Casa Montaña

What Casa Montaña does

Casa Montaña is a historic Valencian tavern founded in 1836 in the Cabanyal-Canyamelar maritime neighborhood of Valencia, Spain, operating under the legal entity MONTAÑA SELECCIÓN, S.L. The family-owned business was acquired in 1994 by Emiliano García Domene, with managerial continuity provided by his son Alejandro García Llinares (joined 2006) and daughter María García Llinares (joined 2017). It serves tourists, local residents, and gift voucher customers through a multi-channel hospitality offering that combines an on-premise restaurant, an own-brand e-commerce store, and short-stay accommodation.

The core offering is a traditional Valencian tavern menu of tapas, regional wines, and Mediterranean gastronomy, paired with a digital menu accessible via QR codes and iPads that includes EU Regulation 1169/2011 allergen labeling plus dedicated gluten-free, vegetarian, and vegan options. The business sells private-label wines (Virgulilla Blanc/Negre, Montaña Selecció), spirits (vermouth, brandy, dark rum, mistela), olive oil, and branded merchandise through a WordPress/WooCommerce e-commerce platform, and operates seven design studios under the Apartamentos Barracart brand in a traditional building in the same neighborhood. Producer partnerships with Bodegas Enguera, Celler del Roure, Bodegas Teulada, Destilerías Plá, and Cherubino Vansalgiacomo supply the proprietary and curated range, with premium experiences co-developed alongside Tempos Vega Sicilia.

The revenue model combines restaurant dining (transaction-based), e-commerce (one-time product sales, including international delivery), gift vouchers and tapas experience packages priced €40–€200 with no expiry, and short-stay apartment rentals (recurring). The company is distinguished by being the first in Spain to obtain the Tourism Sustainability Certificate (February 2022) and the ETI Smart Tourism Enterprise distinction, alongside UN Global Compact participation and Michelin Guide recognition. Capital allocation is bootstrapped plus a €13,566.42 EU NextGeneration grant for energy efficiency, with no disclosed external venture or growth-equity funding.

Name

Casa Montaña

Legal name

MONTAÑA SELECCIÓN, S.L.

Website

https://emilianobodega.com

Company type

Private

Founded year

1836

Operating status

Operating

Headcount range

11–50 employees

Short description

Casa Montaña is a historic 1836-founded Valencian tavern operating a restaurant, private-label wine and spirits e-commerce shop, and seven design apartments in Valencia. The family-owned business serves tourists, locals, and gift voucher customers with traditional tapas, wines, and premium tasting experiences.

Ownership category

akta.pro rank

Product category

Restaurant Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (722410), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Neighborhood Bars & Taverns (CRANACAA)

akta.pro secondary industry

Cocktail Bars & Lounges (CRANACAD)

Keywords

• Traditional tapas tavern
• Spanish wines
• Gift vouchers
• Design studios
• E-commerce beverages

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Restaurant dining: In-house dining at the tavern serving traditional Valencian tapas, wines, and beverages. Revenue generated per transaction at point of sale. Reservations managed online.
2. E-commerce product sales: Online sales of private-label wines (Virgulilla Blanc/Negre, Montaña Selección), spirits (Vermouth, Brandy, Dark Rum, Mistela), olive oil, merchandise (T-shirt, mug, apron), and published products (wine menu book, board game). Delivered via courier to customers domestically and internationally.
3. Gift vouchers and experience packages: Sale of BONO 1836+ tapas experience vouchers (from €49) and wine-pairing packages (up to €130), plus monetary gift vouchers (€100–€200). Vouchers are redeemed in-restaurant or for takeaway products. No expiry date.
4. Accommodation – Apartamentos Barracart: Seven design studios in Cabanyal-Canyamelar neighborhood, rented to tourists and business travelers. Part of the company's hospitality expansion beyond dining.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Casa Montaña operates a historic Valencian tavern founded in 1836 that serves traditional tapas and regional wines to walk-in and reserved guests. The business also runs an e-commerce store selling private-label wines, vermouth, brandy, rum, mistela, olive oil, branded merchandise, gift vouchers, and tapas experience packages, plus a small accommodation offering (Apartamentos Barracart) with seven design studios in the Cabanyal-Canyamelar neighborhood of Valencia.

Product overview

Casa Montaña is a historic Valencian tavern founded in 1836, offering a unified hospitality experience centered on traditional tapas, regional wines, and Mediterranean gastronomy. The business operates as a multi-product hospitality brand combining: (1) the core restaurant with accessible digital menus via QR codes and iPads, (2) an online shop selling own-brand alcoholic beverages (vermouth, mistela, brandy, rum, wines), olive oil, branded merchandise (apparel, mugs, aprons), and specialty items, (3) gift vouchers/tapas experiences (BONO 1836+ series) in multiple configurations with optional wine pairings including premium Vega Sicilia selections, (4) accommodation services through Apartamentos Barracart, and (5) cultural events including producer dinners and wine seminars. The company emphasizes sustainability, accessibility, and local heritage in its product offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Casa Montaña Restaurant (Taberna Casa Montaña) Historic tavern in Valencia's Cabanyal-Canyamelar neighborhood serving traditional Valencian tapas, regional wines, and Mediterranean gastronomy for walk-in and reserved guests.
• Apartamentos Barracart Seven customized design studios in a traditional building in Valencia's Cabanyal-Canyamelar neighborhood, equipped with modern technology and offered as tourist and business accommodation.
• BONO 1836+ Tapas Vouchers and Wine Pairings Gift vouchers for traditional tapas experiences since 1836, available in multiple configurations including with wine selection (Virgulilla Blanc and Negre D.O. Valencia), Great Wines of Spain (Belondrade, Quincha Corral, Torremuga, Oremus), and Tempos Vega Selección. Valid without expiration, redeemable any day of the week.
• Monetary Gift Vouchers (custom amount from €40)

