Emisoras Unidas Honduras

What Emisoras Unidas Honduras does

Emisoras Unidas Honduras is a private radio broadcasting company operating a portfolio of 13 FM stations across Honduras under the Televicentro media conglomerate. The station portfolio spans news (HRN flagship on 94.5), contemporary hits (94.5 FM, Exitos 97.3, Suave 97.7, VOX FM), rock and pop (Rock n Pop), tropical (Satelite 103.7, Tropicalisima), and regional stations (Centro 98.7, Choluteca 88.7, 90.5, 107.3), providing programming across diverse music genres, news, and entertainment to a broad general-audience listener base in Honduras.

The company's technology infrastructure relies on the SecureNet Systems streaming platform for online distribution, enabling web-based listening through dedicated stream URLs per station. Distribution extends across three channels: traditional over-the-air FM broadcasting across Honduras, web streaming accessible globally, and native mobile applications for iOS and Android enabling one-click playback of all stations. As part of the Televicentro/Digital Media TVC corporate family, Emisoras Unidas is integrated with sister media properties including TVC television, Radio HRN, DeportesTVC, and Tu Nota digital platform under the "Nuestra Familia" cross-promotional umbrella.

The business operates on an advertising-based revenue model, monetizing listener reach through ad slots embedded in radio programming. Content is free-to-air for listeners, with no subscription or pay-per-listen pricing. The company is privately held under Televicentro with no public listing, and serves the Honduras market with stated ambitions to consolidate as Central America's leading radio communications enterprise. No specific revenue, headcount, or advertiser mix figures are disclosed in available data.

Name

Emisoras Unidas Honduras

Legal name

Digital Media TVC

Website

https://emisorasunidas.hn

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Emisoras Unidas Honduras is a private radio broadcaster operating 13 FM stations across Honduras under the Televicentro media conglomerate, delivering news, music, and entertainment programming to general listeners via over-the-air, web streaming, and mobile apps, monetized through advertising.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio and Television Broadcasting Stations (5161), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• Radio broadcasting
• Online streaming
• News programming
• Entertainment media
• Mobile streaming

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Radio Broadcasting and Advertising: Traditional radio broadcasting model delivering programming to listeners across Honduras through multiple station frequencies and online streaming. Revenue is generated through advertising slots embedded in radio programming, targeting the general listening audience with news, entertainment, and social content.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Emisoras Unidas Honduras operates a network of 11+ radio stations across Honduras, broadcasting news, entertainment, sports, and music content (formats include news, pop, rock, tropical, easy listening, and regional programming). The company distributes programming via traditional FM frequencies, online streaming through the SecureNet Systems platform, and a dedicated mobile application for iOS and Android enabling on-demand listening of all stations.

Product overview

Emisoras Unidas Honduras operates as a radio broadcasting network offering a portfolio of 13 distinct radio stations spanning various formats (news, music genres including pop, rock, tropical, and regional), complemented by a mobile application for on-the-go streaming. The stations include HRN (flagship news/entertainment), music stations (94.5 FM, Exitos, Suave, Rock n Pop, Satelite, Centro 98.7, Choluteca 88.7, 90.5, 107.3, Tropicalisima, VOX FM), and the Emisoras Unidas Mobile App for iOS and Android enabling live streaming of all stations. The company positions itself as the leading regional radio communications enterprise in Central America.

Differentiator

Problem solved

Functional benefit

Brands

• HRN (Honduras Radio Network): Flagship news radio station of Emisoras Unidas, operating on multiple frequencies including 94.5 FM.
• Radio HRN

