that designs and sells authentic western apparel through a direct-to-consumer e-commerce storefront at elycattleman.com (Shopify-powered), supplemented by a referenced retail partner network within the United States. The company's product portfolio centers on western snap shirts — its signature category — alongside outerwear (denim jackets with sherpa, twill trucker jackets, puffer vests), jeans, flannels, cotton prints, t-shirts, and hats, offered across men's, women's (Cowboygirl collection), and children's lines with a notably broad size range extending up to 6XL and 6XLT. Sub-brands include Ely Cattleman PRO (performance outdoor wear with stretch fabrics and vented yokes), Ely Classics (heritage solid and chambray workshirts), and the Retro Collection (vintage-inspired embroidery designs), and products carry a Made in USA positioning.

The business operates a transactional, one-time-purchase revenue model with no subscription component. Pricing is structured in tiers from entry-level basics (t-shirts and hats marked down to $12.49) through short- and long-sleeve snap shirts ($27.99–$46.99), the PRO performance line ($37.99–$49.99), and premium outerwear ($57.99–$89.99), with ongoing promotional discounting (e.g., 30% off flannels) and free shipping on orders over $100. Go-to-market is primarily digital: organic social presence on TikTok (@elycattleman1878) and Instagram (@ely.cattleman), email capture with a 10% first-purchase incentive, and Shopify-driven merchandising organized into curated collections. No proprietary technology platform, AI/ML capabilities, or disclosed financial metrics were identified in the source material.

Name

Ely & Walker

Legal name

Ely Cattleman

Website

https://elycattleman.com

Company type

Private

Founded year

1878

Operating status

Operating

Headcount range

1–10 employees

Short description

Ely & Walker (DBA Ely Cattleman) is a 1878-founded American heritage western wear brand selling authentic snap shirts, outerwear, jeans, and accessories for men, women, and children via direct-to-consumer e-commerce and select retail partners in the United States.

Ownership category

akta.pro rank

Product category

Western Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811), Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)

akta.pro secondary industries

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

Keywords

• Western apparel
• Western shirts
• Cowboy clothing
• Western outerwear
• Made in usa workwear

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Direct Product Sales: Revenue generated through direct-to-consumer sales of western apparel including snap shirts, outerwear, jeans, accessories. Products sold at various price points from budget-friendly T-shirts ($12.49-$24.99) to premium outerwear ($57.99-$89.99). No subscription or recurring revenue model; purely transactional retail.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Ely & Walker (DBA Ely Cattleman) designs, manufactures, and sells authentic western apparel directly to consumers through its e-commerce site elycattleman.com. The catalog centers on western snap-button shirts for men, women, and kids, alongside flannels, retro embroidered shirts, performance PRO outdoor shirts, cotton prints, Big & Tall sizing, outerwear (denim jackets, truckers, puffer vests), t-shirts, and mesh-back hats, with Made in USA production and free shipping over $100.

Product overview

Ely & Walker operates Ely Cattleman, an authentic western wear brand established in 1878, selling primarily through e-commerce. The product portfolio centers on western snap shirts for men, women, and children across multiple sub-brands and collections. Men's offerings include the core Ely Cattleman Western Snap Shirts line, Ely Classics heritage collection, Ely Cattleman PRO Outdoor performance wear, Big & Tall extended sizing, Retro Collection with vintage embroidery, Flannels, Cotton Prints, T-Shirts, and Outerwear. Women's products feature the Cowboygirl Collection and Ely Walker Western Shirts. Children's wear includes boys' and girls' western shirts with family matching options. All products are western-themed apparel with snap button closures being a signature design element.

