Egyesület a Marketing Oktatásért és Kutatásért (EMOK)

Name

Egyesület a Marketing Oktatásért és Kutatásért (EMOK)

Legal name

Egyesület a Marketing Oktatásért és Kutatásért

Website

https://emok.hu

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Professional Association / Academic Conference Services

NAICS

All Other Miscellaneous Schools and Instruction (611699)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Academic & Education Conference Organizers (THAHACAE)

Keywords

• Academic conference services
• Professional association membership
• Marketing education research
• Conference proceedings publications
• PhD research forums

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees from individual and institutional members. The association maintains ordinary members, advocate members (supporting institutions), and honorary members.
2. Conference Participation Fees: Revenue from conference registration fees with tiered pricing for EMOK members vs non-members, and different packages for PhD Day only, 1-2 conference days, or full 3-day participation. Fees range from 25,000 HUF to 125,000 HUF depending on membership status and package.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

EMOK is a Hungarian non-profit association that organizes annual international academic conferences on marketing science and education, including PhD forums, workshops, and award programs. It also publishes conference proceedings dating back to 2002, operates an online member management system, and provides networking opportunities for marketing academics and educators across Hungarian universities.

Product overview

EMOK (Association for Marketing Education and Research) is a Hungarian academic association that organizes annual international conferences on marketing science and education. The organization offers a portfolio of services including biennial international conferences, PhD colloquia, published conference proceedings, academic awards programs, and an online member management system. The core offerings center on facilitating academic discourse in marketing through conferences, publications, and networking opportunities for researchers and educators.

Differentiator

Problem solved

Functional benefit

Products and services

• EMOK Nemzetközi Konferencia (EMOK International Conference) Annual international academic conference series bringing together marketing researchers and educators to present papers, participate in workshops, and discuss current challenges in marketing education and research. The conference features plenary sessions, parallel sessions, and PhD forums.
• EMOK PhD Kollokvium / PhD Fórum Dedicated day for doctoral students to present research plans and results, with junior and senior sections for different stages of doctoral work.
• Konferenciakötetek (Conference Proceedings) Published collections of papers presented at EMOK conferences, spanning from 2002 to present, available in both Hungarian and English.
• EMOK Díjak (EMOK Awards Program) Award programs including Best Paper Award, Best Paper PhD Award, Most Innovative Marketing Course Award, Best PhD Presentation Award, and Most Promising Research Group Award.
• EMOK Tagsági Nyilvántartó Rendszer (EMOK Member Management System) Online membership database and management system for EMOK members, accessible via member.emok.hu, requiring email-based registration and login with SSO authentication.
• EMOK Konferencia Regisztrációs Rendszer (Conference Registration System) Online conference registration platform accessible via conference.emok.hu for paper submission and conference attendance registration.

Quantifiable outcome

• Nearly 120 participants at the 31st EMOK Conference in 2025
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, major, key and supporting.

