ENCG KENITRA

What ENCG KENITRA does

ENCG Kénitra (Ecole Nationale de Commerce et de Gestion Kénitra) is a public higher education institution established in 2005 and operating under the governance of Université Ibn Tofail and the Moroccan Ministry of Higher Education, Scientific Research and Innovation. It is headquartered in Kénitra, Morocco, and forms part of the national network of Ecoles Nationales de Commerce et de Gestion, which confer state-recognized degrees in commerce and management disciplines.

ENCG Kénitra delivers a two-stage academic portfolio: initial training (Formation Initiale), consisting of a two-year preparatory cycle followed by the ENCG diploma with specialization tracks in Business and Administration, Audit et Contrôle de Gestion, Finance, Management des Ressources Humaines, Management de Projet, Marketing Digital, Marketing et Action Commerciale, Commerce International, and Purchasing & Supply Chain Management; and continuing education (Formation Continue), consisting of specialized university licenses (LUS) and masters (MUS) targeted at working professionals, with an active doctoral research cycle as well. Programs are delivered in French and bilingual format, and the institution operates student-facing services including an alumni network, a Career Center, student associations (BDE), and dedicated research laboratories.

The institution's revenue mechanics are not publicly disclosed, consistent with its status as a publicly funded Moroccan higher education institution. Pricing signals to students are nominal — a 70 DH student insurance fee and a 300 DH ADE student association membership fee — indicating that tuition is not the primary revenue lever. Student intake flows through Morocco's centralized national admission competitions (TAFEM for Bac+2 holders, CNAEM for preparatory-cycle entrants), and the institution has built international academic partnerships with Montpellier Business School, Rennes School of Business, Paris Digital School, GIP CEI (France), and the University of Hartford (USA) to support student mobility, double-diploma pathways, and faculty exchange.

Name

ENCG KENITRA

Legal name

Ecole Nationale de Commerce et de Gestion Kénitra

Website

https://encg.uit.ac.ma

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

ENCG Kénitra is a Moroccan public higher education institution under Université Ibn Tofail, delivering initial and continuing education programs in commerce, management, finance, marketing, and audit to undergraduate, graduate, and doctoral students through Morocco's national admission system.

Ownership category

akta.pro rank

Headquarters

HQ city

kenitra, Kenitra

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Distribution channels1 record

Marketing channels1 record

Core offering

ENCG Kénitra is a public higher education institution delivering undergraduate and graduate programs in commerce, management, finance, marketing, audit, and business administration through a two-year preparatory cycle followed by a specialized ENCG diploma cycle, plus continuing education (Licences and Masters Spécialisés) and doctoral studies. Students are admitted via the Moroccan national competitions TAFEM and CNAEM, and the school offers nine specialization tracks delivered in a French-language format with international exchange opportunities through partner schools in France and the United States.

Product overview

ENCG Kénitra offers a comprehensive educational portfolio consisting of initial training (Formation Initiale) with preparatory years and specialized ENCG cycles, and continuing education (Formation Continue) through specialized university licenses (LUS) and masters (MUS). The core programs include preparatory years followed by specialized tracks in Business and Administration, Audit et Contrôle de Gestion, Finance, Management des Ressources Humaines, Management de Projet, Marketing Digital, Marketing et Action Commerciale, Commerce International, and Purchasing & Supply Chain Management. Doctoral programs are also available for advanced research.

Differentiator

Problem solved

Functional benefit

Products and services

• Formation Initiale (Initial Training Program)

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• GIP CEIcoreStrategic or Co-development Partner · 24 July 2026International partnership providing mobility, double degree, academic cooperation, and research opportunities for students, graduates, and faculty. Located in Redon and Paris, France.
• Montpellier Business School (MBS)coreStrategic or Co-development Partner · 24 July 2026Partnership with campuses in Montpellier and Paris, France. Offers mobility, double diplomation, and international academic collaboration opportunities.
• University of HartfordcoreStrategic or Co-development Partner · 24 July 2026International academic partnership with university in the United States, providing exchange and cooperation opportunities for students and faculty.
• Rennes School of BusinesscoreStrategic or Co-development Partner · 24 July 2026French business school partnership offering mobility, academic cooperation, and international exposure for ENCG Kénitra students.
• Paris Digital SchoolcoreStrategic or Co-development Partner · 24 July 2026Partnership with digital-focused school in Paris, France, supporting internationalization strategy and digital skills development.

Recent moves5 records

Expansion highlights4 records

Direct peers

• ENCG Casablanca: Sister public business school under the Moroccan ENCG network. Directly comparable because it offers the same ENCG diploma structure (preparatory cycle plus specializations) and competes for the same Bac+2 cohort via national TAFEM and CNAEM competitions.
• HEM Business School: Leading private Moroccan business school offering undergraduate, graduate, and executive programs in management and commerce. Comparable as the principal private-sector competitor targeting the same Moroccan student pool, with similar specializations and a stronger commercial pricing model.
• Mundiapolis University: Private Moroccan university offering bachelor and master programs in business, engineering, and management. Comparable because it serves the same Moroccan student pool with business-focused programs and offers a contrasting private-sector delivery model.
• ESCA School of Management: Private Moroccan business school offering bachelor, master, and executive programs in commerce and management. Comparable because it serves the same Moroccan student segments, particularly working adults and undergraduates, with similar specializations.
• ENCG Fès: Sister ENCG school in the Moroccan national network with an identical preparatory-plus-specialization architecture. Comparable because it competes for the same TAFEM/CNAEM national cohort and delivers the same ENCG diploma.
• ENCG Marrakech: Another sister ENCG school in the national Moroccan network, offering the identical preparatory-plus-specialization structure. Comparable because it draws from the same national admissions pool and offers the same diploma.
• ENCG Settat: Sister ENCG school in the Moroccan national network with the same programmatic architecture (Cycle Préparatoire plus ENCG specializations). Comparable because it competes for the same national exam cohort and grants the same ENCG diploma.

Broad incumbents

• Montpellier Business School: French business school with multiple campuses delivering bachelor, master, and MBA programs in commerce and management. Comparable as an active international partner of ENCG Kénitra (double degrees, mobility) and a benchmark for the European business school delivery model the Moroccan school aspires to.
• IESEG School of Management: French business school with campuses in Lille and Paris delivering bachelor, master, and MBA programs in management. Comparable because it sits in the same European business education ecosystem that ENCG Kénitra targets through its French partnerships and competes indirectly for Moroccan students seeking European credentials.
• Rennes School of Business: French business school offering undergraduate and graduate programs in management and commerce with international student bodies. Comparable because it is an active international partner of ENCG Kénitra for mobility and double diplomation and shares the same pedagogical profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/school/encgkenitra

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ENCG KENITRA