Differentiator

Problem solved

Functional benefit

Brands

• Cowboygirl: Women's western wear collection featuring western shirts, flannels, and embroidered designs
• Ely Cattleman PRO
• Ely Classics

Products and services

• Ely Cattleman Men's Western Snap Shirts The primary men's product line featuring authentic western shirts with signature snap button closures, offered in solid, plaid, stripe, print, and textured patterns for work, rodeo, and casual western wear.
• Ely Cattleman Textured Plaids & Stripes A men's collection of western shirts featuring textured plaid and stripe patterns with premium fabric finishes.
• Ely Cattleman PRO Outdoor Performance-focused outdoor western wear designed for breathable comfort with vented western yokes and stretch fabrics for ranch, rodeo, and active use.
• Ely Cattleman Big & Tall Extended-size western shirts offered in limited styles in 5XL, 6XL, MT, 5XLT, and 6XLT for larger-frame customers.
• Ely Classics Heritage western shirt collection featuring classic designs including solid western shirts, tone-on-tone styles, denim shirts, and chambray workshirts.
• Ely Cattleman Retro Collection Vintage-inspired western wear featuring embroidery designs including rose, eagle, cow skull, and horse motifs with retro styling.
• Ely Cattleman Flannels Flannel western shirts in various plaid patterns and colors, including standard flannel and brawny flannel styles.
• Ely Cattleman Men's Outerwear Men's outerwear collection including vintage reissue denim jackets with sherpa, twill trucker jackets, Aztec heavyweight jackets, and puffer vests.
• Ely Cattleman Cotton Prints Western shirts featuring various print patterns including paisley, conversation prints, retro star prints, wallpaper floral, barbed wire, cowboy, and medallion designs.
• Ely Cattleman T-Shirts Casual western-themed t-shirts featuring Trailblazers, Authentic Western, Ely, Rider, Vintage, and Cow Skull branded designs.
• Ely Cattleman Hats Mesh-back hats featuring Ely Cattleman branding, available in various color combinations.
• Cowboygirl Collection Women's western wear collection built for functionality, featuring western snap shirts, chambray, gingham prints, and western-themed designs in women's fits.
• Ely Walker Women's Western Shirts Women's western shirts featuring snap button closures, floral prints, contrast piping, embroidery, flannels, and shackets in various fits including boyfriend and cropped styles.
• Ely Cattleman Kids Western wear for children including boys' and girls' snap shirts with matching family styles available.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cinch: Cinch is a direct competitor focused on men's western shirts and jeans, including rodeo and arena athletes, with comparable sizing, embroidery, and snap-button styling to Ely Cattleman's core line.
• Panhandle Slim: Panhandle Slim specializes in fashion-forward western shirts and apparel targeting rodeo, arena, and western fashion consumers — directly comparable to Ely Cattleman's Retro and embroidery categories.
• Stetson: Stetson is an iconic heritage western hat and apparel brand selling through DTC and retail; it shares Ely Cattleman's western heritage positioning and competes in hats, shirts, and outerwear.
• Sheplers: Sheplers is a multi-channel western apparel and footwear retailer (stores + DTC) carrying brands like Ely Cattleman, Wrangler, and Cinch; it is both a retail partner and a direct competitor depending on assortment.
• Ariat International: Ariat is a leading western and equestrian apparel and footwear brand competing in the same western snap-shirt, outerwear, and performance categories as Ely Cattleman, including overlapping Big & Tall offerings and similar price tiers.
• Roper Apparel: Roper manufactures and sells western and country lifestyle apparel including shirts, footwear, and accessories; it competes in similar price tiers and customer segments as Ely Cattleman across men's and women's lines.

Broad incumbents

• Wrangler: Wrangler (Kontoor Brands) is one of the largest western apparel brands globally with extensive wholesale, retail, and licensing distribution; it competes head-on with Ely Cattleman in men's western shirts and jeans at mass and mid-tier price points.
• Levi Strauss & Co. Levi's operates a broad western and heritage denim assortment including trucker jackets, denim shirts, and chambray styles that overlap with Ely Cattleman's outerwear and Classics sub-brands at accessible price points.

Regional players

• Boot Barn: Boot Barn is the largest US specialty retailer of western footwear and apparel with 400+ stores; it competes as a distribution channel for western brands and a destination for the same end consumer, including Ely Cattleman's Big & Tall shoppers.
• Cavender's: Cavender's is a family-owned specialty western retailer operating across the South and Midwest, selling western shirts, boots, and hats comparable to Ely Cattleman's product mix through physical and online channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ely.cattleman
• TikToktiktok.com/@elycattleman1878
• LinkedInlinkedin.com/company/ely-&-walker

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ely & Walker