Embalixo

What Embalixo does

Embalixo (legal name: EMBALIXO - INDÚSTRIA E COMÉRCIO) is a privately held Brazilian manufacturer of trash bags (sacos para lixo) headquartered at Estrada Carlos Roberto Prataviera, nº 816, Jardim Nova Europa, Hortolândia, São Paulo, Brazil. The company produces two principal product lines: (1) the Embalixo Ultra Resistente line, a heavy-duty bag built with proprietary "Tecnologia de Alta Resistência" (High Resistance Technology) and reinforced material construction, marketed for intensive cleaning, renovations, construction, commercial establishments, and restaurants; and (2) a scented trash bag with handles ("Saco Para Lixo Perfumado com Alças") featuring what the company describes as the first odor-minimizing technology ("Tecnologia de Minimização de Odores") launched in Latin America. Both lines are positioned around a "NÃO VAZA" (does not leak) claim for waste containment under demanding conditions.

The company's revenue model is direct hardware/product sales of consumable plastic bags to two segments: individual consumers purchasing through the company's e-commerce website and proprietary mobile app (available on iOS and Android), and commercial/industrial buyers engaging via WhatsApp and email for personalized quote-based purchases. Pricing is not publicly disclosed on the website, consistent with the quote-driven B2B channel. Embalixo maintains a broad social media presence (YouTube, Twitter, TikTok, Facebook, Instagram, LinkedIn) supplemented by a company blog and influencer collaborations with Bia Napolitano, Fausto Carvalho, Richard Rasmussen, and Inteligencia Ltda for top-of-funnel brand building. There are no disclosed funding rounds, no parent company, no institutional investors, and no patents, certifications, or regulatory registrations visible in the data — the ownership structure appears independent and founder-controlled. Operating geographies are framed as "Latin America" but the physical footprint is single-site in Brazil.

Name

Embalixo

Legal name

EMBALIXO - INDÚSTRIA E COMÉRCIO

Website

https://embalixo.com.br

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Embalixo is a privately held Brazilian manufacturer of trash bags based in Hortolândia, São Paulo, selling heavy-duty "Ultra Resistente" and proprietary odor-minimizing scented bags with handles to individual consumers via e-commerce and mobile app, and to commercial/industrial buyers via WhatsApp and email quotes.

Ownership category

akta.pro rank

Product category

Plastic Trash Bags

NAICS

Plastics Bag and Pouch Manufacturing (326111)

SIC

Plastics, Foil & Coated Paper Bags (2673)

akta.pro primary industry

Trash Bags & Bin Liners (CRAJAGAA)

Keywords

• Trash bag manufacturing
• Waste disposal products
• Heavy-duty refuse bags
• Scented garbage bags
• Industrial waste liners

Headquarters

HQ city

Hortolândia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Trash Bag and Waste Product Sales: Embalixo generates revenue through the sale of trash bags and waste management products, including scented, ultra-resistant, and heavy-duty product lines sold directly to consumers and businesses.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Embalixo (EMBALIXO - INDÚSTRIA E COMÉRCIO) is a Brazilian manufacturer based in Hortolândia, SP, that produces and sells plastic trash bags under its own brand. Its product portfolio centers on the Embalixo Ultra Resistente heavy-duty line and the Saco Para Lixo Perfumado com Alças scented refuse bag with handles. The company distributes these bags through its own digital channels (app, website, WhatsApp, email) to both household consumers and commercial/industrial buyers.

Product overview

Embalixo is a Brazilian manufacturer of trash bags (sacos para lixo) operating from Hortolândia, São Paulo. The product portfolio consists of two main offerings: the Embalixo Ultra Resistente line featuring heavy-duty, leak-resistant trash bags designed for demanding applications including construction, renovation, and commercial use; and scented trash bags with handles incorporating proprietary odor-minimizing technology that the company claims is the first such product in Latin America. Both product lines share the core value proposition of durability, leak prevention (NÃO VAZA), and practicality in waste disposal.

Differentiator

Problem solved

Functional benefit

Brands

• Embalixo Ultra Resistente: High-resistance trash bag line developed for heavy loads without tearing or leaking, ideal for intense cleaning, renovations, construction, commerce, and restaurants

Products and services

• Embalixo Ultra Resistente Heavy-duty trash bag line engineered for higher load resistance, sold by Embalixo to both commercial/industrial users (cleaning services, construction, foodservice) and household consumers seeking durable refuse sacks.

Quantifiable outcome

• First product in Latin America with odor-minimizing technology

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Simplehuman: Simplehuman sells premium trash bags and cans, including custom-fit liners with enhanced durability and odor control. Comparable to Embalixo's premium, technology-forward positioning in trash bag liners.
• Inpavel: Inpavel is a Brazilian manufacturer of plastic bags and packaging, including trash bags. Operates in the same Brazilian market and product category as Embalixo, making it a direct domestic competitor.
• Prafesta: Prafesta is a Brazilian plastic packaging producer offering trash bags and household plastic products. Competes directly with Embalixo in the same domestic category and customer segments.

Emerging players

• Stout (cleaning products): Stout is a sustainability-focused trash bag brand using plant-based materials. Comparable to Embalixo in the consumer trash bag category but differentiated by eco-friendly positioning, representing how a niche brand can compete against incumbents.
• Vonliner (Vonpar): Vonliner is a Brazilian plastic packaging manufacturer offering trash bags and industrial liners. Comparable product category and geographic market to Embalixo.

Broad incumbents

• Berry Global Group: Berry Global is a major global manufacturer of plastic packaging including trash bags and films. While much broader and B2B-focused, it supplies many private-label and branded trash bags and competes indirectly with Embalixo's manufacturing supply.
• Glad (The Clorox Company): Glad is one of the most recognized trash bag brands globally, owned by Clorox. It competes directly with Embalixo in the consumer and commercial trash bag category and dwarfs it in scale, distribution, and marketing budget.
• Hefty (Reynolds Consumer Products): Hefty is a leading US-based trash bag brand owned by Reynolds Consumer Products with strong scented and heavy-duty lines. Comparable product positioning to Embalixo's Ultra Resistente and scented SKUs, with much broader retail presence.

Regional players

• Plásticos Novel: Plásticos Novel is a Brazilian packaging manufacturer producing plastic bags and films for consumer and industrial use. Operates in Brazil alongside Embalixo with overlapping product lines.
• Saco para Lixo - Penta Brasil: Penta Brasil is a Brazilian producer of plastic bags and trash liners serving the domestic market. Comparable to Embalixo through direct competition in the same Brazilian product category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights5 records

Customer concentration

• Xx.com/SacoPara
• YouTubeyoutube.com/channel/UCgs9lRyhfTLxiDboW2DoX9A
• Facebookfacebook.com/embalixo
• LinkedInlinkedin.com/company/embalixo-industria-e-comercio-de-embalagens-plasticas
• Instagraminstagram.com/embalixo
• TikToktiktok.com/@embalixooficial?lang=pt-BR

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Embalixo