Emaar Square Mall
Emaar Square Mall is a Class-A shopping, dining, and entertainment complex in Istanbul's Üsküdar district, operated by a subsidiary of Emaar Properties PJSC, serving 251 retail tenants, 70+ dining outlets, and visiting consumers across luxury, mass-market, and family segments.
- Company typePrivate
- Founded-
- HeadquartersIstanbul, Türkiye
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Emaar Square Mall does
Emaar Square Mall is a large-scale physical shopping, dining, and entertainment complex located in the Üsküdar district on the Asian side of Istanbul, Turkey. It is operated by Emaar Libadiye Gayrimenkul Geliştirme A.Ş., a Turkish subsidiary of Dubai-headquartered global property developer Emaar Properties PJSC. The property houses 251 retail stores spanning international luxury brands (Gucci, Louis Vuitton, Cartier, Hermès), mass-market fashion (Zara, Mango, Lacoste), electronics (Samsung, Media Markt), jewelry (Zen Diamond, Atasay), and specialty retail, alongside 70+ food and beverage outlets ranging from global QSR chains (McDonald's, Subway, Burger King) to upscale Turkish and international dining (Vakko L'Atelier, Huqqa, Happy Moon's, Godiva).
The mall's core technology is a standard shopping-center operations platform consisting of a website (emaarsquaremall.com), iOS and Android mobile applications, an email newsletter, and a Twitter presence used for tenant directories, event listings, and visitor engagement. No proprietary AI/ML capabilities, APIs, or third-party integrations beyond standard tenant directories are evidenced. The mall also operates proprietary entertainment attractions on-site: Emaar Akvaryum ve Sualtı Hayvanat Bahçesi (aquarium and underwater zoo), Emaar Skyview (observation tower), and MAC Athletics (sports facility), functioning as differentiated destination drivers alongside retail.
The business model is a commercial landlord / retail real estate operation. Revenue is generated through leasing retail space, food and beverage locations, and entertainment venues to tenants, with the mall's primary GTM being direct-to-consumer footfall driven by location, tenant mix, and on-site events (operating 10:00–22:00 daily). Tenant mix spans luxury to value segments across diverse consumer personas — general shoppers, families and groups, food enthusiasts, and luxury seekers — supported by a B2B tenant acquisition channel via an online leasing request portal and dedicated tenant management system. No e-commerce or direct online sales channel exists for the mall itself; pricing is tenant-specific and not publicly disclosed.
Emaar Square Mall firmographics
Firmographics- Name
- Emaar Square Mall
- Legal name
- Emaar Libadiye Gayrimenkul Geliştirme A.Ş.
- Website
- https://emaarsquaremall.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Emaar Square Mall is a Class-A shopping, dining, and entertainment complex in Istanbul's Üsküdar district, operated by a subsidiary of Emaar Properties PJSC, serving 251 retail tenants, 70+ dining outlets, and visiting consumers across luxury, mass-market, and family segments.
- Ownership category
- akta.pro rank
Emaar Square Mall industry classification
Industry- Product category
- Shopping Mall Operations / Retail Real Estate
- NAICS
- Amusement, Gambling, and Recreation Industries (713), All Other Amusement and Recreation Industries (713990), Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)
- akta.pro secondary industries
- Arenas & Indoor Sports Centers (MPAKAEAB), Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)
Keywords
Where Emaar Square Mall is headquartered
LocationHeadquarters
- HQ city
- Istanbul
- HQ country
- Türkiye
- HQ region
- Europe
Offices1 record
Markets served
Emaar Square Mall business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Retail Tenant Rentals: Primary revenue stream from leasing retail space to fashion, electronics, home goods, beauty, and other retail brands. Tenants include international luxury brands (Gucci, Louis Vuitton, Cartier, Hermès), fashion retailers (Zara, Vakko, Boyner), electronics stores (Samsung, Media Markt, Beko), and various specialty stores.
- Food & Beverage Tenants: Leasing restaurant and café spaces to 70+ dining establishments including international chains (Starbucks, McDonald's, Burger King), Turkish cuisine restaurants (Kayseri Mutfağı, Günaydın), and specialty dining (Sushico, Vakko L'Atelier).
