Empax

What Empax does

Empax, Inc. is a New York-based branding and web design agency founded in 2004 by Martin Kace, specializing in serving nonprofit organizations and social-cause clients. The firm is a privately held corporation headquartered at 78 Fifth Avenue, Manhattan, with a secondary workshop/event venue at 27 W 24 St. Empax positions itself as a boutique agency with deep nonprofit-sector expertise, blending advertising and strategic-planning veterans from agencies such as Ogilvy, BBH, and MRM Worldwide (McCann Erikson) with hands-on design talent. The core team includes Martin Kace (CEO and founder; co-founder of Joe Boxer and professor of branding at the School of Visual Arts), Holly Lynch (Managing Director), Raanan Gabriel (Creative Director), and Veronica Wilson (Marketing and Business Development).

Empax's product offering is an integrated suite of professional services: strategic branding (visual identity, messaging, brand repositioning), web design and development, campaign development, user experience design, and digital communications strategy. The firm has no proprietary technology platform — it is a services business whose "product" is custom creative and design work delivered as project engagements. Notable client work includes a 16-hour overnight campaign site (BigOilSays.com) and crisis-response dashboard for the Natural Resources Defense Council during the 2010 BP Oil Spill, the Harlem United website redesign, the Majora Carter brand repositioning, and branding engagements for Games For Change, J Street, Joshua Venture Group, Hunts Point Alliance for Children, The Safe Place, and Globus Cork.

The business model is professional services revenue derived from client project fees for custom design and development engagements. Pricing is project-based and quote-driven (not publicly disclosed), with no retainer, SaaS, or productized offering. Go-to-market is sales-led: the firm acquires clients through case studies, a content-marketing blog, free in-house workshops (e.g., "The Nonprofit Website," "Visual Storytelling for Nonisans," "Beer and Brands"), networking events, and the founder's industry reputation. The firm operates in a single geography (Northeast USA), holds no patents, has no disclosed funding rounds, and is independently owned by its founder with no parent company.

Name

Empax

Legal name

Empax, Inc.

Website

https://empax.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Empax is a New York-based boutique branding and web design agency founded in 2004 that serves nonprofit organizations and social-cause clients with integrated branding, web design, campaign development, user experience, and digital communications strategy services delivered as custom project engagements.

Ownership category

akta.pro rank

Product category

Branding and Web Design Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL)

Keywords

• Branding agency services
• Nonprofit web design
• Visual identity design
• Creative agency services
• Brand strategy consulting

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services — Branding and Web Design: Empax generates revenue by providing branding, visual identity, and website design/development services to nonprofit organizations. Projects are custom engagements typically involving research, strategy, branding, logo development, taglines, and web implementation. Revenue is derived from client project fees for design and development services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Empax is a boutique branding and web design agency that creates engaging communication experiences for nonprofit organizations. The firm delivers integrated engagements spanning brand strategy, visual identity development, messaging strategy, custom website design and development, user experience redesign, campaign creation, and digital communications strategy. Projects are custom and research-driven, typically encompassing strategy, branding, logo and tagline development, and web implementation for cause-driven clients such as NRDC, Harlem United, and Games For Change.

Product overview

Empax is a branding and web design firm specializing in nonprofit communications. The company offers a unified suite of services including branding (visual identity, messaging strategy, brand repositioning), web design and development, campaign creation, user experience design, and digital communications strategy. These services are delivered as an integrated offering to help nonprofit organizations effectively communicate their missions and drive stakeholder engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Strategic brand development for nonprofit organizations, including visual identity design, messaging strategy, brand positioning, tagline and logo creation, and brand repositioning. Engagements are custom, research-driven projects that help mission-driven clients articulate their identity and connect with stakeholders from policymakers to beneficiaries.
• Web Design and Development Custom website design and development for nonprofit organizations, including user experience design, visual storytelling, content strategy, and launch. Projects range from rapid-response campaign sites (such as the BigOilSays.com site built in 16 hours overnight for NRDC) to comprehensive dashboard portals aggregating original content, video, maps, blogs, and third-party news feeds.

Quantifiable outcome

• Built BigOilSays.com for NRDC in 16 hours overnight to support Senate hearings on oil company executives
• +2 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• The Safe Place (Coalition Against Domestic Violence + Coalition Against Child Abuse and Neglect)coreStrategic or Co-development PartnerEmpax served as the design partner for the launch of The Safe Place, a newly formed entity from the merger of two Nassau County nonprofits. Empax created the brand, visual identity, and first website to support the joint organization's inaugural fundraising campaign launched June 2, 2010.
• Games For ChangecoreStrategic or Co-development PartnerEmpax partnered with Games For Change to articulate their market opportunity, craft their messaging strategy, and leverage their overall brand experience. The firm recognized Games for Change's ability to revolutionize social impact gaming and helped bring the concept from theoretical to practical.
• The Public School (Brooklyn)minorStrategic or Co-development PartnerEmpax's Senior Art Director Ehud Tal taught 'Building a Website: In (3) Parts' classes at The Public School in Brooklyn, a free-form self-organizing educational program. The partnership represents knowledge-sharing and community education rather than commercial engagement.
• Natural Resources Defense Council (NRDC)coreStrategic or Co-development PartnerEmpax partnered with NRDC during the 2010 BP Oil Spill crisis to rapidly develop BigOilSays.com (a campaign site for Senate hearing coverage) and a comprehensive crisis response dashboard/control room portal aggregating original content and third-party coverage.

Scale indicators1 record

Recent moves6 records

Expansion highlights2 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/empax

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Empax