Edition Michael Fischer GmbH

Name

Edition Michael Fischer GmbH

Legal name

Edition Michael Fischer GmbH

Website

https://emf-verlag.de

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Edition Michael Fischer GmbH (EMF Verlag) is a German lifestyle publisher selling illustrated non-fiction books, e-books, games, and stationery to consumer readers across the DACH region and 28 European countries, with additional B2B custom-print and foreign-rights licensing operations.

Ownership category

akta.pro rank

Product category

Book Publishing

NAICS

Book Publishers (51313), Book Publishers (513130), Book Retailers and News Dealers (4592), Books Printing (323117)

SIC

Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741), Book Printing (2732)

akta.pro primary industry

General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA)

akta.pro secondary industries

E-book Retail & Reading Platforms (Stores, Apps, Devices) (MPAJAMAA), Author Website, Storefront & Direct-to-Reader Commerce (D2C Sales) (MPAJAJAE), Humor, Gift & Specialty Format Books (Journals, Coloring, etc.) (MPAJAAAN)

Keywords

• Illustrated nonfiction publishing
• Lifestyle book publishing
• Custom print services
• Foreign rights licensing
• Consumer book distribution

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Book Sales: Direct sales of physical books and e-books to end consumers through the proprietary online shop. Physical books shipped via DHL/DPD; e-books delivered as ePub with download link valid for up to 6 downloads or 2 years.
2. Trade Distribution: Wholesale distribution through book trade partners in Germany, Austria, and Switzerland including bookstore chains, specialty retailers, and e-commerce platforms.
3. B2B Custom Print Production: Individualized print products (books, booklets, calendars) created for corporate clients as branded marketing materials. Full-service from concept through design, printing, and delivery.
4. Foreign Rights Licensing: Licensing of translation rights to international publishers for German-language titles. Actively selling rights worldwide for 9+ years.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Edition Michael Fischer GmbH (EMF Verlag) publishes and sells illustrated lifestyle non-fiction books, e-books, games and stationery products across categories including cooking, crafting, art, gardening, selfcare and children's/YA reading. The company runs a proprietary online shop (emf-verlag.de) for direct-to-consumer sales and supplements consumer revenue with a full-service B2B custom print division (branded books, cookbooks, calendars) for corporate clients and an active international rights-licensing program that trades translation rights to foreign publishers worldwide.

Product overview

Edition Michael Fischer GmbH (EMF Verlag) operates as a lifestyle-oriented book publisher with a multi-format product portfolio centered on physical and digital books, games, and stationery products. The core offering comprises illustrated non-fiction books across lifestyle categories (cooking, crafting, art, gardening), fiction and young adult titles, children's books, and games. Digital extensions include e-books in ePub format with supplementary download materials. The company serves both consumer (B2C) and business (B2B) markets through direct online sales, retail distribution, international rights licensing, and custom publishing services for corporate clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Bücher (Books) Physical illustrated lifestyle non-fiction books across cooking, crafting, art, gardening, selfcare, children's and fiction categories, distributed through direct online sales, retail channels and international rights licensing.
• E-Books Digital editions of EMF titles delivered in ePub format with optional supplementary downloadable materials; personal watermarking for digital rights management and download links valid for up to 6 downloads or 2 years.
• Spiele (Games) Board games, card games, party games, escape games, dice games and children's games for various age groups, including Spielblöcke (activity pads).
• Papeterie & Geschenke (Stationery & Gifts) Stationery products including albums, guest books, journals and calendars designed for creative organization and gifting purposes.
• Individual Print Products (B2B Custom Publishing) Full-service custom publishing for corporate clients, producing branded books, cookbooks, magazines, calendars and booklets for marketing, customer engagement and employee communications.
• Foreign Rights Licensing Licensing of translation and publication rights to international publishers for EMF's German-language lifestyle and illustrated non-fiction titles, managed by a dedicated Foreign Rights Manager.

