EmSee - Rap Battle Your Friends and Create, Watch & Share Hip Hop Music Videos

Name

EmSee - Rap Battle Your Friends and Create, Watch & Share Hip Hop Music Videos

Website

https://emseeapp.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

EmSee is a Burbank-based iOS mobile app that lets users rap battle with friends and create, share, and discover freestyle hip-hop music videos, targeting casual social entertainment consumers.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. App Distribution: Distributed as a free download through the Apple App Store. Revenue generation model not explicitly disclosed but implied to include potential in-app purchases or premium features based on the freemium positioning.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

EmSee is a free iOS mobile application that lets users have fun rap battles against friends and create, share, and discover freestyle hip-hop music videos directly from their phone. The app is positioned as a social entertainment platform for casual consumers rather than professional musicians, with no required professional equipment or skills.

Differentiator

Problem solved

Functional benefit

Products and services

• EmSee A free iOS mobile app that lets users have rap battles against friends and create, share, and discover freestyle hip-hop music videos directly from their phone; designed for casual consumers interested in hip-hop culture and social music creation.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Spotify: Spotify is the leading music streaming platform and increasingly hosts creator video content (Canvas, video podcasts). It competes for audience attention in the music experience category and represents the broad incumbent EmSee would need to differentiate against.
• TikTok: TikTok is the dominant short-form social video platform and the primary substitute for users seeking rap battles and freestyle content. While it serves every video category rather than specializing in rap, its scale, recommendation algorithm, and creator monetization make it the principal competitive force EmSee faces.
• SoundCloud: SoundCloud is a major music and audio sharing platform historically central to emerging hip-hop and rap distribution. While it is audio-first rather than video, it competes for the same creator audience that posts freestyle content on EmSee.

Emerging players

• Voloco: Voloco is a mobile vocal processing and recording app with auto-tune and harmony effects, used heavily for casual rap and vocal performances. It overlaps with EmSee on the creation/recording side of the rap content workflow, though without the explicit battle and social sharing layer.

Others

• GarageBand: GarageBand is Apple's consumer music creation tool available on iOS and macOS. While it does not directly compete as a social platform, it is an enabling/adjacent tool that sits in the same mobile music creation ecosystem EmSee targets.

Direct peers

• Triller: Triller is a social music video creation and sharing platform that lets users record, edit, and share short music videos. It directly mirrors EmSee's core proposition of mobile-first music video creation and social sharing, though with broader genre coverage and significantly more capital.
• Smule: Smule is a mobile music creation app (Sing!, AutoRap, Magic Piano) that lets users record vocals over backing tracks and share performances socially. Its AutoRap feature in particular overlaps with EmSee's rap-battle / freestyle proposition, and it shares the mobile-first social music creation model.
• Dubsmash: Dubsmash was a mobile app for creating short lip-sync and freestyle videos, particularly popular in hip-hop and rap communities. Its core product concept (mobile-first user-generated music performance videos) was structurally identical to EmSee's, making it a historically direct comparable (now defunct/acquired).
• BandLab: BandLab is a mobile and web music creation platform with social sharing features, enabling users to make beats, record vocals, and collaborate. It competes with EmSee in the mobile music creation category, though with a broader studio-style feature set rather than a rap-battle focus.
• Rap Chat: Rap Chat is a mobile app specifically built for recording, sharing, and battling with rap and hip-hop content. It is the most category-direct competitor to EmSee, addressing the same use case of casual users engaging in rap battles and freestyle recordings from their phones.

Market position

Customer concentration

• LinkedInlinkedin.com/company/emseeapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EmSee - Rap Battle Your Friends and Create, Watch & Share Hip Hop Music Videos