EMM London Private Office
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
EMM London Private Office firmographics
Firmographics- Name
- EMM London Private Office
- Legal name
- EMM London
- Website
- https://emm.london
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
EMM London Private Office industry classification
Industry- Product category
- Luxury Automotive Concierge Services
- NAICS
- Limousine Service (48532)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Luxury Car Concierge, Delivery & White-Glove Services (THADAMAK)
- akta.pro secondary industry
- Ultra-Luxury Chauffeur-Driven Exotic Rentals (THADAMAG)
Keywords
Where EMM London Private Office is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
EMM London Private Office business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership Services: Tiered membership system (Platinum, Gold, Silver) providing ongoing concierge services for collector car owners. Services included under membership encompass inspections, valuations, finance, legal, transport, event management, detailing and collections management.
- A la Carte Services: Individual service fees for specific automotive needs including inspections, valuations, finance, legal, chauffeur, maintenance, transport, certifications, event management, race circuit instruction, detailing, delivery, and collections management.
- VIP Chauffeur Services: Luxury chauffeur services using Mulliner spec Bentley Flying Spurs. Tier-based pricing (Platinum, Gold, Silver), hourly, daily or longer bookings available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Silver tier - entry level membership for new clients |
| Subscription | Multi-year contract | Gold tier - mid-level membership |
| Subscription | Multi-year contract | Platinum tier - premium membership level |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
EMM London Private Office product offering
Product offeringCore offering
EMM London is a discreet concierge-styled private office for collector car owners, investors, and enthusiasts, aggregating 24 different automotive services under one roof. Offerings span inspections and valuations, finance and legal advisory, chauffeur and maintenance, transport and certifications, event management, race circuit instruction, detailing and protection, delivery, collections management, and auction management, delivered via a tiered Platinum/Gold/Silver membership and à la carte engagements. Recent in-house additions include a Mulliner-spec Bentley Flying Spur VIP chauffeur fleet and a bespoke climate-controlled supercar transporter fleet.
Product overview
EMM London Private Office is a discreet concierge-styled private office for collector car owners, investors and enthusiasts at the luxury end of the automotive market. The company provides an aggregation of 24 different automotive services under one roof, serving high-net-worth individuals, celebrities, car collectors, family offices, private banks and wealth managers. Core services include Chauffeur & Maintenance, Event Management, Detailing & Protection, Race Circuit Instruction, Collections Management, Inspections & Valuations, Finance & Legal Services, Transport & Certifications, Delivery Service, Auction Management, VIP Private Chauffeur Services using Bentley Flying Spur Mulliner vehicles, and a bespoke Supercar Transporter fleet. The company differentiates through its OCD-level approach to client service and vehicle care.
Differentiator
Problem solved
Functional benefit
Products and services
- Inspections & Valuations
Quantifiable outcome
- Busiest year since 2019 launch - 2023 exceeded all previous years
- +1 more outcomes
Companies that use EMM London Private Office
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
EMM London Private Office technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
EMM London Private Office partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Change Foundation CharityminorEMM London Private Office proud to be supporting the Change Foundation Charity. The Change Foundation is an ambitious charity using sport to change the lives of disadvantaged young people in London.
Scale indicators5 records
Recent moves4 records
Expansion highlights5 records
EMM London Private Office competitors and assessment
Company assessmentDirect peers
- Bell Sport & Classic: UK classic and collector car specialist offering sales, sourcing, and event support to enthusiast collectors; overlaps with EMM London on sourcing, transport coordination, and concours preparation services.
- Hilton & Moss: UK-based classic car restoration, brokerage, and sales specialist serving high-net-worth collectors; comparable in offering sourcing, sales, transport, and event support within a discreet client relationship.
- Auto Vivendi: UK luxury and supercar subscription service for affluent individuals seeking flexible access to high-end vehicles; comparable as a recurring-revenue, UHNW-facing automotive membership model competing for similar wallets.
- Tom Hartley: UK-based ultra-luxury and exotic car dealer serving UHNW collectors with concierge-style buying, sourcing, and disposal services; comparable in client profile, discretion-first ethos, and one-stop collector support model.
- Hexagon Classics: London-based classic and modern performance car dealer and broker for collectors; offers sourcing, sales, and concierge support to high-net-worth buyers in the same Mayfair-adjacent market EMM London serves.
- Hofmanns: German-based classic and collector car specialist operating a private office-style service for high-end European collectors; directly comparable to EMM London's offering to German clients like 'Karl, Munich.'
Broad incumbents
- Bonhams: Global auction house with deep motor car division serving the same UHNW collector base, offering auction-related concierge, transport, and valuation services that overlap with several of EMM London's product lines.
- RM Sotheby's: International collector car auction house providing buyer representation, transport coordination, and collection advisory to the same global collector demographic that EMM London serves.
Others
- Goodwood Road & Racing: UK-based luxury automotive event and lifestyle brand (Festival of Speed, Revival) that hosts the VIP track days and concours events central to EMM London's client engagement model.
- Footman James: UK specialist in classic and collector car insurance and related services; an ecosystem enabler serving the same collector community rather than a direct service competitor, but frequently referenced in collector concierge relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EMM London Private Office social profiles
Digital presenceEMM London Private Office financial estimates
Financial estimateRevenue estimate
Valuation estimate
EMM London Private Office leadership team
Management profileNumber of profiles
Profiles1 record
EMM London Private Office funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EMM London Private Office M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EMM London Private Office
What does EMM London Private Office do?
EMM London is a discreet concierge-styled private office for collector car owners, investors, and enthusiasts, aggregating 24 different automotive services under one roof. Offerings span inspections and valuations, finance and legal advisory, chauffeur and maintenance, transport and certifications, event management, race circuit instruction, detailing and protection, delivery, collections management, and auction management, delivered via a tiered Platinum/Gold/Silver membership and à la carte engagements. Recent in-house additions include a Mulliner-spec Bentley Flying Spur VIP chauffeur fleet and a bespoke climate-controlled supercar transporter fleet.
Is EMM London Private Office a public or private company?
EMM London Private Office is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EMM London Private Office founded?
EMM London Private Office was founded in 2019. It employs 1 to 10 people.
Where is EMM London Private Office based?
EMM London Private Office is headquartered in London, United Kingdom, in the Europe region.
How does EMM London Private Office make money?
Three revenue lines are on record. Membership Services are the primary driver. The others are A la Carte Services and VIP Chauffeur Services.
Who are EMM London Private Office's main competitors?
Direct peers on record are Bell Sport & Classic, Hilton & Moss, Auto Vivendi, Tom Hartley, Hexagon Classics and Hofmanns. Broad incumbents are Bonhams and RM Sotheby's. Others are Goodwood Road & Racing and Footman James.
Does EMM London Private Office have an API?
No public API is recorded for EMM London Private Office.
What industry is EMM London Private Office in?
EMM London Private Office's product category is Luxury Automotive Concierge Services. Its primary akta.pro industry code is THADAMAK, Luxury Car Concierge, Delivery & White-Glove Services, with a secondary code of THADAMAG, Ultra-Luxury Chauffeur-Driven Exotic Rentals. Its NAICS code is 48532 and its SIC code is 7510.