Embroiderers' Guild NSW Inc.

What Embroiderers' Guild NSW Inc. does

The Embroiderers' Guild NSW Inc. is a not-for-profit membership organization founded in 1957 and headquartered at 76 Queen Street, Concord West, NSW, Australia, where it operates a 3-storey purpose-built 'Centre of Excellence for Embroidery' opened in 2017. Its core function is preserving and advancing the art of embroidery through education, community, and exhibition for individuals of all ages and skill levels. The organization serves approximately 900 members organized into regional groups across NSW, plus children in the Junior Stitchers program (ages 5-16), external textile and fibre artists who exhibit at Gallery76, and walk-in retail customers at its embroidery supplies shop and Gallery76 Gifts store.

The Guild's product portfolio spans Gallery76, a six-zone public exhibition gallery; an over-5,500-item lending library and Heritage Collection of historical embroidered heirlooms; structured education programs (Essential Embroidery Techniques, Contemporary Art in Stitch modules, Creatives correspondence course, Judge's Accreditation, Practical Teaching Skills, Summer School); competitive programs (Margaret Oppen biennial competition for contemporary work, Roma Field annual competition for traditional work); and venue hire for textile artists and curators. Distribution occurs through the Concord West headquarters (open six days a week), 36+ regional groups across Sydney and NSW, online platforms (Thinkific for lectures, YouTube for virtual tours), and a correspondence course delivered by post.

Revenue is generated through annual membership subscriptions ($114 full/international, $35 student, $104 renewal), course and workshop fees (with member discounts ranging from ~$100 to $160 per course), retail sales of embroidery supplies and gifts, commissions on Gallery76 exhibition sales, venue hire, and competition entry fees ($25 per entry). Marketing channels are predominantly community-led: word-of-mouth, public exhibitions, social media (Instagram, Facebook, YouTube), newsletters (monthly members-only Record, quarterly public Embroiderers' Life), and its website. The Guild is governed by a volunteer Management Committee with Joint Patrons including the Governor of NSW, and is operated without disclosed paid staff beyond the 1-10 employee range and without external investment.

Name

Embroiderers' Guild NSW Inc.

Legal name

The Embroiderers' Guild NSW Inc.

Website

https://embroiderersguildnsw.org.au

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1–10 employees

Short description

The Embroiderers' Guild NSW Inc. is a 1957-founded not-for-profit membership organization that advances embroidery arts through education, exhibitions, and community for ~900 members across 36+ NSW groups, operating a Concord West Centre of Excellence with Gallery76, library, retail, courses, and youth programs.

Ownership category

akta.pro rank

Product category

Arts and Crafts Education and Community Services

NAICS

Sewing, Needlework, and Piece Goods Retailers (45913)

SIC

Services-Membership Organizations (8600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Needlepoint & Embroidery Shops (CRALADAE)

akta.pro secondary industries

Notions & Sewing Accessories Retail (Thread, Needles, Zippers, Buttons) (CRALADAG), Pattern & Sewing Instruction Retail (Patterns, Books, Classes) (CRALADAH)

Keywords

• Embroidery education
• Textile arts
• Needlework courses
• Embroidery supplies
• Craft membership

Headquarters

HQ city

Concord West

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Membership Subscriptions: Annual membership fees provide core revenue. Full & International members pay $114 (electronic, over 18 yrs) and student members pay $35. Membership allows subscription until June 30 2027.
2. Course and Workshop Fees: Revenue from educational programs including Essential Embroidery Techniques ($960 standard/$800 members annually), Contemporary Art in Stitch modules ($480/$390), Practical Teaching Skills ($225/$125), Judging Accreditation ($225/$125), Creatives correspondence course ($380/year members). Festival of Lace online lectures available for $50.
3. Gallery76 Venue Hire: Gallery76 space is hired out to textile and fibre artists and curators for exhibitions. Commission is taken on sales of exhibited works.
4. Retail Sales - Embroidery Supplies and Gallery76 Gifts: Sale of embroidery supplies (threads, needles, linen, beads, specialist tools, books) at Guild headquarters and via phone/email orders. Gallery76 Gifts stocks handmade jewellery, ceramics, toys, homewares and beauty products sourced from small-batch artisans and exhibiting artists. Net proceeds support Guild operations.
5. Competition Entry Fees: Entry fees charged for embroidery competitions. Roma Field Competition charges $25 per entry.
6. Venue and Facility Rental: Workshop rooms (including wet room) are available for hire, with catering facilities available. Income from room hire supports the Guild.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The Embroiderers' Guild NSW Inc. is a not-for-profit membership body for embroidery enthusiasts, selling annual memberships (Full/International $114, Student $35) that grant access to a network of 36+ regional groups, a lending Library of 5,500+ items, a Heritage Collection, structured courses (Essential Embroidery Techniques $800–$960, Contemporary Art in Stitch modules $390–$480), workshops, Summer School, Junior Stitchers programs, and member-only The Record newsletter. It also operates the public-facing Gallery76 exhibition gallery and retail outlets (Embroidery Supplies Shop and Gallery76 Gifts) at its Concord West headquarters, and hires its venue to external textile artists.