Quantifiable outcome

• Active international rights sales for 9+ years
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• LKG/Agorando Technologies GmbHcoreChannel Partner/ Reseller/ DistributorPrimary German distribution partner handling fulfillment and logistics for book shipments to German bookstores and retailers. Located in Rötha, Germany.
• Mohr Morawa Buchvertrieb GmbHcoreChannel Partner/ Reseller/ DistributorAustrian distribution partner handling book trade distribution in Austria and South Tyrol.
• Buchzentrum AG (BZ)coreChannel Partner/ Reseller/ DistributorSwiss distribution partner handling book trade distribution in Switzerland from their location in Hägendorf.
• Zeitfracht Medien GmbHcoreTechnology or IntegrationFulfillment partner handling order processing and returns for the online shop. Based in Stuttgart, Germany.
• PAYONE GmbHcoreTechnology or IntegrationPayment service provider processing PayPal, SEPA direct debit, and credit card payments for the online shop.
• Meta Platforms (Facebook/Instagram)minorGTM or Marketing PartnerSocial media platforms used for advertising (Facebook Pixel) and organic social media presence.
• Google (Ads, YouTube, reCaptcha)minorGTM or Marketing PartnerGoogle services for search advertising, YouTube video hosting, and bot protection (reCaptcha).
• PinterestminorGTM or Marketing PartnerPinterest Tag integration for advertising and conversion tracking on Pinterest platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Callwey Verlag: German lifestyle publisher spanning cooking, design, gardening, and architecture/home categories. Overlaps with EMF's lifestyle non-fiction focus and serves the same DACH retail and consumer audience.
• Frech Verlag (TOPP): German publisher specializing in crafts, DIY, and creative lifestyle books under the TOPP imprint. Directly comparable to EMF's Handarbeiten and Kreativer Lifestyle categories and competes for the same specialist retailer and consumer audience in DACH.
• Gräfe und Unzer Verlag (GU): Leading German illustrated lifestyle publisher (cooking, health, gardening) operating as a direct competitor in the same DACH market with overlapping product categories (Bücher, E-Books, Kalender). Comparable scale and multi-format trade + D2C model makes it the closest analogue to EMF.
• Bassermann Verlag: German publisher of illustrated lifestyle and hobby non-fiction titles. Comparable in scale and product mix, operating within the same Niedernhausen/Tegernsee-adjacent DACH trade ecosystem as EMF.
• Naumann & Göbel Verlag: German illustrated non-fiction lifestyle publisher with comparable category breadth (cooking, crafts, health, gardening). Mid-sized trade publisher selling through the same DACH book trade channels as EMF, making it a closely comparable peer.

Regional players

• Search Press: UK-based crafts and lifestyle illustrated book publisher. Highly comparable in product (craft tutorials, painting, knitting) but serves primarily the UK and English-language markets rather than DACH.

Broad incumbents

• Holtzbrinck Publishing Group: Large German media group whose publishing subsidiaries (including Rowohlt, S. Fischer, Droemer Knaur) operate across trade fiction and non-fiction in DACH. Functions as a broad incumbent competitor with far greater scale than EMF but overlapping distribution and retail relationships.
• Penguin Random House (Verlagsgruppe Random House): Global publishing giant with major DACH operations. Competes with EMF for bookstore shelf space, bestseller list placement, and author talent across trade fiction and illustrated non-fiction. Comparable business model but vastly larger scale.
• HarperCollins Germany: German arm of the global publisher with trade fiction and non-fiction programs. Competitor for retail shelf space and author pipelines; broader portfolio than EMF's specialized lifestyle focus.

Emerging players

• Smarticular Verlag: Smaller German lifestyle/self-sufficiency publisher focused on sustainability, zero-waste, and natural living. Overlaps with EMF's Kreativer Lifestyle and Garten categories but operates at a smaller scale and more niche positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@EditionfischerDe
• Facebookfacebook.com/EditionMichaelFischer
• LinkedInlinkedin.com/company/edition-michael-fischer
• Instagraminstagram.com/emf_verlag
• TikToktiktok.com/@emfverlag
• Pinterestde.pinterest.com/EMF_Verlag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edition Michael Fischer GmbH