Elyton Hotel - Birmingham

What Elyton Hotel - Birmingham does

Elyton Hotel is a 117-key boutique hotel (111 guest rooms and 6 suites) operating within the historic 16-story, 1909 Empire Building in downtown Birmingham, Alabama. It is operated by Ascent Hospitality Management Company (Buford, Georgia) and affiliated with Marriott International's Autograph Collection soft brand, which provides access to Marriott's global reservation system, the Marriott Rewards loyalty program, and brand standards while preserving the property's independent identity. The property sits at the corner of 1st Avenue North and 20th Street, known as the 'Heaviest Corner on Earth.'\n\nThe hotel monetizes through multiple revenue streams: nightly room and suite accommodations, two on-site food and beverage outlets (The Yard restaurant serving Southern progressive cuisine and the Moon Shine 16th-floor rooftop bar), in-room dining, 4,000 square feet of configurable event space (Empire, Forge, and Moon Shine rooftop), The Iron Horse fitness center, valet parking, business services, and a pet-friendly program. Pricing is not publicly disclosed for rooms; ancillary services include valet parking at $37.60/day and tiered enhanced Wi-Fi at $9.95 or $14.95 per day. In-room technology includes Intelity Guest Engagement tablets, energy-efficient smart mini-refrigerators, and 49-inch 1080p LED HDTVs.\n\nThe target customer base spans business travelers, leisure tourists, wedding and social event planners, and corporate groups. Distribution is routed through Marriott's global booking platform, the hotel's own website, walk-in traffic, and an on-site sales team handling group and event bookings. Marketing leverages Marriott's brand infrastructure, the hotel's website, social media (Facebook, Instagram, Google+), email/concierge outreach, and local event sponsorships such as the McDonald's Magic City Classic.

Name

Elyton Hotel - Birmingham

Legal name

Elyton Hotel

Website

https://elytonhotel.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Elyton Hotel is a 117-key boutique hotel in Birmingham, Alabama's historic 1909 Empire Building, affiliated with Marriott's Autograph Collection. It offers rooms, The Yard restaurant, Moon Shine rooftop bar, and event space serving business and leisure travelers, weddings, and corporate groups.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Historic & Heritage Full-Service Hotels (THAGAAAG)

Keywords

• Boutique hotel accommodation
• Hotel lodging services
• Event venue rental
• Restaurant dining services
• Wedding event hosting

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hotel Accommodations: Revenue from 111 boutique guest rooms and 6 suites with nightly rates based on room type and season.
2. Food & Beverage - The Yard Restaurant: Full-service restaurant serving breakfast, brunch, and dinner with Southern progressive cuisine. Revenue from cover charges, food sales, and bar sales.
3. Food & Beverage - Moon Shine Rooftop Bar: Rooftop lounge offering craft cocktails, small plates, and wood-fired cuisine. Revenue from beverage and food sales.
4. In-Room Dining: Room service available from early morning through evening, providing meals and beverages to guests in their rooms.
5. Event Space Rental: Revenue from renting 4,000 square feet of flexible meeting and event space for weddings, corporate events, and social gatherings.
6. Valet Parking: Valet parking service at $37.60 including all charges, with extended hours on weekends.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Elyton Hotel operates a 117-key boutique hotel (111 guest rooms and 6 suites) inside the restored 1909 Empire Building in downtown Birmingham, Alabama, as a member of Marriott's Autograph Collection. The property sells overnight accommodations alongside on-site food and beverage venues (The Yard restaurant and Moon Shine rooftop bar), in-room dining, valet parking, and 4,000 square feet of meeting and event space for weddings, social events, and corporate meetings.

Product overview

Elyton Hotel is a boutique hotel offering operated by Ascent Hospitality and affiliated with Marriott's Autograph Collection. The property consists of 111 modern guest rooms and 6 distinctive suites across multiple categories, ranging from standard King and Double Queen rooms to luxury suites like the 1,318 sq ft Ely Presidential Suite. Guests can choose from multiple on-site dining options including The Yard restaurant (Southern progressive cuisine), Moon Shine rooftop bar (craft cocktails and small plates), and In-Room Dining. Additional services include concierge assistance, 4,000 sq ft of meeting and event space, The Iron Horse fitness center, pet-friendly accommodations, and 24/7 business services. The hotel is housed in the historic 1909 Empire Building in downtown Birmingham.