• MTA IX. Osztály Marketingtudományi Albizottság (Hungarian Academy of Sciences - Marketing Science Subcommittee)coreStrategic or Co-development PartnerThe Marketing Science Subcommittee operates under MTA IX. Department's Business Economics Committee. It collaborates with EMOK on joint workshops, Publication Excellence Awards with Ipar- és Vállalatgazdaságtan, Marketingtudományi, and Vezetés- és Szervezéstudományi subcommittees.
• IAB HungarymajorGTM or Marketing PartnerEMOK participates in IAB Hungary's annual Best Thesis in Digital Marketing competition. EMOK representative Dr. Kéri Anita (SZTE) serves on the jury. The partnership connects academic marketing education with digital marketing industry.
• PMSZ (Professzionális Marketing Szövetség - Professional Marketing Association)majorGTM or Marketing PartnerJoint events and networking sessions at EMOK conferences. PMSZ-Factor talent workshop brings together students and lecturers interested in market research in a creative format.
• Budapesti Corvinus Egyetem - Institute of Marketing and Communication Sciences (Priority Advocate Member)coreOthersPriority advocate member institution contributing to EMOK governance and conference organization. The Institute hosts the Marketing Műhelyek (Marketing Workshops) section on EMOK website.
• Budapesti Műszaki és Gazdaságtudományi Egyetem (BME) - Faculty of Economic and Social Sciences (Advocate Member)coreOthersHosted the 31st EMOK International Conference (August 2025) at the Department of Management and Business Economics. Core organizing institution.
• Debreceni Egyetem - Faculty of Economics and Business, Institute of Marketing and Commerce (Advocate Member)coreOthersHosting the 32nd EMOK International Conference (August 2026) in Mád, Tokaj wine region. Core organizing institution for upcoming conference.
• ELTE - Faculty of Economics (Priority Advocate Member)keyOthersPriority advocate member institution. Co-organizes the Marketingnyelvészet interdisciplinary conference with EMOK.
• Pécsi Tudományegyetem - Faculty of Business and Economics (Priority Advocate Member)keyOthersPriority advocate member with Department of Marketing and Tourism. Hosted 30th EMOK Conference in 2024.
• Szegedi Tudományegyetem - Faculty of Economics and Business Administration (Priority Advocate Member)keyOthersPriority advocate member with Institute of Business Studies. Hosted 2023 conference proceedings publication.
• Pannon Egyetem - Faculty of Business and Economics (Priority Advocate Member)keyOthersPriority advocate member institution contributing to EMOK academic community.
• Imre Sándor Marketing Communication Foundation (Advocate Member)supportingOthersSupporting advocate member organization for marketing communication research and education.
• EMAC (European Marketing Academy)majorStrategic or Co-development PartnerEuropean marketing academy that EMOK collaborates with for conference promotion and knowledge exchange. EMAC 2026 Spring Conference in Bath, UK advertised through EMOK channels.
• IMP Group (Industrial Marketing and Purchasing)majorStrategic or Co-development PartnerInternational B2B marketing association. IMP Conference 2026 promoted through EMOK channels. Collaboration on industrial marketing research dissemination.
• Omnichannel Research Group (Corvinus University and University of Pécs)majorStrategic or Co-development PartnerJoint organizers of the 4th Omnichannel Day workshop. EMOK serves as platform for advertising this academic workshop on omnichannel retail research.
• National Research, Development and Innovation Office - NKFIHsupportingOthersResearch project K 146356 supported the Theory Construction Seminar delivered by Prof. Ajay K. Kohli at EMOK.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Australian and New Zealand Marketing Academy (ANZMAC): Regional marketing academic association for Australia and New Zealand organizing an annual conference. Highly comparable in structure (university-anchored, conference-centric, member-funded) but serving a different geography.

Direct peers

• Association for Consumer Research (ACR): International association for consumer behavior researchers running conferences and special sessions. Highly comparable in academic community-building and conference-centered GTM, though focused specifically on consumer research.
• IAB Hungary: Hungarian industry body for digital advertising. Joint partner with EMOK on the Best Thesis in Digital Marketing award; comparable as a Hungarian marketing community organization but with a practitioner/industry rather than academic focus.
• European Marketing Academy (EMAC): Pan-European marketing academic association organizing annual conferences and doctoral colloquia. EMOK explicitly promotes EMAC events and collaborates on knowledge exchange, making it the most comparable direct peer at a larger geographic scale.
• Academy of Marketing Science (AMS): International academic society dedicated to marketing science research dissemination through conferences and journals. Comparable in mission (advancing marketing scholarship via conferences and awards) but at a broader geographic and scale level.
• PMSZ (Professzionális Marketing Szövetség): Hungarian Professional Marketing Association focused on marketing practice. Joint partner with EMOK on talent workshops; comparable in serving the Hungarian marketing community but oriented toward practitioners rather than academics.
• IMP Group (Industrial Marketing and Purchasing): International B2B/industrial marketing academic community running annual conferences. Listed as an explicit EMOK partner for conference promotion and research dissemination, sharing the same academic-conference-as-core-GTM model.

Broad incumbents

• American Marketing Association (AMA): Largest global professional association for marketers, offering conferences, journals, and academic programming. Comparable in serving marketing academics and practitioners but at far greater scale and with broader industry focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/iabhungary
• LinkedInlinkedin.com/company/egyes%C3%BClet-a-marketing-oktat%C3%A1s%C3%A9rt-%C3%A9s-kutat%C3%A1s%C3%A9rt-emok

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Egyesület a Marketing Oktatásért és Kutatásért (EMOK)