What Óptica Orotava (Multiópticas) does

Multiópticas, operating under the Mó fashion brand and legally domiciled as MO GLOBAL EYEWEAR, S.L., is a Spanish optical retail company founded in 1984 and headquartered in Colmenar Viejo, Madrid. The company operates a national partnership-based network of more than 300 affiliated optical stores across all Spanish regions, including the Canary Islands, Balearic Islands, and Ceuta/Melilla, and has extended into Portugal. It holds the largest market share in Spain's optical sector by its own claim and carries over 40 years of operating history. The core offering combines the Mó proprietary eyewear brand (designing more than 1,200 product references annually with a fashion-forward positioning) with professional optometry services, contact lens fitting, and an expanding audiology/hearing care service line delivered through partner storefronts.

The business model is direct-to-consumer retail distributed exclusively through physical optical stores, with no e-commerce channel evident in the source material. Revenue is generated from three streams: optical product sales (frames, lenses, sunglasses, contact lenses), professional optometric services (eye examinations, visual health assessments, lens adaptation), and audiology services (hearing evaluations and hearing aid fitting). The company's go-to-market relies on retail footprint and brand rather than proprietary technology; internal operations reference Microsoft Fabric and Azure for data engineering, but no customer-facing technology platform or digital channel is disclosed. Multiópticas serves a horizontal consumer segment (general public across demographics) rather than enterprise customers, with no named logos or B2B contracts disclosed.

The legal entity MO GLOBAL EYEWEAR, S.L. is a privately held Spanish sociedad limitada with no disclosed parent company, investors, or external shareholders. The company is actively hiring across its network (90+ open vacancies at time of review) and maintains a central corporate office in Colmenar Viejo housing design, IT, HR, and product functions, with regional operations in A Coruña and other locations. CSR activity is conducted through Fundación Multiópticas under the "Una Mirada Solidaria" program. There is no disclosed revenue, funding history, M&A activity, patent portfolio, or partnership/alliance activity beyond a recruitment platform vendor relationship (Teamtailor).

Name

Óptica Orotava (Multiópticas)

Legal name

MO GLOBAL EYEWEAR, S.L.

Website

https://empleo.multiopticas.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Multiópticas is a Spanish optical retail chain operating 300+ partner stores across Spain and Portugal, selling the Mó fashion eyewear brand, optometry services, contact lenses, and audiology products directly to individual consumers.

Ownership category

akta.pro rank

Product category

Optical Retail

NAICS

Optical Goods Retailers (45613), Offices of Optometrists (621320)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)

akta.pro secondary industries

Luxury Eyewear (Sunglasses & Optical) (CRAKAFAG), Luxury & Designer Eyewear (CRAAAKAD), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

Keywords

• Optical retail services
• Prescription eyewear
• Optometric examinations
• Audiology services
• Contact lens fittings

Headquarters

HQ city

Colmenar Viejo

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Optical Retail Sales: Revenue is generated through the sale of optical products including prescription eyewear (frames, lenses), sunglasses, and contact lenses. The company operates physical retail stores where customers purchase optical products and services directly.
2. Optical and Optometric Services: Revenue from professional optical and optometric services including eye examinations (exámenes visuales), visual health assessments, and lens adaptation services performed by qualified optometrists.
3. Audiology Services: Expansion into hearing health services through audioprosthetists who provide hearing evaluations, hearing aid fitting, and auditory device services, diversifying revenue streams beyond core optical business.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Multiópticas operates a national network of more than 300 physical optical retail stores across Spain, selling prescription eyewear (frames, lenses, sunglasses), contact lenses, and providing professional optometry and audiology services. The company designs over 1,200 fashion-forward eyewear references annually under its proprietary Mó brand, positioning itself as the Spanish market leader in optical retail.

Product overview

Multiópticas operates as a leading Spanish optical retail company with over 40 years of experience and the largest market share in Spain. The company runs a network of more than 300 partner optical stores across the country, offering a vertically integrated portfolio that combines the Mó proprietary eyewear brand (designing over 1,200 references annually) with professional optometry services, contact lens services, audiology/hearing aid offerings, and physical retail operations. The Mó brand represents the company's fashion-forward approach, positioning eyewear as both a health product and a style accessory designed for all demographics.

Differentiator

Problem solved

Functional benefit

Brands

• Mó: Fashion eyewear brand combining design, trends, creativity and functionality. Designs over 1,200 eyewear references annually, positioned as current and desirable collections for all.

Products and services

• Mó Eyewear Collection
• Optometry Services Professional eye examinations (exámenes visuales), visual health assessments, and lens adaptation services performed by qualified optometrists at retail locations across the Multiópticas store network.
• Audiology Services Hearing healthcare services including hearing evaluations, hearing aid fitting, and auditory device consultations provided by audioprosthetists at select Multiópticas locations, expanding the company's offering beyond optical into hearing care.
• Contact Lenses Contact lens fitting, professional adaptation, and ongoing supply services with follow-up care provided through Multiópticas retail locations.
• Mó Fashion Accessories Fashion accessory line including eyewear accessories designed by Multiópticas' in-house design team at the Colmenar Viejo central headquarters.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Regional players

• Optimil: Portuguese optical retail chain. Comparable reference point as Multiópticas expands into Portugal, competing for the same Iberian consumer in cross-border expansion markets.
• De Río (Centro Óptico): Spanish optical retail player with regional concentration. Representative of the smaller independent optical chains that Multiópticas could partner with or absorb to extend its national footprint.

Broad incumbents

• Luxottica / EssilorLuxottica: Global eyewear powerhouse owning premium and luxury frame brands (Ray-Ban, Oakley, Persol) plus retail banners. Supplies and competes across the value chain, setting the brand benchmarks Mó design must chase.

Direct peers

• Alain Afflelou: French-origin optical retail chain with significant Spanish presence. Competes head-to-head on fashion-forward eyewear, store network density, and brand-led marketing in the same consumer segment.
• General Óptica: Spanish optical retail chain operating a comparable multi-store model selling eyewear, contact lenses and optometry services across Spain. Most direct domestic competitor to Multiópticas on footprint and positioning.
• Specsavers: European optical and audiology retail giant with Spanish operations. Competes directly on value-for-money positioning, joint optical+audiology offering, and large physical store footprint.
• Optical Center: European optical chain with Spanish stores offering prescription eyewear, sunglasses and audiology. Overlaps directly on assortment, price-led positioning and multi-store retail.

Emerging players

• Warby Parker: US-born vertically integrated optical brand combining own-brand fashion frames with retail and online. Comparable business model innovation around own-brand fashion + direct retail that Multiópticas’ Mó brand echoes.
• Vision Direct: Online-first optical and contact lens retailer in Spain. Represents the digital channel that Multiópticas currently lacks and competes for the same end consumer via home delivery.

Others

• Prismabcn: Independent optometry and eyewear practice in Spain serving as a benchmark for clinical optical service quality and a potential partner/acquisition target for network expansion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/multiopticas
• Facebookfacebook.com/multioficiales
• LinkedInlinkedin.com/company/optica-orotava

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Óptica Orotava (Multiópticas)