eName Technology Co., Ltd.

What eName Technology Co., Ltd. does

eName Technology Co., Ltd. (Xiamen eName Technology Co., Ltd., 厦门易名科技股份有限公司) is a Chinese domain name registrar and intellectual property services platform founded in 2005 and headquartered in Xiamen Software Park, Fujian Province. The company operates an integrated platform spanning domain registration across 30+ TLDs (.com, .net, .cn, .wang, .top, .cc, plus new-gTLDs such as .yun and .xin), a domain trading marketplace (ename.com) supporting auction, fixed-price, Vickrey, brokerage and escrow formats, an expired-domain抢注 (backorder) service, and adjacent intellectual property services via tm.cn covering trademark registration, patent applications, copyright registration, and trademark brokering. The platform is accessible via web (ename.net, ename.com), mobile apps (iOS/Android), and a reseller storefront program (域名联盟). Cumulative domains registered on the platform exceed 10 million.

The underlying technology stack includes a high-protection cloud DNS service (高防云解析) advertised at up to 1T DDoS protection capacity, 600M Q/s peak defense, 99.99% SLA, and intelligent routing across Chinese carriers and international continents, plus SSL certificate distribution (DV/OV/EV tiers) from TrustAsia, GeoTrust, GlobalSign, Symantec, Certum and CFCA, and ICP/EDI business license application services for Chinese market entry. The company is dual-accredited by CNNIC and ICANN (Registrar ID 1331) and holds a Ministry of Industry and Information Technology Internet Domain Service License (闽D3.1-20230003) and a Value-Added Telecommunications Business Operating License (闽B2-20120071). It became a publicly listed company on China's New Third Board (NEEQ) under stock code 838413 (易名科技) in 2016, and maintains a strategic cross-border partnership with Sedo that integrates Sedo's 16 million+ premium domain inventory for international trading.

The business model combines recurring subscription revenue from domain registration and renewal, transaction-based fees on marketplace activity (2% on regular auctions/fixed-price/inquiries, 5% on special auctions and escrow, 10% on brokerage), professional services fees from trademark/IP filings starting at 320 yuan per trademark and SSL resales ranging from 8 to 60,000 yuan, and tiered enterprise DNS subscriptions spanning 58 yuan/year (starter) to 20,000 yuan/month (custom). The customer base spans domain investors and portfolio managers, Chinese small and medium businesses requiring domains plus ICP/SSL bundles, brand owners needing comprehensive IP protection, and ISPs/CDN/gaming/live-streaming customers requiring high-availability DNS. The product-led growth motion is anchored in self-service registration with professional brokerage reserved for high-value transactions.

Name

eName Technology Co., Ltd.

Legal name

厦门易名科技股份有限公司 (Xiamen eName Technology Co., Ltd.)

Website

https://ename.net

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

eName Technology Co., Ltd. is a CNNIC- and ICANN-accredited Chinese domain registrar and intellectual property services platform headquartered in Xiamen, offering domain registration, marketplace trading, cloud DNS, SSL certificates, and trademark/patent/copyright services to SMBs, domain investors, brand owners, and ISPs across mainland China.

Ownership category

akta.pro rank

Product category

Domain Name Services

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Directory and Mailing List Publishers (513140), Web Search Portals and All Other Information Services (519290), Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (533)

akta.pro primary industry

Domain Names & Digital Identity NFT Marketplaces (FSADANAK)

akta.pro secondary industry

Signaling, Numbering & Registry Services (SS7/Diameter, ENUM, numbering resources) (HDAIAEAF)

Keywords

• Domain registration services
• Domain name marketplace
• Cloud DNS services
• SSL certificate provider
• Trademark registration services

Headquarters

HQ city

Xiamen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Domain Registration: Annual fees for domain registration across multiple TLDs including .com, .net, .cn, and new gTLDs. Revenue is recurring as customers renew annually.
2. Domain Trading/Transaction Fees: Commission fees on domain marketplace transactions: 2% for regular auctions/fixed price/inquiries, 5% for special auctions, 10% for brokerage, 5% for escrow services
3. Trademark/IP Services: Trademark registration, patent applications, copyright registration, and IP brokerage services
4. SSL Certificates: Distribution of SSL certificates from various CAs including TrustAsia, GeoTrust, GlobalSign, Symantec, Certum with prices ranging from 8 to 60,000 yuan
5. Cloud DNS Services: High-protection cloud DNS services with tiered pricing from 58 yuan/year for basic to 20,000 yuan/month for enterprise custom
6. Enterprise Certificates (ICP/EDI): ICP and EDI business license application and management services for Chinese market entry

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

eName Technology is an ICANN- and CNNIC-accredited domain name registrar that operates a domain registration, renewal, and management platform alongside a domain trading marketplace where third parties buy and sell domain names. The company complements these offerings with cloud DNS hosting, SSL certificate provisioning, trademark and intellectual property registration services, and Chinese ICP/EDI (enterprise) filing services for organizations operating websites in China.

