Emblue Group

What Emblue Group does

Emblue Group is a privately held, full-service marketing and advertising agency headquartered in Cali, Valle del Cauca, Colombia, with a stated strategic presence across Latin America. Founded in 2010 and operating with approximately 58 employees, the company delivers integrated marketing services to enterprise clients through four sub-branded service lines organized under its "Extra" portfolio: Extra Brand (above-the-line brand advertising), Extra Experience (below-the-line experiential and event marketing), Extra Live (digital and live-online marketing including social media, content, and digital advertising), and Extra Shopper (trade marketing, point-of-sale activation, and shopper engagement). The firm markets a transversal, cross-functional idea-generation methodology and positions its competitive edge on creative talent and full-funnel coverage from brand awareness through retail conversion.

The business model is project- and retainer-based agency services sold directly to enterprise clients, with pricing not publicly disclosed. Emblue runs a content-marketing and thought-leadership program via an active corporate blog covering marketing automation and digital trends, and operates a bilingual (Spanish/English) corporate website, indicating intent to court non-Spanish-speaking regional and international clients. No proprietary technology platform, AI/ML capabilities, patents, certifications, partnerships, named customers, funding rounds, M&A activity, or management team information is disclosed in the available data. Operating status is active based on the live website, services catalog, and contact information.

Name

Emblue Group

Legal name

Emblue Group

Website

https://embluegroup.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Emblue Group is a Colombia-based, full-service marketing agency operating across Latin America, offering integrated ATL brand advertising, BTL experiential marketing, digital campaigns, and trade/retail activation services to enterprise clients via four "Extra" sub-brands.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

akta.pro secondary industries

Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO), Experiential Staffing & Brand Ambassadors (MPAAAGAJ)

Keywords

• Brand marketing services
• Experiential marketing agency
• Digital marketing services
• Trade marketing solutions
• Advertising agency

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Distribution channels1 record

Marketing channels1 record

Core offering

Emblue Group is a full-service marketing and advertising agency that delivers integrated brand, experiential, digital, and trade marketing services to business clients. Its portfolio is organized under four service lines—Extra Brand (ATL advertising), Extra Experience (BTL activations), Extra Live (digital campaigns), and Extra Shopper (point-of-sale and retail activation)—executed through a transversal, cross-disciplinary methodology for clients across Latin America.

Product overview

Emblue Group is a full-service marketing agency offering an integrated portfolio of four distinct service lines organized under their 'Extra' brand family. The core offerings include: Extra Brand (ATL marketing for brand building), Extra Experience (BTL experiential marketing for consumer engagement), Extra Live (digital/live marketing), and Extra Shopper (trade marketing for retail activation). The agency follows a three-step methodology to deliver ideas and marketing solutions to clients, combining extraordinary talent with cross-functional, transversal marketing approaches across strategic Latin American locations.

Differentiator

Problem solved

Functional benefit

Brands

• Extra Brand: ATL (Above the Line) brand marketing service
• Extra Experience
• Extra Live
• Extra Shopper

Products and services

• Extra Brand ATL (Above-the-Line) brand marketing services focused on building brand awareness and brand equity through traditional and digital media channels, for business clients seeking brand-building campaigns.
• Extra Experience BTL (Below-the-Line) experiential marketing services focused on creating direct consumer experiences and engagement through events, activations, and face-to-face marketing, for brands seeking consumer engagement campaigns.
• Extra Live Digital marketing services focused on live and online marketing strategies, including social media marketing, content marketing, and digital advertising, for business clients executing digital campaigns.
• Extra Shopper Trade marketing services focused on point-of-sale marketing, retail activation, and shopper engagement strategies to drive purchase decisions at retail locations, for brands and retailers seeking in-store/retail activation.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• Havas: Global integrated marketing and communications group with growing LATAM presence; competes with Emblue across creative, media, digital, and shopper/experiential services in the region.
• BBDO Worldwide: Omnicom-owned global creative agency network with Colombia operations; a direct competitor for brand-building (ATL), digital, and integrated marketing engagements in the region.
• DDB Worldwide: Omnicom-owned global creative network with Latin America offices; directly comparable full-service creative agency competing for integrated marketing mandates in Colombia.
• TBWA\\Worldwide: Omnicom-owned global creative-disruption network with Colombia operations; comparable creative-agency offering targeting the same LATAM brand-building and integrated-campaign budgets as Emblue.
• MullenLowe Group: Global full-service creative network with established operations across Latin America including Colombia; competes head-to-head with Emblue on integrated ATL/BTL/digital/trade mandates for regional clients.
• Leo Burnett: Publicis-owned global creative network with strong presence across Latin America; competes directly with Emblue on creative-led brand campaigns and integrated ATL work.

Broad incumbents

• VMLY&R: WPP-owned global creative and digital network with Latin American operations; competes with Emblue on integrated brand and digital marketing engagements for enterprise clients.
• Ogilvy: WPP-owned global advertising network with a strong Colombia and LATAM presence offering advertising, PR, and consulting — overlaps Emblue's integrated agency services but at much larger global scale.
• Dentsu: Global advertising and media-services group operating in Colombia and across Latin America; broader portfolio including media buying and digital that overlaps with Emblue's integrated offerings.
• Publicis Groupe: Global advertising holding company with multiple agency brands operating across Colombia and Latin America; competes for the same enterprise integrated-marketing budgets as Emblue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/embluegroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emblue Group