FIRST PRIORITY EMERGENCY VEHICLES
First Priority Emergency Vehicles is a New Jersey-based specialty vehicle manufacturer and authorized dealer of Demers, Braun, and Crestline ambulances, providing custom conversions, remounts, body shop, and parts services to law enforcement, fire, EMS, and government agencies across the Mid-Atlantic.
- Company typePrivate
- Founded2003
- HeadquartersPiscataway, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What FIRST PRIORITY EMERGENCY VEHICLES does
First Priority Emergency Vehicles, Inc. (operating as First Priority Group) is a privately held New Jersey-based specialty vehicle manufacturer, authorized dealer, and upfitter serving public-safety and emergency-services buyers across the Mid-Atlantic United States. The company operates as an authorized dealer for three major ambulance OEMs — Demers, Braun, and Crestline — across New Jersey, Maryland, Delaware, and Washington D.C., and runs an in-house specialty vehicle conversion business producing law-enforcement emergency service units (ESUs), mobile command centers, fire-rescue vehicles, and customized pickups, SUVs, Sprinters/Transits, step vans, utility trucks, box trucks, and trailers. It also offers ambulance remount services (transferring modules to new chassis as a lower-cost alternative to new procurement), a proprietary specialty-vehicle cabinet product line of more than a dozen SKUs, full body shop and collision repair services, vehicle graphics, and parts/service support.
The company's revenue is generated through hardware sales (new ambulance units, specialty vehicle builds, parts and cabinets) and professional services (remounts, body work, graphics, and repairs), with pricing conducted on a quote basis under multi-year contracts typical of government and fleet procurement. Its sub-brands BlueTac (law enforcement) and RedTac (fire/EMS) productize pre-configured specialty vehicles, while FPG PowerPLUS (idle reduction) and FPG Electrified (Demers eFX all-electric ambulance) extend the offering into power management and zero-emission segments. The acquisition of P.L. Custom Body and Equipment Co., Inc. added in-house manufacturing capacity, and Ford QVM certification authorizes factory-grade Ford chassis upfitting.
Customer concentration is broad across municipal and county police, fire districts, hospital-based EMS, private ambulance services, volunteer corps, utilities, and housing authority police, with sales motion combining enterprise field sales to government agencies, an authorized dealer channel for ambulance OEMs, inside-sales quote capture via the company website, and participation in the HGACBuy cooperative purchasing program. The firm is founder/management-owned, privately held, and reports 13 employees.
FIRST PRIORITY EMERGENCY VEHICLES firmographics
Firmographics- Name
- FIRST PRIORITY EMERGENCY VEHICLES
- Legal name
- First Priority Emergency Vehicles, Inc.
- Website
- https://emergencyvehiclecenter.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- First Priority Emergency Vehicles is a New Jersey-based specialty vehicle manufacturer and authorized dealer of Demers, Braun, and Crestline ambulances, providing custom conversions, remounts, body shop, and parts services to law enforcement, fire, EMS, and government agencies across the Mid-Atlantic.
- Ownership category
- akta.pro rank
FIRST PRIORITY EMERGENCY VEHICLES industry classification
Industry- Product category
- Emergency Vehicle Manufacturing
- NAICS
- Commercial and Service Industry Machinery Manufacturing (333310), Automotive Repair and Maintenance (8111), Automotive Body, Paint, Interior, and Glass Repair (81112), Automotive Parts and Accessories Retailers (44133), Specialized Automotive Repair (811114)
- SIC
- Truck & Bus Bodies (3713), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Specialty Vehicle Body Manufacturing (Emergency/Military/Mobile Clinics) (IMACAGAD)
- akta.pro secondary industries
- General Automotive Repair & Maintenance (TLAKAAAA), Battery & EV/Hybrid Preventive Maintenance (Battery Health/High-Voltage Inspection) (TLAKAGAJ), Municipal & Public Works Specialty Vehicles (Street Sweepers, Sewer Jetters) (IMAHAIAI)
Keywords
Where FIRST PRIORITY EMERGENCY VEHICLES is headquartered
LocationHeadquarters
- HQ city
- Piscataway
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FIRST PRIORITY EMERGENCY VEHICLES business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Emergency Vehicle Sales: Sale of new ambulances through authorized dealer relationships with Demers, Braun, and Crestline manufacturers. Also includes custom specialty vehicle sales.