- Entertainment Facilities: Revenue from entertainment tenants including Emaar Akvaryum ve Sualtı Hayvanat Bahçesi (aquarium and underwater zoo), Emaar Skyview observation tower, and MAC Athletics sports facility.
- Services and Facilities: Additional services including pharmacy, dry cleaning, travel agencies, opticians, and banking services that contribute to tenant mix and overall mall traffic.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Emaar Square Mall product offering
Product offeringCore offering
Emaar Square Mall is a large-scale physical shopping, dining, and entertainment complex in Üsküdar, Istanbul, comprising 251 retail stores (fashion, electronics, jewelry, beauty, home goods), 70+ food and beverage establishments (Food Hall, Terrace Restaurants, Turkish Bazaar), and entertainment attractions including Emaar Aquarium & Underwater Zoo, Emaar Skyview observation tower, and MAC Athletics sports facility. The mall operates daily from 10:00 to 22:00 and serves as a single destination combining retail, F&B, and leisure for individual consumers and families.
Product overview
Emaar Square Mall is a large-scale shopping, dining, and entertainment complex located in Istanbul, Turkey. It offers a unified experience combining retail shopping (251 stores featuring fashion, electronics, jewelry, beauty, and home goods), dining (70 restaurants including Turkish, Italian, Asian, American cuisines and cafes), and entertainment attractions (Emaar Aquarium & Underwater Zoo, Emaar Skyview observation tower, and MAC Athletics sports facility). The mall also provides a mobile application for visitors to browse shops, restaurants, and events. Major retail tenants include luxury brands (Gucci, Louis Vuitton, Cartier, Burberry, Hermès), fashion brands (Zara, Vakko, Mango, Lacoste), electronics stores (Samsung, Media Markt, Vestel), and jewelry stores (Zen Diamond, Altınbaş, Atasay). Dining options range from quick-service restaurants (McDonald's, Subway, Burger King) to upscale dining (Vakko L'Atelier, Huqqa, Happy Moon's, Godiva chocolate café).
Differentiator
Problem solved
Functional benefit
Brands
- Emaar Akvaryum ve Su Altı Hayvanat Bahçesi (Emaar Aquarium and Underwater Zoo): Underwater zoo and aquarium attraction within the mall featuring marine life exhibits
- Emaar Skyview
- MAC Athletics
Products and services
- Emaar Square Mall Shopping A physical shopping destination featuring 251 retail stores offering fashion, technology, electronics, jewelry, beauty, and home decor products from international and Turkish brands, intended for individual consumers and families.
- Emaar Square Mall Dining (Food Hall & Restaurants) Dining options including a Food Hall with quick bites, Terrace Restaurants for outdoor dining, Turkish Bazaar restaurants, and 70 restaurants serving Turkish, Italian, Asian, American cuisines and cafes.
- Emaar Akvaryum ve Su Altı Hayvanat Bahçesi (Emaar Aquarium & Underwater Zoo) An aquarium and underwater zoo attraction within the mall offering marine life experiences for visitors of all ages.
- Emaar Skyview A next-generation tower experience offering sky-high panoramic views of Istanbul for visitors.
- MAC Athletics A sports facility located on the Asian side of Istanbul within the mall complex offering fitness and athletic services.
- Emaar Square Mall Mobile Application Mobile application available on Android and iOS platforms for visitors to browse shops, restaurants, events, and access mall information.
Quantifiable outcome
- 10:00 - 22:00 operating hours provide extended shopping windows for visitors
Companies that use Emaar Square Mall
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Emaar Square Mall technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Emaar Square Mall partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Emaar Square Mall competitors and assessment
Company assessmentDirect peers
- Zorlu Center: Istanbul mixed-use complex combining luxury retail, dining, a performing arts center, and hotel. Comparable to Emaar Square Mall in integrating entertainment anchors with premium shopping and dining under one destination.
- İstinye Park: Premium Istanbul shopping mall anchored by luxury and fashion brands with strong F&B and entertainment components. Operates as a similar destination retail and lifestyle property serving Istanbul's affluent consumers.
