Embolden

What Embolden does

Embolden is a Winnipeg, Manitoba-based leadership development consulting firm founded in 2018 by Ryan Ramsdale and Keri Ramsdale. The company serves executive and senior leaders seeking to build highly aware, collaborative teams, delivering its services exclusively through workshops built around a single proprietary framework called "The Relationship Model." The framework is structured in four sequential phases — leveraging fundamental motivation, achieving alignment, designing solutions, and activating solutions — and functions as the firm's sole productized offering around which all client engagements are structured.

The underlying delivery model is human-facilitated, in-person workshop-based professional services, with no technology platform, digital product, or automated tooling referenced. The Relationship Model is methodology-driven rather than technology-driven, meaning output scales primarily with consultant time and workshop throughput rather than through software leverage or AI-assisted delivery.

The business operates on a professional services revenue model with no publicly disclosed pricing, contract structure, or customer references. Go-to-market is described as sales-led and relationship-based, executed via direct outreach channels (email, phone, and LinkedIn), consistent with a founder-led boutique practice. The firm has approximately 5 employees, no disclosed external funding, and no announced partnerships, acquisitions, or geographic expansion.

Name

Embolden

Legal name

Embolden

Website

https://embold.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Embolden is a Winnipeg-based leadership development consulting firm founded in 2018 that delivers workshop-based services through its proprietary "Relationship Model" framework, targeting executive and senior leaders seeking team alignment and collaboration solutions.

Ownership category

akta.pro rank

Product category

Leadership Development Consulting

NAICS

Human Resources Consulting Services (541612), Administrative Management and General Management Consulting Services (541611), Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Employee Experience, Engagement & Culture Advisory (BPACAJAI)

akta.pro secondary industries

Performance Management & Productivity Consulting (BPAHAGAL), People Management & Supervisory Skills (EDABAAAB), Coaching Leadership & Mentoring Skills (EDABAAAG)

Keywords

• Leadership development workshops
• Team alignment consulting
• Executive team coaching
• Organizational development services
• Collaborative team building

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Workshop-based Leadership Development Services: Embolden generates revenue through workshop delivery and consulting services focused on leadership development and team alignment. Based on their value proposition emphasizing workshops that equip leaders to build highly aware, collaborative teams, the revenue model appears to be professional services-based, likely structured as engagement fees for workshop delivery and ongoing consulting relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Embolden delivers workshop-based consulting services centered on "The Relationship Model," a proprietary four-phase framework that helps executive and senior leaders build highly aware, collaborative teams. The model covers leveraging fundamental motivation, achieving alignment, designing integrative solutions, and activating actionable outcomes to replace guesswork and band-aid fixes with lasting organizational results.

Product overview

Embolden is a consulting/training services company offering a single unified framework called The Relationship Model. This workshop-based offering equips leaders to build highly aware, collaborative teams through four core phases: leveraging fundamental motivation, achieving alignment, designing solutions, and activating solutions. The company is led by Ryan Ramsdale and Keri Ramsdale, and operates from Manitoba, Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• The Relationship Model A proprietary four-phase workshop framework that equips executive and senior leaders to build highly aware, collaborative teams that drive lasting organizational results. The framework helps leaders uncover fundamental motivation, achieve alignment on outcomes, design integrative solutions beyond either-or thinking, and assess resources and readiness to activate actionable solutions.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Broad incumbents

• Center for Creative Leadership: Nonprofit provider of executive leadership development programs, workshops, and coaching. Targets a similar senior leader persona and offers comparable workshop-based leadership and team development content.
• Dale Carnegie & Associates: Globally recognized provider of leadership, team, and interpersonal skills training delivered through workshops and certified instructors. Closely comparable workshop-based delivery model and leadership development focus.
• DDI (Development Dimensions International): Global leadership development firm providing leadership training, assessment, and consulting to enterprises. Directly comparable services to Embolden's leadership workshops and team development offerings, but at much larger scale.
• Heidrick & Struggles: Global executive search and leadership advisory firm offering leadership assessment, team effectiveness, and organizational consulting. Competes for senior leadership advisory budgets comparable to Embolden's target engagements.
• Korn Ferry: Global organizational consulting firm offering leadership development, team effectiveness, and culture advisory services. Operates at far greater scale but addresses identical leadership alignment and team performance use cases.
• The Ken Blanchard Companies: Long-established leadership development and management training provider with multiple proprietary frameworks (e.g., Situational Leadership). Operates at a much larger scale but competes in the same leadership/workshop category as Embolden.
• FranklinCovey: Major global leadership and organizational performance firm offering workshops, coaching, and training content such as 'The 7 Habits'. Targets executive and senior leaders with similar use cases to Embolden's persona.

Direct peers

• The Table Group (Patrick Lencioni): Founded by Patrick Lencioni, The Table Group sells team alignment and organizational health workshops and advisory services targeting executive teams. Highly comparable to Embolden's Relationship Model focus on team alignment and collaborative leadership.
• Zenger Folkman: Leadership development firm focused on strengths-based leader behavior change through workshops, assessments, and training. Similar mid-sized consulting model targeting the same executive leadership buyer.
• VitalSmarts (Crucial Learning): Training company offering courses (Crucial Conversations, Crucial Influence) on team communication, behavior change, and leadership—directly addressing collaboration and alignment pain points similar to Embolden's Relationship Model themes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/embolden-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Embolden