Product overview

eName Technology Co., Ltd. operates a comprehensive domain name and intellectual property service platform with multiple interconnected modules. The core offering includes domain registration services (supporting 30+ TLDs like .com, .net, .cn), a full-featured domain trading marketplace (ename.com) with auction, fixed-price, and brokerage options, and an expired domain抢注 service. The platform extends to trademark services (registration, trading, consultation) via tm.cn and trans.tm.cn, value-added services including SSL certificates from major CAs, high-protection cloud DNS (云解析), ICP/EDI licensing, and WHOIS lookup tools. Additional offerings include domain security locks, exhibition pages, a mobile app, and a reseller platform (域名联盟). The ecosystem is supported by proprietary points system (易豆), auction tools (易拍易卖, 维克瑞拍卖), and professional brokerage services.

Differentiator

Problem solved

Functional benefit

Brands

• eName.com: Domain trading platform for buying and selling domains
• tm.cn
• 393.com/393知产平台
• ename.cn

Products and services

• Domain Name Registration ICANN- and CNNIC-accredited registration of domain names across multiple TLDs for individuals, SMBs, and enterprises.
• Domain Trading Marketplace Online marketplace where third-party buyers and sellers list, auction, and trade existing domain names through the eName platform.
• Domain Brokerage Service Assisted brokerage for off-market domain acquisitions and negotiated transfers, targeted at high-value or premium domain purchases.
• Cloud DNS Hosting Managed cloud DNS service providing authoritative DNS resolution for registered domains, paired with the registrar platform.
• SSL Certificates Provision of SSL/TLS certificates issued through certificate authorities for secure website operation on registered domains.
• Trademark and Intellectual Property Services Trademark registration and intellectual property protection services for customers seeking to protect domain-related brands and marks.
• ICP / EDI Enterprise Certificates Chinese ICP (Internet Content Provider) and EDI (Electronic Data Interchange) filing services for enterprises operating websites in mainland China.

Quantifiable outcome

• Domain registration capacity over 10 million domains
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

One partnership is on record.

• SedocoreChannel Partner/ Reseller/ Distributor · 31 October 2012Strategic partnership with Sedo for cross-border domain trading. Sedo's inventory of over 16 million premium domain names are synchronized for sale on eName's platform. The partnership enables seamless domain transfer and transaction processing between domestic Chinese and international markets.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Afternic: Major domain marketplace (owned by GoDaddy) facilitating domain sales globally. Direct peer in the secondary domain trading market segment.
• Namecheap: Leading independent ICANN-accredited registrar offering domain registration, hosting, and SSL services with a focus on value-conscious customers — directly comparable to eName's SMB target segment.
• Name.com: ICANN-accredited registrar offering domain registration, hosting, and SSL with a focus on creative and tech-savvy users — comparable to eName's SMB and individual customer base.
• Sedo: World's largest domain marketplace with millions of premium listings. Both a partner and peer to eName in domain trading, especially for cross-border transactions.
• Western Digital (西部数码): Major Chinese domain registrar and hosting provider offering similar services to eName including registration, trading, and virtual hosting.
• GoDaddy: World's largest domain registrar with comprehensive registration, trading, hosting, and SSL services. Directly comparable to eName's core domain registration and management offering at global scale.
• Alibaba Cloud (Wanwang): Alibaba's domain registration service (formerly Wanwang/万网) is the dominant Chinese registrar, bundled with cloud services. Most direct competitor to eName in the Chinese market.
• DNSPod (腾讯云 DNSPod): Leading Chinese DNS service provider (now part of Tencent Cloud) offering high-protection DNS services that directly compete with eName's cloud DNS offering.

Broad incumbents

• Verisign: Registry operator for .com and .net TLDs that all registrars (including eName) rely on. Adjacent peer in the domain name infrastructure stack rather than a direct competitor.
• Newfold Digital (Web.com): Large web services platform offering domain registration alongside hosting, website builders, and email. Comparable as a broader web presence provider targeting SMBs.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ename-technology-co.-ltd.

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eName Technology Co., Ltd.