EMCAR LTD
EMCAR LTD is a Mauritian family-owned diversified distributor, founded in 1898, operating six-plus retail showrooms across Mauritius and Rodrigues. It is the authorised distributor of Suzuki, Kymco, Tohatsu, Yanmar, Himoinsa, Victron Energy, Cannondale, Salomon, Babolat, and Dunlop products, serving consumers and businesses with motorcycles, marine motors, sports gear, energy solutions, tyres, and shipping services.
- Company typePrivate
- Founded1898
- HeadquartersBell Village, Mauritius
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What EMCAR LTD does
EMCAR LTD is a Mauritius-headquartered, family-owned diversified retail distributor and service company founded in 1898, operating across motorcycles, marine equipment, sports gear, energy solutions, tyres, and shipping. It serves both individual consumers and Mauritian businesses through six or more retail showrooms across Mauritius and Rodrigues, supported by an e-commerce platform (emcarshop.mu) launched in 2017 and dedicated workshops that deliver after-sales service, maintenance, and spare parts.
The company is the official or sole authorised distributor in Mauritius for a broad portfolio of international brands, including Suzuki motorcycles and marine motors, Kymco, Tohatsu, Yanmar, Himoinsa generators, Victron Energy, Cannondale, Salomon, Babolat, Garmin, Dunlop, and Callaway, and holds an inventory of over 25,000 genuine marine spare parts. Its product portfolio spans motorcycles and scooters, outboard and inboard motors (3.5–350 HP), generators (5–3,000 kVA), solar and EV charging equipment, bicycles and a wide range of sports gear (cycling, running, padel, tennis, badminton, squash, table tennis, fitness, swimming, golf), tyres, and port agency services via its Emcar Shipping subsidiary.
EMCAR generates revenue primarily through one-time unit sales across its product lines, supplemented by professional services such as maintenance, repair, racket restringing, bicycle fitting, and tyre fleet management with 24/7 replacement. Pricing is unit-based, with motorcycles priced up to approximately Rs 180,825, marine outboards up to Rs 702,500, and premium bicycles up to Rs 200,000; customer purchases are supported by financing partnerships with CIM Finance and Rogers Capital. The company operates through a multi-channel distribution model combining physical showrooms, direct business sales, the e-commerce site, and authorised-dealer-brand marketing across the Mauritian and Rodrigues market.
EMCAR LTD firmographics
Firmographics- Name
- EMCAR LTD
- Legal name
- Emcar Ltd
- Website
- https://emcar.mu
- Company type
- Private
- Founded year
- 1898
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- EMCAR LTD is a Mauritian family-owned diversified distributor, founded in 1898, operating six-plus retail showrooms across Mauritius and Rodrigues. It is the authorised distributor of Suzuki, Kymco, Tohatsu, Yanmar, Himoinsa, Victron Energy, Cannondale, Salomon, Babolat, and Dunlop products, serving consumers and businesses with motorcycles, marine motors, sports gear, energy solutions, tyres, and shipping services.
- Ownership category
- akta.pro rank
EMCAR LTD industry classification
Industry- Product category
- Diversified Retail Distribution
- NAICS
- Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (44133)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)
- akta.pro secondary industries
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA), Marine Trailer & Transport Equipment Retail (CRAMAIAL)
Keywords
Where EMCAR LTD is headquartered
LocationHeadquarters
- HQ city
- Bell Village
- HQ country
- Mauritius
- HQ region
- Africa
Offices6 records
Markets served
EMCAR LTD business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Product Sales - Motorcycles: Sale of motorcycles and scooters from brands including Suzuki and Kymco, along with accessories, helmets, and apparel. One-time purchase model with financing options available through CIM Finance and Rogers Capital.
- Product Sales - Marine Equipment: Sale of marine outboard and inboard motors (Suzuki, Tohatsu, Yanmar), spare parts, and marine equipment. Products range from 3.5 HP to 350 HP engines.
- Product Sales - Sports Equipment: Sale of sports gear including cycling equipment (bicycles, apparel, accessories), racket sports (tennis, padel, badminton, squash, table tennis), fitness equipment, swimming gear, golf equipment, and nutrition products from brands like Salomon, Cannondale, Babolat, and Garmin.
- Product Sales - Energy Solutions: Sale of generators (Himoinsa 5-3000KVA range), solar equipment, batteries, inverters, and alternative power solutions from Victron Energy and Yanmar.