Product overview

The Embroiderers' Guild NSW Inc. operates as a not-for-profit membership organization offering a comprehensive suite of embroidery-related products and services centered around its 'Centre of Excellence for Embroidery' headquarters at Concord West. The core offerings include Gallery76, a multi-floor public exhibition gallery showcasing textile art, complemented by Gallery76 Gifts retail shop and an Embroidery Supplies Shop. Educational services encompass structured courses (Essential Embroidery Techniques, Contemporary Art in Stitch, Creatives correspondence course), Summer School intensive workshops, and Junior Stitchers youth programs. The Guild maintains a Heritage Collection archive and a lending Library of over 5,500 items. Annual competitions (Margaret Oppen for contemporary work, Roma Field for traditional work) and The Record monthly newsletter provide ongoing member engagement. Workshop/classroom spaces and venue hire services round out the physical facilities, while membership grants access to 36+ groups throughout NSW.

Differentiator

Problem solved

Functional benefit

Brands

• Gallery76 Gifts: Gift shop at Gallery76 stocking high-quality items sourced from small batch artisans as well as artists exhibiting in the gallery, including handmade jewellery, ceramics, toys, homewares, and beauty products.

Products and services

• Guild Membership Program Annual membership subscription granting access to 36+ regional groups, the lending Library (5,500+ items), Heritage Collection by appointment, monthly The Record newsletter, member discounts on courses and workshops, priority booking on fully subscribed classes, and exhibition openings. Full/International membership $114, Student membership $35, Renewal $104.
• Essential Embroidery Techniques Course

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Governor of New South Wales (Her Excellency Margaret Beazley AC KC) and Mr Dennis WilsoncoreOthersThe Guild is honoured to have Joint Patrons Her Excellency the Honourable Margaret Beazley AC KC Governor of New South Wales and her husband Mr Dennis Wilson. This provides institutional legitimacy, prestige, and high-level connections for the Guild's activities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Embroiderers' Guild Queensland: Another Australian state-based embroidery guild with similar membership, classes and group structure. Directly comparable sister-state peer within Australia.
• Royal School of Needlework: UK-based heritage institution providing accredited hand embroidery tuition, exhibitions and a museum collection. Comparable as an education- and heritage-led embroidery organisation rather than a retailer.
• Embroiderers' Guild Victoria: Australian sister-state guild offering membership, classes, exhibitions and groups focused on embroidery and textile arts. Closest geographic peer with an essentially identical operating model.
• Textile Arts Center: Brooklyn-based nonprofit offering fiber and textile classes, exhibitions, studio access and community programs. Comparable as a fiber-arts education and exhibition nonprofit with retail supply elements.
• Embroiderers' Guild South Australia: South Australian sister guild offering membership, workshops, exhibitions and regional groups. Closely comparable mission and operating model to the NSW Guild.
• Embroiderers' Guild of America: National membership organisation promoting needle arts in the United States through education, exhibitions, chapters and publications. Directly comparable in mission, structure and member-serving offerings to Embroiderers' Guild NSW.

Broad incumbents

• Lincraft: Major Australian national craft and fabric retailer selling yarn, threads, needles and patterns. Competes for the same hobbyist discretionary spend but does not offer embroidery education or community programs.
• Spotlight (Spotlight Group): Australia's largest specialty fabric, craft and haberdashery retail chain. Broader incumbent offering embroidery supplies, fabrics and patterns at scale, but without the education and exhibition focus.

Regional players

• Australian Design Centre: Sydney-based nonprofit supporting contemporary craft and design through exhibitions, retail and residencies. Comparable as a regional craft-arts nonprofit but with broader scope beyond embroidery.

Others

• The Knitting & Stitching Show: Major consumer craft exhibition series in the UK and Ireland showcasing textile arts, workshops and supplies. Comparable as a textile-arts events/exhibition platform but commercial rather than membership-based.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC
• Facebookfacebook.com/embroiderersguildnsw
• Instagraminstagram.com/embroiderers_guild_nsw
• LinkedInlinkedin.com/company/the-embroiderers'-guild-nsw-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Embroiderers' Guild NSW Inc.