- Specialty Vehicle Conversions: Custom conversions for law enforcement (ESU), fire rescue, mobile command centers, K9, forensics, pickups, SUVs, Sprinters/Transits, step vans, utility trucks, box trucks, and trailers.
- Ambulance Remounts: Cost-effective remounting of ambulance modules onto new chassis as an alternative to purchasing entirely new vehicles. Over 20 years of experience.
- Body Shop and Collision Repairs: Collision repairs, corrosion repair, paint services, and general body work for emergency vehicles.
- Parts and Service: Sale of ambulance and fire truck parts along with repair services for emergency vehicles.
- Vehicle Graphics: Custom graphics services including vehicle lettering, wraps, signage, and banners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom specialty vehicle conversions |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
FIRST PRIORITY EMERGENCY VEHICLES product offering
Product offeringCore offering
First Priority Emergency Vehicles manufactures and sells custom specialty emergency vehicles, including ambulance remounts, mobile command centers, police emergency service units, fire/EMS vehicles, and utility truck conversions. The company operates as an authorized dealer for Demers, Braun, and Crestline ambulances in the Mid-Atlantic region, and supports customers with in-house body shop, parts, graphics, and maintenance services. Proprietary sub-brands BlueTac (law enforcement) and RedTac (fire/EMS) provide pre-configured turnkey vehicle platforms.
Product overview
First Priority Emergency Vehicles operates as a multi-product emergency vehicle and specialty vehicle company under First Priority Group. The portfolio consists of a diverse mix of branded products and dealer relationships: (1) Authorized dealer franchises for major ambulance manufacturers Demers Ambulances, Braun Ambulances, and Crestline Ambulances, offering various ambulance models; (2) Proprietary specialty vehicle sub-brands BlueTac (law enforcement) and RedTac (fire/EMS) providing pre-configured turnkey specialty vehicles; (3) Custom Specialty Vehicle Conversions covering mobile command centers, police ESU, fire rescue, and various truck/van/trailer conversions; (4) Vehicle Cabinet systems as add-on storage solutions; (5) First Priority Remounts for ambulance remounting services; (6) FPG Electrified for electric ambulance options like the Demers eFX; and (7) supporting Body Shop, Graphics, and Parts/Service operations.
Differentiator
Problem solved
Functional benefit
Brands
- BlueTac: Law enforcement specialty vehicles - pre-configured, turnkey emergency service vehicles for uniformed professionals beyond routine patrol.
- RedTac
- First Priority Remounts
- FPG PowerPLUS
Products and services
- Demers Ambulances (Authorized Dealer) Authorized dealer for Demers Ambulances in New Jersey, Maryland, Delaware, and Washington D.C., offering ambulance models including MXP 150, MXP 153, MXP 170, MXP 170DFE, FXP 174, Transit TSE, MX 164, and MX 170 for government and EMS buyers.
- Braun Ambulances (Authorized Dealer) Authorized dealer for Braun Ambulances in New Jersey, Maryland, Washington D.C., and Delaware, offering Express, Express Plus, Liberty, Chief XL, and Super Chief models.
- Crestline Ambulances (Authorized Dealer) Authorized dealer for Crestline Ambulances in New Jersey, Maryland, Washington D.C., and Delaware, offering CCL 150 and CCL 166 models.
- First Priority Remounts Ambulance remount service offering a cost-effective alternative to purchasing new ambulances by transferring existing modules onto new chassis, with over 20 years of company experience.
- BlueTac Law Enforcement Specialty Vehicles Pre-configured, turnkey law enforcement specialty vehicles crafted around the core needs of uniformed professionals beyond routine patrol operations.
- RedTac Fire/EMS Specialty Vehicles Pre-configured, turnkey fire and EMS specialty vehicles crafted around the core operational needs of fire departments.
- Custom Specialty Vehicle Conversions Custom conversion services across Pickups, SUVs, Sprinter/Transit Mobile Command Centers, Police ESU, Fire Rescue, Step Vans, Utility Trucks, Box Trucks, and Trailers.