- After-Sales Services: Maintenance and repair services for motorcycles, marine motors, bicycles, and sports equipment. Includes tyre management services for businesses, bicycle servicing, and racket restringing.
- Spare Parts: Sale of genuine spare parts for all represented brands including over 25,000 marine spare parts in stock.
- Shipping/Port Agency Services: Port agent services including crew assistance, repatriation, hotel bookings, cargo handling, and logistics support.
- Tyre Products and Services: Sale of tyres (Dunlop, Michelin, Kumho, Zeta, Mitas, Cultor) and fleet management solutions including tyre monitoring, maintenance, and 24/7 replacement services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Motorcycles and Scooters - Various price points based on brand and model |
| Unit Pricing | Pay-as-you-go | Marine Outboard Motors - Prices based on horsepower and brand |
| Unit Pricing | Pay-as-you-go | Sports Equipment - Wide price range across categories |
| Unit Pricing | Pay-as-you-go | Helmets and Motorcycle Accessories |
| Unit Pricing | Pay-as-you-go | Services - Maintenance, Repair, and Restringing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
EMCAR LTD product offering
Product offeringCore offering
EMCAR LTD is a diversified multi-brand retail distributor in Mauritius selling motorcycles and scooters (Suzuki, Kymco), marine outboard and inboard motors (Suzuki Marine, Tohatsu, Yanmar), generators and solar energy solutions (Himoinsa, Victron Energy), sports equipment (Salomon, Cannondale, Babolat, Dunlop, Garmin), and tyres, alongside professional after-sales services, spare parts, and shipping port agency services.
Product overview
EMCAR LTD is a diversified retail and service company in Mauritius established in 1898, operating across multiple business lines including motorcycles (Suzuki, Kymco), marine equipment (Suzuki Marine, Tohatsu, Yanmar), sports gear (Salomon, Cannondale, Babolat, Dunlop, Garmin), energy solutions (Himoinsa generators, Victron Energy, solar equipment), tyres, and shipping services. The company serves both individual consumers and businesses through multiple retail locations and an e-commerce platform. Product portfolio spans motorcycles and scooters with full after-sales support, marine outboard and inboard motors with over 25,000 spare parts, generators and alternative power solutions from 5 to 3000KVA, comprehensive sports equipment across cycling, padel, tennis, badminton, squash, table tennis, fitness, swimming and golf, tyre management services, and shipping port agency services.
Differentiator
Problem solved
Functional benefit
Products and services
- Suzuki Motorcycles and Scooters Official distribution of Suzuki motorcycles offering street, dual purpose, sport, cruiser, and off-road models, plus scooters, with genuine spare parts and after-sales support for Mauritian riders.
- Kymco Scooters and Quads Distribution of Kymco scooters and quad bikes for city navigation and off-road terrain, featuring modern specifications such as USB charging and Bluetooth connectivity.
- Suzuki Marine Outboard Motors Distribution of Suzuki Marine outboard motors (15 to 350 HP) with Lean Burn Technology for fuel efficiency, offered in 2-stroke and 4-stroke variants for commercial and recreational boating.
- Tohatsu Outboard Motors Distribution of Tohatsu outboard motors designed for reliability and durability in marine environments, available in 2-stroke and 4-stroke configurations.
- Yanmar Inboard Motors Distribution of Yanmar diesel-powered inboard motors with common rail and direct injection technology for fuel efficiency and reduced environmental impact.
- Marine Spare Parts Sale of over 25,000 genuine spare parts for Suzuki Marine, Tohatsu, and Yanmar motors, manufacturer-certified and available from showroom and spare parts counters.
- Himoinsa Generators Distribution of Himoinsa generators from 5 to 3000KVA for residential, commercial, and marine applications, designed for efficiency and durable construction.
- Victron Energy Products Distribution of Victron Energy electric power conversion equipment, panels, inverters, and batteries for off-grid/solar, mobility, industrial, and automotive use.
- Solar Equipment and EV Chargers Sale of solar panels, batteries, inverters/chargers, solar charge controllers, cables, accessories, and electric vehicle charging equipment for home and commercial use.
- Cannondale Bicycles and Cycling Equipment Distribution of Cannondale premium bicycles (mountain bikes, road bikes, kids bikes) along with cycling accessories, shoes, and related equipment.
- Salomon Trail Running and Hiking Gear Distribution of Salomon trail running shoes, hiking boots, hydration bags, and sportswear designed for technical trails and outdoor adventures.
- Babolat Padel Equipment Distribution of Babolat padel rackets (diamond, teardrop, round shapes), shoes, balls, bags, and accessories for all skill levels.