Differentiator

Problem solved

Functional benefit

Brands

• The Yard: Southern progressive cuisine restaurant serving breakfast, brunch, and dinner with global influences and local/seasonal ingredients.
• Moon Shine

Products and services

• Elyton Hotel (Boutique Accommodations) A 117-key boutique hotel (111 guest rooms and 6 suites including City King, City Double Queen, King Standard, Double Queen Standard, Limestone, Big Alice, Red Mountain, Vulcan, Steel, and Ely Presidential suites) housed in the restored 1909 Empire Building at 1928 1st Ave N, Birmingham, Alabama, offering concierge services, valet parking, complimentary WiFi, smart in-room tablets, Malin & Goetz bath amenities, and access to on-site dining venues.
• The Yard Restaurant Farm-to-table on-site restaurant serving Southern progressive cuisine with global influences and locally sourced seasonal ingredients, open for breakfast, Saturday/Sunday brunch, and dinner to hotel guests and the local Birmingham market.
• Moon Shine Rooftop Bar 16th-floor rooftop lounge and bar featuring craft cocktails, artisanal small plates, wood-fired pizza, and dessert offerings, with views of downtown Birmingham; serves lunch, dinner, late night, and hosts private events.
• Meeting & Event Space (Weddings, Social Events, Corporate Meetings) 4,000 square feet of flexible indoor and outdoor event space with three configurable rooms (Empire, Forge, and Moon Shine rooftop) available for weddings, receptions, rehearsal dinners, corporate meetings, training events, and social gatherings, with full-service catering and A/V capabilities.

Quantifiable outcome

• 111 rooms and 6 suites
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Marriott International (Autograph Collection)coreChannel Partner/ Reseller/ DistributorElyton Hotel is a member of Marriott's Autograph Collection, a portfolio of independent hotels that maintain distinct personalities while benefiting from Marriott's global distribution system, loyalty program (Marriott Rewards), and brand standards. This affiliation provides access to Marriott's booking platform and millions of loyalty members.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Renaissance Birmingham Ross Bridge Golf Resort & Spa: Upper-upscale Marriott resort in the Birmingham metro capturing leisure, golf, and group demand. Operates under the same Marriott ecosystem as Elyton, competes for similar corporate and wedding business, and provides a useful RevPAR and event-space benchmark within the same parent brand.
• Grand Bohemian Hotel Mountain Brook: Boutique upper-upscale hotel in the Birmingham metro with an art-focused concept, distinctive F&B, and event space. Targets the same affluent leisure, social-event, and corporate clients as Elyton and offers a directly comparable boutique luxury benchmark in the same MSA.
• Hotel Indigo Birmingham Downtown: Boutique IHG-affiliated hotel in downtown Birmingham targeting design-conscious leisure and business guests. Competes with Elyton for the upper-mid boutique segment with similar room counts and F&B offerings in the same downtown geography.
• The Tutwiler Hotel, Birmingham: Historic downtown Birmingham hotel (opened 1914 in the Empire-style building) also part of a major chain affiliation (now Hilton Curio). Targets the same heritage-driven leisure, business, and wedding segments with comparable room counts and downtown location, making it Elyton's closest heritage-boutique competitor.
• Hilton Birmingham Downtown at UAB: Full-service Hilton hotel adjacent to UAB in downtown Birmingham, competing directly for medical/university-related business travel, conferences, and group business. Similar room count and amenity profile make it a relevant ADR and occupancy benchmark.
• The Redmont Hotel Birmingham, Curio Collection by Hilton: Historic 1925 downtown Birmingham hotel affiliated with Hilton's soft-brand Curio Collection. Directly competes with Elyton for heritage-driven leisure travelers, weddings, and small corporate groups in the same downtown submarket at comparable price points.
• The Westin Birmingham: Upscale full-service Marriott-family hotel in downtown Birmingham serving similar business and leisure travelers with comparable F&B and event offerings. The Westin is Elyton's closest like-for-like competitor in the same submarket and price tier, making it the most direct comparable for RevPAR and group share.

Regional players

• The Battle House Renaissance Mobile Hotel & Spa: Historic Marriott-affiliated full-service hotel in Mobile, Alabama offering heritage character, F&B, and event space similar to Elyton. Comparable as an in-state Alabama benchmark for historic-boutique performance, though it does not directly compete for the same Birmingham guests.

Broad incumbents

• The Cotton House Hotel, Autograph Collection: Autograph Collection property in Cleveland, Mississippi housed in a historic 1920s building with comparable boutique luxury, F&B, and event positioning. Provides a like-for-like Autograph benchmark for heritage-driven ADR premiumization and event-driven GOP mix in a smaller Southern market.
• Hotel Emma (Autograph Collection): Flagship Autograph Collection property in San Antonio housed in a 19th-century brewhouse with comparable heritage-luxury positioning, distinctive F&B, and event space. Useful as a portfolio benchmark for what an upper-tier Autograph asset can achieve in ADR, F&B revenue mix, and event share when fully optimized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/elytonhotel
• Instagraminstagram.com/elytonhotel
• LinkedInlinkedin.com/company/elyton-hotel-birmingham

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elyton Hotel - Birmingham