- Demers eFX 100% All-Electric Ambulance (FPG Electrified) All-electric ambulance distributed through the FPG Electrified initiative, providing a zero-emission emergency vehicle option for government and EMS buyers.
- Body Shop Services Collision repair, corrosion repair, paint, and general body work services to restore emergency vehicles after accidents or wear.
- Vehicle Graphics Custom vehicle lettering, full vehicle wraps, signage, and banners for emergency vehicles.
- Ambulance Service and Repairs Repair and maintenance services for ambulances and fire service vehicles.
- Ambulance and Fire Apparatus Parts Parts supply for ambulances, fire trucks, and fire apparatus.
Quantifiable outcome
- Over 20 years of ambulance remount experience providing cost-effective alternatives to new vehicle purchases
Companies that use FIRST PRIORITY EMERGENCY VEHICLES
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
FIRST PRIORITY EMERGENCY VEHICLES technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
FIRST PRIORITY EMERGENCY VEHICLES partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and supporting.
- Demers AmbulancescoreAuthorized dealer for Demers Ambulances in New Jersey, Maryland, Delaware, and Washington D.C. Offering complete line of Demers ambulance models including MXP 150, MXP 153, MXP 170, MXP 170DFE, FXP 174, Transit TSE, MX 164, and MX 170.
- Braun AmbulancescoreAuthorized dealer for Braun Ambulances in New Jersey, Maryland, Washington D.C. and Delaware. Offering Braun models including Express, Express Plus, Liberty, Chief XL, and Super Chief.
- Crestline AmbulancescoreAuthorized dealer for Crestline Ambulances in New Jersey, Maryland, Washington D.C. and Delaware. Offering Crestline models CCL 150 and CCL 166.
- P.L. Custom Body and Equipment Co., Inc.coreAcquired by First Priority Group to support the next chapter of growth for this legacy ambulance manufacturer. Strategic acquisition expanding manufacturing capabilities and product portfolio.
- Whelen Engineering and LightingsupportingPartner for emergency vehicle lighting and warning equipment, providing lighting solutions for specialty vehicle conversions and ambulance builds.
- Ranger DesignsupportingPartner for vehicle storage and organization solutions integrated into specialty vehicle conversions.
- HGACBuycoreParticipating contractor in HGACBuy cooperative purchasing program enabling government agencies to procure emergency vehicles through pre-negotiated contracts and pricing.
- OPS Public SafetysupportingPartner for public safety equipment and solutions integrated into specialty vehicles.
- General Truck BodysupportingPartner for truck body equipment and solutions for specialty vehicle conversions.
- FRConversionssupportingPartner for vehicle conversion solutions and upfitting services.
- Stealth PowersupportingPartner for idle reduction technology and power solutions in emergency vehicles, reducing fuel consumption and emissions during stationary operations.
- Ford Motor Company (QVM)supportingFord Qualified Vehicle Modifier (QVM) certification allowing First Priority to perform factory-authorized upfitting and conversions on Ford vehicles including ambulances, transit vehicles, and specialty vehicles.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
FIRST PRIORITY EMERGENCY VEHICLES competitors and assessment
Company assessmentDirect peers
- Wheeled Coach (REV Group): Major ambulance manufacturer (owned by REV Group) competing head-to-head with First Priority's authorized Demers/Braun/Crestline offerings — similar Type I/II/III ambulance product line and emergency services customer base.
- SVI Trucks (Specialty Vehicles Inc.): Custom specialty vehicle upfitter building mobile command, SWAT/ESU, rescue, and EMS vehicles — directly comparable to First Priority's BlueTac/RedTac conversion business for law enforcement and fire/EMS agencies.
- Osage Ambulances: Custom ambulance and emergency vehicle manufacturer offering Type I-III ambulances and specialty emergency vehicles — directly comparable in product scope and customer base to First Priority's ambulance sales and specialty conversion business.
Broad incumbents
- LDV (formerly Hackney): Specialty vehicle manufacturer producing custom emergency, command, and commercial vehicles on multiple chassis — comparable to First Priority's mobile command center and specialty conversion capabilities, with broader product line.
- E-ONE (REV Group): Major fire apparatus and emergency vehicle manufacturer (REV Group subsidiary) serving similar municipal fire department customers as First Priority with broader apparatus offerings.