- Tennis Equipment Sale of high-performance tennis rackets, balls, apparel, footwear, and accessories from Babolat and Dunlop brands.
- Badminton Equipment Sale of badminton rackets, shuttlecocks, accessories, and shoes from Babolat and Carlton brands.
- Dunlop Squash Equipment Sale of Dunlop squash rackets, balls, and accessories designed for power, control, and precision.
- Table Tennis Equipment Sale of indoor and outdoor table tennis tables from Cornilleau, plus Dunlop bats, balls, and accessories.
- Fitness Equipment and Watches Sale of dumbbells, yoga mats, cardio equipment, pull-up bars, medicine balls, Garmin and Suunto fitness watches, and sports textiles.
- Swimming Equipment Sale of swimwear, training gear, goggles, fins, kickboards, pull buoys, hand paddles, swim snorkels, and snorkeling sets from Arena, Cressi, and Speedo.
- Golf Equipment Sale of Callaway and Odyssey golf clubs (drivers, hybrids, putters), apparel, balls, training mats, and accessories.
- Tyre Products and Fleet Management Services Sale of tyres from Dunlop, Michelin, Kumho, Zeta, Mitas, and Cultor brands, plus tyre fleet management including monitoring, maintenance, 24/7 replacement, and retreading services meeting European standards.
- Shipping and Port Agency Services Port agency services including crew assistance, repatriation, hotel bookings, cargo handling, bunkering, and logistics support for vessel operations.
- Bicycle Servicing Professional bicycle fitting, regular maintenance, repair services, and warranty support for all bicycle brands.
- Racket Restringing Service Professional racket restringing services for tennis and badminton rackets to maintain optimal performance.
- Motorcycle Helmets and Accessories Sale of full face, modular, open face, and demi jet motorcycle helmets from Zeus and WLT brands, plus accessories including alarms, covers, saddle bags, rear boxes, and branded merchandise.
- Emcar E-Commerce Platform (emcarshop.mu) Online shopping platform offering over 1,696 products across motorcycles, marine, sports, and energy categories, with home delivery across Mauritius (minimum order Rs 700 for delivery eligibility).
Companies that use EMCAR LTD
Customer profileSegments2 records
Ideal customer profiles2 records
EMCAR LTD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
EMCAR LTD partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- SuzukicoreOfficial authorized dealer for Suzuki motorcycles and scooters in Mauritius. Exclusive representation for nearly 70 years. Offers full range of Suzuki motorcycles, spare parts, and accessories backed by manufacturer warranty.
- KymcocoreOfficial distributor of Kymco scooters and quad bikes in Mauritius. Taiwanese brand known for quality scooters and off-road vehicles.
- Suzuki MarinecoreSole distributor of Suzuki Marine outboard motors in Mauritius. Most sold outboard motor brand in Mauritius with models ranging from 15 to 350 horsepower.
- TohatsucoreOfficial distributor of Tohatsu outboard motors in Mauritius. Brand known for reliability and durability in marine environments.
- YanmarcoreOfficial distributor of Yanmar inboard motors in Mauritius. Diesel-powered motors known for innovation, fuel efficiency, and environmental responsibility.
- HimoinsacoreOfficial distributor of Himoinsa generators (ranging from 5 to 3000KVA) in Mauritius. Known for efficiency and durable construction for residential, commercial, and marine applications.
- Victron EnergycoreOfficial distributor of Victron Energy products in Mauritius. Innovative sustainable power solutions used in over 60 countries for off-grid/solar, mobility, industrial and automotive markets.
- SalomoncoreOfficial reseller of Salomon trail running, hiking shoes, and sports apparel in Mauritius. Leading brand for outdoor sports gear.
- CannondalecoreAuthorized dealer of Cannondale bicycles in Mauritius. Premium mountain bikes, road bikes, and kids bikes known for innovation and engineering excellence.
- BabolatcoreOfficial retailer of Babolat rackets and sports equipment in Mauritius. Leading brand for tennis, padel, and badminton gear.
Scale indicators6 records
Recent moves21 records
Expansion highlights5 records
EMCAR LTD competitors and assessment
Company assessmentBroad incumbents
- Halfords: UK-listed multi-category retailer of automotive parts, bicycles, and leisure gear with national store footprint and e-commerce. Comparable business model to Emcar (showrooms + service + parts + cycling) but operating at vastly greater scale in the UK.