Products and services

• HRN (Honduras Radio Network) Flagship radio station brand offering news and entertainment programming with live streaming capability for listeners across Honduras.
• 94.5 FM (94 SU FM) FM radio station broadcasting on 94.5 frequency with live streaming available for general audience listeners.
• Exitos 97.3 FM FM radio station with music programming and live streaming capability targeting listeners seeking popular hits.
• Suave 97.7 FM FM radio station featuring smooth and easy listening music format with live streaming.
• Rock n Pop FM radio station featuring rock and pop music programming with live streaming for music listeners.
• Satelite FM 103.7 FM radio station broadcasting on 103.7 frequency with satellite distribution and live streaming capability.
• Centro 98.7 FM FM radio station broadcasting on 98.7 frequency covering the central Honduras region with live streaming.
• Choluteca 88.7 FM FM radio station broadcasting on 88.7 frequency covering the Choluteca region in southern Honduras.
• Tropicalisima (Norte/Tropicalisima) FM radio station featuring tropical music format with live streaming capability for music listeners.
• VOX FM FM radio station with contemporary music format and live streaming capability.
• Emisoras Unidas Mobile App Mobile application for iOS and Android that enables users to stream all Emisoras Unidas radio stations on-demand with one-click playback, available on Google Play Store and Apple App Store.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• HRN (Radio HRN)coreOthersSister radio station and part of the same corporate media family under the Televicentro/Digital Media TVC umbrella. Cross-promoted on emisorasunidas.hn as part of the 'Nuestra Familia' (Our Family) media properties.
• TVC (Televicentro)coreOthersFlagship television network and parent/sister entity within the Televicentro media group. Listed as part of the 'Nuestra Familia' media properties and provides cross-platform media integration.
• Deportes TVCminorOthersSports media property within the Televicentro ecosystem. Cross-promoted on emisorasunidas.hn as part of the 'Nuestra Familia' media properties.
• Tu NotaminorOthersDigital media property within the Televicentro ecosystem. Cross-promoted on emisorasunidas.hn as part of the 'Nuestra Familia' media properties.
• Digital Media TVCcoreOthersParent company holding the rights and operating the Emisoras Unidas radio network. Identified as 'Digital Media TVC' in the website footer as the entity holding all rights to the content and operations.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Grupo Radio Centro: Major Mexican radio broadcasting group operating multiple stations across formats. Comparable as a Latin American multi-station radio operator with ad-supported model, though operating primarily in Mexico rather than Honduras.
• Radio Fórmula: Mexican radio network operating multiple stations across formats including news, talk, and music. Comparable as a regional multi-station Spanish-language radio group, though focused on the Mexican market rather than Central America.

Broad incumbents

• Televicentro (TVC): Parent television network and flagship of the Televicentro media group. While primarily a TV broadcaster, it shares corporate ownership and audience cross-promotion with Emisoras Unidas, competing for the same Honduran advertising wallet across multiple media formats.
• Cumulus Media: Second-largest U.S. radio broadcaster with a multi-station portfolio and digital streaming offering. Relevant comparable for managing a diversified station portfolio across formats and transitioning from over-the-air to digital audio monetization.
• Audacy: Major U.S. radio broadcaster operating hundreds of stations across multiple formats with integrated digital streaming. Comparable in multi-format portfolio strategy and ad-supported broadcast-plus-streaming revenue model.
• iHeartMedia: Largest U.S. radio broadcasting operator with multi-station portfolio, digital streaming (iHeartRadio), and ad-supported monetization. Relevant industry benchmark for scale, multi-format station strategy, and digital extension of broadcast radio.
• PRISA (Cadena SER): Leading Spanish-language media group operating Cadena SER, the largest radio network in Spain and a meaningful presence across Latin America. Comparable as a multi-station Spanish-language radio operator with ad-supported monetization and digital extensions.

Direct peers

• Radio HRN: Flagship news radio station of the Televicentro group and direct sister brand to Emisoras Unidas. Operates within the same corporate family and competes for radio listenership in Honduras across overlapping news and general interest programming.

Emerging players

• Spotify: Global audio streaming leader competing for the same listener attention and ad budget as traditional broadcast radio. Represents the structural competitive shift away from over-the-air radio listening toward on-demand and personalized digital audio.
• TuneIn: Global audio streaming platform aggregating thousands of live radio stations and podcasts. Relevant as a complementary/competing distribution channel for Emisoras Unidas' streams and as an emerging player shaping digital radio listening habits.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/emisoras-unidas-honduras

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emisoras Unidas Honduras