- REV Group: Public manufacturer of specialty vehicles including ambulances (Wheeled Coach, AEV), fire trucks (E-ONE, KME), and other emergency vehicles — competes directly with First Priority's ambulance and specialty conversion portfolio but at vastly larger scale and broader geographic reach.
- KME (Kovatch Mobile Equipment, REV Group): Fire apparatus and custom emergency vehicle manufacturer serving municipal and industrial customers — comparable product categories and customer segments to First Priority's fire rescue and specialty conversion business.
Regional players
- Excellance: Alabama-based ambulance manufacturer producing Type I/II/III ambulances — comparable core product offering to First Priority's Demers/Braun/Crestline dealership line, primarily serving Southeastern U.S. markets.
- Marquee Ambulance: Custom ambulance manufacturer serving fire departments and EMS agencies with Type I/II/III builds — comparable product line and customer profile, though operating in different regional markets.
Others
- Whelen Engineering: Emergency vehicle lighting and warning equipment supplier — current First Priority partner (per data) and adjacent ecosystem participant whose products are integrated into FPG's specialty vehicle builds, providing an indirect view of the emergency vehicle market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
FIRST PRIORITY EMERGENCY VEHICLES social profiles
Digital presenceFIRST PRIORITY EMERGENCY VEHICLES financial estimates
Financial estimateRevenue estimate
Valuation estimate
FIRST PRIORITY EMERGENCY VEHICLES leadership team
Management profileNumber of profiles
Profiles1 record
FIRST PRIORITY EMERGENCY VEHICLES subsidiaries and ownership
Company hierarchySubsidiaries1 record
FIRST PRIORITY EMERGENCY VEHICLES funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FIRST PRIORITY EMERGENCY VEHICLES M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FIRST PRIORITY EMERGENCY VEHICLES
What does FIRST PRIORITY EMERGENCY VEHICLES do?
First Priority Emergency Vehicles manufactures and sells custom specialty emergency vehicles, including ambulance remounts, mobile command centers, police emergency service units, fire/EMS vehicles, and utility truck conversions. The company operates as an authorized dealer for Demers, Braun, and Crestline ambulances in the Mid-Atlantic region, and supports customers with in-house body shop, parts, graphics, and maintenance services. Proprietary sub-brands BlueTac (law enforcement) and RedTac (fire/EMS) provide pre-configured turnkey vehicle platforms.
Is FIRST PRIORITY EMERGENCY VEHICLES a public or private company?
FIRST PRIORITY EMERGENCY VEHICLES is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FIRST PRIORITY EMERGENCY VEHICLES founded?
FIRST PRIORITY EMERGENCY VEHICLES was founded in 2003. It employs 11 to 50 people.
Where is FIRST PRIORITY EMERGENCY VEHICLES based?
FIRST PRIORITY EMERGENCY VEHICLES is headquartered in Piscataway, United States, in the North America region.
How does FIRST PRIORITY EMERGENCY VEHICLES make money?
Six revenue lines are on record. Emergency Vehicle Sales are the primary driver. The others are specialty Vehicle Conversions, ambulance Remounts, body Shop and Collision Repairs, parts and Service and vehicle Graphics.
Who are FIRST PRIORITY EMERGENCY VEHICLES's main competitors?
Direct peers on record are Wheeled Coach (REV Group), SVI Trucks (Specialty Vehicles Inc.) and Osage Ambulances. Broad incumbents are LDV (formerly Hackney), E-ONE (REV Group), REV Group and KME (Kovatch Mobile Equipment, REV Group). Regional players are Excellance and Marquee Ambulance. Whelen Engineering is listed as an others.
Does FIRST PRIORITY EMERGENCY VEHICLES have an API?
No public API is recorded for FIRST PRIORITY EMERGENCY VEHICLES.
What industry is FIRST PRIORITY EMERGENCY VEHICLES in?
FIRST PRIORITY EMERGENCY VEHICLES's product category is Emergency Vehicle Manufacturing. Its primary akta.pro industry code is IMACAGAD, Specialty Vehicle Body Manufacturing (Emergency/Military/Mobile Clinics), with a secondary code of TLAKAAAA, General Automotive Repair & Maintenance. Its NAICS code is 333310 and its SIC code is 3713.