- Honda Marine / Honda Power distributors: Global outboard and power equipment manufacturer. Competes with Suzuki Marine, Tohatsu, and Yanmar (Emcar's marine lines) for distributor appointments and end-customer sales in small island economies.
- Yamaha Motor distributors (island markets): Global motorcycle, scooter, and marine engine manufacturer. While Emcar holds Suzuki/Kymco, Yamaha is the principal alternative brand that competes for the same two-wheeler and marine motor slots in Mauritius-adjacent markets.
Direct peers
- RGM Automotive Group: RGM is another long-established Mauritian multi-brand automotive and industrial distributor (Toyota, Hino, etc.). It competes with Emcar for authorised vehicle brand representation in Mauritius and operates a comparable dealer-plus-parts-plus-service model on the same island.
- Decathlon Mauritius: Global multi-category sports retailer with a physical presence in Mauritius. Overlaps with Emcar Sports across cycling, running, fitness, swimming, and racket sports, competing for the same consumer sports wallet on the island.
- Leal & Co (Leal Automobiles): Long-standing Mauritian automotive group representing multiple international marques. It parallels Emcar's role as a multi-brand authorised dealer with showrooms and after-sales infrastructure on the same island.
Regional players
- Cycle Shack / Cycleurope distributors: European premium bicycle distributors serving multiple markets. Cannondale (which Emcar represents in Mauritius) is part of this ecosystem, and similar regional distributors compete for premium cycling brand representation outside Emcar's territory.
- Tropical Shipping / CMA CGM Mauritius: Shipping and port agency operators in the Caribbean/Indian Ocean. Emcar Shipping overlaps with their port agency, crew assistance, and cargo handling services within Mauritius's port ecosystem.
- Kymco distributors in Indian Ocean / Africa: Other authorised Kymco scooter and quad distributors in the region. They compete for brand representation rights and share the same Taiwanese supplier pipeline as Emcar's Kymco business.
Emerging players
- Victron Energy authorised installers in adjacent markets: Victron Energy (which Emcar distributes) has an emerging installer/distributor network in Africa and Indian Ocean islands. Comparable emerging businesses capture similar off-grid solar and battery demand in similar geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
EMCAR LTD social profiles
Digital presenceEMCAR LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
EMCAR LTD leadership team
Management profileNumber of profiles
EMCAR LTD subsidiaries and ownership
Company hierarchySubsidiaries6 records
EMCAR LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EMCAR LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EMCAR LTD
What does EMCAR LTD do?
EMCAR LTD is a diversified multi-brand retail distributor in Mauritius selling motorcycles and scooters (Suzuki, Kymco), marine outboard and inboard motors (Suzuki Marine, Tohatsu, Yanmar), generators and solar energy solutions (Himoinsa, Victron Energy), sports equipment (Salomon, Cannondale, Babolat, Dunlop, Garmin), and tyres, alongside professional after-sales services, spare parts, and shipping port agency services.
Is EMCAR LTD a public or private company?
EMCAR LTD is a private company. It is classified as family owned and is currently operating.
When was EMCAR LTD founded?
EMCAR LTD was founded in 1898. It employs 101 to 250 people.
Where is EMCAR LTD based?
EMCAR LTD is headquartered in Bell Village, Mauritius, in the Africa region.
How does EMCAR LTD make money?
Eight revenue lines are on record. Product Sales - Motorcycles are the primary driver. The others are product Sales - Marine Equipment, product Sales - Sports Equipment, product Sales - Energy Solutions, after-Sales Services, spare Parts, shipping/Port Agency Services and tyre Products and Services.
Who are EMCAR LTD's main competitors?
Broad incumbents on record are Halfords, Honda Marine / Honda Power distributors and Yamaha Motor distributors (island markets). Direct peers are RGM Automotive Group, Decathlon Mauritius and Leal & Co (Leal Automobiles). Regional players are Cycle Shack / Cycleurope distributors, Tropical Shipping / CMA CGM Mauritius and Kymco distributors in Indian Ocean / Africa. Victron Energy authorised installers in adjacent markets is listed as an emerging player.
Does EMCAR LTD have an API?
No public API is recorded for EMCAR LTD.
What industry is EMCAR LTD in?
EMCAR LTD's product category is Diversified Retail Distribution. Its primary akta.pro industry code is CRAOANAK, Motorcycle, powersports & ATV parts and accessories distribution, with a secondary code of CRAMANAA, Motorcycle Riding Gear & Apparel Retail. Its NAICS code is 44122 and its SIC code is 5010.