Quantifiable outcome

• First company in Spain to obtain Tourism Sustainability Certificate (February 2022)
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Valencia Culinary FestivalcoreStrategic or Co-development Partner · 1 January 2023Casa Montaña hosts a special event 'Cena con Productores: Vuelta a las raíces' as part of the Valencia Culinary Festival program, featuring local producers and seasonal ingredients.
• Bodegas Enguera S.A.coreTechnology or Integration · 1 January 2022Produces Casa Montaña's private-label Virgulilla Eco Negre wine (D.O. Valencia – Tempranillo, Marselán, Monastrell) and Virgulilla Blanc (D.O. Valencia – Macabeo, Malvasía, Merseguera, PX, Chardonnay) for sale through Casa Montaña's e-commerce and in-restaurant channels.
• Celler del RourecoreTechnology or Integration · 1 January 2022Produces Casa Montaña's private-label Virgulilla Blanc D.O. Valencia (Macabeo, Malvasía, Merseguera, PX, Chardonnay) and Virgulilla Negre Eco. Located in Moixent, Valencia.
• Destilerías Plá SLcoreTechnology or Integration · 1 January 2022Produces Casa Montaña's private-label Brandy Reserva and Ron Negre dark rum. Bottle designed by Javier Mariscal for 185th anniversary commemoration. Located in Puçol, Valencia.
• Cherubino Vansalgiacomo S.A.coreTechnology or Integration · 1 January 2022Produces Casa Montaña's artisanal Vermouth. Bottle designed by Javier Mariscal for 185th anniversary commemoration. Located in Cheste, Valencia.
• Tempos Vega SiciliacoreStrategic or Co-development Partner · 1 January 2022Casa Montaña curates and sells a premium tasting experience (BONO 1836+ Selección Tempos Vega Sicilia) featuring wines from Tempos Vega Sicilia's portfolio (Oremus Mandolás, Macán Clásico, Alión, Oremus Tokaj Late Harvest). Sold as a €95 voucher.
• ACECOVA (Asociación de Celíacos de la Comunidad Valenciana)minorStrategic or Co-development Partner · 1 January 2022Casa Montaña is listed as a safe establishment for celiacs, offering gluten-free tasting menu options and allergen information per EU Regulation 1169/2011.
• Cámara de Comercio de Valencia (Valencia Chamber of Commerce)minorStrategic or Co-development Partner · 1 January 2022Casa Montaña participated in the Chamber's Sustainability Programme (2021–2022), supported by European Regional Development Fund (FEDER), for 'Implementation and Certification of an OSD Management System'.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sagardi: Basque-origin pintxos/tapas restaurant group with locations across Spain and internationally. Comparable to Casa Montaña for its traditional Spanish tapas-and-wine tavern format and heritage branding, although Sagardi operates as a multi-unit concept.
• Restaurante Botín: Madrid-based historic tavern/restaurant founded in 1725 and listed in the Guinness Book of Records as the world's oldest restaurant. Comparable to Casa Montaña as a multi-century Spanish heritage tavern with strong brand recognition, single-location dining, and a tourism-led customer base.
• Can Paixano (Can Paixano, Barcelona): Historic cava bar in Barcelona's Barceloneta neighborhood. Comparable to Casa Montaña as a long-standing neighborhood tavern/bar focused on traditional Spanish sparkling wine service and casual food, popular with both locals and visitors.
• Bodega 1900: Barcelona vermouth-and-wine bar led by chef Carles Abellan, focused on Catalan wine and tapas traditions. Comparable to Casa Montaña for its curated vermouth/wine and tapas offering, heritage positioning, and producer-driven menu.
• Bar Txepetxa: Historic pintxos bar in San Sebastián specializing in anchovy-based pintxos paired with txakoli wine. Comparable as a single-location heritage Spanish tavern with a tightly curated food-and-wine offering and tourism-heavy clientele.
• Taberna El Cambio: Historic tavern in Madrid known for its traditional Spanish tapas and wine offering. Comparable to Casa Montaña as a single-location heritage taberna with a strong tourism and local repeat-customer base.

Regional players

• The Barcelona EDITION: Boutique hotel in Barcelona with a curated bar and Mediterranean dining program. Comparable as a Spain-based hospitality operator combining heritage location, premium F&B, design-led accommodation, and a sustainability/accessibility positioning.

Others

• Tempos Vega Sicilia: Premium Spanish wine producer behind brands including Vega Sicilia, Alión, Macán, and Oremus. Comparable as a strategic partner and brand-equity reference point for Casa Montaña, which curates premium Vega Sicilia tasting experiences and uses them to anchor its high-end voucher offerings.
• Compañía de Vinos del Atlántico: Spanish importer and distributor specializing in heritage Iberian wines and spirits. Comparable as an ecosystem player supporting heritage Spanish tavern and wine-bar concepts like Casa Montaña through curated producer relationships.

Broad incumbents

• Grupo Paraguas: Spanish hospitality group operating multiple heritage restaurants and bars (Café Comercial, Ten Con Ten, Ultramarinos). Comparable to Casa Montaña as a broader portfolio of traditional Spanish taverns and premium dining venues with a shared heritage positioning in major Spanish cities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bodegacabanyal
• Facebookfacebook.com/casamontanavalencia
• Instagraminstagram.com/bodegacasamontana
• LinkedInlinkedin.com/company/casa-monta%C3%B1a

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Montaña