- The Dubai Mall (Emaar): Flagship Emaar-operated destination mall combining luxury retail, dining, aquarium, and entertainment attractions. Direct sister property of Emaar Square Mall under the same parent group with a comparable entertainment-anchored mall format.
- Cevahir Shopping Mall: Istanbul shopping mall with broad fashion, electronics, and F&B tenant mix. Comparable to Emaar Square Mall as a major Istanbul retail destination with significant footfall from across the metropolitan area.
- Marmara Forum: Shopping and entertainment center on Istanbul's European side with retail, dining, cinema, and family attractions. Comparable operating model and tenant mix to Emaar Square Mall within the broader Istanbul mall landscape.
- Kanyon Istanbul: Levent-based mixed-use shopping center in Istanbul combining retail, dining, and office space. Comparable to Emaar Square Mall as a multi-purpose lifestyle destination with premium international tenant mix serving an upscale Turkish consumer base.
- Akasya AVM: Major shopping and entertainment center also located on the Asian side of Istanbul (Acibadem/Üsküdar). Directly competes with Emaar Square Mall for the same Anatolian-side catchment, offering a comparable luxury and lifestyle tenant mix plus dining and entertainment.
- Mall of Istanbul: One of Turkey's largest shopping centers with broad retail, dining, and entertainment mix including cinema and family attractions. Comparable scale to Emaar Square Mall and competes for regional Turkish shoppers and tourists.
- Forum Istanbul: Large-scale Istanbul shopping and entertainment destination combining retail, F&B, and family attractions. Operates a similar tenant-and-experience model targeting families and mass-affluent shoppers across Istanbul.
Regional players
- Hilltown AVM: Turkish regional shopping center with mixed retail and entertainment focus; comparable in format to Emaar Square Mall but serves different catchment geographies across Turkey's secondary cities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Emaar Square Mall social profiles
Digital presenceEmaar Square Mall financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emaar Square Mall leadership team
Management profileNumber of profiles
Emaar Square Mall funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emaar Square Mall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emaar Square Mall
What does Emaar Square Mall do?
Emaar Square Mall is a large-scale physical shopping, dining, and entertainment complex in Üsküdar, Istanbul, comprising 251 retail stores (fashion, electronics, jewelry, beauty, home goods), 70+ food and beverage establishments (Food Hall, Terrace Restaurants, Turkish Bazaar), and entertainment attractions including Emaar Aquarium & Underwater Zoo, Emaar Skyview observation tower, and MAC Athletics sports facility. The mall operates daily from 10:00 to 22:00 and serves as a single destination combining retail, F&B, and leisure for individual consumers and families.
Is Emaar Square Mall a public or private company?
Emaar Square Mall is a private company. It is classified as corporate owned and is currently operating.
When was Emaar Square Mall founded?
Emaar Square Mall was founded in -1. It employs 11 to 50 people.
Where is Emaar Square Mall based?
Emaar Square Mall is headquartered in Istanbul, Türkiye, in the Europe region.
How does Emaar Square Mall make money?
Four revenue lines are on record. Retail Tenant Rentals are the primary driver. The others are food & Beverage Tenants, entertainment Facilities and services and Facilities.
Who are Emaar Square Mall's main competitors?
Direct peers on record are Zorlu Center, İstinye Park, The Dubai Mall (Emaar), Cevahir Shopping Mall, Marmara Forum, Kanyon Istanbul, Akasya AVM, Mall of Istanbul and Forum Istanbul. Hilltown AVM is listed as a regional player.
Does Emaar Square Mall have an API?
No public API is recorded for Emaar Square Mall.
What industry is Emaar Square Mall in?
Emaar Square Mall's product category is Shopping Mall Operations / Retail Real Estate. Its primary akta.pro industry code is MPAGALAE, Multipurpose Event Center Operations (Civic Centers, Community Event Complexes), with a secondary code of MPAKAEAB, Arenas & Indoor Sports Centers. Its NAICS code is 713 and its SIC code is 7900.